April 2017 Total 360 Audience (000) Magazine Brand. 2 People 78,648 2 Allure 40.0% 3 Forbes 59,433 3 Vanity Fair 36.3%
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1 vs. April ESPN The Magazine 98,601 1 Teen Vogue 78.3% 2 People 78,648 2 Allure 40.0% 3 Forbes 59,433 3 Vanity Fair 36.3% 4 WebMD Magazine 58,521 4 Autoweek 36.0% 5 Allrecipes 53,925 5 W 35.2% 6 Better Homes and Gardens 47,815 6 Condé Nast Traveler 33.4% 7 AARP 43,616 7 Travel + Leisure 32.3% 8 Time 43,403 8 In-Fisherman 29.8% 9 National Geographic 40,182 9 Elle Decor 28.0% 10 Sports Illustrated 34, Architectural Digest 26.8% 11 Cosmopolitan 32, New York Magazine 25.2% 12 Good Housekeeping 29, Wheel & Off Road 22.2% 13 Us Weekly 26, Discover 20.5% 14 Entertainment Weekly 26, Allrecipes 18.0% 15 Taste of Home 25, The New Yorker 18.0% 16 Country Living 24, Town & Country 17.7% 17 New York Magazine 23, GQ 16.8% 18 Vanity Fair 23, Diabetic Living 16.8% 19 Bon Appétit/Epicurious 23, Smithsonian 15.7% 20 Reader's Digest 23, National Geographic Traveler 15.7% 21 Southern Living 22, Backpacker 15.5% 22 Men's Health 20, Popular Science 15.4% 23 Woman's Day 20, Game & Fish 14.5% 24 Parents 19, Money 13.8% Page 1 of 5
2 vs. April Women's Health 19, Car Craft 13.2% 26 The New Yorker 19, Golf Digest 13.1% 27 Glamour 19, House Beautiful 13.1% 28 Vogue 18, Marie Claire 13.1% 29 The Atlantic 18, Elle 13.0% 30 Food Network Magazine 17, HGTV Magazine 12.6% 31 GQ 17, Country Living 12.2% 32 Martha Stewart Living 17, Golf Magazine 11.8% 33 Car and Driver 16, Guns & Ammo 11.8% 34 Health 16, The Economist 11.3% 35 Fortune 16, Street Rodder 11.0% 36 Family Circle 16, Field & Stream 10.7% 37 Real Simple 15, The Atlantic 10.4% 38 Wired 14, Road & Track 10.4% 39 Shape 14, Rachael Ray Every Day 9.5% 40 Allure 14, Men's Health 9.2% 41 InStyle 13, Departures 9.0% 42 Food & Wine 13, Women's Health 9.0% 43 Prevention 13, Kraft Food & Family 7.9% 44 Cooking Light 13, Ski 7.8% 45 Popular Mechanics 12, Traditional Home 7.8% 46 Travel + Leisure 12, Taste of Home 7.7% 47 Elle 12, Southern Living 6.8% 48 Teen Vogue 12, Woman's Day 6.1% 49 O, The Oprah Magazine 12, Ser Padres 6.1% 50 National Geographic Traveler 12, Cycle World 5.9% 51 Smithsonian 12, Brides 5.8% 52 Men's Fitness 11, Wired 4.9% Page 2 of 5
3 vs. April Guns & Ammo 11, Car and Driver 4.5% 54 Money 11, National Geographic Kids 4.4% 55 Field & Stream 10, Cosmopolitan 4.2% 56 Motor Trend 10, Time 3.9% 57 Seventeen 10, Food Network Magazine 3.9% 58 Popular Science 10, Seventeen 3.7% 59 Essence 10, Good Housekeeping 3.6% 60 HGTV Magazine 10, Outdoor Life 2.9% 61 Fast Company 9, Food & Wine 2.4% 62 EatingWell 9, Vogue 1.9% 63 Golf Digest 9, ESPN The Magazine 1.4% 64 House Beautiful 9, National Geographic 1.3% 65 The Family Handyman 9, Coastal Living 1.2% 66 StyleWatch 9, Better Homes and Gardens 1.2% 67 Entrepreneur 9, Veranda 1.0% 68 Fit Pregnancy & Baby 9, Soap Opera Digest 1.0% 69 Esquire 9, WebMD Magazine 0.6% 70 Muscle & Fitness 8, Glamour 0.6% 71 Kraft Food & Family 8, Redbook 0.6% 72 Condé Nast Traveler 8, People 0.5% 73 Redbook 8, Fit Pregnancy & Baby 0.5% 74 Golf Magazine 8, Bon Appétit/Epicurious 0.1% 75 Marie Claire 8, Family Circle 0.0% 76 This Old House 8, Bicycling -0.4% 77 People en Español 8, People en Español -0.7% 78 Runner's World 8, Forbes -0.7% 79 Brides 7, AARP -2.0% 80 National Enquirer 7, Saveur -2.2% Page 3 of 5
