TECHNICAL SPECIFICATIONS. Unterföhring, 27 April 2018

Transcription

1 TECHNICAL SPECIFICATIONS Unterföhring, 27 April 2018

2 Table of contents GENERAL INFORMATION Delivery, Technical check-up, Deceptive advertising 03 ONLINE ADVERTISING PRODUCTS 05 Standards 06 Banner Skyscraper Rectangle AdBundle Special ads 07 Billboard 08 Halfpage Ad 10 Sitebar 11 InRead-Produkte Outstream classic 12 Outstream Branded Player 13 Outstream Product Choice 14 MEW Outstream Vertical & Square 15 Interstitial 16 Understitial 17 INSTREAM VIDEOADS 18 Pre-/Mid-/Post-Roll 19 Interactive Ads (iads) 21 Overlay 22 Break Ad (Plus) 23 DIGITAL OUT OF HOME (DOOH) 24 TECHNICAL INFORMATION 39 General information & Performance 40 HTML5 41 3rd Party 44 Streaming & Sound 45 MOBILE VIDEO ADS & DISPLAY 46 CONTACT 48 2

3 GENERAL INFORMATION

4 Allgemeine Informationen Delivery Advertising material should be forwarded solely via to: Delivery need to be made within 3 workdays whereas special advertising material needs to be forwarded within 5 workdays. s should include the following: - Account name -Campaign name - Booking period - Booked site - Preferred placement on the site - Target URL e.g - Contact person - X and y values for external layers - 3rd party data (e.g. Nielsen) - Creative name (optional) Technical check-up Advertising materials will be checked upon arrival. However, problems may still arise after the start of the campaign. SevenOne Media therefore reserves the right to partially or fully replace advertisements: in the event of user complaints if the advertisement causes problems concerning the performance of the page or one s device if the ad was replaced subsequently by an ad that does not meet our technical specifications Deceptive advertisements Advertisements that deliberately mislead users are forbidden, e.g. advertisements in the look and feel of a Windows system message. This, as well as wrong or belated delivery of advertisements may lead to belated campaign starts or problems fulfilling the campaign. 4

5 ONLINE ADVERTISING PRODUCTS

6 Standards Standard-Ads 71 Ad Size Wight GIF/JPG/HTML5 Sound Streaming Superbanner 728x90 max. 40 KB / 200 KB HTML5 no no* 2 Fullbanner 468x60 max. 40 KB / 200 KB HTML5 no no* 2 (Sticky-) 120x600 max. 40 KB / 200 KB HTML5 no no* 2 Skyscraper* 1 (Sticky)Wide 160x600 max. 40 KB / 200 KB HTML5 no no* 2 Skyscraper* 1 Rectangle 180x150 max. 40 KB / 200 KB HTML5 no no* 2 Medium Rectangle (Spot) AdBundle 300x250 max. 40 KB / 200 KB HTML5 no no* 2 728x90 160x x250 max. 40 KB / 200 KB HTML5 no no* 2 Ads should be delivered within 3 workdays. Layers or Skyscrapers are available in different sizes (200x600 px) upon request. In the event of delivering HTML5 advertising material, please read further notice regarding HTML5 on page 44 onwards. Please forward advertising material via to AdManagement@sevenonemedia.de * 2 In the event of 3rd party delivery, please include the stickyfunctionality already in the code. * 3 Applies only when booking Streaming Ads and deliveries via redirect. An on/off-button has to be included. Sound can only be activated by clicking on a sound-on button. Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. 6

7 SPECIAL ADS

8 Billboard Size per placement on 71 rotation: 800 x 250 Maximum size per placement on sites Auto-Rotation 930 x 250* => autoplenum.de 960 x 250 => 12autowerkstatt.de 930 x 250 => 12gebrauchtwagen.de 960 x 250 => 12neuwagen.de 960 x kochen.tv 940 x Min 800 x 250 advopedia.de 940 x 250 animexx.onlinewelten.com 800 x 250 areagames.de 982 x 250 autoplenum.de 960 x 250 broadmark.de 800 x 250 browsergames.de 940 x 250 dtb-tennis.de 940 x 250 eatsmarter.de 960 x 250 fem.com 960 x 250 finanzfernsehen.de 970 x 250 forum.craftnation.de 980 x 250 *The size of Billboards is 930 x 250 for bookings on "Auto-Rotation" 3rd Party: HTML5 / JPG 90 KB JPG 200 KB HTML5 Yes Stream: Yes, max. 30. Required as 3rd party. Sound: Activation only via click. On/Off-button required. Pixel code: Possible Fallback: JPG or GIF Please note: In case of delivering HTML5 ads, please note further instructions on page 36 onwards. Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. 8

