BRAND STYLE GUIDELINES
|
|
- Linda Holmes
- 5 years ago
- Views:
Transcription
1 BRAND STYLE GUIDELINES
2 CONTENTS 2 WHO ARE WE? 4 OUR BRAND DNA 5 LOGO GUIDELINES 6 COLOR USAGE 8 CLEAR SPACE 10 COLOR PALETTE 12 FONT USAGE 14 DO S AND DON TS 16 BRANDED ASSETS 18 PRODUCT BRANDING 19
3 WHO ARE WE? Motorfist specializes in the construction of premier snowmobile gear to meet the riders needs to stay dry, comfortable and warm. Our goal as individuals and as a company, is to bring to market the most innovative and rugged gear on the planet. Motorfist s rider/market expectation is to position the brand and company as the industry leader. Motorfist is located in Idaho Falls, ID in the heart of the snowmobile market. Our location provides ultimate testing for R&D, access to top riders and a pulse on industry activity. The company has been built from the ground up by snowmobilers whose passion has driven us to revolutionize the snowmobile industry. Snowmobiling is more than a sport, it s a lifestyle. Motorfist s commitment to bringing new technologies to market is unmatched. Our industry leading customer service has helped us position ourselves as the benchmark in the industry. This will continue to be a factor for future growth. Product distribution is primarily through Motorsports dealers and key strategic distributors in USA, Canada, Norway, Finland, Sweden, Russia, Iceland, Greenland and Japan. MANTRA FEED THE OBSESSION TAG LINE RUGGED BY DESIGN BRAND DNA REDEFINING DURABILITY INNOVATIVE HIGH PERFORMANCE ELITE, NEVER ARROGANT OBSESSED PASSIONATE RIDER DESIGNED & TESTED IMPECCABLE DETAIL KICK ASS! REBEL 4 5
4 The fist should always be left handed & positioned at 20 degrees with the thumb side on the top in print and digital marketing. FIST LOGO USING LOGOS TOGETHER LOGO GUIDELINES THE MOTORFIST LOGOTYPE AND FIST LOGO REPRESENT THE MOTORFIST BRAND IDENTITY AND VALUES. IT NEEDS TO BE REPRESENTED IN ITS USE AND APPLICATION TO PROTECT THE BRAND AND THE LOGO S INTEGRITY. CONSISTENT APPLICATION OF THE LOGO AND LOGOTYPE REINFORCES BRAND RECOGNITION AND TRUST. LOGOTYPE USING LOGOS WITH TAG LINE 6 7
5 NAY! USING THE MOTORFIST LOGOTYPE AND FIST LOGO IN ANY OTHER COLOR BUT THE APPROVED BRAND COLORS IS A BIG NO, NO. THE ECEPTION TO THIS RULE IS FOR PRODUCT DEVELOPERS ONLY. IF YOU ARE UNSURE, THEN PLEASE ASK FIRST. COLOR USAGE USING BRAND APPROPRIATE COLORS IS IMPORTANT WHEN PORTRAYING MOTORFIST. WHILE THERE MAY BE MORE COLORS THAT ARE BRAND ACCEPTABLE, THESE ARE SOME CORE BRAND COLORS THAT REPRESENT MOTORFIST. THESE COLORS HELP CREATE A COHESIVE BRAND LOOK WHEN USED ON PACKAGING OR IN MARKETING. YAY! NAY! DO NOT USE COLORS OUTSIDE OF THE ACCEPTABLE COLOR PALETTE. NAY! LOGO TYPE AND TAG LINE SHOULD NEVER APPEAR IN THE SAME COLOR. NAY! DO NOT USE COLORS OUTSIDE OF THE ACCEPTABLE COLOR PALETTE. NAY! NEVER FILL THE NEGATIVE SPACES IN THE FIST LOGO WITH COLOR. NAY! TAG LINE SHOULD NEVER APPEAR IN ANY OTHER COLOR BESIDES GREY, BLACK OR WHITE. 8 9
6 LOGO CLEAR SPACE LOGOTYPE CLEAR SPACE REQUIREMENTS Clear space around the logo is important to adhere to when using the logo in different mediums. No other graphic elements should breach this space. The minimum clear space,, is 1/4 of the logo height on all sides. FIST LOGO CLEAR SPACE REQUIREMENTS Clear space around the logo is important to adhere to when using the logo in different mediums. No other graphic elements should breach this space. The minimum clear space,, is 1/4 on all sides. When centering the logotype it should always be based on the counter of the O. COUNTER 10 11
