Technical Specifications

Transcription

1 A subsidiary of ProSiebenSat.1 Media SE Unterföhring, 1st December 2017 Technical Specifications

2 Table of contents GENERAL INFORMATION Delivery S. 04 Technical check-up S. 04 Deceptive advertising S. 04 ONLINE ADVERTISING PRODUCTS S. 05 Standards S. 06 Layer 400 x 400 S. 07 Special ads S. 08 Video Ad Package S. 09 Layer Tandem S. 10 Expandable S. 11 Wallpaper S. 12 Expandable Wallpaper S. 13 Billboard (Spot) S. 14 Baseboard (Spot) S. 16 Interstitial Spot S. 17 Banderole Ad (Spot) S. 18 Halfpage Ad (Spot) S. 19 Pushdown Ad (Spot) S. 20 Fireplace Ad / Fireplace Spot XL S. 21 Sitebar S. 23 Double Sitebar S. 24 INGAME ADVERTISING S. 31 PreRoll InGame S. 32 DIGITAL OUT OF HOME (DOOH) S. 33 TECHNICAL INFORMATION S. 47 General information & Performance S. 48 HTML5 S. 49 3rd Party S. 52 Stream & Sound S. 53 MOBILE VIDEO ADS & DISPLAY S. 54 CONTACT PERSON S. 56 INSTREAM VIDEOADS S. 25 Pre-/Mid-/Post-Roll S. 26 Interactive Ads (iads) S. 28 Overlay S. 29 Break Ad (Plus) S. 30 2

3 General information 3

4 General information Delivery Advertising material should be forwarded solely via to: Delivery for regular ads need to be made within 3 workdays whereas special advertising material needs to be forwarded within 5 workdays. s should include the following: 1. Account name 2. Campaign name 3. Booking period 4. Booked site 5. Preferred placement on the site 6. Target URL e.g 7. Contact person 8. X and y values for external layers 9. 3 rd party data (e.g. Nielsen) 10. Creative name (optional) Technical check-up Advertising materials will be checked upon arrival. However, problems may still arise after the start of the campaign. SevenOne Media therefore reserves the right to partially or fully replace advertisements: in the event of user complaints if the advertisement causes problems concerning the performance of the page or one s device if the ad was replaced subsequently by an ad that does not meet our technical specifications Deceptive advertisements Advertisements that deliberately mislead users are forbidden, e.g. advertisements in the look and feel of a Windows system message. This, as well as wrong or belated delivery of advertisements may lead to belated campaign starts or problems fulfilling the campaign. 4

5 Online advertising products 5

6 Standards Standard types of advertising 71 Types of advertising Dimensions (width x height) Size GIF/JPG/HTML5 Sound Stream Superbanner 728x90 max. 40 KB / 200 KB HTML5 No No* 3 Fullbanner 468x60 max.40 KB / 200 KB HTML5 No No* 3 (Sticky-) 120x600 max. 40 KB / 200 KB HTML5 No No* 3 Skyscraper* 2 (Sticky)Wide 160x600 max. 40 KB / 200 KB HTML5 No no* 3 Skyscraper* 2 Rectangle 180x150 max. 40 KB / 200 KB HTML5 No no* 3 Medium Rectangle (Spot) 300x250 max. 40 KB / 200 KB HTML5 No no* 3 Ads should be delivered within 3 workdays. Layers or Skyscrapers are available in different sizes (200x600 px) upon request. In the event of delivering HTML5 advertising material, please read further notice regarding HTML5 on page 44 onwards. Please forward advertising material via to AdManagement@sevenonemedia.de * 2 In the event of 3rd party delivery, please include the sticky-functionality already in the code. * 3 Applies only when booking Streaming Ads and deliveries via redirect. An on/off-button has to be included. Sound can only be activated by clicking on a sound-on button. Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. PopUnder max.800x600 max. 30 KB / 200 KB HTML5 No no* 3 Layer 400x KB HTML5 No no* 3 Promotionbox 300x250 max. 40 KB / 200 KB HTML5 No no* 3 6

7 Layer 400 x 400 GIF / JPG / HTML5 Redirect Dimensions: 400 x 400 Size : 40 KB 3rd Party: Yes Stream/Sound: No (BUT allowed when booking a Streaming Layer) Requirements: Click Command (or URL) Notice: - Layers without streams automatically close within 10 whereas Streaming Layers automatically close no later than 30 (an on/off-button is needed). - The size of layers is usually 400 x 400 px. Different sizes are available upon request. - Layers need to include a close-button that is labeled with an X or close and has to be located in the upper third. - Please attach no buttons on transparent areas. Only visible elements are clickable. - Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. On Sport1.de., Layers of all kinds can only be displayed for a maximum time of 10. 7

8 Special ads 8

9 Video Ad Package Description: Our Video Ad Package includes the following types of ads: Banderole Spot Billboard Spot Half page Spot Pushdown Spot Baseboard Spot und Medium Rectangle Spot This document will provide detailed information concerning specifications of each individual type of ad. 9

