SPACE CHANNEL 8383 Wilshire Blvd. Suite 800 Beverly Hills, CA spacechannel.com. For inquiries: Russ, August & Kabat (310)

Transcription

1 SPACE CHANNEL 8383 Wilshire Blvd. Suite 800 Beverly Hills, CA spacechannel.com For inquiries: Russ, August & Kabat (310)

2 What is Space Channel? An OTT TV Network dedicated to SPACE With Trademarks in the world s largest markets (EU, China & USA) Space Channel is THE BRAND for space-related content. As this new age of discovery becomes part of our cultural zeitgeist, Space Channel will cover it LIVE and on a daily basis 2019 Platform & Content Dev There has never been a better time to invest in space! From daily breaking news to movies and TV series, the genre is growing exponentially and we see a massive opportunity in a market where this subject is largely ignored 2022 Partnerships - M&A OTT TV CHANNEL AVAILABLE ON FEATURING REVENUE Space Channel streams AppleTV Daily news broadcasts Full Event sponsorships space-related video Roku Original Programming AVOD (ad supported VOD) programming content and Chromecast Movies and Series Integrated Marketing Sales news to any OTT (Over the FireTV LIVE launch broadcasts Space Program partnerships Top) connected device DirectTV Now Extended mission coverage Merchandise Playstation Vue Festivals and Conventions Gaming PlutoTV Gaming / ESports Entertainment / Tech Services Xumo SmartTV s

3 Who will Watch? A Built-in Passionate BASE Audience With Millions Engaged across multiple platforms NASA 3.3M Subs 21M Followers 30M Followers 39M Followers JPL SpaceX Blue Origin 473k Subs 2M Subs 109k Subs 926k Followers 44k Followers 10k Followers 2.7M Followers 8M Followers 150k Followers 802k Followers 4.4M Followers 55k Followers Virgin Galactic 57k Subs 213k Followers 226k Followers 152k Followers space.com 647k Subs 2.6M Followers 753k Followers 111k Followers SecureTeam10 2M Subs 99k Followers 83k Followers 25k Followers 8.5M 24.8M 41.9M 44.5M Astro Scott Kelly 7.8M ENGAGED Astro Chris Hadfield 3.5M ENGAGED Astro Buzz Aldrin 2M ENGAGED Astro Samantha Cristoforetti 1.5M ENGAGED Astro Mike Massimino 1.2M ENGAGED TOTAL 119.7M

4 Market Analysis There is NO DIRECT Competition On-demand TV is truly in its early stages and there s room for many companies to be successful. - Cindy Holland, Vice President Original Content at Netflix Subscription and ad-supported OTT services are steadily replacing traditional content delivery, and there s no end to the opportunity to create connections with a global audience, said Ooyala Principal Analyst, Jim O'Neill. There is NO SINGLE SOURCE for Space Related Video Content MVPD s have a library of Space content, but no channel 100% dedicated to the genre Smart TV s do not offer a content stream for Space MVPD SMART TV While there is an abundance of material, there isn t a branded Space network CABLE TV Even more content, but no central HUB for premium Space Video INTERNET Millions of Apps on multiple platforms with no Space video option APPS

5 Why NOW? The Rise of OTT (Over the Top Video Content) In 2018, Subscription video-on-demand viewing hours per day were level with broadcast TV globally Rise of SVOD Subscriptions Globally In Millions of Subscribers Latin America Europe Investors are ALL IN Fortune 10 companies have already realized THE FUTURE IS DIRECT-TO-CONSUMER Buys Pluto TV (a video streaming service) for $340M emarketer By 2021, OTT video viewer penetration will approach 75% of internet users in the US alone bringing the number of subscription users to 78.6 % or million people. Deloitte Asia Pacific 55% of US Households currently subscribe to at least 1 streaming service and Leicthman Research adding that 43% subscribe to more than 1 service. 100 North America Rethink Technology Research Feb 2019 Short-form video startup, NewTV receives $1 Billion in funding Cisco Video will account for 79% of Global Mobile Data traffic by Viacom sees Pluto TV as an important outlet to sell advanced advertising that has the ability to target viewers based on their habits. Apple spends $2 Billion on video streaming service Meg Whitman, CEO of NewTV, tells Variety It s vital the company is able to bring together the best of Hollywood and Silicon Valley.

