2013 D.I.S. Consulting Corporation ALL RIGHTS RESERVED Box 477, Woodstock, NY USA

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2 Digital Cinematography World TM 2014 is a new benchmark study in Motion Picture and Episodic TV production equipment and its workflow. All respondents are required to derive 51% or more of their income from movie or episodic TV production. It is thereby the most comprehensive syndicated market research survey ever conducted regarding that workflow and the attendant products in the world. The global DC market of professional end-users was surveyed, census style, in this global bottom-up effort. 2

3 A revolution has occurred in which the use of film has been sun-setting rapidly and film-based hardware continually retired, while electronic cinematography has taken its place. This began several decades ago with the use of increasing electronic elements in postproduction, and now electronics have all but displaced the use of film and rendered the old approach redundant. Film stock production lines have been halted and film labs closed. This has meant a total overhaul of the type of equipment utilized whether owned or rented. 3

4 Motion Picture and Episodic TV/Production & Post- Production Facilities and Companies Mobile/OB Trucks Independents and Freelancers Equipment Rental Houses 4

5 To depict the trends in Digital Cinematography equipment use, and ownership versus rental To estimate the Total Addressable Market (TAM) of Digital Cinematography, globally To forecast the growth of individual segments within each Digital Cinematography product genre To consider the impact of the primary products (ie: cameras) on the accessories 5

6 USA Europe Middle- East/Africa Asia-Pacific The Americas (includes Canada) 6

7 Cameras (by sensor) Camcorders (by sensor) D-SLRs (by sensor) Cinema-Oriented Lenses (such as primes versus non-primes) Recording Devices (compressed and uncompressed)/servers & Storage Creative Software Editing and Graphics Systems (Hardware) Production Switchers (Vision Mixers) Displays & Viewfinders (by screen size and type) Tripods, Supports & Harnesses Cinema Lighting Instruments Cinema Sound (microphones, mixers and portable recorders) 7

8 The report sections are delivered as: Electronic Files via containing Power Point and 5- Year Forecast in Excel CD upon request PDF Files upon request Hard copy provided at additional cost 8

9 The Digital Cinematography World TM 2014 project using a list of operations and facilities culled from the NAB, IBC, Caper and Broadcast Asia directories and other sources. We targeted cinematographers, directors, sound persons, gaffers, producers, creative staffs or the equivalent cinema and TV technology executives in the 1) U. S. 2) Europe 3) Middle East & Africa 4) Asia 5) The Americas plus A) Production and Post B) Mobile/OB C) Among Independents D) Rental Houses 9

10 SURVEY QUESTIONS FRONT MATTER Executive Summary Industry 5-Year Forecasts (by product genre) CLASSIFICATION Geographical region Type of cinema and/or episodic TV production business Type of facility or company Size of operation Number of employees / staff Number of staff having access to Digital Cinematography gear Leading Applications within Digital Cinematography (i.e.: Motion Pictures) Type of Digital Cinematography applications Extent of purchase authority Purchase influences BUDGETS & REVENUES Size of Budget Budget Increasing, decreasing or remaining the same Size of Revenues Revenues increasing, decreasing, remaining the same 10

11 SURVEY QUESTIONS TECHNOLOGY TRENDS: Trailing use of film and film equipment Disk drives versus tape drives Digital Dailies Year of first DC system purchased Year of latest DC system purchase Troublesome problems such as crashes Firewalls and security issues Summary of key features of systems Number of seats used / planned Key trends: 4K/8K other K resolution, low latency, 3D, primes, sound, Cloud, etc. Standards applied Interfaces used Workflow issues, Codecs, Formats, Dailies, etc. Other systems that DC workflow components integrate with Future DC technology feature preferences Computer platforms used (Mac, PC, etc.) Type of applications (movies, episodic TV, documentaries, trailers/promos) Markets segment and distribution: motion pictures, episodic TV programs, other The recording methods or storage utilized Recording media utilized Departments or individuals responsible for DC systems MPEG orientation and IP / IT issues Maximum resolution of workflow HD, 2K, 4K, 5K or 8K (and/or other) orientation and transition Compression and/or RAW use Frame rates 11

12 SURVEY QUESTIONS PRODUCT REPORT(S): Cameras by sensor Camcorders by sensor D-SLRs by sensor Cinema-Oriented Lenses (primes vs. zooms) Recording Devices (compressed and uncompressed), Servers & Storage Creative Software, Firmware / Boards / Boxes for Editing and Graphics Codecs for Cinematography Production Switchers (Vision Mixers) Displays & Viewfinders Tripods, Supports and Harnesses Cinema Lighting Instruments Cinema Sound (microphones, mixers and portable recorders) BY VERTICAL MARKET Number of each of the Systems owned (installed) Number of units by brand Value in dollars Number of units owned Number of units purchased in 2013 Value in dollars Number of units planned for 2014 Value in dollars Long term prospects for sales 5 year forecast MAGAZINES & TRADE SHOWS: Trade Magazines read and preferred Single most valued Trade Shows attended and planned 12