10 Layer Tandem HTML5 Redirect Dimensions: 400 x 400 px(different sizes upon request) Max. 40 KB Sound: No (except when booking a Streaming Layer)* Stream: No (except when booking a Streaming Layer)* 3rd-party: Possible Notice : -Layers need to include a close-button that is labeled with an X or close and has to be located in the upper third. - Layers need to close automatically after Please attach no buttons on transparent areas. Only visible elements are clickable. -Please attach on and off buttons on streams or sound. - Sound can only be activated by clicking on a sound-on button. Mouseover is not permitted. -Streams are possible when using 3 rd party and polite load. Each video should include different versions depending on bandwidth. -Polite load should not exceed 1MB. -Sounds are not allowed to loop. -The volume of an ad should be set at an adequate level. *On Sport1.de., Layers of all kinds can only be displayed for a maximum time of 10. Please find important information concerning technical implementation (e.g. sound, 3rd Party, HTML5 etc.) from page 41 onwards. Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. 10

11 Expandable HTML5 Redirect Dimensions: - Superbanner 728 x Skyscraper 420 x 600 -Medium Rectangle 400 x KB for HTML5 Sound: Yes* Stream: Yes* 3rd-Party: Yes Notice : -An Expandable is a Layer that is positioned on a typical spot that is usually dedicated to ads on a website. - By using the mousover-function, the Layer expands in size and gets bigger. - By using the mouseout-function, the ad reverts to its original size. - Please attach no buttons on transparent areas. Only visible elements are clickable. -Please attach on and off buttons on streams or sounds. - Sound can only be activated by clicking on a sound-on button. Mouseover is not permitted. -Sounds are not allowed to loop. -The volume of an ad should be set at an adequate level. - Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. Directions of expansion: - Superbanner expands downwards - Skyscraper expands to the left - Medium Rectangle expands evenly upwards and downwards (Attention: Expandables on fem.com only expand to the right) *In case of delivering HTML5 ads, please note further instructions on page 44 onwards. 11

12 Wallpaper Description: Format 3rd Party: Stream/Sound: Requirements: Notice: A Wallpaper is a Tandem Ad that consists of a Superbannerand a Skyscraper. The Skycrapercan be placed under or besides the Superbanner. JPG / GIF / HTML5* Superbanner= 728 x 90 px+ Skyscraper 160 x 600 px(please note the specifications of regular ads) 90 KB (in total) for JPG and GIF // 200 KB HTML5 Yes No Image-Fallbacks, Click Command / URL and eventually tracking pixels - In case of delivering a redirect, 3rd-party providers are in charge of background coloring and positioning -In case of physical delivery, please forward URL and image pixel (no JS pixel) separately - Clicktags are possible - Delivery of HTML5 ads is currently only possibly with 2 IFrame-Tags without local connect - Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. *Bookings via Connect on ProSieben: Superbannerand Skyscraper need to be delivered separately (2 parts) per ad slot in the correct sizes (728 x 90 / x 600). Delivery should be physical without the use of 3rd-party. Skyscrapers are always located next to Superbanners Communication between banners only takes place via Local Connect 12

13 Expandable Wallpaper Description: The basic shape of an Expandable Wallpaper is a Wallpaper (Superbanner+ Skyscraper). By using the mouseover-function, the ad expands in size transforming into a rectangle being limited by the Superbanner and the Skyscraper (same as for the Wallpaper below). Stream/Sound: Video or sound is only allowed on expanded ads. An Expandable Wallpaper consists of 2 parts: Part 1: Superbanner(728 x 90 px) Part 2: Skyscraper (160 x 600 pxwhich is expandable up to 728 pxto the left) 3rd Party: - In case of delivering a redirect, 3rd-party providers are in charge of positioning - - The high-band-version (including the video) should be no larger than 900 KB. - The low-band-version (without the video) should be no larger than 90 KB. - The fallback-version (only GIF/JPG) should not exceed 90 KB. - Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. Please forward advertising material via to AdManagement@sevenonemedia.de Please notice: In case of delivering HTML5 ads, please note further instructions on page 44 onwards. 13

14 Billboard (Spot) Size per placement on 71 rotation: 800 x 250 Maximum size per placement on sites: Auto-Rotation 930 x 250* => autoplenum.de 960 x 250 => 12autowerkstatt.de 930 x 250 => 12gebrauchtwagen.de 960 x 250 => 12neuwagen.de 960 x kochen.tv 940 x Min 800 x 250 advopedia.de 940 x 250 animexx.onlinewelten.com 800 x 250 areagames.de 982 x 250 autoplenum.de 960 x 250 broadmark.de 800 x 250 browsergames.de 940 x 250 dtb-tennis.de 940 x 250 eatsmarter.de 960 x 250 fem.com 960 x 250 finanzfernsehen.de 970 x 250 forum.craftnation.de 980 x 250 *The size of Billboards is 930 x 250 for bookings on "Auto-Rotation" HTML5 / JPG 90 KB JPG 200 KB HTML5 3rd Party: Yes Stream: Yes, max. 30. Required as 3rd party. Sound: Activation only via click. On/Off-button required. Pixel code: Possible Fallback: JPG or GIF Please note: In case of delivering HTML5 ads, please note further instructions on page 44 onwards. Please ensure to include tracking pixels upon ad delivery that are securedas well as nonsecured. 14

