Design Concept. Harmony Transparency Syntax Fluid Technique

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1 Design Concept The Prodigy typeface revolves around the classical musician known as Wolfgang Amadeus Mozart. Without getting too caught up in all the theory behind it, Mozart essentially creates a lot out of a little by using the bare essentials of harmonic writing. While composers of later eras explored the soundscapes of larger ensembles and expanded the technical abilities of the solo performer by adding more notes and more complex harmony, Mozart's writing comes off as simple, almost childish, yet is completely transparent and requires the utmost attention to every note. That is the foundation of the Prodigy typeface. Harmony Transparency Syntax Fluid Technique

2 About Mozart 1756 Mozart is born Mozart s first concert Mozart moves to Italy. I PAY NO ATTENTION WHATEVER TO ANYBODY'S PRAISE OR BLAME. I SIMPLY FOLLOW MY OWN FEELINGS Mozart meets his wife. Wolfgang Amadeus 1779 Mozart s first child is born Mozart s final year. Wolfgang Amadeus Mozart was born in Salzburg and was a prodigy from his earliest childhood. He was proficient in both the keyboard and violin which he used to compose music from the age of five and performed before European royalty. Mozart became a musician at the Salzburg court but dismissed his position in search of a better one in Vienna as he grew restless. He achieved great fame as he stayed in the capital but was short on financial security. During his final years in Vienna, he composed many of his best-known symphonies, concertos, and operas, and portions of the Requiem, which was largely unfinished at the time of his early death at the age of 35.

3 Grid System Ascender Cap Height X-Height The grid system of Prodigy allows the letters to assume a sans-serif form with serif-like characteristics. The letterforms also represent the classical music that Mozart produced during his time, which contributed to the evolution of modern music. Baseline Descender Ascender Cap Height X-Height Baseline Descender

4 Type Anatomy Certain letterforms with counter spaces that are normally enclosed are instead opened. This represents the transparent, yet simple nature in Mozart s music performances. The typeface is a semi-sans-serif typeface with serif-like characteristics. The balance between the two types represents the way Mozart s classical music contributed to the evolution of modern music. The W features an apex shaped like a cross that forms an additional terminal, resulting in four total terminals; much like those from old texts and manuscripts. This represents the timeless and classical music that Mozart produced in his time. The characteristic of the overall fluid nature of the typeface reflects the harmony and clarity in Mozart s music performances. It represents flow. The serif has one bracket as well as an anti-bracket on the opposite side. This is a characteristic that typefaces do not normally have. This is inspired by Mozart s nature to play completely new and original music that seems somewhat familiar.

5 Typeface Set UPPERCASE LOWERCASE

6 NUMBERS SYMBOLS

7 Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning[1]). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, some times considered part of typography; most typographers do not design typefaces, and some type de signers do not consider themselves typographers. Typography also may be used as a decorative device, unrelated to communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution, from clerical workers and newslet ter writers to anyone self-publishing materials. Until the Digital Age, typography was a specialized oc cupation. Digitization opened up typography to new generations of previously unrelated designers and lay users. As the capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished. So at a time when scientific techniques can support the proven traditions (e.g., greater legibility with the use of serifs, upper and lower case, contrast, etc.) through understanding the limitations of human vision, typography as often encountered may fail to achieve its principal objective: effective communi cation. From Wikipedia, the free encyclopedia This page was last edited on 25 October 2018, at 12:52 (UTC).