Macmillan Children s Spring 2014 Preview

Transcription

1 Macmillan Children s Spring 2014 Preview

2 AJ Murphy National Accounts Manager

3 PICTURE BOOKS

4 What s Your Favorite Animal? Eric Carle and Friends What's your favorite animal? Discover the answers of some of the most beloved children's book artists. National media campaign, focusing on TV/morning shows Extensive parenting media campaign/mommy blog outreach Prepublication trade advertising in PW Children s Bookshelf Accordion-fold Animal Poster for stores and conferences Campaign in-packaging awareness promotions with other Carle licensees Highlight on MacKids.com homepage and blog Major school and library marketing campaign Mailing to top reviewers Coordinate with Carle museum for outreach EAN: Category: Picture Book On Sale: January 21, 2014 Price: $17.99 AMD: 250,000

5 What s Your Favorite Animal? Eric Carle and Friends

6 What s Your Favorite Animal? Eric Carle and Friends

7 Found Salina Yoon Salina Yoon's spare text and bright, energetic illustrations bring to life this endearing story celebrating love and friendship. National trade and consumer advertising campaign Local author events Outreach to national print and online media Social media campaign School and library marketing including conferences, social media, advertising and targeted mailings Extensive submission for all national and state awards affiliated with ALA, IRA and NCTE EAN: Category: Picture Book On Sale: April 1, 2014 Price: $14.99 AMD: 50,000

8 Found Salina Yoon

9 Found Salina Yoon

10 Pig Kahuna Pirates Jennifer Sattler Surf s Up! Our favorite porcine duo is back in another kid-friendly, seashore adventure. Author tour at on-sale date Targeted mommy blog outreach Social media campaign, including Talk Like a Pirate Day promotion School and library marketing including conferences, social media, advertising and targeted mailings Extensive submission for all national and state awards affiliated with ALA, IRA and NCTE EAN: Category: Picture Book On Sale: April 8, 2014 Price: $16.99 AMD: 60,000

11 Pig Kahuna Pirates Jennifer Sattler

12 Pig Kahuna Pirates Jennifer Sattler

13 The Midnight Library Kazuno Kohara For bedtime reading, pay a visit to the Midnight Library where you can snuggle up for a nighttime story. Prepublication Trade Advertising National Consumer Advertising Top Account Mailing Promotional Items: poster, library card holder, punch card for teacher/librarian use, downloadable coloring sheets Book trailer Special library mailing with promo items Feature at major school & library conferences Candidate to display original art at NYC Librarian Preview EAN: Category: Picture Book On Sale: June 17, 2014 Price: $16.99 AMD: 50,000

14 The Midnight Library Kazuno Kohara

15 The Pilot and the Little Prince Peter Sís Peter Sís's stunning art adds layers of nuance to the story of Antoine de St Exupery, including a fascinating history of early aviation. Offer First Serial to New York Magazine or New York Times Select author events Prepublication trade advertising National consumer advertising PW Spring Announcement issue Bookpage Children s Corner advertising New York Times Book Review Early F&G and print select mailing Partner with the Antoine de Saint Expury Official Site EAN: Category: Picture Book On Sale: May 27, 2014 Price: $17.99 AMD: 150,000

16 The Pilot and the Little Prince Peter Sís

17 The Pilot and the Little Prince Peter Sís

18 The Pout-Pout Fish Goes to School Deborah Diesen; Illus. by Dan Hanna Mr. Fish is nervous about starting school and not knowing how to write his name --until he's reassured that school is the perfect place to learn. Two-week Author Tour in September 2014 Two-week Costume Tour in June 2014 Pitch for regional trade shows Parenting Media Campaign Daily Candy Dedicated Newsletter Downloadable Activities Pout-Pout Fish stickers & Classroom poster Major School & Library Outreach o In-booth Photo Prop at IRA & ALA EAN: Category: Picture Book On Sale: June 24, 2014 Price: $16.99 AMD: 100,000

19 The Pout-Pout Fish Goes to School Deborah Diesen; Illus. by Dan Hanna

20 The Pout-Pout Fish Goes to School Deborah Diesen; Illus. by Dan Hanna

21 He Has Shot the President Don Brown The headline that shocked the nation: President Lincoln Shot by Assassin John Wilkes Booth! One of the most exciting stories in American history told with full color illustrations. Feature on Macmillan website Bonus material in the back of book with potential author interview, reading guide or bonus excerpt Feature at major school & library conferences Mailing to top public library systems, review centers, and children s literature professionals EAN: Category: Nonfiction Picture Book On Sale: April 1, 2014 Price: $17.99 AMD: 15,000

22 CHAPTER BOOKS

23 The Miniature World of Marvin and James Elise Broach; Illus. by Kelly Murphy A new chapter book series featuring the ever-adventurous Marvin the beetle and his best friend, James. Festival and conference appearances Pre-publication trade advertising National print and online advertising campaign School and library marketing campaign Mailing to top children's reviewers State awards focus/mailings EAN: Category: Chapter Books On Sale: February 25, 2014 Price: $15.99 AMD: 50,000

