COME AND TAKE A BREATH OF FRESH AIR
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2 COME AND TAKE A BREATH OF FRESH AIR
3 CELEBRATING ADVERTISING SINCE Creation of the Advertising Film Festival in Méribel, French Alps Creation of the MENA Cristal Awards Middle East and Northern Africa: the 1st Festival dedicated to the Arabic Advertising Industry. The Méribel Festival becomes the Cristal Festival and moves to Crans Montana, Switzerland. Mr Jimmy Wales, the founder of Wikipedia, participates in the 11 th edition of the Cristal Festival for an exceptional conference Cristal Festival becomes global advertising award focused on Marketing Innovation & Brand Content and moves to Courchevel, France Cristal Festival develops 6 New Creative Academies including 30 to 80 members in Digital & Innovation is at the heart of the event.
4 OUR FESTIVAL FORMAT Outstanding jury composed of international jury members Awards recognized by international ranking bodies 15 competitions across all advertising & media sectors Competitions celebrating innovation & young talents Unique networking opportunities 4 days workshops & conferences
5 WHAT MAKES US DIFFERENT?
6 WHAT MAKES US DIFFERENT A place where the global communication leaders gather to network, learn and be inspired An amazing setting & relaxed atmosphere that promotes networking
7 WHAT MAKES US DIFFERENT Over 1000 delegates from 30 countries, 4 days of workshops, debates,exhibitions, screenings, master classes and high-profile seminars by industry leaders Jacques SEGUELA Havas WW Katie STANTON - Twitter Jimmy WALES - Wikipedia
8 WHAT MAKES US DIFFERENT Set at the end of the year we offer an exhaustive survey of the best advertising creations announcing major trends for the upcoming competitions Doug SCOTT William Morris Endeavor Adrian BOTAN McCann Gobal Anna QVENNERSTEDT Forsman & Bodenfors
9 WHAT MAKES US DIFFERENT Our award board includes a special award decided by an exclusive jury panel composed of directors from leading international advertisers DELIBERATION 2012 DELIBERATION 2013
10 JURY PRESIDENTS 2014
11 JURY PRESIDENTS 2014 MEDIA BRAND ENTERTAINMENT &CONTENT PR HELEN MCRAE CEO Mindshare EMEA UK AVI SAVAR Founder & Chief Strategy Officer Big Fuel USA OLIVIER FLEUROT Global CEO MSL Group
12 JURY PRESIDENTS 2014 SPORTS MARKETING DIGITAL&MOBILE PRINT&DESIGN LUCIEN BOYER President&Global CEO Havas Sports & Entertainment GUSTAV MARTNER Partner & Executive Cretaive Director CP+B Europe Chairman Swedish Advertising Association TOM MURPHY Chief Creative Officer McCann Erickson New York
13 JURY PRESIDENTS 2014 FILM CRAFT CONSUMER MARKETING MARKETING INNOVATION JUSTIN WILKES President Media& Entertainment Radical Media USA LUIS SILVA DIAS Chief Creative Officer FCB International PIERRE CHAPAZ Founder&CEO Teads
14 JURY PRESIDENTS 2014 FILM, RADIO & INTEGRATED LUXURY DANI RICHA Chairman & CEO MENA and Pakistan Impact BBDO MENA Former CCO MENA BRUNO AVEILLAN Director
15 IN FIGURES
16 IN FIGURES Competitions: Over 3000 entries received in 2013 from 35 different countries Attendance: A 300% increase in delegate attendance over 13 years Over 80 major advertisers participated in 2013
17 RUSSIAN JURY & WINNERS
18 RUSSIAN JURY 2011 Digital&Mobile Jury Consumer Marketing Jury Media Jury IGOR KIRIKCHI Executive Director BBDO Russia Group IRINA VASSENINA President Progression Group KIRA LASKARI Creative Director ARC Russia