15 Billboard (Spot) Size per placement on 71Rotation: 800 x 250 Maximum size per placement on sites: gamepro.de 980 x 250 gamestar.de 980 x 250 gesundheit.de 825 x 250 gronkh.de 995 x 250 gtainside.com 982 x 250 homerj.de 1141 x 250 kabeleins.de 940 x 250 mein-mmo.de 980 x 250 nintendo-online.de 980 x 250 onlinewelten.de 980 x 250 pietsmiet.de 980 x 250 playmassive.de 982 x 250 playnation.de 980 x 250 promipool.de 940 x 250 prosieben.de 940 x 250 prosiebengames.de 940 x 250 prosiebenmaxx.de 940 x 250 ps4-magazin.de 980 x 250 psinside.de 960 x 250 ran.de 940 x 250 sat1.de 940 x 250 sat1gold.de 940 x 250 sat1spiele.de 940 x 250 sixx.de 940 x 250 songtexte.com 990 x 250 sport1.de 1040 x 250 sport1.fm 1040 x 250 tennis.de 940 x 250 testedich.de 980 x 250 texturio.com 900 x 250 thevoiceofgermany.de 940 x 250 tvtotal.de 940 x 250 twitch.tv 970 x 250 wer-weiss-was.de 800 x 250 wetter.com 1145 x 250 wize.life 800 x 250 xboxdynasty.de 800 x 250 HTML5 / JPG 90 KB JPG 200 KB HTML5 3rd Party: Yes Stream: Yes, max. 30. Sound: Required as 3rd party Activation only via click. On/Off-button required. Pixel code: Possible Fallback: JPG or GIF Please note: In case of delivering HTML5 ads, please note further instructions on page 44 onwards. 15

16 Baseboard Description: 3rd Party: Stream/Sound: The Baseboard consists of 3 parts: - HTML5 - Fallback - Background image HTML5: 728 x 90, expandable up to 220px in height Background (split into tiles) as PNG 200 KB HTML5 Possible under the following circumstances: a) if special elements of the site are kept in mind b) centralization of ads is done by the site (the Baseboard should be aligned with the content of the site) Max. 30 (Please attach on and off buttons on sounds. After expiration, the ad has to carry out the collapse-function.) Sound can only be activated by clicking on a sound-on button. Mouseover is not permitted. Requirements: -Click Command (or URL) -The use of a close button is compulsory (The ad has to be fully closable). Please notice: In case of delivering HTML5 ads, please note further instructions on page 44 onwards. Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. Teil 1 Teil 3 Fallback Teil 2 16

17 Interstitial Spot Description: An Interstitial Spot is a spot that covers the content of an entire site and consists of an InpageVideoAdund a header that includes a close-button. Bookings can be made for all platforms and site rotations. Bookings on home are CPD placements that are combined with a Wallpaper. Please note our requirements for RON placements in the event of bookings on network rotations Requirements for ROS placements In the event of external production, ad delivery has to be conducted via DG Mediamind, Flashtalking or mov.ad 200 KB HTML5 (polite download of video) 3rd Party/Physical: Yes/no Animation-/Spot length: (on Sport1 no longer than 10 ) Video spot preferably as MOV in size of at least 1024 x 576 (will be scaled to the size of a user s screen), Sound: Please attach on and off buttons on sounds. Sound can only be activated by clicking the on button. Notice: A close button has to be placed on a clearly visible area. Requirements for RON placements Permitted service providers for network rotations: MOV.AD and Flashtalking 720 x 400 (in 16:9-Format), the rest will be greyed out 200 KB HTML5 (polite download of videos) 3rd Party/Physical: Yes/no Animation/Spot length: No longer than 10 Sound: Please attach on and off buttons on sounds. Sound can only be activated by clicking the on button. Notice: A close button has to be placed on a clearly visible area (this also applies to 800 x 600 ads ). A countdown indicates the remaining length of the spot. An automatic self-closing function has to be implemented as well. 17

18 Banderole Ad (Spot) HTML5 Redirect 20 x 250 px(collapsed) 770 x 250 px(expanded) 200 KB Sound: Yes* Stream: Yes* 3rd-Party: Yes* Animation: x 250 Notice: -3 rd- -party is possible, but only as IFrame-Redirect in the size of 770 x 250 -There is no need to implement a close button as this will be undertaken by SevenOneMedia - Please attach on and off buttons on streams and sounds. -Streams is possible when using 3 rd party and polite load. Each video should include different versions depending on bandwidth. -Polite load should not exceed 1MB. -Sound can only be activated by clicking the on button (no mouseover) -Sounds are not allowed to loop -The volume of an ad should be set at an adequate level. - Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. Delivery: Please forward all advertising material within 5 workdays via to admanagement@sevenonemedia.de *In case of delivering HTML5 ads, please note further instructions on page 44 onwards. F 18