24 Nonfiction

25 Bedtime Math #2: This Time It s Personal Laura Overdeck; Illus. by Jim Paillot We want kids to feel about math the way they feel about dessert after dinner -Laura Overdeck, Time magazine Parenting media campaign focusing on education Authorless pajama party events for bookstores and libraries Events and continued partnership with Museum of Math Expanded Bedtime Math sleepover kit with poster and stickers NPR advertising campaign AM/FM Drive Radio giveaway Feature at major school and library conferences Celebration of national Pi day in March 2014 Promotion in April 2014 Math Awareness Month enewsletter feature EAN: Category: Nonfiction Format: Paper-over-board Price: $15.99 On Sale: March 11, 2014 AMD: 100,000

26 How the Beatles Changed the World Martin W. Sandler Fifty years after the British invasion began, Martin Sandler explores the lasting impact of Beatlemania. Pitch to radio, music publications, and national book review media Pitch for photo spreads, and slide shows at online media outlets Pitch to AARP and publications targeting grandparents Social media promotion on Bloomsbury Kids Facebook page School and library marketing including conferences, social media, advertising and targeted mailings Extensive submission for all national and state awards affiliated with ALA, IRA and NCTE COMMON CORE TIE-IN EAN: Category: Middle-Grade Nonfiction On Sale: February 4, 2014 Price: $19.99 AMD: 30,000

27 Fighting Fire! Ten Deadly Fires in American History and How We Fought Them Michael Cooper From colonial times to the modern day, two things have remained constant in American history: the destructive power of fires and the bravery of those who fight them. Featured on Macmillan website Mailing to top children s reviewers Submit to institutional, media, and consumer-based awards Feature at major school and library conferences Mailing to top public library systems, review centers, and children s literature professionals COMMON CORE TIE-IN EAN: Subject: Juvenile Nonfiction On Sale: March 4, 2014 Price: $19.99 AMD: 15,000

28 Young Readers

29 The Quirks in Circus Quirkus Erin Soderberg Just as the magically gifted Quirk family starts to feel at home in Normal, the circus comes to town! National trade and consumer advertising campaign Pitch to NPR Backseat Book Club, and Al Roker s Book Club Outreach to mommy and parenting blogs Social media campaign on the Bloomsbury Kids and Quirks Facebook pages Top account mailings Extensive submission for all national and state awards affiliated with ALA, IRA and NCTE EAN: Category: Young Readers On Sale: February 4, 2014 Price: $13.99 AMD: 40,000

30 Jesus s Last Days Bill O Reilly Bestselling author Bill O'Reilly takes on the man, not the myth, in a historical examination of Jesus. National Media Campaign with Holt Adult Promotion on The O Reilly Factor Outreach to Christian media Prepublication Trade Advertising Consumer Advertising with Holt Adult Offer Mixed Floor Display Author Video Promotions on O Reilly Show and Website Feature at Major School & Library Conferences Cover TK EAN: Category: Middle-Grade Nonfiction On Sale: April 1, 2014 Price: $19.99 AMD: 250,000

31 Young Adult

32 Cress Marissa Meyer The third book in Marissa Meyer s New York Times/USA Today-bestselling Lunar Chronicles series. National media campaign 2-Week national author tour at on-sale Panel/signing at San Diego Comic-Con Pre-publication trade advertising in Shelf Awareness Pro National TV, print, app, newsletter, online ad campaigns Book trailer with exclusive reveal E-teaser of chapters 1-5 Extensive pre-pub and post-pub YA blog tours Cress EAN: Category: Teen Fiction On Sale: February 4, 2014 Price: $18.99 AMD: 250,000 Cress Audio EAN: Category: Teen Fiction On Sale: February 4, 2014 Format: CD - Audio Price: $39.99 AMD: 12,000

33 Stay Where You Are & Then Leave John Boyne This new historical fiction from the author of The Boy in the Striped Pajamas is a touching look at the effects war has on a family. Extensive outreach to adult book review editors National and regional NPR campaign Author awareness campaign 1-Week national author tour Downloadable interviews and Q&As National consumer advertising Nat Geo Dog-Eared Books blog sponsorship World War I anniversary marketing Final Cover TK Stay Where You Are And Then Leave EAN: Category: Young Readers On Sale: March 25, 2014 Price: $16.99 AMD: 200,000 Stay Where You Are And Then Leave Audio EAN: Category: Young Readers On Sale: March 25, 2014 Format: CD - Audio Price: $29.99 AMD: 20,000

34 Before My Eyes Caroline Bock From the author of LIE, a powerful new young adult novel about a fateful Long Island summer and the lives of three young people who will never be the same. National print publicity Major library marketing campaign Academic marketing campaign Extensive blog outreach Widespread ARC distribution Online promotion to Griffin Teen community Young Adult Reading Group outreach Author Website: Carolinebock.com EAN: Category: Teen Fiction On Sale: February 11, 2014 Price: $17.99 AMD: 75,000

