COMPANY AT A GLANCE. By being consistent in its efforts to increase brand recognition, Marga Abhinaya Abadi pursues opportunities for expansion.

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1 COMPANY PROFILE

2 COMPANY AT A GLANCE It was the dream of founding a new line of hotels and restaurants that started Marga Abhinaya Abadi as a company. Throughout the years, the service industry has become one of the fastest growing industries in the world. The hospitality industry itself has positively impacted the global economy by highly contributing to the Gross Domestic Product (GDP), nationally and internationally. Significantly, it has also provided numerous employment opportunities and has led to innovative property developments. Established in 2009, Marga Abhinaya Abadi set its mind into creating and developing the brand identity: Samali Hotels and Resorts Dream Food By being consistent in its efforts to increase brand recognition, Marga Abhinaya Abadi pursues opportunities for expansion. The Eternal Flame The names Marga and Abhinaya are both derived from the Sanskrit language. Marga meaning pathway, refers to the path the company is committed to undertake to achieve success. Abhinaya expresses enthusiasm, therefore it is the passion and loyalty instilled in the company s people to consistently work and learn by heart. Abadi or never-ending, as in continuity, a sacred Indonesian word, that permits the term to keep on growing and creating. Marga Abhinaya Abadi, thus, is a place for those who seek and believe in the power of their dreams to develop and deliver quality and value. The aim is to create brands that would have real value, build signature products and services of quality, managed by a team of experienced professionals. MARGA ABHINAYA ABADI COMPANY PROFILE 3

3 Marga Abhinaya Abadi, thus, is a place for those who seek and believe in the power of their dreams to develop and deliver quality and value. 4 VISION MISSION To become a leading company with our commitment to provide consistent, genuine customer experience through the delivery of quality products and services. MARGA ABHINAYA ABADI COMPANY PROFILE To deliver consistency of quality in our products To ensure exceptional service at all establishments To give best return on investment to our shareholders To cultivate pride and passion in the workplace To develop true professionals and improve employee welfare To ensure assets continuously grow in value To always show a sense of gratitude

4 MANAGEMENT TEAM - BOARD OF COMMISIONERS MANAGEMENT TEAM - BOARD OF DIRECTORS Joko Margono Chief Commissioner Joko brings over 30 years of experience in the urban amenities sector. Over the course of seven years since 2007, he has served as Managing Director in several sectors of the Indonesian Railways Company (KAI), including Human Capital and General Affairs, Development and Logistics and Safety and Security in He was also Commissioner to Reska Multi Usaha, a subsidiary of KAI that manages railway restaurant services. Joko became Independent Director of Human Resources for Augerah Berkah Madani in 2016 and currently appointed as Chief Commissioner of Marga Abhinaya Abadi in early Joko obtained his Master s degree in Business Administration from STIE IEU, Bandung, in 1994 and Bachelor s degree in Civil Engineering in 1979 from Surabaya Institute of Technology (ITS). Adrian Bramantyo Musyanif Chief Executive Officer Appointed as CEO at a young age, Adrian Bramantyo Musyanif successfully guides the organization in determining its strategic direction and competitive positioning. With his strong analytical skills and innovative mind, Adrian enjoys researching and identifying revenue generating projects. Adrian joined Saligading Bersama at Research and Development where he became Director in Adrian was entrusted as CEO of Marga Abhinaya Abadi since Adrian graduated from the University of Indonesia, where he majored in Business and Management. Andre Legoh Commissioner Andre has been involved in the business development sector for over 20 years. Appointed as Director since 2003, he has played a major role in the companies where he endeavored in. His achievements included Essence Darmawangsa Apartment, Jakarta, where he served as President Director in Other successes included becoming Director at Saligading Bersama and Anugerah Berkah Madani. Andre has served as Commissioner to Marga Abhinaya Abadi since A graduate of Bandung Institute of Technology (ITB) in the field of Architecture in 1994, Andre also pursued the world of accounting and finance, and received his qualifications from the Association of Chartered Certified Accountant (ACCA) in Lola Arieza Finance Director Lola has held various significant positions in several reputable companies that strengthen her skill and career path in the world of Finance and Accounting as she is entrusted with the position of Finance Director at Marga Abhinaya Abadi in early Her previous roles included an Advisor at PricewaterhouseCoopers and investment Analyst at Danareksa Investment Management. Lola currently oversees the successful administrative function and financial tasks of Marga Abhinaya Abadi. Lola graduated with a Bachelor degree in Economics from the University of Indonesia in 2009 and Master of Science in Economics and Finance from the University of Leeds in Indrajati Independent Commissioner With over 30 years of experience in various companies, led to Indradjati s appointment at Marga Abhinaya Abadi, where he is currently serving as Independent Commissioner. His early experiences included Project Manager for various buildings, bridges and dams projects across Indonesia, and then to becoming part of the Board of Management at Nindya Karya from 2004 to He also held positions in the Human Resources Department, including General Manager Human Resources. Indradjati graduated from Surabaya Institute of Technology (ITS) in 1980 with a Bachelor s degree in Civil Engineering and received his Master of Management degree from Global University, Jakarta, in year Suci Wijayati Human Resources Director Suci began her career path in Human Resources as Assistant Human Resources Manager at Masaro Radiokom. She later joined Prakarsa Semesta Alam in 2008 and was its Human Resources Manager for seven years. She was promoted to Human Resources Manager at Saligading Bersama in 2015 and entrusted as Operational Director in She returns to her passion in Human Resouces as Director at Marga Abhinaya Abadi in early Suci studied at the University of Indonesia and graduated with a Bachelor degree in Japanese Literature. 6 MARGA ABHINAYA ABADI COMPANY PROFILE MARGA ABHINAYA ABADI COMPANY PROFILE 7

