Data are strictly embargoed until 08:59 Thursday 21 September 2017

Transcription

1 Data are strictly embargoed until 08:59 Thursday 21 September 2017 Notes about this Report This report shows NRS Average Issue Readership estimates sorted by publication group (daily newspapers, Sunday newspapers, general weekly magazines etc.) for two data periods, 12 months and 6 months. Virtually all publications are reported on the 12-month base*, but only those with a sufficient sample size are reported on the 6-month base. There are separate reports for All Adults, Scotland, Men and Women. This report also shows, for comparison, circulation figures (source: ABC, UK only figures for national daily and Sunday newspapers. NRS datasets in 2017 are a blend of NRS and AMP print data. Due to the different methodologies, the PAMCo Board have mandated that NRS and AMP data should not be compared for commercial or marketing purposes. This means that this report should not be compared with previous periods of NRS data. Average Issue Readership (or AIR) is the most commonly used estimate of a publication s readership provided by the NRS. An average issue reader is defined as anyone who has read a publication within the interval between one issue and the next, in other words read yesterday for a daily newspaper, read in the last 7 days for a weekly newspaper or magazine, read in the past 4 weeks for a monthly magazine etc. About NRS Estimates The National Readership Survey estimates the number (and type) of people who read national daily and Sunday newspapers, newspaper supplements, and general and women s magazines. The NRS is a continuous survey based on interviews with a representative sample of around 31,000 adults in Great Britain every year. The published readership estimates are used by publishers and agencies as a basis for buying and selling advertising space in newspapers and magazines. NRS provides readership estimates for some 270 publications. Further data from NRS The full NRS database is released to subscribers on a quarterly basis, for periods ending March, June, September and December. It contains a wealth of information about the type of readers that different publications have. A summary of these data can be found at the NRS website: or alternatively, PAMCo. would be happy to assist you. For further information contact the Publishers Audience Measurement Company (PAMCo): 7/8 Market Place, London, W1W 8AG Tel: * Some relatively small publications are reported on a 24-month base.

2 Base: adults : ABC (UK ONLY) UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ () 52,555 52,748 Daily Newspapers - 6 Day AIR The Daily Telegraph 1, ,221 1,135 The Guardian , i , The Times 1, ,534 1,138 Daily Express , Daily Mail 3,052 1,387,900 2,955 Daily Mirror/Record 1, ,116 1,860 Daily Mirror 1, ,807 1,494 Daily Record , Daily Star , The Sun 3,486 1,561,229 3,354 Daily Newspapers - 5 Day AIR London Evening Standard 1, ,621 1,551 Metro 2,963 1,443,111 3,129 Daily Morning/Evening Regionals The Press and Journal 111 The Courier - Dundee 93 The Herald* 89 The Scotsman* 55 Yorkshire Post* 85 Aggregate Daily Newspapers - Net AIR The National (Net) 3,478 3,442 The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster), Yorkshire Evening Post, Portsmouth News and Sports, Daily Record, Cambridge News, The Daily Echo - Bournemouth, Oxford Mail, Southern Daily Echo, Swindon Advertiser, The Argus - Brighton and York - The Press. Sunday Newspapers The Observer , The Sunday Telegraph 1, ,883 1,109 The Sunday Times 1, ,963 1,930 The Mail on Sunday 3,111 1,152,288 2,992 Sunday Express , Sunday People , The Sun on Sunday 3,098 1,319,853 3,043 Sunday Mail , Sunday Mirror 1, ,025 1,580 Sunday Post , Daily Star Sunday , Scotland on Sunday* 64 Sunday Herald* 94

3 Base: adults UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ () 52,555 52,748 Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine The Daily Telegraph The Telegraph Magazine 1,105 1,074 Your Money The Guardian Guide Weekend 1,055 1,138 The Times on Saturdays The Times Magazine 1,075 1,166 Saturday Review 1,075 1,153 Daily Express Saturday Daily Mail Weekend 3,345 3,231 Daily Mirror We Love TV! 1,370 1,377 Daily Star Big TV Daily Record Saturday The Sun TV Magazine 2,926 2,899

