BRANDING AND IDENTITY GUIDELINES

Transcription

1 BRANDING AND IDENTITY GUIDELINES

2 Our Mission To form disciples of Jesus Christ among our students, alumni, families and friends through a Catholic educational environment that helps create a dynamic faith community focused on living lives of love and service to others.

3 Logotypes The Saunders Catholic School Branding consists of four logotypes. Each of them have full versions where the name of the school is fully displayed. They also have small versions for the occasions when the logotype is small and the typography in the logo cannot be easily read. Each logo also has full-color, single-color, gray-scale, and black and white variations.

4 Logotypes: Saunders Catholic Schools The Saunders Catholic School Logo is the over-arching logotype that ties Bishop Neumann Catholic High-school, St. John Nepomucene Elementary, and St. Wenceslaus Elementary together. This is used when all three schools are in need of graphical representation, or when visually referring to all schools in a single instance. The other school logotypes can accompany this logotype for further impact.

5 Logotypes: Saunders Catholic Schools The Saunders Catholic School Logo comes in four variations. The first (top) is the full-color logotype - use this above all other versions. The second (left) is the single color. This can be used in situations where only one color can be used. The third (right) is the gray-scale version. Use this where no color is allowed. The fourth (bottom) is the small version of the logo. Use it when space is limited.

6 Logotypes: Bishop Neumann The Bishop Neumann Catholic High School Logotype is what visually represents the High School. This is used when Bishop Neumann is in need of graphical representation. This logo can be used in conjunction with the elementary school logotypes. If so St. John is on the left, while St. Wenceslaus is on the right at a shield s length apart. Bishop Neumann is always in the middle, and slightly larger.

7 Logotypes: Bishop Neumann The Bishop Neumann Logo comes in four variations. The first (top) is the full-color logotype. This can be used in situations where full color is desired. The second (left) is the single color. Use this above all other versions where able. The third (right) is the gray-scale version. Use this where no color is allowed. The fourth (bottom) is the small version of the logo. Use it when space is limited.

8 Alternate Logotypes: Bishop Neumann The Bishop Neumann Catholic High School Logotype is what visually represents the High School. This is used when Bishop Neumann is in need of graphical representation and the school motto is needed. This logo should be used by itself and only occasionally. It also is not to be used with the other Saunders Catholic Schools logos.

9 Alternate Logotypes: Bishop Neumann The Bishop Neumann Catholic High School Logotype is what visually represents the High School. These are used when Bishop Neumann is in need of graphical representation and the focus is a school sporting event or program. These logos should be used by themselves and only occasionally. They are also is not to be used with the other Saunders Catholic Schools logos.

10 Alternate Logotypes: Bishop Neumann The Bishop Neumann Catholic High School Logotype is what visually represents the High School. This is used when Bishop Neumann is in need of graphical representation and the former logo is needed. This logo should be used by itself and only occasionally. It also is not to be used with the other Saunders Catholic Schools logos.

11 Logotypes: St. John Nepomucene The St. John Nepomucene Knights Logotype is what visually represents the respective elementary school. This is used when St. John Nepomucene is in need of graphical representation. It is normally only used by itself. The only occasions it is used on conjunction with the other logo types is when it is accompanying the Bishop Neumann logo and the St. Wenceslaus Logo. It is always seen on the left.

12 Logotypes: St. John Nepomucene The St. John Neopucene Knights Logo comes in four variations. The first (top) is the full-color logotype. This can be used in situations where full color is desired. The second (left) is the single color. Use this above all other versions where able. The third (right) is the gray-scale version. Use this where no color is allowed. The fourth (bottom) is the small version of the logo. Use it when space is limited.

13 Logotypes: St. Wenceslaus The St.Wenceslaus Dukes Logotype is what visually represents the respective elementary school. This is used when St. Wenceslaus is in need of graphical representation. It is normally only used by itself. The only occasions it is used on conjunction with the other logo types is when it is accompanying the Bishop Neumann logo and the St. John Nepomucene Logo. It is always seen on the right.

14 Logotypes: St. Wenceslaus The St. Wenceslaus Dukes Logo comes in four variations. The first (top) is the full-color logotype. This can be used in situations where full color is desired. The second (left) is the single color. Use this above all other versions where able. The third (right) is the gray-scale version. Use this where no color is allowed. The fourth (bottom) is the small version of the logo. Use it when space is limited.

15 Identity Usage Standards Standards are important to keep up the integrity of the Saunders Catholic School Brands. It helps keep consistency across all mediums. Not every situation can be listed here, but if there is any doubt on how to use any of the logo types - refer back to this page and the respective pages of the school logos. An over-arcing rule of the brand is that less is more. Give the brand space and let it breathe.

16 PANTONE: 7621 C CMYK: 0, 80, 77, 33 RGB: 171, 35, 40 WEBSAFE: # PANTONE: 131 C CMYK: 2, 39, 100, 10 RGB: 204, 138, 0 WEBSAFE: #CC9900 PANTONE: COOL GRAY 6 C CMYK: 16, 11, 11, 27 RGB: 167, 168, 170 WEBSAFE: # PANTONE: COOL GRAY 10 C CMYK: 40, 30, 20, 66 RGB: 99, 102, 106 WEBSAFE: # Identity Usage Standards: Color Standards are important to keep up the integrity of the Saunders Catholic School Brands. It helps keep consistency across all mediums. These are the colors for the brand. Red is the main color while often accompanied by the lighter gray. In situations where readability in concerned, the darker gray can be substituted. Gold is used as an accent and only in rare situations or special occasions.

17 Century Gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz : <>?`~ League Gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz : <>?`~ Identity Usage Standards: Typeface Standards are important to keep up the integrity of the Saunders Catholic School Brands. It helps keep consistency across all mediums. These are the typefaces for the brand. Century Gothic is the main typeface - it is often used (but not limited to) the light variation. The Secondary typeface is League Gothic. It is used less often, but when variation is needed (Headlines, Posters, Fliers, etc)

18 Bishop Neumann High School 202 S. Linden St. Wahoo, NE