7 COLOR PALETTE CONSISTENT USE OF THESE COLORS IS VITAL TO OUR CORPORATE IDENTITY. PLEASE USE ONLY THE COLOR PALETTE, COLOR FORMULAS AND PERCENTAGES AS SPECIFIED IN THIS DOCUMENT WHEN DISPLAYING THE MOTORFIST LOGO AND DESIGNING ANY OTHER VISUALS FOR PRINT OR ELECTRONIC MEDIA. The Motorfist product palette is set to coincide with the major snowmobile manufacturers, but can also change at the discretion of the designers. Please speak with the product developers about TC color ways. This relates to product colors and not logo color usage. RICH BLACK PMS: #Black 6 C: 70 M: 50 Y: 30 K: 100 R: 0 G: 1 B: 4 HE: # WHITE C: 0 M: 0 Y: 0 K: 0 R: 255 G: 255 B: 255 HE: #FFFFFF RICH GRAY PMS: #Cool Gray 11 C: 65 M: 58 Y: 57 K: 37 R: 77 G: 77 B: 77 HE: #4d4d4d GRAY PMS: #Cool Gray 9 C: 0 M: 0 Y: 0 K: 83 R: 81 G: 82 B: 84 HE: #FFFFFF RED PMS: # 185 C: 6 M: 100 Y: 100 K: 6 R: 211 G: 26 B: 26 HE: #d31a1a BLACK PMS: #426 C ORANGE PMS: #172 C GREEN FLASH PMS: #360 C STEALTH PMS: #Black 7 C WHITE PMS: #663 C MOTORFIST ARCTIC CAT GREEN ALT LIGHT GREEN CMYK: 62,0,100,0 RGB: 0,255,22 ALT DARK GREEN CMYK: 100,31,100,29 RGB: 0,99,7 MOTORFIST POLARIS RED HI-VIZ YELLOW/GREEN PMS: #396 C ALT LIGHT RED CMYK: 0 100,100,0 RGB: 255,0,0 ALT DARK RED CMYK: 25,100,100,21 RGB: 158,29,33 COMMON PRODUCT COLORS RED PMS: #186 BLUE PMS: #7686 PLUM PMS: #519 C YELLOW PMS: #7408 C NEON ORANGE PMS: #811 C NEW FABRIC COLOR MOTORFIST SKI-DOO YELLOW ALT LIGHT YELLOW CMYK: 2,26,100,0 RGB: 247,190,22 ALT DARK YELLOW CMYK: 0,43,100,0 RGB: 249,160,20 MOTORFIST YAMAHA BLUE ALT LIGHT BLUE CMYK: 83,52,0,0 RGB: 0,119,255 ALT DARK BLUE CMYK: 100,76,23,22 RGB: 0,34,153 GRAY PMS: #Cool Gray 9 C GREEN PMS: #7738 C LIGHT GRAY PMS: #Cool Gray 3 C OCEAN PMS: #632 C 12 13
8 FONT USAGE TYPOGRAPHY IS ANOTHER KEY ELEMENT OF MOTORFIST BRAND COMMUNICATIONS IN PRINT, WEB, MOBILE AND VIDEO ENVIRONMENTS. AS WITH GRAPHICAL ELEMENTS, OUR TYPOGRAPHY REFLECTS THE INNOVATIVE, AND REBELLIOUS SPIRIT OF THE MOTORFIST BRAND. GOTHAM NARROW THIN ETRA LIGHT LIGHT BOOK MEDIUM BOLD BLACK ULTRA HELVETICA NEUE CONDENSED BOLD CONDENSED BLACK ULTRA LIGHT THIN LIGHT REGULAR MEDIUM BOLD HE S DEAD JIM REGULAR 14 15
9 DON T DO S & DON TS KNOWING HOW TO APPROPRIATELY TREAT THE BRAND LOGO CAN BE JUST AS IMPORTANT AS HOW NOT TO TREAT IT. TREATING THE LOGOS PROPERLY IS VERY IMPORTANT, TO MAINTAIN PROPER USAGE, LOGO TREATMENTS HAVE BEEN PROVIDED BELOW THAT ARE UNACCEPTABLE. IN ADDITION TO THESE EAMPLES, STRETCHING, DISTORTING OR DISSECTING THE LOGOS ARE PROHIBITED. DON T REMOVE THE ANGLE AND STAND THE FIST LOGO UPRIGHT (0 DEGREES). DO NOT USE A RIGHT HANDED FIST. DON T POINT THE FIST DOWNWARDS. DO MAKE SURE THE LOGO IS PROPORTIONED CORRECTLY, THE O SHOULD BE SQUARE. DON T SQUISH/STRETCH OR DISTORT THE LOGOTYPE NOR FIST LOGO. DO USE A LEFT HANDED FIST & ANGLE IT BY 20 DEGREES WITH THE THUMB SIDE ON TOP. DO ALWAYS KEEP THE TAG LINE SMALLER THEN DO NOT USE THE LOGOTYPE AND POSITIONED BETWEEN THE THE M ALONE. ETENDER OF THE R AND THE T. DO NOT MAKE THE LOGO AND TAG LINE THE 16 SAME SIZE NOR CENTERED BENEATH LOGO. 17
10 BRANDED ASSETS LETTER HEAD P.O. Box 3839 Idaho Falls, ID USA ENVELOPES PRODUCT BRANDING P.O. Box 3839, Idaho Falls, ID When using the logo on products it is ok to slant the fist at a greater angle then 20 degrees. The fist logo may also sparely and in special circumstances be mirrored from the left hand to the right in order to create symmetry in a design. These cases are limited and need to be approved before producing a piece with the logo altered. BUSINESS CARDS RUGGED BY DESIGN JARED BURT VP Marketing For questions on suggested placement please consult the Marketing or Art Director ext jared@mo torþst.com 586 1st Street, Idaho Falls, ID ww w.motorfist.com SIMPLIFIED FIST LOGO ONLY FOR PRODUCT TECHNICAL TOOLING
11 FOR QUESTIONS AND CONCERNS: Marketing Director- Jared Burt Art Director- Nashona Haldane
one M2M Logo Brand Guidelines
one M2M Logo Brand Guidelines July 2012 Logo Design Explanation What does the one M2M logo symbolize? The number 2 in the middle part of the logo symbolizes the connection between the two machines, the
More informationTABLE OF CONTENTS BRAND IDENTITY INTRODUCTION...3 OFFICIAL COLOR PALETTE...4 PRIMARY ATHLETIC MARK SECONDARY ATHLETIC MARKS...