6 Projections Operational GOALS & GROWTH STAGE 1 [ 10M Engaged ] STAGE 2 [ 20M Engaged ] STAGE 3 [ 50M Engaged ] PRGRAMMING Daily newscast LIVE launches/events Influencer Content Weekly Space Show Classic Space Movies PRODUCTION Build in-house team Spaceport Access DISTRIBUTION Platform Development Content Creation PRGRAMMING Extended newscast LIVE gaming/esports Influencer shows Late Night Space Show SC Originals Premiere Integrate AVOD PRODUCTION Increase facilities/gear Begin Original Production DISTRIBUTION Expand Audience Avail on all MVPD's PRGRAMMING AI Hosted 24/7 News Expand VOD library Full programming wheel Acquire Movies/Series More SC Originals Hosted programming nights PRODUCTION Remote OTT infrastructure License OG Movies/Docs DISTRIBUTION Strategic Partnerships Merger & Acquisition Launch OTT app MVPD Partnerships Space Channel Store OPERATIONS Hire Key Personnel Finance / Accounting Marketing / Sales Legal Partners Office Location/MGMT Investment needed $6M Multiple OTT platforms AI/ML Integration Mobile app UX/UI Distribution in EU/China Merch Partnerships OPERATIONS Additional Staffing Increase Marketing Expand to EU/China Investment needed $8M Avail on all OTT/Cable Teirs Cont. AI/ML development Increase Store Inventory Distribution in Russia/India Avail 80% of US HH OPERATIONS Additional Sponsors Value Added Partnerships Expand to Russia/India Investment needed $10M Projected REVENUE +$2.8M Projected REVENUE +$7M Projected REVENUE +$18M (POTENTIAL SALE) AVOD $200k AVOD $500k AVOD $1M SPONSORSHIPS $2M SPONSORSHIPS $5M SPONSORSHIPS $10M MERCHANDISE $100k INTEGRATED MARKETING $500k ENGAGEMENT = Viewers, Subscribers, Social Media Activity MERCHANDISE $500k INTEGRATED MARKETING $1M MERCHANDISE $2M INTEGRATED MARKETING $5M

7 Executive Summary The Right Stuff Chad Mallam CEO Flight Director Chad Mallam is an internationally recognized television executive with 20 years of top-tier experience in Hollywood s biggest studios. As a creative leader at ABC, NBC and CBS, Chad s innovations in consumer connection have received some of the industry s highest honors. While working on LOST, Chad developed the groundbreaking web series LOST Untangled, generating over 100 million views and $500,000 in sponsorships. With a Henson puppet and storage locker on the Prospect Studio Lot, he single-handedly wrote, produced, directed and edited the weekly series which quickly became the most successful short form content in ABC s history. As Vice President of OnAir and Design at GSN, Chad continued breaking industry records with The American Bible Challenge, the most successful premier in 30 years (done without any show footage). With double digit growth across all demos and 20 million new viewers, Chad grew the Game Show Network into a marketing powerhouse, making 2013 the Most Watched Year and 2014 the Most Watched Year Ever with prime-time ratings at 10 year highs. Chad s passion for branding extends beyond television and into the arts with online marketing and ecommerce. His gallery storefront uses automation, bots and augmented reality to drive sales without having to be involved in day-to-day operations. Prints are sold, framed and delivered by third party vendors connected to uncartoonist.com What began as an experiment is now a revenue generating brand. A visionary entrepreneur, technologist and marketing expert, Chad s unique skillset gives him a distinct competitive advantage in any project he s involved with. Learn more at chadmallam.com Robert Schefferine COO Ground Control Robert Schefferine is an award-winning, high profile Entertainment Industry Executive with more than 25 years of success across the television, media, sports, new technology, and virtual reality industries. Throughout his executive career, Mr. Schefferine has held leadership positions at companies including ABC Inc., RS Media LLC, Universal Television Networks/Vivendi Universal, and Outdoor Life Network. As VP of Production for ABC Entertainment Marketing since 2008, he runs one of ABC s biggest divisions, is a key contributor in marketing campaign planning, and spearheads forecasting and planning for operations strategy looking five years down the road. He is responsible for production of ABC marketing content supporting entertainment programming such as the Oscars, American Idol, Modern Family, as well as past shows like Scandal, Desperate Housewives and LOST. Robert manages a large production and postproduction operation and specializes in innovation such as development of ABC s Dancing with the Stars LIVE Virtual Reality programming. As Owner and President of RS Media, he produced and directed several adventure specials for the Fine Living Network and partnered with College Sports Television along with sponsors Xbox and Doritos to produce the National Collegiate Paintball Championships. He previously spent seven years as VP of Production with Vivendi Universal, where he oversaw the technical production of USA Network's live sports events which included the US OPEN and French Open tennis tournaments, MASTERS golf tournament,, Tuesday Night Fight boxing events, and the Westminster Dog Show. He also earned two Promax Gold Awards for his work on promotional campaigns for the USA and SciFi cable networks. Robert Schefferine is a member of The Producers Guild of America, Academy of Television Arts and Sciences and the Society of Motion Pictures Engineers