2017 Media Kit. For advertising and marketing questions, contact Al Berman

Size: px

Start display at page:

Download "2017 Media Kit. For advertising and marketing questions, contact Al Berman"

Shannon Knight
5 years ago
Views:

1 207 Media Kit The goal of the Horn Book is to have an open, thought-provoking, dialogue with our librarian community through our magazine, website, e-newsletters, blogs and customized content. For advertising and marketing questions, contact Al Berman

Print Publications The Horn Book Magazine Readership 9,000+ Independent, opinionated, and stylish.

The Horn Book Guide Readership,950+ The semi-annual Horn Book Guide, a vital resource for every children s literature professional, concisely reviews and

Theme Distribution Ad Close Material Due January/February FANFARE & BGHB AWARDS March/April SPRING PREVIEW AD SECTION May/June SPECIAL ISSUE: HUMOR

SECTION /2/207 0/28/206 /8/206 3//207 /6/207 /27/207 5//207 3/3/207 3/24/207 7//207 4/28/207 5/9/207 9//207 6/30/207 7/2/207 //207 9//207 9/22/207 Theme

net COVER/4 COLOR $,500 net THE HORN BOOK GUIDE MECHANICAL REQUIREMENTS SIZE (width x height ) NON-BLEED BLEED TRIM SIZE INTERIOR FULL PAGE 7 2 X 0 8 5 8 X 6

BOOK MAGAZINE MECHANICAL REQUIREMENTS SIZE (width x height ) NON-BLEED BLEED LIVE AREA TRIM SIZE SPREAD 0 x 8 2 4 x 9 4 0 2 x 8 4 2 x 9 FULL PAGE 5 x 8 6 4 x

8 x 8 N/A N/A N/A 2 PAGE HORIZONTAL 5 x 4 N/A N/A N/A 4 PAGE 2 3 8 x 3 7 8 N/A N/A N/A MATERIALS SPECIFICATIONS FOR MAGAZINE & GUIDE All copy is subject to

Questions regarding material specifications should be directed to JoAnn Powell at 646-380-074, or jpowell@mediasourceinc.com.

2) 300 ppi TIFF (grayscale or CMYK). Please do not use True Type fonts as they cause conflicts on press.

2 Print Publications The Horn Book Magazine Readership 9,000+ Independent, opinionated, and stylish. The Horn Book Magazine has long been essential for everyone who cares about children s and young adult literature. NEW: Picture book author interview section. The Horn Book Guide Readership,950+ The semi-annual Horn Book Guide, a vital resource for every children s literature professional, concisely reviews and expertly rates almost 2,500 new titles every new-release hardcover children s and young adult book pub lished in the United States. Theme Distribution Ad Close Material Due January/February FANFARE & BGHB AWARDS March/April SPRING PREVIEW AD SECTION May/June SPECIAL ISSUE: HUMOR July/August SPECIAL ISSUE: AWARD SPEECHES DEBUT AUTHOR AD SECTION September/October FALL PREVIEW AD SECTION November/December HOLIDAY ISSUE PICTURE BOOK AD SECTION /2/207 0/28/206 /8/206 3//207 /6/207 /27/207 5//207 3/3/207 3/24/207 7//207 4/28/207 5/9/207 9//207 6/30/207 7/2/207 //207 9//207 9/22/207 Theme Distribution Date Ad Close Material Due Spring 206 4//207 2/7/207 3/3/207 Fall 206 0//207 8/8/207 9//207 THE HORN BOOK GUIDE RATES INTERIOR FULL PAGE $600 net COVER/4 COLOR $,500 net THE HORN BOOK GUIDE MECHANICAL REQUIREMENTS SIZE (width x height ) NON-BLEED BLEED TRIM SIZE INTERIOR FULL PAGE 7 2 X X X COVER/B&W 7 2 X X X COVER/4 COLOR 7 2 X X X COLOR x NET FULL PAGE $,999 HALF PAGE,249 THE HORN BOOK MAGAZINE MECHANICAL REQUIREMENTS SIZE (width x height ) NON-BLEED BLEED LIVE AREA TRIM SIZE SPREAD 0 x x x x 9 FULL PAGE 5 x x x x 9 SPRING & FALL PREVIEW SECTIONS (SPREADVERTORIAL) BLACK+WHITE x NET FULL PAGE $,499 HALF PAGE x 7 2 N/A N/A N/A 2 PAGE VERTICAL x 8 N/A N/A N/A 2 PAGE HORIZONTAL 5 x 4 N/A N/A N/A 4 PAGE x N/A N/A N/A MATERIALS SPECIFICATIONS FOR MAGAZINE & GUIDE All copy is subject to approval by The Horn Book, Inc. Advertisers will be charged for alteration of materials that do not meet specification. Questions regarding material specifications should be directed to JoAnn Powell at , or jpowell@mediasourceinc.com. FORMATS (IN ORDER OF PREFERENCE): ) High-resolution PDF (grayscale or CMYK per type of ad placed), PDF/X-a format preferred. 2) 300 ppi TIFF (grayscale or CMYK). Please do not use True Type fonts as they cause conflicts on press. Black-and-white ad PDFs submitted in color may be billed at the color rate. SUBMISSION OPTIONS Our required file format for print advertising is PDF/xa200 with your compatibility set to Acrobat 4 (PDF.3). File dropoff location: Note: Our publication prints at 33-line screen. This means that resolution for artwork is to be 300 dpi at 00%. FULL PAGE ₁ ₂ VERTICAL ₁ ₂ HORIZ. ¼ SPECIAL AD SECTIONS