TABLE OF CONTENTS BRAND IDENTITY INTRODUCTION...3 OFFICIAL COLOR PALETTE...4 PRIMARY ATHLETIC MARK...5-6 SECONDARY ATHLETIC MARKS...7-8 ATHLETIC WORDMARKS... 9-10 TYPOGRAPHY... 11 WORDMARK LOCKUPS...12-15
More informationBrand Guidelines 2018
Contents Logotype 03 Space required of logotype 04 Logo variants 05 Incorrect use of logotype 06 Brand colours 07 Typefaces 08 Additional graphic elements 09 Supporting logo for EHNS countries 10 Logotype
More informationFor Children with Developmental Differences. Brand Identity Guide
For Children with Developmental Differences Brand Identity Guide Table of Contents 3 Our Visual Identity System 4 About These Guidelines 5 The Logo 6 Clear Space & Minimum Size 7-8 Logo Variations 9 Icon
More informationThank you for your continued support, and as always your feedback is welcome.
Subject: New Tait Logo Dear Sir/Madam, To visually demonstrate the importance of the relationship between Tait Communications and your business, we have created a new Tait logo for you to use. The term
More informationB R A N D G U I D E L I N E S
BRAND GUIDELINES OUR PRODUCT IS OUR PEOPLE EVERY DAY OUR PEOPLE PROVIDE AN ENTIRELY POSITIVE, ABOVE AND BEYOND SERVICE EXPERIENCE TO EVERY CLIENT IN THE TSP FAMILY. We believe in the power of relationships
More informationICSA LABS LOGO USAGE GUIDELINES
ICSA LABS LOGO USAGE GUIDELINES CONTENTS ICSA LABS LOGO THE LOGO UNACCEPTABLE USAGE ICSA LABS EVALUATED LOGO THE LOGO UNACCEPTABLE USAGE ICSA LABS CERTIFIED LOGO THE LOGO UNACCEPTABLE USAGE COLOR PALETTE
More informationVisual Style Guide April 2016
Visual Style Guide April 2016 Contents Introduction to the Logo 3 Safe Area and Size 4 Incorrect Usage 5 Color Palette 6 Typography 7 Tone and Style of Photography 8 Print Examples 9 Screen Examples 10
More informationEUDQG VWDQGDUGV v2.6.13
v2.6.13 keep it simple. Our brand personality must be clear and consistent across all aspects of the business from advertising to customer communications, to products and cobranding. These guidelines have
More informationLogo Guidelines. September 2014 ver.1. ACTIVEON guidelines
Logo Guidelines September 2014 ver.1 101 CONTENTS Ⅰ Brand Overview 03. Extreme Logotype 05. Signature type 06. Grid system 08. Monochrome logo option 10. Clear space 1 1. Minimum size Logo colors 13. Color
More informationwirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 V1.0 Brand Guidelines Version 1.0
wirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 1 Brand Guidelines Version 1.0 wirelessgroup.co.uk Brand Guidelines 2 Contents 03 04 07 09 11 12 13 14 Primary Logo Secondary Logos Group Indicator
More informationTable of Contents. Stationery 24 Business card 25 Letterhead 26 #10 Envelope. Document Note
Table of Contents Document Note The goal of these guidelines is to help communicate the strategy and visual system behind the SPX brand. If you have questions about anything in this guide, please reach
More informationGraphic standards for the Electric Circuit logo
Graphic standards for the Electric Circuit logo January 2017 Official logo versions and colors The elements of the logo form a whole: the shapes, colors, proportions and locations of these elements may
More informationSchool of Social Work. Partnering for Change Style Guide
School of Social Work Partnering for Change Style Guide September 4, 2009 Partnering for Change Campaign Introduction Rutgers School of Social Work is embarking upon a campaign intended to create a comprehensive,
More informationUNICEF CLUBS BRAND BOOK
UNICEF CLUBS BRAND BOOK 2016 17 updated July 1, 2016 Contents How to Use This Book.... 3 Logo Usage Guidelines.... 4 Typography Our Fonts.... 10 Color USF Color Palette.... 11 2 UNICEF CLUBS Brand Book
More informationCorporate Logo usage guidelines
Corporate Logo usage guidelines This logo usage guide provides the tools to maintain the integrity of our Association s identity. Since our identity is the visual means by which we distinguish our professional
More informationJames D. Parsons President
Logo Guidelines Contents: Letter from the President 1 Primary Logo 2 Color Palette & Font 3 Secondary Logos 4 Logo Sizing 5 Logo Area of Isolation 6 Logo Application 7 Logo File Types 8 Founded in 2001,
More informationI D E N T I T Y G U I D E L I N E S
I D E N T I T Y G U I D E L I N E S THE CORPORATE MARK Logo Components The Digium family of logos are the cornerstone of the identity program. Together with the following key design elements, the logo
More informationLOGO USAGE GUIDELINES
