2016 D.I.S. Consulting Corporation ALL RIGHTS RESERVED Box 477, Woodstock, NY USA

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1 Box 477, Woodstock, NY USA

2 Media Students World TM 2016 is the BENCHMARK of a comprehensive study in media, film and TV equipment ownership and use by students. All respondents are required to be enrolled in a school or program focused on learning film, TV or media production and post-production. It is thereby the most comprehensive syndicated market research survey ever conducted regarding that capture, workflow and the attendant products in the world. The global student market of pre-professional end-users will be surveyed, census style, in this global bottom-up effort. Now covering 14 categories of products. Box 477, Woodstock, NY USA 2

3 Box 477, Woodstock, NY USA 3 While professionals get routinely covered in our studies and competitive ones, nobody has focused on the burgeoning college level international media film and TV and media student population. This boom in students began several decades ago with the use of increasing electronic elements in post-production, and now electronics have all but displaced the use of film and made the purchase of appropriate video equipment essential to studies. From D-SLRs and lenses to lighting kits and onepiece switcher/graphic systems and creative software an important segment has been traditionally overlooked. Whether owned or rented, equipment used by students represents a huge market and a training ground for our other studies.

4 Motion Picture and TV/Production & Post-Production colleges and schools Social media majors News & Communications majors Photography majors Box 477, Woodstock, NY USA 4

5 To depict the trends in Digital media equipment use, and ownership versus rental by students To estimate the Total Addressable Market (TAM) of student equipment use, globally To forecast the growth of individual products used by students To consider the impact of the primary products (i.e.: cameras, D-SLRs, lenses, lighting) Box 477, Woodstock, NY USA 5

6 USA Europe Middle- East/Africa Asia-Pacific The Americas (includes Canada) Box 477, Woodstock, NY USA 6

7 Cameras and Camcorders (by sensor) D-SLRs and Mirror-less cameras (by sensor) Lenses (such as primes versus zooms) Flash Media Solid State Recorders Storage Devices Creative Software Editing and Graphics Systems (Hardware) Production Switchers (Vision Mixers) Displays & Viewfinders (by screen size and type) Tripods, Supports & Harnesses Video or Cine Lighting Instruments Sound (microphones, mixers, and portable recorders) Bags and Cases Box 477, Woodstock, NY USA 7

8 The report sections are delivered as: Electronic Files via containing Power Point and 5- Year Forecast in Excel CD upon request PDF Files upon request Hard copy provided at additional cost Box 477, Woodstock, NY USA 8

9 The Media Student World TM 2016 project using a list of operations and facilities culled from the NAB, IBC, Caper and Broadcast Asia as well as directories, magazines and other list sources, such as school and student organization directories. We are targeting registered and matriculated students in undergraduate and graduate programs at colleges and training academies. 1) U. S. 2) Europe 3) Middle East & Africa 4) Asia 5) The Americas Box 477, Woodstock, NY USA 9

10 SURVEY QUESTIONS FRONT MATTER Executive Summary Industry 5-Year Forecasts (by product genre, within 14 product groups) CLASSIFICATION Geographical region Type of cinema, communications and/or episodic TV production course Type of school or training facility Size of operation (in terms of total student body) Number of employees / instructors Leading types of applications Type of applications Purchase influences Ratio of ownership to rental BUDGETS & REVENUES Size of Budget Budget Increasing, decreasing or remaining the same Size of Revenues Revenues increasing, decreasing, remaining the same Box 477, Woodstock, NY USA 10

11 SURVEY QUESTIONS TECHNOLOGY TRENDS: Trailing use of film and film equipment Disk drives, versus flash, versus tape drives Digital Dailies Year of first owned system purchased Year of latest owned system purchase Troublesome problems such as crashes, jams Firewalls and security issues Summary of key features of systems Key trends: 4K/8K other K resolution, low latency, 3D, primes, sound, Cloud, etc. Standards applied or used Interfaces used Workflow issues, Codecs, Formats, Dailies, etc. Other systems that student workflow components integrate with Future technology feature preferences Computer platforms used (Mac, PC, Chrome, Specialized, etc.) Type of applications (movies, episodic TV, documentaries, news, trailers/promos, social media) Markets segment and distribution: motion pictures, episodic TV programs, other The recording methods or storage utilized Recording media utilized such as flash MPEG orientation and IP / IT issues Maximum resolution of workflow SD, HD, 2K, 4K, 5K, 6K or 8K (and/or other) orientation and transition Compression and/or RAW use Frame rates (e. g. HDR) Box 477, Woodstock, NY USA 11

12 SURVEY QUESTIONS PRODUCT REPORT(S): Cameras & Camcorders by sensor D-SLRs or Mirror-less by sensor Lenses (primes versus zooms) by sensor Flash Media Solid State Recorders RAID & Other Storage Creative Software Production Switchers (Vision Mixers) Graphics Systems Displays & Viewfinders Tripods, Supports and Harnesses Lighting Instruments Cinema Sound (microphones, mixers and portable recorders) Bags and Cases BY VERTICAL MARKET Number of each of the Systems owned (installed) Number of units by brand Value in dollars Number of units owned Number of units purchased in 2015 Value in dollars Number of units planned for 2016 Value in dollars Long term prospects for sales 5 year forecast MAGAZINES & TRADE SHOWS: Trade Magazines read and preferred Single most valued Trade Shows attended and planned Box 477, Woodstock, NY USA 12