4 vs. April Harper's Bazaar 7, Runner's World -2.5% 82 National Geographic Kids 7, Dirt Rider -2.8% 83 OK! Magazine 7, Sports Illustrated -3.0% 84 Diabetic Living 7, Martha Stewart Living -3.2% 85 Game & Fish 7, Petersen's Hunting -3.4% 86 Outdoor Life 6, Men's Fitness -3.6% 87 Rachael Ray Every Day 6, Parents -3.7% 88 Star 6, Fast Company -3.8% 89 Departures 6, The Family Handyman -3.8% 90 Playboy 6, Hot Rod -4.1% 91 The Economist 6, Fortune -4.5% 92 Architectural Digest 6, Motor Trend -4.9% 93 Hot Rod 5, National Enquirer -5.2% 94 Sunset 5, EatingWell -5.3% 95 Road & Track 5, Prevention -6.1% 96 Town & Country 5, Flying -6.6% 97 Coastal Living 5, Popular Mechanics -6.9% 98 Petersen's Hunting 4, Reader's Digest -6.9% 99 Traditional Home 4, Entertainment Weekly -7.2% 100 Midwest Living 4, Motorcyclist -8.2% 101 Autoweek 4, Yoga Journal -8.9% 102 In-Fisherman 4, O, The Oprah Magazine -9.0% 103 Mother Earth News 3, This Old House -9.3% 104 Automobile 3, Midwest Living -9.3% 105 FamilyFun 3, Health -9.4% 106 Elle Decor 3, Harper's Bazaar -9.8% 107 Soap Opera Digest 3, InStyle -10.0% 108 Bicycling 2, Shape -10.4% Page 4 of 5
5 vs. April Wheel & Off Road 2, Star -10.4% 110 Saveur 2, Entrepreneur -10.6% 111 Texas Monthly 2, FamilyFun -11.8% 112 NYLON 2, Real Simple -12.3% 113 Discover 2, Automobile -12.5% 114 Street Rodder 2, Muscle & Fitness -13.1% 115 Cycle World 2, Essence -14.2% 116 W 2, Sunset -15.9% 117 Yoga Journal 2, Cooking Light -16.7% 118 Car Craft 2, Mother Earth News -17.5% 119 Ser Padres 2, Texas Monthly -19.4% 120 Backpacker 1, domino -19.7% 121 Motorcyclist 1, Us Weekly -22.6% 122 domino 1, StyleWatch -23.1% 123 Dirt Rider 1, Esquire -23.7% 124 Ski 1, Playboy -27.0% 125 Veranda 1, NYLON -29.0% 126 Flying 1, OK! Magazine -39.5% Page 5 of 5
October 2017 Total 360 Audience (000) Magazine Brand. 2 People 84,100 2 The Economist 51% 3 Forbes 70,724 3 Money 50%
1 ESPN The Magazine 126,251 1 Entrepreneur 81% 2 People 84,100 2 The Economist 51% 3 Forbes 70,724 3 Money 50% 4 WebMD Magazine 63,257 4 Outside 41% 5 Allrecipes 53,961 5 Veranda 39% 6 AARP 50,034 6 Popular
December 2016 Total 360 Audience (000) Magazine Brand. 2 People 84,073 2 Harper's Bazaar 76.1% 3 Allrecipes 70,743 3 Teen Vogue 56.
Total 1 ESPN The Magazine 89,426 1 Marie Claire 85.2% 2 People 84,073 2 Harper's Bazaar 76.1% 3 Allrecipes 70,743 3 Teen Vogue 56.3% 4 Forbes 61,015 4 Travel + Leisure 53.5% 5 Better Homes and Gardens
CALENDAR YEAR 2016 (AVERAGE)
Brand Audience Report CALENDAR YEAR 2016 (AVERAGE) TOTAL MAGAZINE MEDIA 360 BRAND AUDIENCE RANKED BY AUDIENCE SIZE TOTAL MAGAZINE MEDIA 360 BRAND AUDIENCE RANKED BY % GROWTH (CY 2016 vs. CY 2015) MAGAZINE
Print+ Digital Editions. Web (Desktop/ Laptop) Mobile Web Video Total 360
4 Wheel & Off Road TEN 3,014 44 70-3,128 2,648 49 128 14 2,839 13.8% -10.3% -45.6% -100.0% 10.2% 2,940 51 112-3,104 19.9% -15.9% -16.7% -100.0% 16.4% AARP AARP Media 38,717 4,056 3,979 16 46,768 36,621
CURRENT MONTH - August 2016 (000) YEAR AGO - August 2015 (000) August 2016 vs. August 2015 (% change) YTD AVERAGE - as of August 2016 (000)
4 Wheel & Off Road TEN 2,648 49 99 16 2,813 2,084 51 109-2,244 27.1% -4.3% -9.1% + 25.3% 2,452 52 108 16 2,628 7.1% 20.2% 74.4% + 9.8% AARP AARP Media 36,621 3,692 4,593 300 45,206 34,866 4,028 3,893 158
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