LOGO USAGE GUIDELINES REV. 11.13.2015 The purpose of these guidelines is to provide a clear understanding of usage of the Savage logo. This document provides the necessary tools to convey a consistent
More informationAlbertsons Companies and Tom Thumb Foundation Brand Standards. SOUTHERN DIVISION November 2017
Albertsons Companies and Tom Thumb Foundation Brand Standards SOUTHERN DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies Foundation
More informationIntroduction. 2 MOTT Community College Identity Guidelines
IDENTITY GUIDELINES Introduction It is important that Mott Community College maintain a consistent, professional image. All Mott materials, including internal and external publications, signage, flyers,
More informationINTRODUCTION. NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of:
BRAND GUIDELINES INTRODUCTION NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of: PRO SKATE + BMX COMPETITIONS WITH THE WORLD S BEST
More informationAlbertsons Companies and Safeway Foundation Brand Standards. PORTLAND DIVISION November 2017
Albertsons Companies and Safeway Foundation Brand Standards PORTLAND DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies Foundation
More informationbrand manual partners edition
partners edition brand manual 2016 color palette The Plus color palette contains six colors. The value of each color is listed in PMS (1-color spot), CMYK (4-color process), RGB and hexadecimal. Any of
More informationBRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953.
BRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953. TOP 10 THINGS TO REMEMBER ABOUT Old Masters BRANDING 1. Always use the correct logo artwork. 2. Never modify or recreate logo artwork. 3.
More informationVisual Identity Guidelines. Essential guidelines to help you create cohesive brand communications
Visual Identity Guidelines Essential guidelines to help you create cohesive brand communications August 2017 GENERAL GUIDELINES The use of the logo is reserved for official Summa partners only (dealers,
More informationLOGO MANUAL. Definition of the basic use of the logo
LOGO MANUAL Definition of the basic use of the logo INTRODUCTION The KELLYS Logo Manual is a document that sets forth the basic rules for the use of the graphic elements of the KELLYS BICYCLES logo and
More informationCorporate Identity and Visual Identity Guidelines June 2011
Corporate Identity and Visual Identity Guidelines June 2011 Index A Basic Design Elements A 01 The BenQ Logo A 02 Minimum Size, Minimum Staging Area A 03 Typography A 04 Corporate Colours B B 01 B 02 B
More informationHINO BRAND VISUAL DESIGN MANUAL V1.3e
HINO BRAND VISUAL DESIGN MANUAL V1.3e Introduction Each basic element in communications, such as the corporate logomark and brand colors, contributes to building brand and plays a vital role in creating
More informationBranding & Design Standards. LIMITED USE: These standards are for areas where FIRST is not a registered trademark. Standards Are Strictly Enforced
11.3.2015 Branding & Design Standards Standards Are Strictly Enforced LIMITED USE: These standards are for areas where FIRST is not a registered trademark. FIRST Logo Our logo consists of uniquely configured
More informationBranding Style Guidelines. (Revised: September 6, 2017)
Branding Style Guidelines (Revised: September 6, 2017) Table of Contents 2 3 4 5 6 7 8 10 12 13 14 Introduction Brand elements Clear space and minimum size Logo and tagline Symbol as a graphic Logo palette
More informationACME Foundation Brand Standards. ACME DIVISION November 2017
ACME Foundation Brand Standards ACME DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 File Formats & Usage 14 Visual Identity 4 Legal 15 Photography 5 Creative/Layout Treatments 16 Typography 6 Creative
More informationFLY THE DREAM BRAND GUIDE
FLY THE DREAM BRAND GUIDE INTRODUCTION PURPOSE AND VALUES BRAND POSITION BRAND VISION BRAND PROMISE MAKING OUR MARK THE IAC BRAND FAMILY 3 4 5 6 7 9 10 CONTENT THE IAC LOGOS TABLE OF CONTENTS IAC SHIELD
More informationAlbertsons Companies, Safeway and Carrs/Safeway Foundation Brand Standards. SEATTLE DIVISION November 2017
Albertsons Companies, Safeway and Carrs/Safeway Foundation Brand Standards SEATTLE DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies
More informationBook of visual identification
Copyright 2018 Table of content 01. Introduction................................................. 3 02. Forms of sign................................................. 4 03. Colour variants of the sign...................................