9 Billboard Size per placement on 71 rotation: 800 x 250 Maximum size per placement on sites gamepro.de 980 x 250 gamestar.de 980 x 250 gesundheit.de 825 x 250 gronkh.de 995 x 250 gtainside.com 982 x 250 homerj.de 1141 x 250 kabeleins.de 940 x 250 kabeleinsdoku.de 940 x 250 mein-mmo.de 980 x 250 nintendo-online.de 980 x 250 onlinewelten.de 980 x 250 pietsmiet.de 980 x 250 playmassive.de 982 x 250 playnation.de 980 x 250 promipool.de 940 x 250 prosieben.de 940 x 250 prosiebengames.de 940 x 250 prosiebenmaxx.de 940 x 250 ps4-magazin.de 980 x 250 psinside.de 960 x 250 ran.de 940 x 250 sat1.de 940 x 250 sat1gold.de 940 x 250 sat1spiele.de 940 x 250 sixx.de 940 x 250 songtexte.com 990 x 250 tennis.de 940 x 250 testedich.de 980 x 250 texturio.com 900 x 250 thevoiceofgermany.de 940 x 250 tvtotal.de 940 x 250 twitch.tv 970 x 250 wer-weiss-was.de 800 x 250 wetter.com 1145 x 250 wize.life 800 x 250 xboxdynasty.de 800 x 250 3rd Party: HTML5 / JPG 90 KB JPG 200 KB HTML5 Yes Stream: Yes, max. 30. Required as 3rd party Sound: Activation only via click. On/Off-button required. Pixel code: Possible Fallback: JPG or GIF Please note: In case of delivering HTML5 ads, please note further instructions on page 44 onwards. 9

10 Halfpage Ad JPG / GIF / HTML5 Redirect 300x600 px (twice the size of a Medium Rectangle) 80 KB for JPG or GIF // 200 KB for HTML5 3rd Party: Stream/Sound: Frequency Capping: Tracking pixel: Requirements: Possible Yes/ Sound can only be activated through user interaction. An on/off button should be implemented as well. Possible Possible Click Command (or URL) Halfpage ad 300 x 600 Please note: In case of delivering HTML5 ads, please note further instructions on page 44 onwards. Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. 10

11 Sitebar 3rd Party: Stream: Sound: Notice: HTML5 Redirect - 300x600 - sticky KB Yes, with certain limitations: - Ads need to stay on its intended ad slot ( which means that it should not be included in <body> or other HTML-elements of the site. - The ad should not lay over or under site elements - Interference on the site (DOM) via Java Script is not permitted - Please deliver the redirect with a one-tag-solution - No technical support provided by SevenOne Media - Yes, but only as 3 rd party. - Each video should include different versions depending on bandwidth. - Polite loading should not exceed 1MB. Yes Delivery no later than 5 workdays prior to campaign start Please note: In case of delivering HTML5 ads, please note further instructions on page 44 onwards. Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. 11

12 Outstream (classic) AVI / MOV / WMV / MP4 / MPG Ratio: 16:9 Sound: Tracking: 3rd-Party: Notice: Delivery: 640 x 360 px Sound should be included in the video which means that sound should be provided on all soundtracks. Click Command and image pixel (not java script) possible Yes, based on the VAST 2 standards You can book the Outstream classic as Multiscreen (Desktop & MEW). Sound can only be activated by click. Please ensure to include tracking pixels upon ad delivery that are secured as well as nonsecured.. Please forward advertising material no later than 5 weekdays prior to campaign start to admanagement@sevenonemedia.de 12

13 Outstream Branded Player Requirement: we need a mockup with a short description, for beeing informed about the correct linking. Logos & imagery as Photoshop file (format 16:9). (Grafik) Video as mp4 all fonts (Grafik) Tracking and click-url Note: Delivery: The Outstream Branded Player will be produced exclusively by ADITION mov.ad Please forward advertising material no later than 5 weekdays prior to campaign start to admanagement@sevenonemedia.de 13