19 Halfpage Ad (Spot) 3rd Party: Stream/Sound: Frequency Capping: Tracking pixel: Requirements: JPG / GIF / HTML5 Redirect 300x600 px(twice the size of a Medium Rectangle) 80 KB for JPG or GIF // 200 KB for HTML5 Possible Yes/ Sound can only be activated through user interaction. An on/off button should be implemented as well. Possible Possible Click Command (or URL) Please note: In case of delivering HTML5 ads, please note further instructions on page 44 onwards. Halfpage ad 300 x 600 Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured.. 19

20 Pushdown Ad (Spot) Description: 3rd Party: Streamg/Sound: Tracking pixel: Requirements: A Pushdown Ad is an ad that is placed on top of the site that shifts the website downwards by expanding in size Pushdown Ads are expanded in size via page request or mouseoverand automatically close after 10 or via mouseout. Width 728px or 800px (On particular platforms up to 1024px. Exact specifications will be discussed in detail) Height 90px (300px for the expanded version) 200 KB HTML4 Redirect Not possible Yes/yes (Please attach an on/off-button) Possible Click Command (or URL) Please note: In case of delivering HTML5 ads, please note further instructions on page 44 onwards. 20

21 Fireplace Ad / Fireplace Spot XL Size of Skyscraper Fireplace: - Skyscraper on the right Width: 160 Height: 600 px - Skyscraper on the left Width: 130 Height: 600 px - Superbanner varies according to the size of the website (see next page) Size of Skyscraper Fireplace Spot XL: Gamestar/Gamepro - Superbanner: 1580 x Skyscraper left: 300 x Skyscraper right: 300 x 550 3rd Party: Stream/Sound: Requirements: Clicktag *Special measures: JPG or GIF/ HTML5 Redirect 90 KB for JPG or GIF / 200 KB for HTML5 No. Physical delivery necessary for rotation based placements No/no Click Command (or URL) Up to 4 Clicktags are possible Twitch.tv (home): - Superbanner1582 x Skyscraper 300 x 600 pxon both sides Delivery no later than 3 workdays prior to campaign start. Please note: In case of delivering HTML5 ads, please note further instructions on page 44 onwards. Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. 21

22 Fireplace Ad Size of Superbanners: onlinewelten 1270 x 90 playnation 1000 x 90 prosieben 1250 x 90 promipool 1290 x 90 prosiebengames 1270 x 90 Prosiebenmaxx 1250 x 90 ran 1250 x 90 sat x 90 sat1gold 1250 x 90 sat1spiele 1270 x 90 sixx 1250 x 90 kabeleins 1250 x 90 12autowerkstatt 1222 x 90 12gebrauchtwagen 1250 x 90 12neuwagen 1250 x kochen.tv 1254 x 90 90Min not possible Advopedia 1250 x 90 autoplenum 1250 x 90 browsergames 1270 x 90 dtb-tennis 1270 x 90 Eatsmarter 1290 x 90 fem 1250 x 90 gamepro 1370 x 90* gamestar 1270 x 90* gesundheit 1135 x 90 songtexte 1220 x 90 sport x 90 sport1fm 1330 x 90 tennis 1250 x 90 testedich 1270 x 90 thevoiceofgermany 1250 x 90 tvtotal 1250 x 90 TV-Brand-Rotation 1250 x 90 twitch 1272 x 90* werweisswas 1270 x 90 wetter 1435 x 90 wwe.com 1284 x 90 *Additional measures possible for Gamestar & Gamepro: -Superbanner 1580x 250 px - Skyscraper (left/right) 300 x 600 px Twitch.tv (home) -Superbanner 1582 x Skyscraper (left/right) 300 x 600 px Filmstarts -Superbanner 1524 x Skyscraper (left/right) 250 x 600 px Moviepilot -Superbanner 1500 x Skyscraper (left/right) 250 x 600 px 22

23 Sitebar HTML5 Redirect -300x600 -sticky -200 KB 3rd Party: Stream: Sound: Notice: Yes, with certain limitations: - Ads need to stay on its intended ad slot (which means that it should not be included in <body> or other HTML-elements of the site. - The ad should not lay over or under site elements - Interference on the site (DOM) via Java Script is not permitted - Please deliver the redirect with a one-tag-solution - No technical support provided by SevenOne Media - Yes, but only as 3 rd party. - Each video should include different versions depending on bandwidth. - Polite loading should not exceed 1MB. Yes Delivery no later than 5 workdays prior to campaign start Please note: In case of delivering HTML5 ads, please note further instructions on page 44 onwards. Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. 23