13 BRAND IMAGE REPORT General criteria: Awareness and Brand Image Rankings of major brands of DC products including: Awareness, Price, Quality, Reliability, After-sales-service BRANDS INCLUDED - But Not Limited To: Aaton, Apple, Atomos, Autodesk, Autologic, Adobe, Avid, ARRI, AJA, ATI, Alphatron, Agfa, Altec-Lansing, Azden, Audio-Technica, ATTO, Apertus, BlackMagic, Bolex, BASYS, Beaulieu, Behringer, Bogen,Boland, Broadcast Pix, Canon, Chyron, Cantar, Calrac, Case Logic, Convergent Design, Cooke, CineRAID, CineTechnica, Codex, Clear-Com, CineForm, CineDeck, CineGear, Dayang, Domke, Drift, Dalsa, Datavideo, Delkin, DV-promix, Doremi, Dolby, DigiDisk, Evertz, Elation, EVS, Electro-Voice, Eastman Kodak, For-A, Front Porch Digital, Fraunhofer, Fostex, Fast Forward Video, Fuji/Fujinon, Flashbox, Grass Valley, Gefen, GoPro, Gemini, Harmonic/Omneon, Hitachi, Harris, HHB, Harmon, HPRC, Ikegami, Ikan, In-Vision, JVC, JK, K5600, Kinor, Kata, KinoFlo, Keisoku-Giken, Kinefinity, Lomo, Lectrosonics, Lite- Panels, Lowel-Lite, Lowe-Pro, La Cie, Nagra, Ninja, Neumann, NEC, Nikon/Nikkor, NanoFlash, Newtek, Nady, Nvidia, Maxell, Matrox, Miranda, Manfrotto, Marantz, Megacine, Marshall, Maya, Miller, Memorex, MOE, Quantel, Olympus, Orad, Optimum, O Conner, OB-1, Panasonic, Panavision, Portabrace, PSC, P+S Technic, Panther, Phantom, Pentax, Pelican, Pixel Power, RED, Rolls, Ruggard, Ross, RPS, Rosco, Rode, Roland, Shure Brothers, Schneider, Solid State Logic, Studer, Sennheiser, Steadicam, Sigma, Sound Devices, Sachtler Sony, SGI, Switronix, Scratch Six, Snell, Silicon-DVR, Samsung, Samson, Shotoku, Schneider, Samyang, Tamron, Tamrac, Toshiba, Tenba, Torch, Tiffen/Listec, Thomson/Angenieux, Teac/Tascam, TVLogic, Weisscam, Wendt, Vitec Group, VMI, Vivitar, Venom, VizRT, Xilinx, Yamaha, Zeiss and Zoom Box 477, Woodstock, NY USA 13

14 The executive summary, forecasts and color charts show both quantitative and qualitative results in each section or product category. Charts show global results including all segment and regional information for each question asked of the respondents. Box 477, Woodstock, NY USA 14

15 Product Genres (14) Unit and market value data Installed base (owned) Purchased in the past 12 months (2015) and estimated value Plan to buy in the next 12 months (2016) and estimated value Prospects for out years and estimated value Box 477, Woodstock, NY USA 15

16 D.I.S. has consulted with all its front end sponsors, as well as non-sponsoring companies, in an effort to be comprehensive regarding brands, types and other factors in the questionnaire. D.I.S. employs a hybrid methodology including: 1) Initial screening interviews with professional respondents. 2) Invitations for potential respondents to visit an on-line site to complete the questionnaire. 3) The questionnaire is designed to inventory installed brands, models and stations by product category. 4) Data entry and computer tabulation is then done using a network of personal computers running the proprietary tabulation program. 5) All gathered data is combined into tables, charts are created, analysis derived and forecasts made. 6)The data is then weighted and projected to the number of sites and individuals that populate the professional cinematography markets, globally, thereby illustrating the Total Addressable Market (TAM). Box 477, Woodstock, NY USA 16

17 The design of Media Student World 2016 is based on previous surveys conducted on the digital cinematography industry by D.I.S. and on the 34-year record that D.I.S. Consulting Corporation has had in conducting custom, large-scale multi-client and proprietary enduser and dealer market research in professional imaging and communications, worldwide, since In all, D.I.S. Consulting have served more than 1,700 industry clients, in 550+ studies and custom projects. D.I.S. is the strategic partner of the NAB Show. Box 477, Woodstock, NY USA 17

18 Global Report $9,950 USD. Reports available by region or single individual product categories Purchase will include general report sections. Contact us for details on applicable pricing. Box 477, Woodstock, NY USA 18

19 Douglas I. Sheer CEO & Chief Analyst D.I.S. Consulting Corporation Box 477 Woodstock, NY USA Mobile: (917) D.I.S. Consulting Corp. Box 477, Woodstock, NY USA 19