14 Outstream Product Choice Requirement: we need a mockup with a short description, for beeing informed about the correct linking. Logos & imagery as Photoshop file (format 16:9). Background-Image 720x405 & up to 4 product images also 720 x 405 px Images for up to 4 buttons below the video Video as mp4 all fonts (graphic and button for user-interaction) Tracking and click-url Note: Delivery: The Outstream Branded Player will be produced exclusively by ADITION mov.ad Please forward advertising material no later than 5 weekdays prior to campaign start to admanagement@sevenonemedia.de 14

15 MEW Outstream Vertical & Square Ratio: AVI / MOV / WMV / MP4 / MPG 16:9 = Vertical 4:3 = Square 640 x 360 px Sound: Sound should be included in the video which means that sound should be provided on all soundtracks. Tracking: Click Command and image pixel (not java script) possible Content Content 3rd-Party: Yes, based on the VAST 2 standards Notice: Sound can only be activated by click. Please ensure to include tracking pixels upon ad delivery that are secured as well as nonsecured. Hosting by Adition Mov.ad are possible. Vertical Square Delivery: Please forward advertising material no later than 5 weekdays prior to campaign start to admanagement@sevenonemedia.de recommended max. duration 10sec recommended max. duration 15sec 15

16 Interstitial Description: An Interstitial Spot is a spot that covers the content of an entire site and consists of an Inpage VideoAd und a header that includes a close-button. Bookings can be made for all platforms and site rotations. Bookings on home are CPD placements that are combined with a Wallpaper. Please note our requirements for RON placements in the event of bookings on network rotations Requirements for ROS placements In the event of external production, ad delivery has to be conducted via DG Mediamind, Flashtalking or mov.ad 200 KB HTML5 (polite download of video) 3rd Party/Physical: Yes/no Animation-/Spot length: (on Sport1 no longer than 10 ) Video spot preferably as MOV in size of at least 1024 x 576 (will be scaled to the size of a user s screen), Sound: Please attach on and off buttons on sounds. Sound can only be activated by clicking the on button. Notice: A close button has to be placed on a clearly visible area. Requirements for RON placements Permitted service providers for network rotations: MOV.AD and Flashtalking 720 x 400 (in 16:9-Format), the rest will be greyed out 200 KB HTML5 (polite download of videos) 3rd Party/Physical: Yes/no Animation/Spot length: No longer than 10 Sound: Please attach on and off buttons on sounds. Sound can only be activated by clicking the on button. Notice: A close button has to be placed on a clearly visible area (this also applies to 800 x 600 ads ). A countdown indicates the remaining length of the spot. An automatic self-closing function has to be implemented as well. 16

17 Understitial Requirement: we need a storyboard with a short description, for beeing informed about the correct linking. Ad Note: Logos & imagery as Photoshop file (format 16:9). Video as mp4 all fonts Tracking and click-url The Understitial will be produced exclusively by ADITION mov.ad and Flashtalking (as VPAID Redirect). Ad Delivery: Please forward advertising material no later than 5 weekdays prior to campaign start to admanagement@sevenonemedia.de 17

18 INSTREAM VIDEOADS

19 Pre-/Mid-/Post-Roll General information: Notice: Specification for physical delivery Automatic activation. Click Command/URL is mandatory. An image pixel (no JS pixel) is possible (besides hausgemacht.tv). Multiscreen bookings can be realized with physical delivery or 3rd-Party-Redirects via AdForm, Doubleclick, Flashtalking and Sizmek. Please ensure that the landing page is optimized for mobile devices as well. Due to technical reasons, the notice that indicates advertisements might overlap with parts of the video ad or the player window for the time of the spot. Please ensure to deliver ads no later than 5 workdays prior to campaign start. Studio71 / YouTube (valid from ) 3rd Party Ad Trackings (3PAT) are only allowed on YouTube with the service providers: ComScore, Integral AdScience, DoubleVerify, MOAT, Nielsen, Kantar und Research Now Creatives with term starting must be deliveres as a 1st party. A measurement can only take place via previously mentioned service providers. AVI / MOV / WMV / MP4 / MPG 1024 x 576 px Ratio: 16:9 File size: Max. 100 MB Tracking: Click Command and image pixel (not java script) possible Sound: Sound has to be integrated into the video Notice: Video material should be delivered in the best quality possible. Spot length no longer than 30. Longer video spots (>30 ) on request. Sound should be included in the video which means that sound should be provided on all soundtracks. Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. By using macros (%%SCHEME%%), our AdServer automatically decides whether to use http or https for requests. Important notice concerning data delivery: Videos up to 10 MB can be forwarded via to AdManagement@sevenonemedia.de. Videos up to 100 MB should be made available with a download link. 19