24 Double Sitebar Größe: Dateigewicht: 3rd Party: Stream: Sound: Hinweis: HTML5 Redirect - Sitebarleft 200 x 600 px(initial size) - Sitebarright300 x 600 px(initial size) - sticky 200 KB bei HTML5 Yes, with certain limitations: - Ads need to stay on its intended ad slot (which means that it should not be included in <body> or other HTML elements of the site - The ad should not lay over or under site elements - Interference on the site (DOM) via Java Script is not permitted - Please deliver the redirect within a one-tag-solution - No technical support provided by SevenOne Media - Yes, but onlyas3rd Party. - Eachvideoshouldincludedifferent versionsdependingon bandwidth. - Polite load should not exceed 1MB. Yes - Bookable on all centered sites - Deliverynolaterthan5 workdayspriortocampaignstart Please note: In case of delivering HTML5 ads, please note further instructions on page 44 onwards. Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. Sitebar links Sitebar rechts 24

25 InStream VideoAds 25

26 Pre-/Mid-/Post-Roll General information: Notice: Automatic activation. Click Command/URL is mandatory. An image pixel (no JS pixel) is possible (besides hausgemacht.tv). Multiscreen bookingscan be realized with physical delivery or 3rd-Party-Redirects via AdForm, Doubleclick, Flashtalking and Sizmek. Please ensure that the landing page is optimized for mobile devices as well. Due to technical reasons, the notice that indicates advertisements might overlap with parts of the video ad or the player window for the time of the spot. Please ensure to deliver ads no later than 5 workdays prior to campaign start. Specification for physical delivery AVI / MOV / WMV / MP4 / MPG 1024 x 576 px Ratio: 16:9 File size: Max. 100 MB Tracking: Click Command and image pixel (not java script) possible Sound: Sound has to be integrated into the video Notice: Video material should be delivered in the best quality possible. Spot length no longer than 30. Longer video spots (>30 ) on request. Sound should be included in the video which means that sound should be provided on all soundtracks. Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. By using macros (%%SCHEME%%), our AdServer automatically decides whether to use http or https for requests. Important notice concerning data delivery: Videos up to 10 MB can be forwarded via to AdManagement@sevenonemedia.de. Videos up to 100 MB should be made available with a download link. 26

27 Pre-/Mid-/Post-Roll Specifications on 3rd-Party delivery Codec: 3rd-Party: Total bitrate: Color intensity: Framerate: Max. data size: MP4 (other media knots are not permitted) h264 16:9, 818 x 460 pixel Yes, based on the VAST 2 standards* <1.000 kbps 32-Bit 25 fps 10 MB Please notice: -In the event of delivering advertising material, it is necessary to provide a redirect that is certified for SOM and Youtube - Please only include MP4 media knots. - Please carry out volume control according to EBU-R128 standards. - Only 3 YouTube certified pixels should be included(please check here: - Please provide a redirect that is secured as well as non-secured when delivering advertising material. By using macros (%%SCHEME%%), our AdServer automatically decides whether to use http or https for requests. - Tracking event skip are not allowed. *Guidlinesfor VAST (VAST = Digital Video Ad Serving Template) according to IAB. Video ads on the internet should be delivered in one format which means that only one VAST-XML per spot will be needed. Further information concerning VAST 2 on e.g. Delivery via redirect is not possible for the 7TV app. 27

28 Interactive Video Ads (iads) VPAID 2.0 Ratio: 16 : 9 3rd-Party: Yes, based on VPAID 2.0 standards Physical: No NOTICE FOR PRODUCTION: Option 1 -inhouse: Our CreativeService-Team (inhouse) will be happy to create your interactive video ad. We would therefore kindly ask you to forward image and video footage as well as Click Command and tracking pixels. Option 2 -external: Another possibility is to simply produce the interactive ads on your own or in cooperation with an agency free of charges usingmov.ad VideoAdCreator or the service provider INNOVID. In that case, we would need a video spot including additional material such as images, videos, text and links in accordance with the technical specifications of mov.ad orinnovid. Also, mov.ad GmbH and INNOVID are in charge of support. Further information can be found here: or Besides mov.ad, other service providers such as Mashero or Flashtalking are also certified for interactive Ads (VPAID). Please notice: -iadshave to be developed according to IAB using the VPAID 2.0 standard. - Please receive further information concerning HTML5 here: - Detailed information concerning the implementation of JavaSript into HTML5 can be found on page 44. Delivery: Please forward advertising material no later than 5 weekdays prior to campaign start to admanagement@sevenonemedia.de 28

29 Overlay Description: File size: Tracking: 3rd-Party: Sound: Notice: An Overlay must not include a close button as this will be undertaken by SevenOne Media. JPG / GIF 900 x 140 px Max.100 KB Click Command and image pixel (no JS pixel) possible Not possible No No need to label the ad as Promotion or Ad as this will be carried out by SevenOneMedia. Delivery: Please forward advertising material no later than 5 weekdays prior to campaign start to admanagement@sevenonemedia.de 29

