Music s Best Address. 310 Willie Nelson Boulevard Austin, TX 78701

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1 Music s Best Address 310 Willie Nelson Boulevard Austin, TX

2 In the heart of downtown Austin, the Live Music Capital of the World, Austin City Limits Live at The Moody Theater is a world-class live music venue & home of the longest running music series on television» Austin City Limits. Austin City Limits Live promotes over 80 concerts a year as well as over 100 private events, including SXSW, benefit galas, parties and conferences. This state-of-the-art soundstage with in-house video capture capabilities has become one of the country s premiere content and media centers, reaching millions of viewers worldwide. I had no idea how grand a lady she would turn out to be. The place is stunning, not a bad seat in the house. Jim Harrington, San Jose Mercury News 02

3 W Hotel at Austin City Limits Live The W Austin rounds out the perfect concert experience. The hotel and venue are nestled together at Block 21 - so fans traveling to Austin for festivals or their favorite shows, can stay on site and enjoy unrivaled amenities in a location in the heart of the city. ACL Live and the W Hotel offer special fan rate packages and experiences. The W Austin also provides accommodations and experiences for artists, venue sponsors, and fly-away promotions. BLOCK 21 2nd Street District Block 21 in downtown Austin s exciting 2nd Street District is the new home of the W Austin Hotel and Residences. A 36-story mixed use project anchored by the 251 room W branded luxury hotel, the project also includes 159 residences, 53,600 square feet of retail, restaurant and office space, and the 2,250 seat multi-purpose entertainment venue....eclectic & comfortable, it s a natural addition to a city that prides itself on individuality & hospitality. Jackie Rangel, Tribeza 03

4 2500+ Capacity in Three Intimate Levels 12 Bars & 25 Wells 27 Digital Signage Screens Floor Level Stage & general admission capacity w/ 5 bars Large entry patio with bar for pre-function socializing Ziris canvas (digital signage screens) Mezzanine Level Premium theatre seats & suites w/ VIP food & beverage service Austin City Limits Gallery feat. Scott Newton s iconic photographs Luxury partner suite 5 luxury suites 330 premium seats Balcony Level General seating, 4 large bars, capacity The Jim Marshall Photography Collection TAKE A VIRTUAL TOUR 04

5 Venue Features Acoustically optimized recording environment State-of-the-art HD production facility Reconfigurable seating for multi-purpose use, including 10,000 sqaure foot soundstage Street level retail w/ XM/Sirius Radio studio No seat more than 75 from stage 1 of only 2 dedicated live music venues in the country to be Silver LEED certified Located in Austin s urban chic 2nd Street District featuring locally owned restaurants & retail Lighting Package High End Systems next generation of innovative optics, automated luminaries & digital control consoles along with a conventional lighting package for filming. Sound Package d&b V series compact line array with custom design mezzanine & balcony fill systems w/ choice of digital or analog control consoles. Stage Package Concert stage: 40 wide x 32 deep x 4 high w/ stairs stage right & railing stage left. A removable guardrail along the entire upstage edge is available. Stage tops are finished in Black Tech Stage Right fire-rated finish w/ front black velour skirt. 05

6 National Recognition Austin City Limits Live was awarded Best New Major Concert Venue by Pollstar, further cementing the Austin title of Live Music Capital of the World. Austin s new world-class live music venue, ACL Live opened in February 2011 to critical praise and rave reviews and now is considered the best concert venue in the world as voted by the music industry with the Pollstar Concert Industry Awards. Additionally, ACL Live was awarded Venue of the Year - Small Capacity by Academy of Country Music in ACL Live is one of only two dedicated live music venues in the U.S. to achieve LEED certification, as well as the largest. Additionally, the venue is part of BLOCK 21, the first mixed-occupancy project of this type and size in the world to be awarded LEED Silver certification for commitment to sustainability. Only a handful of new venues make a ripple on the national scene each year. There were only six nominations that made the ballot this year and they include large arenas and outdoor amphitheatres. For a more intimate venue like ACL Live at the Moody Theater to receive this honor is a remarkable accomplishment. Gary Bongiovanni, Pollstar s Editor-in-Chief 06

