Vice President, MPEGIF

Size: px

Start display at page:

Download "Vice President, MPEGIF"

Randolph Oliver Bruce
5 years ago
Views:

1 1 * IPTV: David Price Vice President, Harmonic Inc. Vice President, MPEGIF

2 IPTV - More Questions than Answers 1. What will make subscribers switch? 2. Will "over the top services" beat the walled garden approach? 3. When will MPEG-4 SD/HD IP Set Top Boxes be cheap and available? 4. Which works best: Network PVR or CPE PVR? 5. Does Instant channel change (i.e. <250 ms) give a true (for now) discriminator against digital cable/satellite 6. When will cable change to IP delivery? 7. Is DRM destined to be proprietary and what DRM is expected to be dominant? 8. Will Microsoft IPTVe be the dominant solution or will alternative middleware and ecosystems become popular? 9. Will a royalty free codec ever become a reality such as AVS or Dirac? 10. How will advertising revenue be protected? 2 *

3 Despite Questions, IPTV is taking off 3 *

4 4 * What s s Driving IPTV? Internet Any Content Globalization Anytime Mobile Technology Anywhere Money!!

5 Why Now? MPEG Transport IP Transport Broadcast On Demand Multicast Unicast Separate Video, Data and Voice Network Unified Full Service Network Processing Power Doubling Every 18 months Codec Efficiency ~20% reduction every year Broadband Bandwidth Doubling every 2 years Storage Price ~35% reduction every year ($ / Terabyte) Std Definition High Definition 5 * Technology!!

6 6 * Expanding Viability Zone for IPTV over DSL TV channels / Bandwidth Expanding Business Models Bandwidth Improvements The M-P Point Current Operators Codec Improvements Future Operators Expanding Viability Zone Increasing Line Bandwidth + Encoding Efficiency = New Services Broadband Bandwidth

7 One Certainty Better Compression Channel Mbps Reducing Bandwidth while Maintaining Full Resolution Quality MPEG-2 World s 1st integrated MPEG-2 Encoder World s 1 st LookAhead Statistical Multiplexing (DiviTrack) CBR VBR World s 1st Multicodec Encoder MV50 MV100 Electra World s 1 st Statistical Multiplexing over IP World s 1st High Density Encoders with PIP 2 1 World s 1 st Integrated Noise Reduction With MCTF (ClearMotion ) MPEG *

8 Bandwidth Planning (CBR / CVBR) Watch one, record another Also consider upsampled SD (i.e. 4mbps) to compete against cable for standard channels 8 *