Distribution Date Material Due January //207 /4/207 February 2/8/207 2//207 March 3/8/207 3//207 April 4/2/207 4/5/207 May 5/0/207 5/3/207 June 6/4/207 6/7/207 July 7/2/207 7/5/207 August 8/9/207

5/7/207 September 9/27/207 9/20/207 October 0/25/207 0/8/207 November /22/207 /5/207 LEADERBOARD Dimensions: 728 x 90 February ALA AWARDS April SPRING NEWS June SUMMER READING AND BGHB August BACK

AD SPECIFICATIONS AND DELIVERY We accept gif or jpeg format (Flash files will not be accepted). All ad sizes are a maximum of approximately 40k.

3 E-newsletters 2x 6x The Notes from the Horn Book Our free monthly e-newsletter features the best in newly released children s books and is packed with author interviews, reviews of featured books, links for additional reading, and more! Nonfiction Notes from the Horn Book Our nonfiction e-newsletter, distributed 6x a year, features themed topics and book reviews. Horn Book 6x Herald Our e-newsletter with themed book reviews: ALA Winners, Summer Reading, Halloween, and Holiday Books. The Horn Book Herald is distributed to the combined audiences of the Horn Book and Junior Library Guild. Distribution Date Material Due January //207 /4/207 February 2/8/207 2//207 March 3/8/207 3//207 April 4/2/207 4/5/207 May 5/0/207 5/3/207 June 6/4/207 6/7/207 July 7/2/207 7/5/207 August 8/9/207 8/2/207 September 9/3/207 9/6/207 October 0//207 0/4/207 November /8/207 //207 December 2/3/207 2/6/207 Distribution Date Material Due January /25/207 /8/207 March 3/22/207 3/5/207 May 5/24/207 5/7/207 September 9/27/207 9/20/207 October 0/25/207 0/8/207 November /22/207 /5/207 LEADERBOARD Dimensions: 728 x 90 February ALA AWARDS April SPRING NEWS June SUMMER READING AND BGHB August BACK TO SCHOOL October FALL NEWS December PICTURE BOOK RECAP Distribution Date Material Due 2/2/207 /26/207 4/26/207 4/9/207 6/6/207 6/9/207 8/23/207 8/6/207 0/3/207 0/6/207 2/6/207 /29/207 E-NEWSLETTERS AD SPECIFICATIONS AND DELIVERY We accept gif or jpeg format (Flash files will not be accepted). All ad sizes are a maximum of approximately 40k. MEDIUM RECTANGLE SKYSCRAPER E-newsletter ads should be sent to: digitalads@ mediasourceinc.com BANNER Dimensions: 468 x 60 MIDDLE SKYSCRAPER Dimensions: 60 x6 00 subject line should include: Client Name, Ad Positioning (i.e. Notes from HB, Skyscraper), Run Date(s), and clickthrough URL. LOWER SKYSCRAPER BANNER SIZE x NOTES x HERALD n LEADERBOARD 728 x 90 $725 $500 n MEDIUM RECTANGLE 300 x 250 $725 $500 n SKYSCRAPER 60 x 600 $725 $500 LOWER RECTANGLE

Talks with Roger Talks with Roger is our popular interview series, e-blasted to 35,000 in our librarian community, where Horn Book Editor in Chief Roger Sutton talks one-on-one with an author or

This sponsored interview includes leaderboard, 3 skyscrapers, medium rectangle PLUS 3 book blurbs and book jackets of your choice PLUS links to your web site and your author s site and any previous