7 Diversity in Booking Past ACL Live Artists Willie Nelson DeVotchKa Sting Miranda Lambert Stone Temple Pilots Queens of the Stone Age Rodrigo y Gabriela Erykah Badu Juanes Tom Jones Devo Fleet Foxes She & Him Coldplay Matchbox Twenty 311 Cat Power The Shins Martina McBride B.B. King Arcade Fire Elton John Nine Inch Nails Wilco The xx Phoenix Robyn Al Green Erasure Alice in Chains Ghostland Observatory Mumford & Sons Aretha Franklin Jimmy Buffett Beirut Beck Norah Jones Tony Bennett Styx Toadies Neutral Milk Hotel Eli Young Band Soundgarden Bob Schneider ZZ Top Santana Lyle Lovett Flordia Georgia Line Peter Frampton Edward Sharpe and the Magnetic Zeros Robin Thicke Keith Urban Lupe Fiasco Deftones Radiohead Florence and the Machine Louis CK Pat Metheny Old Crow Medicine Show Jack White The National Janet Jackson John Mellencamp Robert Plant Daryl Hall & John Oates Ringo Starr Pet Shop Boys Pat Green fun. Diana Ross Earth Wind & Fire Mary J Blige Chicago Death Cab for Cutie Steve Miller Flogging Molly Chris Isaak Blue October Widespread Panic Neon Trees & many more! 07

8 Demographics Age Detail 40% Gender Age (average age: 37) 12% 30% % % % Female 46% Male 8% 3% 42% <21 7% 3% 2% Education Household Income Home Market Value 44% College 22% $ k 20% $ k 33% High School 16% 50-75k 16% k 23% Grad School 15% k 13% k 12% k 12% k Income (average hhi: $98,459) 10% 9% k 35-50k 12% 11% 500k-1m k 34% $125k+ 5% 25-35k 9% k 31% 25-75k 5% 15-25k 4% k 28% k 3% 0-15k 2% 50-75k 8% 0-25k 1% 250k+ 2% 1m+ Homeowner Status Marital Status Children 79% Own 55% Single 82% No 21% Rent 45% Married 18% Yes 08

9 Private Events From intimate gatherings on the Music Porch to grand galas on the Concert Floor, treat your guests to a fine-tuned Austin experience. Austin City Limits Live is the premier destination in Austin for private events, performances, banquets, galas and fashion shows. The creative possibilities for your event are endless in this flexible, world-class space. Capacity on concert floor for up to 500 in rounds Flexible, varied spaces to accommodate both small & large groups Advanced concert lighting provides endless possibilities for event design Optimized for audio recording & filming World-class concert sound Michaelyne Escobar Private Events mescobar@acl-live.com C 09 ACL-Live was there every step of the way to help with the familiar details and educate or take the lead on the foreign ones. Cindy Miranda USTA- Austin, Davis Cup 2011

10 Stageside Productions: Custom Content, Live Streaming ACL Live boasts a full-service, in-house production company - Stageside Productions. We have the ability to capture & live stream content in HD w/ 5.1 surround sound audio. This premier facility, which also offers a 10,000 sq. ft. soundstage configuration, delivers top quality production solutions all under one roof. Brand Clients AT&T American Express VEVO Jack Daniel s Red Bull SXSW itunes Bud Light RetailMeNot MySpace Microsoft Artists & Partners Bruce Springsteen Keane Neon Trees Empire of the Sun Jay-Z Willie Nelson Johnny Cash Tribute Dan Rather Reports Comedy Central Jewel Jimmy Buffett VIDEO OVERVIEW...artists now have a place to play where they know they ll sound exactly like they re supposed to sound - it s incredible. Willie Nelson 10

11 Stageside Productions: Infrastructure + In-House Equipment High Definition Broadcast Video Control Room Sony MVS 8000G multi-format HD production switcher Pro Tools Audio Control Room Euphonix System 5-B audio console w/ Pro Tools microphones inputs, including 8 audience microphones 5.1 Genelec speaker monitor system Sony Broadcast High Definition Cameras includes, in addition to pedestals & handhelds... 1 robotic track camera (Mezzanine Level) 2 floor track camera systems 2 jib camera systems Sony Digital Recording / Playback Decks 2 multi-nitrate hardware encoders (1 is a backup system) Full all-inclusive production crew available in-house High Definition Broadcast Quality ENG Crew Multicam mobile ENG crew available as additional or stand-alone crew Ability to shoot inside & outside the venue Ideal for backstage, interview, or offsite footage Mobile audio & lighting rigs In-House Editing Full editing capabilities available in-house, including audio mixing Abilities rage from fully-formatted TV broadcast shows to promotional footage for artist & everything in-between Distribution outlets available for discussion 11