9 MPEG-4 4 AVC Produces Results MPEG-2 MPEG-4 AVC Lea Valley Lea Valley Barnet Enfield Ponders End Loughton Palmers Green Chingford Mill Hill North Finchley New Southgate Edmonton Woodford Hainault Finchley Bowes Park Tottenham Highams Park Kenton Road Colindale Muswell Hill Gants Hill Hendon Crouch End Stamford Hill Walthamstow Wanstead Ilford North Romford North Wembley Golders Green Upper Holloway Leytonstone Goodmayes Cricklewood Wembley Willesden Hampstead Kentish Lower Town Canonbury Holloway Kingsland Hackney Green Stratford Barking Dagenham Harlesden Maida Primrose Vale Hill Upton Park Kensal Green Lords Euston Kings Clerkenwell Cross Shoreditch Mile End Rainham Perivale North Paddington Marylebone Paddington Bishopsgate Poplar Albert Dock Ealing Bayswater Wapping Stepney Acton Mayfair Shepherds Bush Southbank Kensington Southwark Chiswick West Kensington South Belgravia Gardens Hammersmith Sloane Kensington Pimlico Bermondsey b Woolwich Thamesmead Fulham Earls Vauxhall Walworth Greenwich Erith Chelsea Court Isleworth Hounslow Parsons Green Nine Elms New Cross Deptford Kidbrooke Mortlake Putney Wandsworth Battersea Brixton Richmond Kew Lee Green Eltham Bexleyheath Kneller Hall Twickenham South Tulse Clapham Hill Dulwich Rushey Green Forest Hill Gipsy Hill Catford Balham Streatham Grove Park Molesey Teddington Wimbledon Sydenham Kingston Merton Park Malden Mitcham Norbury Beulah Hill Beckenham Bromley Surbiton Thornton Heath Worcester Park Addiscombe West Wickham North Cheam Croydon Sutton Cheam Wallington Ewell Purley Sanderstead Epsom Barnet Enfield Ponders End Loughton Palmers Green Chingford Mill Hill North Finchley New Southgate Edmonton Woodford Hainault Finchley Bowes Park Tottenham Highams Park Kenton Road Colindale Muswell Hill Gants Hill Hendon Crouch End Stamford Hill Walthamstow Wanstead Ilford North Romford North Wembley Golders Green Upper Holloway Leytonstone Goodmayes Cricklewood Wembley Willesden Hampstead Kentish Lower Town Canonbury Holloway Kingsland Hackney Green Stratford Barking Dagenham Harlesden Maida Primrose Vale Hill Upton Park Kensal Green Lords Euston Kings Clerkenwell Cross Shoreditch Mile End Rainham Perivale North Paddington Marylebone Paddington Bishopsgate Poplar Albert Dock Ealing Bayswater Wapping Stepney Acton Mayfair Shepherds Bush Southbank Kensington Southwark Chiswick West Kensington South Belgravia Gardens Hammersmith Sloane Kensington Pimlico Bermondsey b Woolwich Thamesmead Fulham Earls Vauxhall Walworth Greenwich Erith Chelsea Court Isleworth Hounslow Parsons Green Nine Elms New Cross Deptford Kidbrooke Mortlake Putney Wandsworth Battersea Brixton Richmond Kew Lee Green Eltham Bexleyheath Kneller Hall Twickenham South Tulse Clapham Hill Dulwich Rushey Green Forest Hill Gipsy Hill Catford Balham Streatham Grove Park Molesey Teddington Wimbledon Sydenham Kingston Merton Park Malden Mitcham Norbury Beulah Hill Beckenham Bromley Surbiton Thornton Heath Worcester Park Addiscombe West Wickham North Cheam Croydon Sutton Cheam Wallington Ewell Purley Sanderstead Epsom Harmonic MPEG-4 AVC increases homes passed from ~500 to ~1500 per Central Office for Video Networks Ltd. 9 *

PVR or Network PVR Viewing Zone PVR Viability Zone npvr Viability Zone The Long Tail Revenue 16 100 1,000

10 PVR or Network PVR Viewing Zone PVR Viability Zone npvr Viability Zone The Long Tail Revenue ,000 10, ,000 1,000,000 Number of Titles npvr and PVR BOTH have a place in next generation video services 10 *

11 IPTV must be better 40% 30% 20% 10% 3.9% Likelihood of Switching if TelcoTV Bundle was $15 Less Per Month 2.4% 5.4% 18.8% 28.3% 70% Likely 24.4% 17.0% (% likely to switch to Telco TV Bundle) 11 * 0% Definitely would not switch Neutral Definitely would switch - 7 Courtesy: The Diffusion Group - (n = 336)

12 12 * with New User Browse Experience

13 with Mosaic (EPG or Multi-view) Used for: a) Additional channel mosaic (genre groups) b) Personalized Mosaic composed in CPE 13 *

14 Creating Operators In Brand areas Click to choose alternate free and premium options Main channel Red Button 14 * Advertising banners

Summary The 18 35 year old generation are demanding a new experience IP is enabling a completely unique new

264) is the codec of choice HD is (or soon will be) essential (at 6mbps) High Speed Internet is (or soon will

15 Summary The year old generation are demanding a new experience IP is enabling a completely unique new ecosystem MPEG-4 (H.264) is the codec of choice HD is (or soon will be) essential (at 6mbps) High Speed Internet is (or soon will be) essential (at 6+mbps) Mosaic based EPG and Multi-view is essential Cool Browse and View GUI is essential Local ad insertion capability is essential Sophisticated On Demand npvr capability is essential 15 *

16 16 * HD IPTV: It s Like Watching TV for the First Time david.price@harmonicinc.com david.price@mpegif.org

INDEX: MAIN ENTRIES IN UPPER CASE Alternative names in lower case

1 INDEX: MAIN ENTRIES IN UPPER CASE Alternative names in lower case Actors Theatre See Gate Theatre, Kensington ADELAIDE THEATRE OF VARIETIES ADELPHI THEATRE Adler Hall - See New Yiddish Theatre Albany