More informationCentennial Year Brand Standards Guide
Centennial Year Brand Standards Guide FOR USAGE NOV. 21, 2016 - NOV. 21, 2017 welcome The identity of Federation CJA is much more than just a logo. It defines how those around us view both the federation
More informationGin-Cor Industries Inc. Brand Guidelines
Last updated: August 26, 2015 About Our Vision To be a leader in the manufacturing of vocational trucks. Our Mission To manufacture customized vocational trucks that workers want to drive and owners want
More informationThe Center For Educator, Recruitment, Retention and Advancement. Graphic Standards Manual
The Center For Educator, Recruitment, Retention and Advancement Graphic Standards Manual 2016 Main Logotype The logotype is the central element in CERRA s visual communications system. Through consistent
More informationBrand Style Guide January 2018
Brand Style Guide January 2018 Introduction Keeping a well-rounded and consistent brand is crucial in an industry filled with many logos and brands with similar graphics and colors. The brand elements
More informationv CORPORATE GUIDELINES
1. CORPORATE GUIDELINES Primary colours for print Colours to be used across print platforms globally. Pantone Orange 172 SPOT PREFERRED PRINT OPTION CMYK Orange 4 COLOUR SECONDARY PRINT OPTION C0/M6/Y100/K0
More informationBRAND GUIDELINES. July version 2.1
BRAND GUIDELINES July 2015 - version 2.1 INTRODUCTION The Noritz Brand As we grow and advance as an organization, it sometimes becomes necessary to reevaluate our visual identity. That s why I am pleased
More informationCorporate Identity Manual for Polaris
Corporate Identity Manual for Polaris Corporate Identification Manual Content Introduction... 1 Letter from the CMD... 2 Communicative Identification... 3 Color... 4 Logo on Color Background... 5 Newspaper
More informationVMware Corporate Logo Guidelines. V.1.0 / Updated January 2010
VMware Corporate Logo Guidelines V.1.0 / Updated January 2010 G u i d e l i n e s Corporate Logo The corporate logo should be treated as one unit and should never be divided. The VMware logo should be
More informationFileMaker Corporate Style Guide
ilemaker Corporate Style Guide General guidelines for logo usage and corporate identity 5201 Patrick Henry Drive Santa Clara, CA 95054, USA Tel: (408) 987.7000 Welcome Our identity is one of our most valuable
More informationNSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL. Guidelines for the use of the NSWIS and ClubsNSW corporate identity
NSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL Guidelines for the use of the NSWIS and ClubsNSW corporate identity CONTENTS Introduction 1 The NSWIS Brand 1 NSWIS Purpose 2 NSWIS Values 2 Use of the
More informationBrand Guidelines 2017 Version 1.0
Brand Guidelines 2017 Version 1.0 OwnLocal 2017. ALL RIGHT RESERVED OwnLocal Headquarters 205 W 9th Street Suite 600 Austin, TX 78701 www.ownlocal.com TABLE OF CONTENTS 01 Introduction Our Mission Core
More informationBrand identity guidelines
Brand identity guidelines Version 1.2 November 2016 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum
More informationBrand Identity Guide March 2011
Brand Identity Guide March 2011 CONTENTS Introduction 3 Attributes of the Brand 4 Brand Architecture 5 The Summit Bechtel Reserve Brand Extension 6 The Summit Bechtel Reserve 7 Primary Logotype 9 Secondary
More informationAssociate Degree for Transfer. Logo Guidelines. February 2017
Associate Degree for Transfer Logo Guidelines February 2017 Logo Components The logo is comprised of 3 parts: 1) logotype, 2) logomark, 3) program name. These elements should not be resized, redrawn or
More informationAlbertsons Companies, Vons, & Pavilions Foundation Brand Standards. SOUTHERN CALIFORNIA DIVISION November 2017
Albertsons Companies, Vons, & Pavilions Foundation Brand Standards SOUTHERN CALIFORNIA DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies
More informationBrand Guidelines. A quick guide to using the British Shooting Show brand correctly.