12 Case Study #1 Bud Light 50/50/1 presents: Empire of the Sun 1.5 million unique viewers 2.5 million streams for entire 50/50/1 event Empire of the Sun show most watched for the entire event On , Bud Light Music First held 50 shows in 50 states simultaneously & broadcast the biggest acts via MySpace. Stageside Live was commissioned by MySpace & Bud Light to deliver HD quality livestream of the Empire of the Sun show at ACL Live. Shot w/ 7 cameras, the stream soared past all expectations to the delight of music fans around the globe. LIVE STREAM EXAMPLE HIGHLIGHT REEL password = stagesidepromo 12

13 AT&T U-verse Case Study #2 In partnership with AT&T U-verse, Stageside Productions curates, produces and delivers original content for its Stageside Live Series and U-Verse s premium show Country Deep. Some of the shows have been live-streamed via CBS Interactive reaching over 800 sites worlwide. Stageside supports multiformat distribution from HD broadcast to song clip for AT&T s various online distribution channels. Country Deep presents: Jennifer Nettles UVERSEONLINE.ATT.NET/COUNTRY-DEEP CONTENT EXAMPLE: THAT GIRL CONTENT EXAMPLE: Q&A password = stagesidepromo Stageside Live from Austin, Texas CBS.COM/STAGE-SIDE-LIVE-LIVE Content Example: Neon Trees Content Example: Keane Sizzle Reel password = stagesidelive 13

14 Case Study #3 Red Bull Battlegrounds Simultaneous Dual Live Stream 2012 Live Gamer s Conference 2.2 Million Viewers Worldwide in 2011 The first ever Red Bull Battlegrounds (part of the Red Bull LAN series) is a live Starcraft II tournament, where 16 of the best Starcraft II players from around the globe compete for $41,000 in prize pool. The event has gained worldwide recognition and viewership. VIDEO OVERVIEW 14

15 Austin City Limits TV Austin City Limits is the longest running music television show in American history, airing on PBS for over 40 years. The television show moved to this stateof-the-art venue in February 2011, which houses a $6 million studio for the highest quality production for the Rock & Roll Hall of Fame honored program. The show reaches over 108 million households each year. 15

16 SiriusXM Austin Studio Home of SiriusXM Stations: Willie s Roadhouse (Classic Country) Radio Margaritaville (Escape to Margaritaville) Outside broadcasts & interviews Past artists include Lost Highway, Willie Nelson, Jimmy Buffet & more Ability to broadcast shows live from ACL Live 14 16

17 Custom Sponsorship Opportunities Custom Music Promotion w/ National Reach Global live streaming / Branded video on demand content National fly-away promotions driving fans to a world renown premiere entertainment center In-venue brand integration events per year In-venue digital video & hospitality Private events Branded concert series Tap into affluent & diverse music lovers 14 17

18 CASE STUDY #1 Jack & Jim Gallery Jack & Jim Gallery Installation Video 18

19 CASE STUDY #2 Dell presents Double Feature For 40 years, Austin City Limits has broadcast a wide collection of eclectic performances from artists around the world. At the forefront of each performance is Terry Lickona, the executive producer who announces nearly every KLRU taping. Lesser known is a bustling team of producers, photographers, editors, marketing gurus, bookers and visionaries who collaborate to bring each broadcast to fruition. Additionally, dramatic advancements in broadcast technology and DELL computing power have transformed Austin City Limit s entire workflow. Austin City Limits Live at the Moody Theater houses both KLRU tapings and numerous events and performances throughout the year. From soil to ceiling, the entire venue was constructed to bring a quality experience to viewers both inside and outside of the venue. From state-of-the-art lighting, cameras and premium PAs, the entirety of the venue delivers high fidelity concerts while maintaining the intimacy KLRU has developed throughout the decades. Follow us backstage and meet some of the team bringing these unforgettable music experiences to life. VIDEO OVERVIEW 19

20 CASE STUDY #3 Tito s Bar Installation 20

21 Thank You ACL Live is spectacular, the best mid-sized live music venue I ve ever been to. The much ballyhooed worst seat in the house was just as good as my seat on the floor. Michael Corcoran, Austin American Statesman Contact Colleen Fischer GM / Director of Booking cfischer@acl-live.com Freddy Fletcher Partner / Executive Producer Stageside Productions ffletcher@acl-live.com Kelly Mosser Business Development kmosser@acl-live.com Happy Mercado Business Development amercado@acl-live.com