4 Base: adults UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ () 52,555 52,748 Newspaper Supplements: Sunday The Observer The Observer Magazine Observer Food Monthly The Sunday Telegraph Stella Business & Money The Sunday Times The Sunday Times Magazine 1,498 1,505 Style 1,167 1,154 Culture 1,341 1,348 Business 1,177 1,193 Mail on Sunday You 2,322 2,250 Event 2,034 1,966 Sunday Express S' Magazine Sunday People Love Sunday The Sun on Sunday Fabulous 1,775 1,784 TV Soap 1,772 1,777 Sunday Mail Seven Days Sunday Mirror Notebook Daily Star Sunday TV Life

5 Base: Scotland : ABC (SCOTLAND ONLY) UNWEIGHTED SAMPLE 4,151 2,273 EST.POPULATION 15+ () 4,538 4,545 Daily Newspapers - 6 Day AIR The Daily Telegraph 34 14, The Guardian 50 8, i 36 16, The Times 52 27, Daily Express 92 42, Daily Mail , Daily Mirror/Record , Daily Mirror 43 10, Daily Record , Daily Star 85 41, The Sun , Daily Newspapers - 5 Day AIR Metro , Daily Morning/Evening Regionals The Press and Journal 111 The Courier - Dundee 93 The Herald* 88 The Scotsman* 50 Sunday Newspapers The Observer 57 12, The Sunday Telegraph 42 12, The Sunday Times , The Mail on Sunday , Sunday Express 50 23, Sunday People 13 5, The Sun on Sunday , Sunday Mail , Sunday Mirror 30 9, Sunday Post , Daily Star Sunday 45 21, Scotland on Sunday* 55 Sunday Herald* 77

6 Base: Scotland UNWEIGHTED SAMPLE 4,151 2,273 EST.POPULATION 15+ () 4,538 4,545 Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine 1 2 The Daily Telegraph The Telegraph Magazine Your Money The Guardian Guide Weekend The Times on Saturdays The Times Magazine Saturday Review Daily Express Saturday Daily Mail Weekend Daily Mirror We Love TV! Daily Star Big TV Daily Record Saturday The Sun TV Magazine

7 Base: Scotland UNWEIGHTED SAMPLE 4,151 2,273 EST.POPULATION 15+ () 4,538 4,545 Newspaper Supplements: Sunday The Observer The Observer Magazine Observer Food Monthly The Sunday Telegraph Stella Business & Money The Sunday Times The Sunday Times Magazine Style Culture Business Mail on Sunday You Event Sunday Express S' Magazine Sunday People Love Sunday 8 10 The Sun on Sunday Fabulous TV Soap Sunday Mail Seven Days Sunday Mirror Notebook Daily Star Sunday TV Life 23 25

8 Base: adults UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ () 52,555 52,748 General Weekly Magazines Amateur Gardening* 94 Angler's Mail* 118 Angling Times* 168 Auto Express* 172 Autocar* 192 Autosport* 106 The Big Issue 406 Country Life 184 Horse and Hound 149 Kerrang!* 182 Motorcycle News 235 NME 208 Radio Times 1,705 1,413 Time Out 452 Total TV Guide 333 TV & Satellite Week 316 TV Choice 1,464 1,513 TV Times The Week 357 What's on TV 2,092 2,098

9 Base: adults UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ () 52,555 52,748 Women's Weekly Magazines Bella 289 Best 183 Chat Closer Grazia 230 Heat Hello! Inside Soap 335 Look 156 My Weekly 214 New! 208 Now OK! People's Friend Pick Me Up Real People 255 Reveal 237 Star 156 Take a Break 1,510 1,500 That's Life! Woman 326 Woman's Own Woman's Weekly General Fortnightly Magazines Private Eye Women's Fortnightly Magazines Soaplife 254 Yours

10 Base: adults UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ () 52,555 52,748 General Monthly Magazines BBC Gardeners' World 1, BBC History Magazine 309 BBC Music Magazine* 274 BBC Top Gear BBC Wildlife 266 Bike 182 Car* 219 Classic Cars Empire Esquire* 164 Evo* 138 The Field* 138 FourFourTwo 459 Golf Monthly 258 Golf World 171 GQ 404 Land Rover Owner International 205 Men's Fitness Men's Health Mojo* 138 Performance Bikes* 134 Practical Boat Owner* 125 Practical Classics 236 Practical Photography 220 Q* 198 Reader's Digest Ride* 148 Rugby World 372 Runner's World 276 Saga Magazine Sporting Gun 236 Stuff* 184 Today's Golfer 190 Trout and Salmon* 115 What Car? What Hi-Fi? 192 World Soccer* 216