Brand Guidelines A quick guide to using the British Shooting Show brand correctly www.shootingshow.co.uk British Shooting Show Logo General info The Great British Shooting Show is the UK s largest trade
More informationHINO BRAND VISUAL DESIGN MANUAL V1.2e
HINO BRAND VISUAL DESIGN MANUAL V1.2e Introduction Each basic element in communications, such as the corporate logomark and brand colors, contributes to building brand and plays a vital role in creating
More informationBankID Trademark Guide version
BankID Trademark Guide version 2019-02-18 INTRODUCTION Finansiell ID-Teknik BID AB ( BID ) owns, manages and develops an electronic identification service under the trademark BankID. BankID is issued to
More informationBLAZER BLACK. PANTONE Process Black C or U PANTONE Black C or U CMYK: C=0 M=0 Y=0 K=100 RGB: Red=0 Green=0 Blue=0 BLAZER SILVER
LOGO The Blazer Ammunition Logo is to be used any time the corporation s identity is needed to define the company s presence, ownership, or legal identification. The Blazer Ammunition Logo is represented
More informationThe U.S. Fund for UNICEF Communications Style. Guide
The U.S. Fund for UNICEF Communications Style Guide Table of Contents 1.0 The U.S. Fund for UNICEF 1.1 Our Mission 1.2 Our Brand Position 2.0 Our Goals 3.0 The UNICEF Story 4.0 Logo Versions 4.1 Logo Size
More informationGraphic Identity Standards
Graphic Identity Standards Welcome to our visual identity. At Loyola Marymount University, our goal is to become one of the nation s distinguished Catholic universities with a commitment to academic ecellence
More informationVISUAL IDENTITY GUIDELINES. Updated
VISUAL IDENTITY GUIDELINES Updated 2.12.2016 VISUAL IDENTITY GUIDELINES Table of Contents 1. Introduction Basic Design Elements 2. Logo 2.1 Clear zone 2.2 Logo misuse 2.3 Sponsor logo lock-up 3. Colors
More informationBRAND GUIDELINES
BRAND GUIDELINES 2018-19 Mount Pisgah Christian School Department of Admissions and Marketing OUR BRAND Our brand is the composite of all elements that communicate to the world who we are as a school and
More informationVISUAL IDENTITY STANDARDS
VISUAL IDENTITY STANDARDS CURRENT AS OF 12/5/2016 1 HUSTLER VISUAL IDENTITY STANDARDS: TABLE OF CONTENTS TABLE OF CONTENTS OVERVIEW Hustler Visual Identity Standards Policy... 2 LOGO STANDARDS Vertical
More informationUnited Way Waterloo Region Communities Brand Identity Guidelines September 2018
United Way Waterloo Region Communities Brand Identity Guidelines September 2018 United Way Centraide Master Brandmark The United Way Centraide master brandmark is made of three distinct elements: logo
More informationVisual Identity and Brand Guidelines
Visual Identity and Brand Guidelines June 2013 Version 1.0 1 BUILDING BLOCKS 10 Vermont Tech Logo We re practical, straightforward, and confident and our logo embodies these. It stands proudly on its own
More informationPRIOR USE APPROVAL CYCLE FOR SURVIVAL FULL COLOR LOGO
STYLE GUIDE 2017 PRIOR USE APPROVAL This style guide is compiled as a comprehensive guide to the usage of the Cycle for Survival name and logo marks (LOGO). We know there will be unforeseen instances where
More informationCorporate Identity and Branding Standards Manual.
Corporate Identity and Branding Standards Manual www.shift4.com WELCOME Shift4 provides merchant-centric software and services in the electronic payments industry. Secure connections are made from the
More informationCHARGERS ROWING CLUB
BRAND GUIDELINES THE PUDDLE ONONDAGA GREEN COLOR PALETTE TYPOGRAPHY LOGO USAGE STATIONARY MARKETING 3 4 5 6 7 8 10 14 2 BRAND GUIDELINES To foster a great experience for anyone who interacts with the,
More informationGEORGIA BRANDING STANDARDS USAGE GUIDE
GEORGIA BRANDING STANDARDS USAGE GUIDE January 2014 Georgia Department of Economic Development 75 Fifth Street, NW, Suite 1200 Atlanta, Georgia 30308 - USA 404.962.4000 Georgia.org THE GEORGIA BRAND The
More informationBrand Guidelines. v.4 - February, 2018
Brand Guidelines v.4 - February, 2018 Hello! We Are SAV Digital Environments, 2018 Brand Guidelines»2« A Comprehensive, Process-Driven, Integration Firm 2018 Brand Guidelines»3« Offering Design & Installation
More informationwww. enocean. com EnOcean Brand Guidelines
www. enocean. com EnOcean Brand Guidelines V3.2 MARCH 2012 EnOcean Brand Guidelines EnOcean GmbH is the innovator and producer of the award-winning, patented batteryless radio technology, thus establishing
More informationLogo Guidelines Version 1.1, September 2008
Thermaltake Corporate Trademark Logo Guidelines Version 1.1, September 2008 - The following pages contain all necessary details for proper use of Thermaltake Logo. - Any application of Thermaltake Logo
More informationAbout RF IDeas. About Us
Branding Guidelines About RF IDeas RF IDeas, founded in 1995, is the innovator of WaveID, the standard for badge-based authentication and identification solutions powered by RF IDeas readers. Under the
More informationLOGO USAGE GUIDELINES August.31.10
LOGO USAGE GUIDELINES August.31.10 LOGO USAGE GUIDELINES TABLE OF CONTENTS 1.1 Telguard Logo 1.2 Telguard Logo Protected Area 1.3 Acceptable/Unacceptable Color Variations 2.1 Telular Logo (Canada) 2.2
More informationVersion 3:0 September 2015
Identity guidelines Version 3:0 September 2015 The Buxton logotype The new logotype embraces the concept of water - and a source of water. The focal point of the design is the letter O' where water emerges
More informationgraphic standards adopted May 2007
graphic standards adopted May 2007 All Canadian made for all Canadian weather Gord Wiebe President & CEO Dear All Weather Windows Colleague, The All Weather Windows brand and product are valuable company
More informationBrainPOP Identity Standards BrainPOP. All rights reserved.
