Multifaceted Promotion and Outreach of Banned Books Week Library Programming
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1 Library Faculty Research and Publications Library (Raynor Memorial Libraries) Multifaceted Promotion and Outreach of Banned Books Week Library Programming Emily J. Zegers, Eric A. Kowalik, Megan Reilly Colorado Talking Book Library Presented version. Presented at the Wisconsin Association of Academic Libraries Conference, Elkhart Lake, WI, April Permalink. the authors Used with permission.
2 Multifaceted Promotion and Outreach of Banned Books Week Eric A. Kowalik, Instructional Designer Emily Zegers, Coordinator of Marketing & Outreach Megan Reilly, Colorado Talking Book Library 1
3 Megan Reilly Colorado Talking Book Library 2
4 Raynor Library at Banned Books Week
5 FREEDOM PROJECT Year-long campus wide commemoration of the Sesquicentennial of the Civil War exploring many meanings and histories of emancipation and freedom in the United States and beyond. Speakers (Eric Foner) and Panel Discussions Exhibits at Haggerty Museum of Art Performances at Helfaer Theater Library displays, (School Choice, Banned Books) 4
6 PROGRAM DEVELOPMENT 5
7 BANNED BOOKS Program Development Program Goal Inform students about the historical and continued banning of books and other information New, engaging, and interactive Edutainment Program Events Virtual read-out, film festival, and interactive displays 6
8 Banned Books Week VIRTUAL READOUT 7
9 FILM FESTIVAL 8
10 Included a white board, plasma screen, display case featuring selected Banned Books and poster of events. 9
11 10
12 DISPLAY 11
13 12
14 13
15 INTERACTIVE LIBGUIDE 14
16 INTERACTIVE LIBGUIDE 15
17 BANNED BOOKS LIBGUIDE Emily and Megan developed content, Eric developed LibGuide Utilized jquery and CSS to create interactive list of Banned Books by various categories. Megan developed an interactive Google map of a selection of censorship cases in the state of Wisconsin. Created an interactive Censorship Timeline and Banned Books Week Quiz using Articulate Studio. 16
18 The Data Says 17
19 Where did they come from? 18
20 September 30 through October 4 INTERACTIVE LIBRARY DISPLAY 19
21 Interactive Display Usage 20
22 PROMOTION 21
23 PROMOTION News Briefs AXIS television The Marquette Tribune Posters and table tents (dorms, Libraries, AMU) Direct to target faculty Graduate Student Newsletter Library website Social media Collaborations (Freedom Project, courses, and OSD) 22
24 23
25 FORBIDDEN FILM FESTIVAL Lord of the 1:00 4 Films Based on Challenged Books 5:00 3:00 Hunger 7:30 Cost: Free! Includes film and popcorn When: October 4, 2012 Where: Beaumier Suites B/C, Raynor Library (Lower Level)
26 Banned Books Week September 30-October 6, 2012 More Info: VIRTUAL READ-OUT Support the annual censorship awareness campaign, Banned Books Week. Bring your favorite book to Raynor Library, 2 nd floor (R215), between 10 AM and 4 PM. Library staff will record you reading an excerpt. Videos will be added to the BBW Website. 25
27 THE MARQUETTE TRIBUNE Student Newspaper 26
28 POSTER 27
29 TABLE TENTS Front Back 28
30 LIBRARY WEBSITE News 29
31 SOCIAL MEDIA Twitter 30
32 SOCIAL MEDIA Facebook 31
33 GOING FORWARD 32
34 Takeaways Have investors before starting outreach Get student participation well before launching a campaign Make collaborative efforts with other departments early Choose outreach efforts in line with your library s strategic goals Integrate Libguide more in publicity 33
35 QUESTIONS and DISCUSSION 34
36 Questions and Discussion What outreach efforts have been particularly successful at your library? 35
37 Eric Kowalik: Emily Zegers: 36
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