5 MANAGEMENT TEAM - BOARD OF DIRECTORS Dinul Ahman Business Development and Information System Director Dinul was appointed as General Manager Business Development at Saligading Bersama in 2014 and promoted to Director in Previous work experience included managing well-known Kahitna band. With over sixteen years of experience in various companies, Dinul now directs the Business Development and Information System division at Marga Abhinaya Abadi. Dinul attended the University of Airlangga, Surabaya, where he received his Bachelor of Economics degree. Indra Setiawan Independent Director With over forty years of experience in various divisions and companies, Indra has been chosen as Independent Director Operational Division at Marga Abhinaya Abadi in early Prior to joining MABA, Indra was Chief Executive Officer at Duta Sukses Utama ( ), Hotel Indonesia ( ), Indosat ( ) and Sejahtera Mandiri Jaya ( ). He is also experienced as Special Staff at the Ministry for Industry and Trade ( ), Head of Board for Gelora Bung Karno ( ), Audit Committee at Indosat and Chief Commissioner at Djasa Uber Sakti. Indra is a graduate of Trisakti University, Jakarta, with a degree in Bachelor of Telecommunications and received his Master of Management degree from the University of Persada Indonesia. THE BRANDS 8 MARGA ABHINAYA ABADI COMPANY PROFILE MARGA ABHINAYA ABADI COMPANY PROFILE 9

6 SAMALI HOTELS & RESORTS AMMI LUXURIOUS COLLECTION Luxurious & Elegant 5-Ravenala Properties Luxurious, warm, welcoming, graciously refined ALLIUM UPSCALE COLLECTION Stylish & Attractive 4-Ravenala Accomodations Friendly, functional and highly professional ARUM TRAVELLER COLLECTION Modern & Warm 3-Ravenala Hotels Welcoming, functional, warm, value for money, professional AZARA BED & BREAKFAST COLLECTION Quality & Comfort 2-Ravenala Lodgings Energetic, cheerful, bright, straightforward, best value for money Samali Hotels & Resorts is a hotel chain established in August 2011 and oversees the planning and design of projects in locations around Indonesia. These hotels and resorts range from Ammi Luxurious Collection (5 star), Allium Upscale Collection (4 star), Arum Traveller Collection (3 star) to Azara Bed & Breakfast Collection (2 star). Samali Hotels & Resorts oversees the planning and design of several enthusing building projects in locations around Indonesia. These hotels and resorts range from Ammi Luxurious Collection, Allium Excellent service through all the 5 senses: hearing, touch, taste, sight and scent [HOTS Harmony Of The Senses] Upscale Collection, Arum Traveller Collection, to Azara Bed & Breakfast Collection. The name Samali itself is of Sanskrit origin meaning bouquet, thus, each of the hotel s chain is designated the name of a specific flower. Samali, consequently, is a flower bouquet or a collection of flowers, creatively and thoughtfully intended for efficacy and pleasure. Combining the cultures and styles found in every region in captivating mix, each Samali Hotels & Resorts aims to create and reflect its own individual personality, history and sense of place, enhancing its asset values, not only in terms of properties, but also in human resources. 10 MARGA ABHINAYA ABADI COMPANY PROFILE MARGA ABHINAYA ABADI COMPANY PROFILE 11