BrainPOP Identity Standards 2 Contents 1 Introduction 3 LOGOS 4 Fighter 38 Relative size 39 BrainPOP logo 5 BrainPOP Jr. logo 10 BrainPOP ESL logo 15 4 LEGAL GUIDELINES 42 Graphics 43 Text 48 BrainPOP
More informationGETTING UMSU BRAND BASICS RIGHT
GETTING UMSU BRAND BASICS RIGHT UMSU Brand Guidelines 2017 UMSU BRAND GUIDELINES 2017 CONTENTS INTRODUCTION 4 UMSU BRAND: AN OVERVIEW 6 UMSU LOGO 7 UOM LOGO 8 CORRECT USE OF THE LOGO 9 INCORRECT USE OF
More informationAMBA Development Network Brand Usage and Style Guidelines
AMBA Development Network Brand Usage and Style Guidelines IDENTITY GUIDE PALETTE USAGE The AMBA Development Network brand Leverage the strength and status of the ADN by clearly displaying the AMBA Development
More informationCORPORATE VISUAL IDENTITY GUIDELINES. for the use of the OAAS Logo
CORPORATE VISUAL IDENTITY GUIDELINES for the use of the OAAS Logo ONTARIO ASSOCIATION OF AGRICULTURAL SOCIETIES September 2017 Introduction Our branding is more than a name and a logo. Our branding is
More informationBASIC MANUAL OF CEPSA IDENTITY
BASIC MANUAL OF CEPSA IDENTITY April 2018 Cepsa Basic Identity Manual Welcome This manual contains all the elements that make up the Cepsa identity. This manual contains all the elements that make up the
More informationShort Version / Brand Guidelines Coleg Cymraeg Cenedlaethol
Short Version / 2014 Coleg Cymraeg Cenedlaethol The Aim of the Guidelines 01/ Contents The aim of these guidelines is to offer practical assistance in relation to the acknowledgement of support from the
More information3.1 Corporate Logotype Primary vertical version
3.1 Corporate Logotype Primary vertical version Our new logotype (or logo) is a modern representation of our company. It is designed to clearly and proudly reflect our brand promise advocates for innovation
More informationVoqal Identity Guidelines. August 2018 Version 4.0
Voqal Identity Guidelines August 2018 Version 4.0 2 The Voqal Logo Core Brand ldentity EIements The Voqal master brand logo consists of the logotype, the canopy graphic element and tagline (called a logo
More informationBrand Identity Manual
Brand Identity Manual Changing the economics of desalination. Table of Contents Introduction 1 Signature Lock-up 2 Logo Configuration 3 Color of Logo 4 Black and White 5 Don t Do This 6 Minimum Sizing
More informationVersion 1.0 February MasterPass. Branding Requirements
Version 1.0 February 2013 MasterPass Branding Requirements Using PDF Documents This document is optimized for Adobe Acrobat Reader version 7.0, or newer. Using earlier versions of Acrobat Reader may result
More informationCanadian Aquatic Invasive Species Network
Canadian Aquatic Invasive Species Network Graphic Standards Manual Effective January 2007 This Graphic Standards Manual covers the graphic identity guidelines for the Canadian Aquatic Invasive Species
More informationIDENTITY GUIDELINES BUILDING THE SKYWARD BRAND
IDENTITY GUIDELINES BUILDING THE SKYWARD BRAND TABLE OF CONTENTS INTRODUCTION...02 SKYWARD TRADEMARK...03 LOGO. PRINT...04 Size, Spacing & Positioning LOGO. SCREEN...05 Web & Video COLOUR...06 TYPOGRAPHY...07
More informationIdentity & Communication Standards
Identity & Communication Standards KCSOS Identity & Communication Standards Why image matters: As employees working for a taxpayersupported organization, headed by a publicly-elected superintendent of
More informationWales Coast Path LBrand Guidelines
LBrand Guidelines lwybr Arfordir Cymru 1 WG15224 Crown Copyright Contents Guidelines introduction 4 incorrect logo usage 12 The logo versions 5 Using the dragon shell 13 Primary logo colour options 6 signage
More informationBrand Identity Standards & Guidelines. PTCB Brand Identity Standards & Guidelines / V.001 / ptcb.org