20 Pre-/Mid-/Post-Roll Specifications on 3rd-Party delivery Studio71 / YouTube (valid from ) Codec: 3rd-Party: Total bitrate: Color intensity: Framerate: Max. data size: MP4 (other media knots are not permitted) h264 16:9, 818 x 460 pixel Yes, based on the VAST 2 standards* <1.000 kbps 32-Bit 25 fps 10 MB 3rd Party Ad Serving (3PAS) allowed with DoubleClick Campaign Manager (DCM) only. Creatives with starting on must be delivered as a 1st party. Trackings are only allowed with the service providers: ComScore, Integral AdScience, DoubleVerify, MOAT, Nielsen, Kantar und Research Now Please notice: - In the event of delivering advertising material, it is necessary to provide a redirect that is certified for SOM - Please only include MP4 media knots. - Please carry out volume control according to EBU-R128 standards. - Only 3 YouTube certified pixels should be included. - Please provide a redirect that is secured as well as non-secured when delivering advertising material. By using macros (%%SCHEME%%), our AdServer automatically decides whether to use http or https for requests. - Tracking event skip are not allowed *Guidlines for VAST (VAST = Digital Video Ad Serving Template) according to IAB. Video ads on the internet should be delivered in one format which means that only one VAST-XML per spot will be needed. Further information concerning VAST 2 on e.g. Delivery via redirect is not possible for the 7TV app. 20

21 Interaktive Video Ads (iads) VPAID 2.0 Ratio: 16 : 9 3rd-Party: Yes, based on VPAID 2.0 standards Physical: No NOTICE FOR PRODUCTION: Option 1 - inhouse: Our CreativeService-Team (inhouse) will be happy to create your interactive video ad. We would therefore kindly ask you to forward image and video footage as well as Click Command and tracking pixels. Option 2 - external: Another possibility is to simply produce the interactive ads on your own or in cooperation with an agency free of charges using mov.ad VideoAd Creator or the service provider INNOVID. In that case, we would need a video spot including additional material such as images, videos, text and links in accordance with the technical specifications of mov.ad or INNOVID. Also, mov.ad GmbH and INNOVID are in charge of support. Further information can be found here: or Besides mov.ad, other service providers such as Mashero or Flashtalking are also certified for interactive Ads (VPAID). Please notice: - iads have to be developed according to IAB using the VPAID 2.0 standard. - Please receive further information concerning HTML5 here: - Detailed information concerning the implementation of JavaSript into HTML5 can be found on page 36. Delivery: Please forward advertising material no later than 5 weekdays prior to campaign start to admanagement@sevenonemedia.de 21

22 Overlay Description: An Overlay must not include a close button as this will be undertaken by SevenOne Media. JPG / GIF 900 x 140 px File size: Tracking: 3rd-Party: Sound: Notice: Max.100 KB Click Command and image pixel (no JS pixel) possible Not possible No No need to label the ad as Promotion or Ad as this will be carried out by SevenOne Media. Delivery: Please forward advertising material no later than 5 weekdays prior to campaign start to admanagement@sevenonemedia.de 22

23 Break Ad (Plus) JPG / GIF Break Ad: 600 x 500 px Break Ad Plus: 1920 x 1080 px File size: Tracking: 3rd-Party: Sound: Notice: max. 100 KB Click Command and image-pixel (no JS-Pixel) possible Not possible No No need to label the ad as Promotion or Ad as this will be carried out by SevenOne Media. Delivery: Please forward advertising material no later than 5 weekdays prior to campaign start to admanagement@sevenonemedia.de 23

24 DIGITAL OUT OF HOME (DOOH) SEVENONE MEDIA POWERED BY 7SCREEN

25 DIGITAL TOUCHPOINTS 7AIRPORT SevenOne Media powered by 7Screen AIRPORTS EXCL. STUTTGART STUTTGART mp4 (H.264) / JPG 1920 x 1080 Full HD (video/image) 16:9 Image frequency: 25 fps WMV3 (codec 9) / JPG 1360 x 768, 72 dpi (video/image) 16:9 Image frequency: 25 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 25