30 Break Ad (Plus) JPG / GIF Break Ad: 600 x 500 px Break Ad Plus: 1920 x 1080 px File size: Tracking: 3rd-Party: Sound: Notice: max. 100 KB Click Command and image-pixel (no JS-Pixel) possible Not possible No No need to label the ad as Promotion or Ad as this will be carried out by SevenOneMedia. Delivery: Please forward advertising material no later than 5 weekdays prior to campaign start to admanagement@sevenonemedia.de 30

31 InGame Advertising 31

32 PreRoll InGame 16:9, 1024 x 576 3rd-Party: Sound: Requirements: Length: Max. 20 VAST *Notice: Data delivery: Only AVI, MOV, WMV, MP4 and MPG possible Yes, based on VAST 2 standards* Has to be integrated into the video which means that sound should be provided on all soundtracks - Click Command (or URL). - Tracking pixels are optional (besides hausgemacht.tv). - No JavaScript pixel (= Digital Video Ad Serving Template) 3rd party based on VAST2 standards, e.g. via Mediamind, Flashtalking, Adform and mov.ad possible. It is mandatory to include at least one MP4 file on the XML node <mediafile>. Further information on VAST 2 can be found here: Video material should be delivered in the best quality possible and should not exceed 100 MB. Other formats are not allowed. Due to technical reasons, the notice that indicates advertisements might overlap with parts of the video ad or the player window for the time of the spot. Please ensure to deliver ads no later than 5 workdays prior to campaign start. Videos up to 10 MB can be forwarded via to AdManagement@sevenonemedia.de. Videos up to 100 MB should be made available with a download link. 32

33 Technical specification Digital out of Home (DooH) SevenOne Media powered by 33

34 DIGITAL TOUCHPOINTS 7AIRPORT SevenOne Media powered by AIRPORTS EXCL. STUTTGART STUTTGART mp4 (H.264) / JPG WMV3 (codec 9) / JPG 1920 x 1080 Full HD (video/image) 1360 x 768, 72 dpi (video/image) Proportion: 16:9 Proportion: 16:9 Spot length: sec. Spot length: sec. Image frequency: 25 fps Image frequency: 25 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 34

35 DIGITAL TOUCHPOINTS 7AIRPORT VIDEOWALLS SevenOne Media powered by COLOGNE-BONN DRESDEN MPG4 / JPG 1920 x 1080 / 3840 x 2160 (video/image) Proportion: 16:9 Spot length: 10, 20, 30 sec. MP4 / JPG 1920 x 1080 (video + image) Proportion: 16:9 Spot Length: sec. Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 35

36 DIGITAL TOUCHPOINTS 7AIRPORT SevenOne Media powered by AIRPORT AIRPORT STELEN STELEN Location: - Hamburg - Hannover - Nürnberg mp4 (H.264) / JPG 1080 x 1920 FullHD (video/image) Proportion: 9:16 Image frequency: 25 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 36

37 DIGITAL TOUCHPOINTS 7HIGHWAY SevenOne Media powered by STELEN SCREENS (sales rack, cashpoint, cool counter) WMV x Pixel Proportion: 9:16 Spot length: sec. Image frequency: fps WMV x 768 Pixel Proportion: 16:9 Spot length: sec. Image frequency: fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 37

38 DIGITAL TOUCHPOINTS 7HIGHWAY SevenOne Media powered by DCLP MP x Pixel Proportion: 9:16 Spot length: 10, 15 sec. Image frequency: 25 fps Travelboards DCLP MP4 Größe : x Pixel Proportion: 9:16 Spotlänge: 10, 15 Sek. 85 Zoll UHD (2,16 m length) MP4/ jpg x Pixel Proportion: 9:16 Spot length: 60 sec. Bildfrequenz: 25 fps Image frequency: 25 oder 30 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 38

39 DIGITAL TOUCHPOINTS 7URBAN SevenOne Media powered by COLOGNE LANXESS ARENA JPG x 768 Spot length: 15, 30 sec. HAMBURG HAMBURGER MEILE JPG 800 x 416 Spot length: 10 sec. Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 39

40 DIGITAL TOUCHPOINTS 7URBAN SevenOne Media powered by MEDIENFASSADE HAMBURG ST. PAULI mp4 / HD / JPG H264, 25 Mbit Spot length: freely selectable HALLE HALL CUBE video: HD FLY, MPEG-4 (MP4), MOV, M4A, MP4V, 3GP, 3G2, AAC (HE, LC), (H264) image: JPG, PNG, SWF, 1536 x 864 Proportion: 16:9 Spot length: 5, 10, 15 sec. Image frequency: 30 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 40