Brand Identity Standards & Guidelines 1 CONTENTS Our Story 03 OVERVIEW Brand Identity Standards & Guidelines 05 BRAND STRATEGY Mission, Vision & Tagline 07 Services & Target Audiences 08 Brand Principles
More informationCore brand elements CWT logos
Two logo versions The preferred version of the logo should always be used where possible. Only use the one-line version when space does not allow for the preferred version. CWT logos Preferred logo The
More informationL O G O G U I D E L I N E S J A N U A R Y
LOGO GUIDELINES JANUARY 2012 INTEGRITY ANNOUNCEMENT NBC SPORTS LOGO THE NBC SPORTS LOGO IS THE OFFICIAL MARK OF NBC S LEGACY OF PREMIERE SPORTS BROADCASTING. THIS MANUAL ESTABLISHES EXACT GUIDELINES FOR
More informationChattahoochee Triathlon Club Brand Guidelines
Chattahoochee Triathlon Club Brand Guidelines Overview By following the same set of graphic standard guidelines, we can ensure that all of our communications are integrated and consistent. By making our
More informationTABLE OF CONTENTS TOLEDO ZOO & AQUARIUM BRAND GUIDELINES 2
BRAND GUIDELINES TABLE OF CONTENTS Brand Inspiration 3 Our Mission 4 Primary Logo 5 Secondary Logo 7 Logo Color Usage & Proximity 8 Logo Application on Photos 9 Unacceptable Usage 10 Typography 11 Color
More informationG P S C. Graphic Standards Manual 2.0
G P S C Graphic Standards Manual 2.0 Contents The Family 3 Brand Palette 4 Font 5 GPSC Logo Colour Logo 6 Grayscale Logo 7 Black Logo 8 Colour Usage 9 Safety Area 10 Don ts 11 PSP Logo Colour Logo 21 Grayscale
More informationA comprehensive guide for visual consistency. in Auraria Higher Education Center (AHEC) publications, graphic images, and clothing BRAND STYLE GUIDE
BRAND STYLE GUIDE A comprehensive guide for visual consistency in Auraria Higher Education Center (AHEC) publications, graphic images, and clothing Rev 03/17 CONTENTS Establishing Our Brand 1 Logos, Colors,
More informationCHAMPION GRAY. PANTONE Cool Gray 10 C or U CMYK: C=0 M=2 Y=0 K=60 RGB: Red=128 Green=127 Blue=131 CHAMPION ORANGE
LOGO The Champion Logo is to be used any time the corporation s identity is needed to define the company s presence, ownership, or legal identification. The Champion Logo is represented by the combination
More informationBRAND GUIDELINES VERSION 3: FEBRUARY 2014
BRAND GUIDELINES VERSION 3: FEBRUARY 2014 Mission Hall Creative Introduction Brand Guidelines 2 These brand guidelines are designed to help internal and external individuals or organisations implement
More informationBUFFALO WILD WINGS IDENTITY GUIDE
BUFFALO WILD WINGS IDENTITY GUIDE CONTENTS INTRODUCTION BUILDING THE BRAND THE ESSENCE OF THE BRAND OUR BRAND ESSENCE 01 LOGO GUIDELINES PREFERRED LOGO VERTICAL LOCK-UP HORIZONTAL LOCK-UP LOGO CLEARANCE
More informationOct Style Guide & Logo Usage
Oct 2017 Style Guide & Logo Usage Logo Specifications Standard Vertical The vertical logo is the preferred standard of use. The alternate horizontal logo is to be used in all instances where the standard
More informationAUCA Standard Graphic Identity Manual
AUCA Standard Graphic Identity Manual GRAPHIC STANDARDS MANUAL This is the Graphic Standards Manual for the American University of Central Asia. It sets the standard for the design of all AUCA public communications
More informationBRAND. niagaracanada.com
BRAND niagaracanada.com Introduction 3 Prospective Niagara Residents and Immigrants Audiences 4 Key Messages 5 Welcome Niagara Canada - The Visual Brand/Logo 6 Logo Lock-up 7 Colour Palette 8 Black and
More informationTOWN OF QUEEN CREEK BRAND GUIDE
BRAND GUIDE DEC2016 BRAND GUIDE INTRODUCTION CONTACT TOWN OF QUEEN CREEK COMMUNICATIONS, MARKETING AND RECREATION DEPARTMENT 22358 SOUTH ELLSWORTH ROAD QUEEN CREEK, AZ 85142 480-358-3198 communication@queencreek.org
More information