26 DIGITAL TOUCHPOINTS 7AIRPORT VIDEOWALLS SevenOne Media powered by 7Screen KÖLN-BONN DRESDEN MPG4 / JPG 1920 x 1080 / 3840 x 2160 (video/image) 16:9 Image frequency: 25 fps MP4 / JPG 1920 x 1080 (video + image) 16:9 Image frequency: 25 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 26

27 DIGITAL TOUCHPOINTS 7AIRPORT SevenOne Media powered by 7Screen AIRPORT STELEN Standorte: - Hamburg - Hannover - Nürnberg mp4 (H.264) / JPG 1080 x 1920 Full HD (video/image) 9:16 Image frequency: 25 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 27

28 DIGITAL TOUCHPOINTS 7HIGHWAY SevenOne Media powered by 7Screen STELEN SCREENS (sales rack, cashpoint, cool counter) WMV x Pixel 9:16 Image frequency: 25 fps WMV 9 Size : x 768 Pixel 16:9 Image frequency: 25 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 28

29 DIGITAL TOUCHPOINTS 7HIGHWAY SevenOne Media powered by 7Screen DCLP MP4 Size : x Pixel 9:16 Spot length: 10,15 Sek. Image frequency: 25 fps Travelboards DCLP MP4 Size : x Pixel 9:16 Spotlänge: 10, 15 Sek. Image frequency: 25 fps 85 Zoll UHD (2,16 m Länge) MP4/ jpg Size : x Pixel 9:16 Spot length: 60 Sek. Image frequency: 25 oder 30 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 29

30 DIGITAL TOUCHPOINTS 7URBAN SevenOne Media powered by 7Screen KÖLN LANXESS ARENA HAMBURG HAMBURGER MEILE JPG x 768 Pixel 4:3 mp4 (H.264) / JPG 800 x 416 Pixel 16:9 Image frequency: 25 fps (leichte Animation) Prüfung durch 7Screen möglich Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 30

31 DIGITAL TOUCHPOINTS 7URBAN SevenOne Media powered by 7Screen MEDIENFASSADE HAMBURG ST. PAULI HALLE HALL CUBE mp4 / HD / JPG H264, 25 Mbit video: HD FLY, MPEG-4 (MP4), MOV, M4A, MP4V, 3GP, 3G2, AAC (HE, LC), (H264) image: JPG, PNG, SWF, 1536 x 864 Pixel 16:9 Image frequency: 30 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 31

32 DIGITAL TOUCHPOINTS 7URBAN SevenOne Media powered by 7Screen Bamberg Brose Arena JPG 256 x 384 Pixel Video: 3:4 Image: 2:3 Image frequency: 25 fps Schweinfurt Jägerbrunnen JPG 288 x 504 Pixel Video: 9:16 Image 1:2 Image frequency: 25 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 32

33 DIGITAL TOUCHPOINTS 7URBAN SevenOne Media powered by 7Screen Frankfurt a.m. Konstabler Wache JPG 480 x 448 Pixel Video: 4:3 Image: 4:4 Image frequency: 25 fps Solingen Mühlenplatz JPG 288 x 504 Pixel Video: 4:3 Image: 3:2 Image frequency: 25 fps Delivery time is 7 working days Maximum 3 spots in rotation Ads have to be delivered to this address admanagement@sevenonemedia.de only 33

34 DIGITAL TOUCHPOINTS 7URBAN SevenOne Media powered by 7Screen Leverkusen Sportpark Hamm Westentor JPG 512 x 288 Pixel 16:9 JPG 512 x 384 Pixel 4:3 Spot length: 5, 10, 15 Sek. Image frequency: 25 fps Spot length: 5, 10, 15 Sek. Image frequency: 25 fps Delivery time is 7 working days Maximum 3 spots in rotation Ads have to be delivered to this address admanagement@sevenonemedia.de only 34

35 DIGITAL TOUCHPOINTS 7URBAN SevenOne Media powered by 7Screen Duisburg Hauptbahnhof JPG 384 x 288 Pixel 4:3 Image frequency: 25 fps Delivery time is 7 working days Maximum 3 spots in rotation Ads have to be delivered to this address admanagement@sevenonemedia.de only 35

36 DIGITAL TOUCHPOINTS 7URBAN SevenOne Media powered by 7Screen Stuttgart mp4 (H.264) / JPG / PNG 384 x 288 Pixel 4:3 Image frequency: 25 fps Delivery time is 7 working days Maximum 3 spots in rotation Ads have to be delivered to this address admanagement@sevenonemedia.de only 36