13 BRAND IMAGE REPORT General criteria: Awareness and Brand Image Rankings of major brands of DC products including: Awareness, Price, Quality, Reliability, After-sales-service BRANDS TO BE INCLUDED - But Not Limited To: Aaton, Apple, Autodesk, Autologic, Adobe, Avid, ARRI, AJA, ATI, Alphatron, Agfa, Altec-Lansing, Azden, Audio-Technica, ATTO, Apertus, BlackMagic, Bolex, BASYS, Beaulieu, Behringer, Bogen,Boland, Broadcast Pix, Canon, Chyron, Cantar, Calrac, Convergent Design, Cooke, CineRAID, CineTechnica, Codex, Clear- Com, CineForm, CineDeck, CineGear, Dayang, Drift, Dalsa, Datavideo, Delkin, DV-promix, Doremi, Dolby, DigiDisk, Evertz, Elation, EVS, Electro-Voice, Eastman Kodak, For-A, Front Porch Digital, Fraunhofer, Fostex, Fast Forward Video, Fuji/Fujinon, Flashbox, Grass Valley, Gefen, GoPro, Gemini, Harmonic/Omneon, Hitachi, Harris, HHB, Harmon, Ikegami, Ikan, In-Vision, JVC, JK, Kinor, KinoFlo, Keisoku-Giken, Kinefinity, Lomo, Lectrosonics, Lite-Panels, Lowel-Lite, La Cie, Nagra, Ninja, Neumann, NEC, Nikon/Nikkor, NanoFlash, Newtek, Nady, Nvidia, Maxell, Matrox, Miranda, Manfrotto, Marantz, Megacine, Marshall, Maya, Miller, Memorex, MOE, Quantel, Olympus, Orad, Optimum, O Conner, OB-1, Panasonic, Panavision, PSC, P+S Technic, Panther, Phantom, Pentax, Pixel Power, RED, Rolls, Ross, RPS, Rosco, Rode, Roland, Shure Brothers, Schneider, Solid State Logic, Studer, Sennheiser, Steadicam, Sigma, Sound Devices, Sachtler Sony, SGI, Switronix, Scratch Six, Snell, Silicon-DVR, Samsung, Samson, Shotoku, Schneider, Samyang, Tamron, Toshiba, Torch, Tiffen/Listec, Thomson/Angenieux, Teac/Tascam, TVLogic, Weisscam, Wendt, Vitek Group, VMI, Venom, VizRT, Xilinx, Yamaha, Zeiss and Zoom 13

14 The executive summary, forecasts and color charts show both quantitative and qualitative results in each section or product category. Charts show global results including all segment and regional information for each question asked of the respondents. 14

15 Product Genres (12) Unit and market value data Installed base (owned) Purchases in the past 12 months (2013) and estimated value Plans to buy in the next 12 months (2014) and estimated value Prospects for out years and estimated value 15

16 As in previous years and studies, D.I.S. has consulted with all its front end sponsors as well as non-sponsoring companies, in an effort to be comprehensive regarding brands and types and other factors in the questionnaire. D.I.S. now employs a hybrid methodology including: 1) telephone calls and interviews with professional respondents and 2) Invitations to potential respondents to visit an on-line site to complete an identical questionnaire. 3) All gathered data is combined into tables, charts are created, analysis derived and forecasts made. Raw gathered data is then weighted and projected to the number of sites and individuals that populate the professional cinematography markets, globally, thereby illustrating the Total Addressable Market (TAM). 16

17 The questionnaire is designed to inventory installed brands, models and stations by product category. Data entry and computer tabulation is then done using a network of personal computers running the proprietary tabulation program. 17

18 The design of Digital Cinematography World 2013 was based on previous surveys by D.I.S. and on the 31-year record that D.I.S. Consulting Corporation has had in conducting custom, large-scale multi-client and proprietary end-user and dealer market research in professional imaging and communications, worldwide, since In all, D.I.S. Consulting have served more than 1,600 industry clients, in 550+ studies and custom projects. D.I.S. is the strategic partner of the NAB Show and China Infomedia. 18

19 Global Report $9,950 USD. Reports available by region or product categories Purchase will include general report sections. Contact us for details on applicable pricing. 19

20 Douglas I. Sheer CEO & Chief Analyst D.I.S. Consulting Corporation Box 477 Woodstock, NY USA Mobile: (917)