35 The Winner s Curse Marie Rutkoski In the tradition of Kristin Cashore and Cassandra Clare comes a star-crossed romance about the curse of winning. Exclusive asset reveals including cover, book trailer, and excerpt Book festival and conference appearances Pre-pub blog tour, with sci-fi/fantasy focus Pre-pub trade advertising including PW Kids Cast author feature New York Times Book Update ad GoodReads.com campaign, BookBrowse.com, and YA and Literary blog ad campaign Targeted teen advertising on Teenink.com Downloadable chapter sampler Dedicated Winner's Curse e-blast to teen list Submit to institutional awards EAN: Category: Teen Fiction On Sale: March 4, 2014 Price: $17.99 AMD: 75,000

36 Dangerous Shannon Hale From New York Times bestselling author Shannon Hale comes a YA debut about teen superheroes. Extensive promotion on the Shannon Hale Facebook and Twitter pages Extensive early outreach with deluxe ARC 10-city national author tour at publication Author events at BEA Major national print, online, and broadcast media pitch, including sci-fi and genre pubs and sites Blog tour with extensive outreach on Netgalley Potential sweepstakes with school and library media partner Major school and library marketing EAN: Category: Teen Fiction On Sale: April 1, 2014 Price: $17.99 AMD: 100,000

37 Love Letters to the Dead Ava Dellaira Love Letters to the Dead is more than a stunning debut. It is the announcement of a bold new literary voice." Stephen Chbosky, author of The Perks of Being a Wallflower LA Times Book Festival appearance with Stephen Chbosky Extensive pre-publication author blurb campaign Major top account and industry buzz mailings Netgalley promotion Pre-publication trade advertising and YA blog tour Major Goodreads.com pre-order campaign Select author appearances Fierce Reads Spring 2014 tour EAN: Category: Teen Fiction On Sale: April 1, 2014 Price: $17.99 AMD: 50,000

38 Sekret Lindsay Smith A psychic, espionage thriller about one girl's struggle to learn the truth of her past without losing her mind. Local author events YA blog tour Consumer digital ad campaign on Readingroom.com and TeenReads.com Highlight on MacTeenBooks.com E-teaser of chapters 1-5 Mailing to top reviewers Feature at major school and library conferences Mailing to top public library systems, review centers, and children s literature professionals EAN: Category: Teen Fiction On Sale: April 15, 2014 Price: $17.99 AMD: 35,000

39 She Is Not Invisible Marcus Sedgwick From award-winning author Marcus Sedgwick comes a page-turning thriller about trust, coincidence, and what it takes to truly see. Pre-publication trade advertising National consumer advertising E-Teaser of chapters 1-5 Teen newsletter feature Mailing to top reviewers Feature at major school & library conferences Mailing to top public library systems, review centers, and children s literature professionals EAN: Category: Teen Fiction On Sale: April 22, 2014 Price: $16.99 AMD: 50,000

40 Expiration Day William Campbell Powell What happens when you turn eighteen and there are no more tomorrows? It is the year 2049, and humanity is on the brink of extinction. National print advertising in science fiction/fantasy and education media Targeted social media advertising on Facebook Extensive online publicity campaign to include trailer and blog tour Submission to major education awards Feature at major trade shows Digital promotion on Tor.com, Tor/Forge blog and newsletter, Facebook, Twitter, Tumblr, Pinterest, and Goodreads EAN: Category: Teen Fiction On Sale: April 22, 2014 Price: $17.99 AMD: 30,000

41 Ruin and Rising Leigh Bardugo The much-anticipated conclusion to the Grisha Trilogy is here! $250,000 national marketing campaign Included in Spring 2014 Fierce Reads tour Author tour at on-sale Yearlong event schedule Movie theater advertising Restroom billboard advertising Targeted mobile advertising YA blog tour Pitch for panels at San Diego Comic-Con Grisha trilogy consumer sweepstakes Third party promotion with teen make-up company or movie tie-in Cover TK EAN: Category: Teen Fiction On Sale: June 3, 2014 Price: $18.99 AMD: 150,000

42 Broken Hearts, Fences, and Other Things to Mend Katie Finn Summer, boys, and friendships gone sour. This book has all the things perfect beach reads are made of. Author tour and festival appearances Included in Spring 2014 Fierce Reads tour Solo YA blog tour National Consumer Advertising: Stardoll.com, Star Magazine, Polyvore.com and Girls' Life advertising with sweepstakes Hamptons jitney promotion Major digital marketing campaign Downloadable chapter sampler Win a Summer Survival Kit sweepstake Dedicated Beach Reads e-newsletter to teen subscribers School & library campaign EAN: Category: Teen Fiction Price: $16.99 Cover TK Debut Author On Sale: May 13, 2014 AMD: 125,000

43 THANK YOU!