37 DIGITAL TOUCHPOINTS 7SHOP SevenOne Media powered by 7Screen supermarket shopping mall WMV / JPG 1360 x 768 (video/image) 16:9 Image frequency: 25 fps Querformatige Screens Mp4 (H264) / JPG 1920 x 1080 (video/image) 16:9 Image frequency: 25 fps Hochformatige Screens (Stele) Mp4 (H264) / JPG 1080 x 1920 (video/image) 9:16 Image frequency: 25 fps Delivery time is 7 working days Ads have to be delivered to this address admanagement@sevenonemedia.de only 37

38 DIGITAL TOUCHPOINTS 7EAT SevenOne Media powered by 7Screen Burger King King Channel MPEG4 (H264) / JPG 1920 x 1080 (video/image) 16:9 Image frequency: 25 fps Sound possible Die Werbemittel sollten 7 Werktage vor Kampagnenstart vorliegen. Werbemittel-Anlieferung an: ftp.pmedia.de user: anzeigen pw: P1ran4a adresse zum senden eines Downloadlinks: g.rost@pmedia.de 38

39 TECHNICAL INFORMATION

40 General information & performance Click Command or tracking pixels should not include the word cookie All URL s (also Click Commands) should not exceed the length of 250 characters The word Click Command describes a link rather than an entire 3rd party tag Performance Complex animations can lead to an increase in CPU. However, advertising material should not affect the CPU rate of an average computer by more than 10%. The CPU rate can be verified with the help of the task manager. In order to keep CPU load at an adequate level, please avoid recursive loops as well as complex tweenings. SevenOne Media reserves the right to reject or switch off ads with a high CPU rate. 40

41 HTML5 HTML5 Display advertising material consists of the following parts: HTML Files, CSS, Libraries (JavaScript, JQuery, etc.), images and videos. Concerning format and sizes (incl. libraries and images) please follow the standards of IAB and the guidelines of SevenOne Media. In the event of creation, please ensure to keep individual elements of HTML5 ads as small as possible. Please use common codes and code optimization on all files.. We recommend to keep the usage of animations or external elements such as fonts and libraries to a limited extent. Also, we kindly advise you to avoid subdirectories as well as the usage of HTML5 converter. DELIVERY: Advertising material can be forwarded solely as Redirect or IFrame tag. Physical delivery is excluded from this process.. HTML5 in case of standard ads: When delivering HTML5 ads, please provide an IFrame Redirect. The SOM clicktag URL will be transferred as a request parameter in JavaScript redirect. HTML5 in case of special advertising formats: When delivering HTML5 ads, please provide a JavaScript redirect. Creatives have to be rendered in an IFrame. The SOM clicktag URL will be transferred as a request parameter in JavaScript redirect. Communication between the page and the IFrame is handled via postmessage. Please ensure to validate the event attributes origin and data. Please implement scalability (expanding and collapsing) or closing of advertisements (depends on particular type of advertising). Please ensure that data size does not exceed 200 KB for regular as well as special ads. Please deliver advertising material no later than 5 days prior to campaign start via to admanagement@sevenonemedia.de 41

42 HTML5 Clicktag-Notation The correct spelling for clicktags is as follows: clicktag The correct spelling for multi-clicktags is as follows: clicktag, clicktag1, clicktag2 Die following lines of code have to be integrated into the HTML5 advertisements in the event of delivering clicktags: This function will help to return all GET parameters that have been transmitted to the file. <script> var geturiparams = function() { var query_string = {}; var query = window.location.search.substring(1); var parmsarray = query.split('&'); if(parmsarray.length <= 0) return query_string; for(var i = 0; i < parmsarray.length; i++) { var pair = parmsarray[i].split('='); var val = decodeuricomponent(pair[1]); if (val!= '' && pair[0]!= '') query_string[pair[0]] = val; } return query_string; }(); </script> Beispiel HTML und Zuweisung der Links: 2 HTML Links ohne zugewiesene Links: <a href="#clicktag" id="clicktag">iab clicktag</a> <a href="#clicktag2" id=" clicktag2">iab clicktag</a> Mit diesen Javascript Zeilen lassen sich die Klicktags den HTML Elementen zuweisen: <script> document.getelementbyid('clicktag').setattribute('href', geturiparams.clicktag); document.getelementbyid('clicktag2').setattribute('href', geturiparams.clicktag2); </script> Clicktags can be checked using the following code: html5werbemittel.html?clicktag=%landingpage% Please replace %LANDINGPAGE% with a target page. The link should be transmitted URL-encoded.- (encodeuricomponent function) 42

