EDD C A M P A I G N R E P O R T

Transcription

1 EDD C A M P A I G N R E P O R T AGENDA 1. Short introduction 2. Marketing support a) ATL b) BTL c) Online 3. PR support a) Press info/topics b) Press conference 4. The main celebration of EDD on October 16th 1. Short introduction In Croatia participated in celebration of European Donation Day for the first time. Our mission was to develop and carry out the entire marketing and PR campaign with aim to raise public awareness about importance and need for organ donation, to show gratitude to donor families as well as to promote carrying and signing of donor cards. The project included PR activities (a month before and month after the main celebration), integrated marketing campaign and organisation of main celebration of European Donation Day held on October 16 th 2010 in Zagreb on lake Bundek.

2 2. Marketing support a) ATL Print INZG magazine Daily newspapers (Večernji list, 24sata, Novi list, Slobodna Dalmacija, Vjesnik)

3 Newspaper insertation b) BTL Posters B1 in health institutions

4 Posters B1 in schools Brochure

5 T-shirts Badges

6 Mash banner Hockey game stands and display

7 c) Online Web banner Facebook page (

8 Prize game (on facebook site)

9 Fotosofia 5 (Photography site of famous Croatian photographer Damir Hoyka) 3. PR support The integrated PR support included TV and radio announcements, short reportages and participation in famous TV shows, press releases in all main daily newspapers, lifestyle magazines and web sites, web site promotion and development of social networks, providing professional photography documentation etc. a) Press release/topics I. Increase in donor rate (Timing: before the main celebration of EDD)

10 II. Hoyka & his young photographers gave support to EDD (Timing: before the main celebration of EDD)

11 III. Live performance of famous Croatian singers & bands on Bundek (Timing: before the main celebration of EDD) RTL Exclusive Lana Jurčević, famous Croatian singer talking about organ donation

12 IV. Braco Nosić got a heart on his 50th birthday (Timing: before the main celebration of EDD) V. Don Živko Kustić writes about organ donation in his famous column The morning speech) - (Timing: before the main celebration of EDD)

13 VI. Cinema evenings on Faculty of Medicine (Timing: before the main celebration of EDD) VII. Ana Ugarković makes a cake for celebration My second birthday (In line with press conference)

14 Milan Pavlović, transplantation coordinator in Ministry of Health and Social Welfare was guest in the famous show VIII. Marko Lovrenčić signed the donor card (Timing: in line with main celebration of EDD)

15 IX. General info about EDD after the press conference (Timing: in line with main celebration of EDD) Braco Nosić talking about his heart transplantation in daily TV news show Other announcements were introduced in TV shows Dobro jutro Hrvatska, Briljanteen, Daily TV show on RTL and NOVA TV while reportages made for TV shows Hrvatska uživo and Mir i dobro.

16 X. Flash Mob on Main square (Timing: in line with main celebration of EDD) Short reportage about students' action in daily TV news show %5BbackPid%5D=38&cHash=2f40f63ae5 XI. Report on main celebration of EDD (Timing: after the main celebration of EDD)

17 Event was going live on National TV program HRT2. XII. Positive echo of EDD (Timing: after the main celebration of EDD)

18 b) Press conference

19 I. Invitation for press conference II. Promo materials for journalists

20 III. Cake for celebration of My second birthday made by Ana Ugarković, famous Croatian cook 4. Main celebration on October 16th I. Agenda for symposium

21 II. Symposium held in hotel Esplanada III. Official program Announced on official web site of Ministry of Health and Social Service

22 IV. Stands, tents, mascots and promo materials (posters, brochures, T- shirts, bedges) V. Stage with mash banner

23 VI. Marathon VII. Performers

24 VIII. Workshops

25 IX. Professional photographers X. Famous people who supported the event

26 XI. Concert XII. Holy mass