11 Base: adults UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ () 52,555 52,748 Women's Monthly Magazines 25 Beautiful Homes 333 Asda Good Living 1, BBC Easy Cook* 155 BBC Good Food 1, Cosmopolitan 1,119 1,098 Country Homes & Interiors 342 Country Living Delicious 189 Elle Elle Decoration 223 Glamour Good Housekeeping 1,326 1,287 Harper's Bazaar* 154 Hello! Fashion Monthly 164 Homes & Antiques 217 Homes & Gardens House & Garden House Beautiful Ideal Home Jamie 361 Living etc* 174 Marie Claire Mother And Baby 327 Olive* 157 Period Living* 125 Prima Real Homes* 202 Red 322 Sainsbury's Magazine 1,963 1,372 Style at Home* 213 Tatler 163 Tesco 5,220 5,109 Vanity Fair 247 Vogue 1,162 1,147 Waitrose Food 2,818 2,783 Weight Watchers Magazine Woman & Home Women's Health 505 World of Interiors* 134 Women's Bimonthly Magazines Boots Health & Beauty 2,613 2,647 Brides 170 Slimming World Magazine 1,672 1,701 You & Your Wedding* 162 General Quarterly Magazines English Heritage Members Magazine The National Trust Magazine 3,555 3,316 Women's Quarterly Magazines John Lewis Edition

12 Base: men UNWEIGHTED SAMPLE 13,945 7,830 EST.POPULATION 15+ () 25,707 25,812 Daily Newspapers - 6 Day AIR The Daily Telegraph The Guardian i The Times Daily Express Daily Mail 1,424 1,394 Daily Mirror/Record 1,065 1,020 Daily Mirror Daily Record Daily Star The Sun 2,040 1,983 Daily Newspapers - 5 Day AIR London Evening Standard Metro 1,685 1,805 Daily Morning/Evening Regionals The Press and Journal 48 The Courier - Dundee 42 The Herald* 53 The Scotsman* 30 Yorkshire Post* 43 Aggregate Daily Newspapers - Net AIR 1,925 1,868 The National (Net) The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster), Yorkshire Evening Post, Portsmouth News and Sports, Daily Record, Cambridge News, The Daily Echo - Bournemouth, Oxford Mail, Southern Daily Echo, Swindon Advertiser, The Argus - Brighton and York - The Press. Sunday Newspapers The Observer The Sunday Telegraph The Sunday Times 981 1,047 The Mail on Sunday 1,537 1,498 Sunday Express Sunday People The Sun on Sunday 1,727 1,675 Sunday Mail Sunday Mirror Sunday Post Daily Star Sunday Scotland on Sunday* 34 Sunday Herald* 44

13 Base: men UNWEIGHTED SAMPLE 13,945 7,830 EST.POPULATION 15+ () 25,707 25,812 Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine The Daily Telegraph The Telegraph Magazine Your Money The Guardian Guide Weekend The Times on Saturdays The Times Magazine Saturday Review Daily Express Saturday Daily Mail Weekend 1,436 1,396 Daily Mirror We Love TV! Daily Star Big TV Daily Record Saturday The Sun TV Magazine 1,425 1,433

14 Base: men UNWEIGHTED SAMPLE 13,945 7,830 EST.POPULATION 15+ () 25,707 25,812 Newspaper Supplements: Sunday The Observer The Observer Magazine Observer Food Monthly The Sunday Telegraph Stella Business & Money The Sunday Times The Sunday Times Magazine Style Culture Business Mail on Sunday You Event Sunday Express S' Magazine Sunday People Love Sunday The Sun on Sunday Fabulous TV Soap Sunday Mail Seven Days Sunday Mirror Notebook Daily Star Sunday TV Life

15 Base: men UNWEIGHTED SAMPLE 13,945 7,830 EST.POPULATION 15+ () 25,707 25,812 General Weekly Magazines Amateur Gardening* 40 Angler's Mail* 103 Angling Times* 151 Auto Express* 147 Autocar* 158 Autosport* 89 The Big Issue 191 Country Life 83 Horse and Hound 34 Kerrang!* 99 Motorcycle News 199 NME 135 Radio Times Time Out 219 Total TV Guide 131 TV & Satellite Week 168 TV Choice TV Times The Week 158 What's on TV