43 HTML5 Backup image, browser compatibility If a browser (e.g. Chrome or Firefox) does not support a particular feature or library of an ad, it is necessary to provide a fallback using either JPG or GIF. Agencies have to check ads on all common browsers. Graphic compression The size of images should be optimized using a PNG crusher and scalable vector graphics. Streams using HTML5: Code (example): <video controls height='640' width='360'> <source src='yourvideo.mp4' type='video/mp4' /> <source src='yourvideo.webm' type='video/webm' /> </video> Videos should be included with the following tag: <video></video> Ads that include videos should be equipped with a preview image (poster). Videos should be capable of starting automatically once they are loaded or via user interaction on mobile devices. However, videos on mobile devices are not capable of integrating clicktags. The clicktag has to be located outside the video and should be optimized according to quality and size. The video should be located within an appropriate server environment. Video size should not exceed 2,5 MB. The video should be made available as H264/mp4 as well as VP8/WebM. Please consider that rich media ads can only be presented to an audience that uses a WiFi-bandwith. 43

44 3rd party If not further clarified, we also deliver ads using 3rd party ALT tags. We accept Adtags of common 3rd party service providers in case they also include mobile ad impressions follow IAB standards are in accordance with our technical specifications allow clicktracking supported by SevenOne Media are also delivered without the use of Flash-plugins (besides Flashlayers) Further requirements: 3rd-party-advertising material needs to stay in its intended container in which it was loaded beforehand. ( which means that it should not be included in <body> or other HTML-elements of the site. The size of tracking-pixels, tracking-swf and tracking-iframes has to remain the same. Also, they should not create color pixels. Ads must not overwrite native JavaScript-functions, not even temporarily. In particular, neither document write nor document writein can be overwritten. One solution that works for the last 3 requirements is to place the following style specifications: position: absolute; left: -5000px; Tracking pixels can also be provided with the help of JavaScript by simply assigning a new Image().src without producing an HTMLelement. It is not sufficient to change width and height via attributes or style to 0px. Tandem Layer should be delivered via AdTag. SevenOne Media reserves the right to reject 3rd party advertising material due to technical reasons. In the event of providing a 3rd party-redirect-script, please follow instructions for delivering 3rdparty-tags. The agency or 3rd party service provider is responsible for a proper implementation which includes correct placement and functionality of the whole advertisement. 44

45 Streaming & Sound Requirements for streams: - Streams should include an on" and off" button. - Sound can only be activated by clicking on a sound-on button. - The volume of an ad should be set at an adequate level. - Please ensure that your advertising material is cache friendly (once the stream was delivered it should be loaded out of the browser cache. - Streams should not cause delays when loading a site and therefore should only load subsequently (polite download). - Streams are only allowed using 3rd-Party-redirects. Sound - Sounds are not allowed to loop. - The volume of an ad should be set at an adequate level. - Sound should be set to off by default. - Sound can only be activated by clicking on a sound-on button. Mouseover is not permitted. - Users should be in the position to stop sound by simply making a further click. 45

46 MOBILE VIDEO & DISPLAY

47 Mobile VideoAds & Display Mobile VideoAds Technical specifications for Mobile VideoAds & Display are the same as for InStream Videos Ads. Mobile Display Please find all information and specifications concerning Mobile Display Ads here: 47

48 CONTACT

49 Alexander Becker Head of Ad Management mail: fon +49 [0] 89/ Andrey Raltchev Ad Manager mail: fon +49 [0] 89/ Osman Aksoy Ad Manager mail: fon +49 [0] 89/ Leon Wellmann Ad Manager mail: fon +49 [0] 89/ SevenOne Media GmbH Medienallee 4 D Unterföhring Tel. +49 [0] 89/ Fax +49 [0] 89/ Telephone support outside business hours: In case of urgent Adserving problems (e.g. faulty advertising material, campaign switch off due to a restraining order or problems reaching the right landing page) Mo Fr 18:00 23:00 Sa, Su/Holidays 10:00 23:00 Hotline: +49 (0) help[at]sevenonemedia[dot]de Kinga Röll Ad Manager mail: kinga.roell@sevenonemedia.de fon +49 [0] 89/