41 DIGITAL TOUCHPOINTS 7URBAN SevenOne Media powered by Bamberg Brose Arena JPG 256 x 384 Pixel Proportion: Video: 3:4 Image: 2:3 Spot length: 5, 10, 15 Sek. Image frequency: 25 fps Schweinfurt Jägerbrunnen JPG 288 x 504 Pixel Proportion: Video: 9:16 Image 1:2 Spot length: 5, 10, 15 Sek. Image frequency: 25 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 41

42 DIGITAL TOUCHPOINTS 7URBAN SevenOne Media powered by Frankfurt a.m. Konstabler Wache JPG 480 x 448 Pixel Solingen Mühlenplatz JPG 288 x 504 Pixel Proportion: Video: 4:3 Image: 4:4 Proportion: Video: 4:3 Image: 3:2 Spot length: 5, 10, 15 Sek. Image frequency: 25 fps Spot length: 5, 10, 15 Sek. Image frequency: 25 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 42

43 DIGITAL TOUCHPOINTS 7URBAN SevenOne Media powered by Leverkusen Sportpark Hamm Westentor JPG 512 x 288 Pixel Proportion: 16:9 JPG 512 x 384 Pixel Proportion: 4:3 Spot length: 5, 10, 15 Sek. Image frequency: 25 fps Spot length: 5, 10, 15 Sek. Image frequency: 25 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 43

44 DIGITAL TOUCHPOINTS 7URBAN SevenOne Media powered by Duisburg main station JPG 284 x 288 Pixel Proportion: 4:3 Spot length: 5, 10, 15 Sek. Image frequency: 25 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 44

45 DIGITAL TOUCHPOINTS 7SHOP SevenOne Media powered by supermarket shopping mall WMV / JPG 1360 x 768 (video/image) Proportion: 16:9 Spot length: sec. Image frequency: 25 fps Querformatige Screens Mp4 (H264) / JPG 1920 x 1080 (video/image) Proportion: 16:9 Spot length: sec. Image frequency: 25 fps DCLP Mp4 (H264) / JPG 1080 x 1920 (video/image) Proportion: 9:16 Spot length: sec. Image frequency: 25 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only

46 DIGITAL TOUCHPOINTS 7EAT SevenOne Media powered by Burger King King Channel MPEG4 (H264) / JPG 1920 x 1080 (video/image) Proportion: 16:9 Spot length: sec. Image frequency: 25 fps Sound possible Delivery time is 7 working days Ads have to be delivered to: ftp.pmedia.de user: anzeigen pw: P1ran4a address to send a Downloadlink: g.rost@pmedia.de Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only

47 Technical information 47

48 General information& performance Click Command or tracking pixels should not include the word cookie All URL s (also Click Commands) should not exceed the length of 250 characters The word Click Command describes a link rather than an entire 3rd party tag Performance Complex animations can lead to an increase in CPU. However, advertising material should not affect the CPU rate of an averagecomputer by more than 10%. The CPU rate can be verified with the help of the task manager. In order to keep CPU load at an adequate level, please avoid recursive loops as well as complex tweenings. SevenOneMedia reserves the right to reject or switch off ads with a high CPU rate. 48

49 HTML5 HTML5 Display advertising material consists of the following parts: HTML Files, CSS, Libraries (JavaScript, JQuery, etc.), images and videos. Concerning format and sizes (incl. libraries and images) please follow the standards of IAB and the guidelines of SevenOneMedia. In the event of creation, please ensure to keep individual elements of HTML5 ads as small as possible. Please use common codes and code optimization onall files.. We recommend to keep the usage of animations or external elements such as fonts and libraries to a limited extent. Also, we kindly advise you to avoid subdirectories as well as the usage of HTML5 converter. DELIVERY: Advertising material can be forwarded solely as Redirect or IFrame tag. Physical delivery is excluded from this process.. HTML5 in case of standard ads: When delivering HTML5 ads, please provide an IFrame Redirect. The SOM clicktag URL will be transferred as a request parameter in JavaScript redirect. HTML5 in case of special advertising formats: When delivering HTML5 ads, please provide a JavaScript redirect. Creatives have to be rendered in an IFrame. The SOM clicktag URL will be transferred as a request parameter in JavaScript redirect. Communication between the page and the IFrameis handled via postmessage. Please ensure to validate the event attributes origin and data. Please implement scalability (expanding and collapsing) or closing of advertisements (depends on particular type of advertising). Please ensure that data size does not exceed 200 KB for regular as well as special ads. Please deliver advertising material no later than 5 days prior to campaign start via to admanagement@sevenonemedia.de 49