7 SAMALI HOTELS & RESORTS SAMALI HOTELS & RESORTS Hotel Ammi Allium Hotel Positioned as a luxurious and elegant urban boutique hotel brand that is located in prime locations with outstanding architecture and subtly harmonious interior design, Ammi Hotels are comprehensively set up to cater for guest needs. Hotel(s) Operating: Hotel Ammi Cepu - opened in September 2014 Next Destination: Hotel Ammi Medan Allium Hotels are known both as great business hotels and great family stay destinations. Attractive and welcoming both externally and within, these gracious 4-ravenala properties are designed with spacious rooms in timeless modern design to accommodate guest needs and ensure their comfort. Hotel(s) Operating: Allium Tangerang Hotel - opened in January 2014 Allium Cepu Hotel - opened in May MARGA ABHINAYA ABADI COMPANY PROFILE MARGA ABHINAYA ABADI COMPANY PROFILE 13

8 SAMALI HOTELS & RESORTS SAMALI HOTELS & RESORTS Arum Hotel The Arum Traveller Hotel Collection is designed to deliver the most relaxing and stylish hotel accommodation. Arum Hotels offer excellent value spacious rooms with comfortable beds, furnishing and modern facilities with attentive and outstanding service to meet every guest s needs. Next Destination: Arum Cepu Hotel Arum Jogja Hotel Azara Hotel A great value hotel, our bed & breakfast collection emphasizes quality, ideal comfort and warm dedicated service for the business and leisure travellers on the go. 14 MARGA ABHINAYA ABADI COMPANY PROFILE MARGA ABHINAYA ABADI COMPANY PROFILE 15

9 DREAM FOOD DREAM FOOD Strong determination, effort and enthusiasm led towards the establishment of Dream Food. Through the profound knowledge and skills acquired by the team from over a decade of working experience revolving the hospitality industry and love of the culinary arts, Marga Abhinaya Abadi proceeded to expand its business to the restaurant industry, thus Dream Food was founded in Dream Food opened Petit Paris-Lyon Café ending 2014 at Essence Darmawangsa Apartment where Indonesian, French and other International dishes were served. Following its mission to promote and focus more on the Indonesian culinary tradition and heritage, the company rebranded the restaurant to Rantang Ibu A Taste of Nusantara in early RANTANG IBU Upscale Casual Dining Casual Dining Luxurious, warm, welcoming, graciously refined Rantang Ibu - Taste 0f Nusantara Rantang Ibu Taste of Nusantara proudly presents a wide selection of rich and authentic Indonesian dishes. Accentuating on the intense flavors of the Indonesian cuisines, Rantang Ibu offers its guests a whole new taste and dining experience. Categorized into Upscale Casual Dining and Casual Dining, Rantang Ibu ensures guests can enjoy a delightful meal in a heartwarming ambience, suitable for families, couples and gatherings. To create a dish with passion and pride, each plate receives the personal touch and attention to detail of the Executive Chef. Ingredients are carefully selected for freshness and nutritional value to ensure quality is preserved. Restaurant(s) Operating: Essence Darmawangsa Apartment, Eminence Tower 2, Lobby, Jalan Darmawangsa X No. 86, Jakarta Next Destination: Nifarro Park, ITS Tower, Lobby, Jalan Raya Pasar Minggu No. 18, Jakarta 16 MARGA ABHINAYA ABADI COMPANY PROFILE MARGA ABHINAYA ABADI COMPANY PROFILE 17

10 Your Everywhere Home

11 Marga Abhinaya Abadi ITS Tower - Nifarro Park 3 rd Floor Jalan Raya Pasar Minggu No. 18 Jakarta Selatan 12510, Indonesia T F E contact@mabaindonesia.com