Graphic Standards Manual. A resource for the correct and consistent application of the HACEP logo.

Transcription

1 Graphic Standards Manual A resource for the correct and consistent application of the HACEP logo.

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3 Contents How And When To Use This Guide: The purpose of this guide is to assist in the application of the HACEP logo. Within you will find all the information on appropriate application of color, size, format, and various other examples. For additional information of the HACEP logo please contact the Public Information Officer. Welcome 4 Formats 5 Elements 6 Clear Space Requirements 7 Color Use 8 Reverse Applications 9 Application Examples 10 Unacceptable Logo Modification 12 Minimum Size / Stroke Modification 13

4 Welcome to the new face of the Housing Authority of the City of El Paso The Housing Authority of the City of El Paso, also known as HACEP, plays an important role in the lives of nearly 40,000 El Pasoans by providing safe, decent and affordable housing for assisted families. The new HACEP logo represents all of the hard work and dedication by everyone within the organization including the residents, the maintenance crews and the office staff. In order to maintain the positive and professional standard for which our organization is well known for, we have created an easy to understand set of requirements for the logo. These requirements will assist with the application of the new logo when creating a new design system. The consistent and proper implementation of the HACEP logo is important to maintain a professional, cohesive and consistent look throughout the entire organization for the duration that this logo is used. 4 Graphic Standards for the Housing Authority of the City of El Paso Logo

5 Formats The HACEP Logo Comes In Two Formats: A stacked and side-by-side format are available. These are the only authorized variations of the logo. Any other format is strictly prohibited without the expressed authorization of HACEP. Please use the logo that maximizes the space allowed while respecting the proportions and clear space requirements. SIDE-BY-SIDE S T A C K E D Graphic Standards for the Housing Authority of the City of El Paso Logo 5

6 Elements SYMBOL LOGOTYPE The HACEP Logos Contain Two Elements: The symbol represents three important HACEP values: community, diversity and excellence. Community is evident by the circular arrangement of the houses; the variety of rich colors represents the diversity of ideas and people in our organization; and excellence is symbolized by the fivepointed star created by the roof tops. The placement of either the symbol or the logotype within the design must never be altered or have its proportions changed. The following sections of this manual outline the proper use of the HACEP logo and illustrate a variety of examples in which the logo is correctly and incorrectly displayed. 6 Graphic Standards for the Housing Authority of the City of El Paso Logo

7 Clear Space Requirements To Maintain A Consistent And Clear Visual Identity: The area around the HACEP logo should be uncluttered and free of any other elements such as type, busy photographs and other symbols. The minimum clear space required is equal to the height of the letter H from the logotype (the HACEP words with in the logo). The diagrams on this page demonstrate the proper use of the letter H to achieve the minimum amount of required clear space. The clear space requirements allow the viewer to have a uninterrupted look at the logo. This also gives the HACEP logo an element of priority. Graphic Standards for the Housing Authority of the City of El Paso Logo 7

8 Color Use The HACEP Color Pallet: Only the HACEP colors listed on this page are allowed. No other color combinations can be used. The clockwise sequence of the colors should also stay the same (HACEP Yellow, HACEP Green, HACEP Blue, HACEP Red and HACEP Orange). FULL COLOR HACEP Yellow: PANTONE 108 HACEP Green: PANTONE 362 HACEP Blue: PANTONE 3005 HACEP Red: PANTONE 1807 HACEP Orange: PANTONE 159 RGB 225/229/19 CYMK 0/6/95/0 RGB 74/170/66 CYMK 70/0/100/9 RGB 0/129/198 CYMK 100/34/0/2 RGB 181/18/27 CYMK 0/100/96/28 RGB 227/111/30 CYMK 0/66/100/7 When the HACEP logo is needed in only one color the logo may be used in all black or in the Reversed (white) version as long as the legibility of the logo is not compromised. 8 Graphic Standards for the Housing Authority of the City of El Paso Logo

9 Reverse Applications BLACK REVERSED (BLACK AND WHITE) COLOR ON BLACK BACKGROUND On the following pages are examples of correct and incorrect uses. Graphic Standards for the Housing Authority of the City of El Paso Logo 9

10 Application Examples: Incorrect: The examples on the top have compromised the legability of the type within the logo by the placement of the words over a dark area on the image. When placing the logo over an image take into consideration the size and staging area to maximize its visual impact and legibility. Correct: The examples on the bottom have not compromised the legibility of the type within the logo. The logos were placed within the picture to maximize the visual impact of both the symbol and the type of the logo. There are multiple posibilites to logo placement. Take advantage of the various logos provided to produce the best possible solutions. 10 Graphic Standards for the Housing Authority of the City of El Paso Logo

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12 Unacceptable Logo Modifications: Logo Modifications: Examples: Only the colors specified in this manual are allowed and size modifications must be proportional at all times. Examples of incorrect HACEP logo modifications are shown on this page. No other colors are permitted. The logo cannot be stretched in either direction. Do not move the symbol s location. No other elements are to be placed on the logo. Other examples of incorrect use: Outlining the logo. Adding texture to the logo. Adding drop shadows. Adding any other type of filter or effect. The HACEP logo may not be modified! 12 Graphic Standards for the Housing Authority of the City of El Paso Logo

13 Minimum Size / Stroke Modification OUTLINE / STROKE THICKNESS.25 The Minimum Size Allowed: Size minimums have been established to avoid any distortion of the HACEP logo due to under sizing. Some loss of information occurs when size reduction is too much IN HEIGHT LOGO SIZE IN HEIGHT Stroke Modification: The stroke on the star within the symbol should not be altered. The thickness of the stroke should be proportionally adjusted when the logo size is modified. The stroke thickness will vary with logo size. The example above shows the stroke at.25 inch thickness with the logo at 1.25 inches in height. Graphic Standards for the Housing Authority of the City of El Paso Logo 13

14 E. Paisano Drive, El Paso, Texas Graphic Standards Manual Designed by: J. Arturo Torres Fernandez Art Direction: Clive Cochran