4 Talks with Roger Talks with Roger is our popular interview series, e-blasted to 35,000 in our librarian community, where Horn Book Editor in Chief Roger Sutton talks one-on-one with an author or illustrator of your choice. This sponsored interview includes leaderboard, 3 skyscrapers, medium rectangle PLUS 3 book blurbs and book jackets of your choice PLUS links to your web site and your author s site and any previous Horn Book reviews from your author. Rate is $5,000 net. Talks with Roger LEADERBOARD Dimensions: 728 x 90 Talks with Roger e-newsletter Readership 35,000 Each edition is sponsored by a single publisher and features editor in chief Roger Sutton interviewing exclusively your author or illustrator. The article can be linked to an external web site, including twitter or facebook. SKYSCRAPERS Distribution Date Ad Close Material Due January /9/207 sponsorship /9/207 February 2/6/207 sponsorship 2/6/207 March 3/6/207 sponsorship 3/6/207 April 4/20/207 sponsorship 4/0/207 May 5/8/207 sponsorship 5/8/207 June 6/5/207 sponsorship 6/5/207 July 7/20/207 sponsorship 7/0/207 August 8/7/207 sponsorship 8/7/207 September 9/2/207 sponsorship 9//207 October 0/9/207 sponsorship 0/9/207 November /6/207 sponsorship /6/207 December 2/2/207 sponsorship 2//207 LOWER RECTANGLE E-NEWSLETTERS AD SPECIFICATIONS AND DELIVERY We accept gif or jpeg format (Flash files will not be accepted). All ad sizes are a maximum of approximately 40k. E-newsletter ads should be sent to: digitalads@mediasourceinc.com subject line should include: Client Name, Ad Positioning (i.e. Notes from HB, Skyscraper), Run Date(s), and clickthrough URL. NEW: Talks with Roger LIVE A webcast hosted by Roger Sutton featuring authors, illustrators and librarians on the theme of What Makes a Good Book or other customized topics.

Blogs Exclusive monthly sponsorship includes leaderboard, medium rectangle and skyscraper $,500 net per

trends, and scandals in publishing and librarianship.

children s book publishing. (September January) What can win? What will win? What should win?

NEW: Our newest blog offers recommendations and advice about sharing books in the home.

) MEDIUM RECTANGLE WEBSITE SPECIFICATIONS AND DELIVERY We accept gif or jpeg format, 3rd party ad tags

Maximum of approximately 40k (However, the Interstitial ad may be 80k,) (Note: Some email clients will

Web site ads, send to: digitalads@mediasourceinc.com Email should include: Client Name, Ad Positioning (i.

FLASH SPECIFICATIONS AND DELIVERY Please submit Flash files in.swf format.

$clicktag script: on (release) { geturl (clicktag, _blank ); } Version of Flash and operating system$

5 Blogs Exclusive monthly sponsorship includes leaderboard, medium rectangle and skyscraper $,500 net per monthly sponsorship for each blog Horn Book Editor in Chief Roger Sutton gives his take on events, trends, and scandals in publishing and librarianship. Provides coverage of new paperbacks, tie-ins, board books, apps, and other kinds of non-hardcover children s book publishing. (September January) What can win? What will win? What should win? Calling Caldecott offers up an insider s view of the Caldecott Awards with information, updates and gossip. Focuses on how teachers can incorporate the best trade fiction and nonfiction titles in the classroom. NEW: Our newest blog offers recommendations and advice about sharing books in the home. LEADERBOARD # Dimensions: 728 x 90 (Ad will rotate in both top position and bottom position.) MEDIUM RECTANGLE WEBSITE SPECIFICATIONS AND DELIVERY We accept gif or jpeg format, 3rd party ad tags for all newsletter and Web site ads. Maximum of approximately 40k (However, the Interstitial ad may be 80k,) (Note: Some clients will not display animated.gifs, with only the first frame of the image appearing). We accept Flash ads only for web site ads, not for newsletters. For Flash specifications, please see below. Rich media ads are available at premium rates. Web site ads, send to: digitalads@mediasourceinc.com should include: Client Name, Ad Positioning (i.e. HB.com, Skyscraper), Run Date(s), and clickthrough URL. FLASH SPECIFICATIONS AND DELIVERY Please submit Flash files in.swf format. Backup gif and linking URL required. The linking URL cannot be embedded in the file. In order to track clicks, all Flash ads must contain an invisible button layer, coded with the following clicktag script: on (release) { geturl (clicktag, _blank ); } Version of Flash and operating system should also be included in your upon delivery to: digitalads@mediasourceinc.com. E-NEWSLETTERS AD SPECIFICATIONS AND DELIVERY We accept gif or jpeg format (Flash files will not be accepted). All ad sizes are a maximum of approximately 40k. E-newsletter ads should be sent to: digitalads@mediasourceinc.com subject line should include: Client Name, Ad Positioning (i.e. Notes from HB, Skyscraper), Run Date(s), and clickthrough URL. SKYSCRAPER HALF PAGE Dimensions: 300x600

Publications about books for children & young adults Media Planner

Publications about books for children & young adults Media Planner 2013 Media Planner www.thehornbook.com About the horn book Independent, opinionated, and stylish, The Horn Book Magazine, The Horn Book Guide and HBook.com are the essential multi-media publications for