16 Base: men UNWEIGHTED SAMPLE 13,945 7,830 EST.POPULATION 15+ () 25,707 25,812 Women's Weekly Magazines Bella 13 Best 7 Chat Closer Grazia 15 Heat Hello! Inside Soap 58 Look 21 My Weekly 6 New! 10 Now OK! People's Friend Pick Me Up Real People 18 Reveal 15 Star 39 Take a Break That's Life! Woman 12 Woman's Own 10 9 Woman's Weekly General Fortnightly Magazines Private Eye Women's Fortnightly Magazines Soaplife 30 Yours 18 17

17 Base: men UNWEIGHTED SAMPLE 13,945 7,830 EST.POPULATION 15+ () 25,707 25,812 General Monthly Magazines BBC Gardeners' World BBC History Magazine 148 BBC Music Magazine* 145 BBC Top Gear BBC Wildlife 127 Bike 153 Car* 195 Classic Cars Empire Esquire* 126 Evo* 132 The Field* 88 FourFourTwo 435 Golf Monthly 214 Golf World 142 GQ 332 Land Rover Owner International 167 Men's Fitness Men's Health Mojo* 105 Performance Bikes* 120 Practical Boat Owner* 87 Practical Classics 204 Practical Photography 144 Q* 147 Reader's Digest Ride* 131 Rugby World 322 Runner's World 152 Saga Magazine Sporting Gun 197 Stuff* 169 Today's Golfer 167 Trout and Salmon* 93 What Car? What Hi-Fi? 171 World Soccer* 200

18 Base: men UNWEIGHTED SAMPLE 13,945 7,830 EST.POPULATION 15+ () 25,707 25,812 Women's Monthly Magazines 25 Beautiful Homes 41 Asda Good Living BBC Easy Cook* 38 BBC Good Food Cosmopolitan Country Homes & Interiors 72 Country Living Delicious 35 Elle Elle Decoration 20 Glamour Good Housekeeping Harper's Bazaar* 30 Hello! Fashion Monthly 12 Homes & Antiques 68 Homes & Gardens House & Garden House Beautiful Ideal Home Jamie 88 Living etc* 38 Marie Claire Mother And Baby 33 Olive* 42 Period Living* 32 Prima Real Homes* 71 Red 23 Sainsbury's Magazine Style at Home* 18 Tatler 44 Tesco 1,523 1,492 Vanity Fair 50 Vogue Waitrose Food Weight Watchers Magazine Woman & Home 15 6 Women's Health 31 World of Interiors* 48 Women's Bimonthly Magazines Boots Health & Beauty Brides 5 Slimming World Magazine You & Your Wedding* 17 General Quarterly Magazines English Heritage Members Magazine The National Trust Magazine 1,489 1,390 Women's Quarterly Magazines John Lewis Edition

19 Base: women UNWEIGHTED SAMPLE 17,069 9,361 EST.POPULATION 15+ () 26,848 26,936 Daily Newspapers - 6 Day AIR The Daily Telegraph The Guardian i The Times Daily Express Daily Mail 1,628 1,560 Daily Mirror/Record Daily Mirror Daily Record Daily Star The Sun 1,447 1,371 Daily Newspapers - 5 Day AIR London Evening Standard Metro 1,278 1,324 Daily Morning/Evening Regionals The Press and Journal 63 The Courier - Dundee 51 The Herald* 35 The Scotsman* 25 Yorkshire Post* 43 Aggregate Daily Newspapers - Net AIR The National (Net) 1,554 1,573 The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster), Yorkshire Evening Post, Portsmouth News and Sports, Daily Record, Cambridge News, The Daily Echo - Bournemouth, Oxford Mail, Southern Daily Echo, Swindon Advertiser, The Argus - Brighton and York - The Press. Sunday Newspapers The Observer The Sunday Telegraph The Sunday Times The Mail on Sunday 1,575 1,493 Sunday Express Sunday People The Sun on Sunday 1,371 1,368 Sunday Mail Sunday Mirror Sunday Post Daily Star Sunday Scotland on Sunday* 30 Sunday Herald* 50

20 Base: women UNWEIGHTED SAMPLE 17,069 9,361 EST.POPULATION 15+ () 26,848 26,936 Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine The Daily Telegraph The Telegraph Magazine Your Money The Guardian Guide Weekend The Times on Saturdays The Times Magazine Saturday Review Daily Express Saturday Daily Mail Weekend 1,909 1,835 Daily Mirror We Love TV! Daily Star Big TV Daily Record Saturday The Sun TV Magazine 1,502 1,466