50 HTML5 Clicktag method Clicktag-Notation The correct spelling for clicktags is as follows: clicktag The correct spelling for multi-clicktagsis as follows: clicktag, clicktag1, clicktag2 Die following lines of code have to be integrated into the HTML5 advertisements in the event of delivering clicktags: This function will help to return all GET parameters that have been transmitted to the file. <script> var geturiparams = function() { var query_string = {}; var query = window.location.search.substring(1); var parmsarray = query.split('&'); if(parmsarray.length <= 0) return query_string; for(var i = 0; i < parmsarray.length; i++) { var pair = parmsarray[i].split('='); var val = decodeuricomponent(pair[1]); if (val!= '' && pair[0]!= '') query_string[pair[0]] = val; } return query_string; }(); </script> Example HTML and allocation of links: 2 HTML links without designated links: <a href="#clicktag" id="clicktag">iab clicktag</a> <a href="#clicktag2" id=" clicktag2">iab clicktag</a> By using this Javacriptcode, clicktagscan be assigned to HTML elements: <script> document.getelementbyid('clicktag').setattribute('href', geturiparams.clicktag); document.getelementbyid('clicktag2').setattribute('href', geturiparams.clicktag2); </script> Clicktags can be checked using the following code: html5werbemittel.html?clicktag=%landingpage% Please replace %LANDINGPAGE% with a target page. The link should be transmitted URL-encoded.-(encodeURIComponent function) 50

51 HTML5 Backup image, browser compatibility If a browser (e.g. Chrome or Firefox) does not support a particular feature or library of an ad, it is necessary to provide afallback using either JPG or GIF. Agencies have to check ads on all common browsers. Graphic compression The size of images should be optimized using a PNG crusher and scalable vector graphics. Streams using HTML5: Videos should be included with the following tag: <video></video> Ads that include videos should be equipped with a preview image (poster). Videos should be capable of starting automatically once they are loaded or via user interaction on mobile devices. However, videos on mobile devices are not capable of integrating clicktags. The clicktaghas to be located outside the video and should be optimized according to quality and size. The video should be located within an appropriate server environment. Video size should not exceed 2,5 MB. The video should be made available as H264/mp4 as well as VP8/WebM. Code (example): <video controls height='640' width='360'> <source src='yourvideo.mp4' type='video/mp4' /> <source src='yourvideo.webm' type='video/webm' /> </video> Please consider that rich media ads can only be presented to an audience that uses a WiFi-bandwith. 51

52 3rd party If not further clarified, we also deliver ads using 3rd party ALT tags. We accept Adtagsof common 3rd party service providers in case they also include mobile ad impressions follow IAB standards are in accordance with our technical specifications allow clicktracking supported by SevenOne Media are also delivered without the use of Flash-plugins (besides Flashlayers) Further requirements: 3rd-party-advertising material needs to stay in its intended container in which it was loaded beforehand. (which means that it should not be included in <body> or other HTML-elements of the site. The size of tracking-pixels, tracking-swf and tracking-iframes has to remain the same. Also, they should not create color pixels. Ads must not overwrite native JavaScript-functions, not even temporarily. In particular, neither document write nor document writeincan be overwritten. One solution that works for the last 3 requirements is to place the following style specifications: position: absolute; left:-5000px; Tracking pixels can also be provided with the help of JavaScript by simply assigning a new Image().src without producing an HTMLelement. It is not sufficient to change width and height via attributes or style to 0px. Tandem Layer should be delivered via AdTag. SevenOneMedia reserves the right to reject 3rd party advertising material due to technical reasons. In the event of providing a 3rd party-redirect-script, please follow instructions for delivering 3rd-party-tags. The agency or 3rd party service provider is responsible for a proper implementation which includes correct placement and functionality of the whole advertisement. 52

53 Streams & Sound Requirements for streams: - Streams should include an on" and off" button. - Sound can only be activated by clicking on a sound-on button. - The volume of an ad should be set at an adequate level. - Please ensure that your advertising material is cache friendly (once the stream was delivered it should be loaded out of the browser cache. - Streams should not cause delays when loading a site and therefore should only load subsequently (polite download). - Streams are only allowed using 3rd-Party-redirects. Sound - Sounds are not allowed to loop. - The volume of an ad should be set at an adequate level. - Sound should be set to off by default. - Sound can only be activated by clicking on a sound-on button. Mouseover is not permitted. - Users should be in the position to stop sound by simply making a further click. 53

54 Mobile Video & Display 54

55 Mobile VideoAds& Display Mobile VideoAds Technical specifications for Mobile VideoAds& Display are the same as for InStreamVideos Ads. Mobile Display Please find all information and specifications concerning Mobile Display Ads here: 55

56 Contact person 56

57 Contact Person Alexander Becker Head of Ad Management mail: fon +49 [0] 89/ Andrey Raltchev Ad Manager mail: fon +49 [0] 89/ Osman Aksoy Ad Manager mail: fon +49 [0] 89/ Leon Wellmann Ad Manager mail: fon +49 [0] 89/ SevenOne Media GmbH Medienallee 4 D Unterföhring Tel. +49 [0] 89/ Fax +49 [0] 89/ Telephone support outside business hours: In case of urgent Adservingproblems (e.g. faulty advertising material, campaign switch off due to a restraining order or problems reaching the right landing page) Mo Fr 18:00 23:00 Sa, Su/Holidays 10:00 23:00 Hotline: +49 (0) help[at]sevenonemedia[dot]de 57