19 RUSSIAN WINNERS 2011 Design Cristal 1 CRISTAL (GOLD) for Depot WPF Film Cristal Short List for BBDO Russia Group Radio Cristal 1 Short List for BBDO Russia Group Consumer Marketing Cristal 1 Special Mention for Progression Group Media Cristal 1 CRISTAL (GOLD) for Saatchi&Saatchi 3 Short List for Voskhod 2 Short List for Rodnaya Rech 2 Short List for Leo Burnett Moscow
20 RUSSIAN JURYS 2012 Film & Radio Jury Consumer Marketing Jury Media Jury OLEG LAPSHINE Creative Director Mother Tongue ANDREY GUBAIDULLINE Founder& Creative Director VOSKHOD NEIL HARDWICK CEO Russia & CIS GROUP M
21 RUSSIAN WINNERS 2012 Digital&Mobile Cristal 1 Sapphire (SILVER) Agency Leo Burnett Moscow for Google Russia 1 Shortlisted for Grey Moscow Film Cristal 1 Shortlisted for TBWA Moscow Marketing Innovation Crista 1 Emerald (BRONZE) Agency OMD Russia Group for The United Confectionary Manufacturers Consumer Marketing Cristal 1 Emerald (BRONZE) Agency Leo Burnett Moscow for S7 Airlines Media Cristal 1 CRISTAL (GOLD) & GRAND CRISTAL (GRAND PRIX) - Agency Voskhod for URA.RU 1 Sapphire (SILVER) Agency OMD Russia Group for The United Confectionary Manufacturers 1 Shortlisted for Navigator DDB Outdoor Cristal 1 CRISTAL (GOLD) + GRAND CRISTAL (GRAND PRIX) for Voskhod for URA.RU SPECIAL JURY AWARD: ADVERTISERS GRAND CRISTAL Agency Voskhod for URA.RU
22 RUSSIAN JURY 2013 Print & Design Jury Consumer Marketing Jury ALEKSEY FADEEV Creative Director Depot WPF ADRIAN ELY Creative Director BBDO Russia Group
23 RUSSIAN WINNERS 2013 PR Cristal 1 Sapphire (SILVER) & 1 Emerald (BRONZE) Agency Hungry Boys for Alfa Strakhovanie 1 Emerald (BRONZE) Agency Hungry Boys for WWF 3 Emeralds (BRONZE) Agency Leo Burnett Moscow for McDonald s Brand Content & Entertainment Cristal 1 CRISTAL (GOLD) Agency TBWA Moscow for Adidas Media Cristal 1 CRISTAL (GOLD) Agency BBDO Russia Group for Skoda 3 Sapphires (SILVER) Agency Cosmos for Language Center Talisman 1 Emerald (BRONZE) Agency Leo Burnett Moscow for McDonald s 1 Emerald (BRONZE) Agency BBDO Russia Group for Mercedes Benz 1 Emerald (BRONZE) Agency Instinct for IKEA 1 Emerald (BRONZE) Agency Hungry Boys for WWF Digital & Mobile Cristal 1 Emerald (BRONZE) Agency BBDO Group for WWF Russia Film Cristal 1 Sapphire (SILVER) BBDO Russia Group for FrutoNyanya Consumer Marketing Cristal 1 CRISTAL (GOLD) Agency BBDO Russia Group for Skoda 1 Emerald (BRONZE) Agency BBDO Russia Group for Mercedez Benz 1 Emerald (BRONZE) Agency Leo Burnett Moscow for McDonald s 1 Emerald (BRONZE) Agency Navigator DDB Russia for Philips
24 RUSSIAN JURY 2014 Print & Design Jury Consumer Marketing Jury Digital & Mobile Jury YURY VOLOVSKY Creative Director Leo Burnett Russia DANIL GOLOVANOV Creative Director Red Pepper ANDREW USHAKOV Executive Creative Director Geometry Moscow
25 WHY CRISTAL FESTIVAL SHOULD BE A PART OF AKAR? Cristal Festival уже нескольких лет признан многими креативными интернациональными рейтингами Каждый год агенства из России и Восточной Европы участвуют в конкурсе и представлены в Жюри фестиваля Участие агенств из России увеличивает их известность на рекламном рынке Фестиваль подводит итоги года креативной рекламы и предопределяет награды на мировой рекламной сцене ( Bear of Canal+ in 2011, Make the Politicans work of URA.RU in 2012) Cristal Festival имеет множество интернациональных медиа партнёров и пользуется успехом в рекламной прессе
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