21 Base: women UNWEIGHTED SAMPLE 17,069 9,361 EST.POPULATION 15+ () 26,848 26,936 Newspaper Supplements: Sunday The Observer The Observer Magazine Observer Food Monthly The Sunday Telegraph Stella Business & Money The Sunday Times The Sunday Times Magazine Style Culture Business Mail on Sunday You 1,399 1,357 Event 1,172 1,106 Sunday Express S' Magazine Sunday People Love Sunday The Sun on Sunday Fabulous 1,056 1,042 TV Soap 1, Sunday Mail Seven Days Sunday Mirror Notebook Daily Star Sunday TV Life

22 Base: women UNWEIGHTED SAMPLE 17,069 9,361 EST.POPULATION 15+ () 26,848 26,936 General Weekly Magazines Amateur Gardening* 54 Angler's Mail* 15 Angling Times* 17 Auto Express* 25 Autocar* 34 Autosport* 17 The Big Issue 215 Country Life 101 Horse and Hound 115 Kerrang!* 83 Motorcycle News 35 NME 73 Radio Times Time Out 232 Total TV Guide 202 TV & Satellite Week 148 TV Choice 1, TV Times The Week 199 What's on TV 1,375 1,405

23 Base: women UNWEIGHTED SAMPLE 17,069 9,361 EST.POPULATION 15+ () 26,848 26,936 Women's Weekly Magazines Bella 275 Best 175 Chat Closer Grazia 215 Heat Hello! Inside Soap 278 Look 136 My Weekly 208 New! 197 Now OK! People's Friend Pick Me Up Real People 237 Reveal 223 Star 116 Take a Break 1,293 1,297 That's Life! Woman 315 Woman's Own Woman's Weekly General Fortnightly Magazines Private Eye Women's Fortnightly Magazines Soaplife 224 Yours

24 Base: women UNWEIGHTED SAMPLE 17,069 9,361 EST.POPULATION 15+ () 26,848 26,936 General Monthly Magazines BBC Gardeners' World BBC History Magazine 161 BBC Music Magazine* 130 BBC Top Gear BBC Wildlife 139 Bike 29 Car* 24 Classic Cars Empire Esquire* 38 Evo* 5 The Field* 49 FourFourTwo 24 Golf Monthly 44 Golf World 29 GQ 72 Land Rover Owner International 38 Men's Fitness Men's Health Mojo* 32 Performance Bikes* 14 Practical Boat Owner* 38 Practical Classics 32 Practical Photography 76 Q* 51 Reader's Digest Ride* 17 Rugby World 50 Runner's World 124 Saga Magazine Sporting Gun 39 Stuff* 15 Today's Golfer 23 Trout and Salmon* 22 What Car? What Hi-Fi? 21 World Soccer* 16

25 Base: women UNWEIGHTED SAMPLE 17,069 9,361 EST.POPULATION 15+ () 26,848 26,936 Women's Monthly Magazines 25 Beautiful Homes 292 Asda Good Living 1, BBC Easy Cook* 117 BBC Good Food Cosmopolitan 1,061 1,043 Country Homes & Interiors 270 Country Living Delicious 154 Elle Elle Decoration 203 Glamour Good Housekeeping 1,153 1,128 Harper's Bazaar* 124 Hello! Fashion Monthly 152 Homes & Antiques 148 Homes & Gardens House & Garden House Beautiful Ideal Home Jamie 273 Living etc* 136 Marie Claire Mother And Baby 295 Olive* 115 Period Living* 93 Prima Real Homes* 130 Red 300 Sainsbury's Magazine 1,414 1,045 Style at Home* 196 Tatler 119 Tesco 3,697 3,617 Vanity Fair 197 Vogue 1, Waitrose Food 1,920 1,841 Weight Watchers Magazine Woman & Home Women's Health 474 World of Interiors* 86 Women's Bimonthly Magazines Boots Health & Beauty 2,396 2,467 Brides 165 Slimming World Magazine 1,531 1,567 You & Your Wedding* 145 General Quarterly Magazines English Heritage Members Magazine The National Trust Magazine 2,066 1,926 Women's Quarterly Magazines John Lewis Edition