BOOK:%BE#STYLISH## AUTHOR:%PERNIA#QURESHI## LAUNCH:%30 TH## OCTOBER#2013,#NEW#DELHI##

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2 BOOK:%BESTYLISH AUTHOR:%PERNIAQURESHI LAUNCH:%30 TH OCTOBER2013,NEWDELHI!

3 SYNOPSIS:%% Published by Random House India, Be Stylish as touted as a style guide for people, giving them guidance and handympsonhowtounderstandandhonetheirpersonalstyle.itincludedkeydo'sanddon tsforindividualbody types and personalimes, allowing people to embrace their character and create their own signature look. The bookalsomadereferencestodifferentcelebrimesthathavebeenstyledbyperniatalkingabouttheirstylechoices andtheramonalebehindthem MEDIA%OUTREACH%TARGET:% TCC inimated the book deal and managed the communicamons alongside the Random House team, taking a primaryleadonmediaoutreachandlaunchevent.thetargetwastoensurecoverageinallfashion&lifestyle publicamonstoensurehighawarenessonthebook ACHIEVEMENTS:% Detailed Features in all top Fashion & Lifestyle magazines YVogue, ELLE, Harper s Bazaar, Grazia, Femina, Verve,L Officiel,etc CoverStoriesinallkeynewspapersYTheHindu,DNAIndianExpress,TheNewIndianExpress(Indulge),Asian Age,HTCafe,MidYDay,MumbaiMirror,MidYDay CityYwise promomons were conducted in key cimes YMumbai, Bangalore, Hyderabad and Pune for panyindia coverageinregionalmtlesaswell Duringthefirstphaseofmediaoutreach,theBookwasapartoftheBestsellerslist.

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5 BOOK:%FAMILY%SECRETS,%THE%KHAN%FAMILY%COOKBOOK%% AUTHOR:%ZARINE%KHAN%% LAUNCH:%12 TH %AUGUST%2015,%MUMBAI%!

6 SYNOPSIS:% PublishedbyRoliBooks,thecookbookwasanarraMvebyZarineKhanonherjourneytoheracquiredtastefor goodhomeycookedfood.itfeaturedsimplehomefoodrecipesthathavebroughtlasmngpopularitytothekhany householdfood,alongwithsomeanecdotesandinmmatephotographsfromthefamilyarchives MEDIA%OUTREACH%TARGET:% WithashortleadMmebetweenengagementandthebooklaunchdate,theteam sprimarytargetswerefeature opportunimesinwomenycentricandlifestylemagazinesalongwithallmainlinesandonlines % ACHIEVEMENTS:% Detailed Features in India Today Woman, L Officiel, ELLE Décor, Hi! Blitz along with Coverage in New Book LaunchsecMonsofHarper sbazaar,elle,grazia,noblesseandverve. Cover Stories in all key newspapers YThe Hindu, ET Panache, DNA Indian Express, The New Indian Express (Indulge),AsianAge,HTCity,HTCafe,MidYDay,MumbaiMirror,etc. FoodBloggerswereinvitedfortheeveningleadingtohighagenMontotheLaunchDay/Event. AsaresultofalltheMediaOutreach,theBookreachedintheTop5Bestsellerslist.TotalMediaValuegenerated: INR1,50,70,255/Y(OneCroreFilyLakhSeventyThousandTwoHundredFilyFive)in1month

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8 BOOK:%MODERN%GURUKUL%MY%EXPERIMENTS%WITH%PARENTING%% AUTHOR:%SONALI%BENDRE%% LAUNCH:%20 TH %NOVEMBER%2015%!

9 SYNOPSIS:% % PublishedbyRandomHouse,thebookisanarraMveonherjourneyasafirstMmemother,whichbringsoutthe various achievements and challenges one might face as they embark on the journey of being parents. Sonali Bendre,awomanofmanytalents,sharesherfondandmagicalmemoriesofbaglingandembracingthechanges thatcomewithbecomingamother,throughthisunconvenmonalparenmngguide.astheurban,nuclearfamilyis becoming the norm replacing the tradimonal jointyfamily, what happens to the children who grow up with one singularsupportsystem?inthemoderngurukul,sonalibendrebehlsharesherthreeprinciplesofparenmngthat willhelpyoufindabalancebetweentradimonandmodernity,andshowyouhowtoraiseyourchildinthedigital age.personal,anecdotalandhonest,ithighlightstheneedforareturntoourrootstoraiseahealthy,curious, and,mostimportantly,acompassionatechild. OBJECTIVE:%% Toannouncethelaunchofthebook ModernGurukulMyExperimentsWithParenMng andgeneratemaximum visibilityfortheauthorandthebook.todevelopaplanfortheawarenessofthebookthatwillleveragethebook withinthelifestyleandwomencentricsegmentandhelpreaffirmthepresenceofthebook. ACHIEVEMENTS:%% WehaddoneapanIndiamediaoutreachthathasresultedinextensivecoverageinleadingmagazines,dailies, online, electronic channels and wires. Some of the Mtles include: Hello Magazine, India Today Woman (Cover Story),GoodHouseKeeping(CoverStory),L Officiel,Femina,HindustanTimes,MidDay,TheHindu,TheAsianAge, DeccanHerald,Pioneer,TheNewIndianExpress,HuffingtonPost,CondeNastTraveller,TheWeek,Vogue,Verve, Miss Malini, DNA, Telegraph, NDTV, Times Now NewsX to name a few. The QuanMfied Media Value of the PR acmvimes undertaken by TCC is Rs. 5,12,04, (FIVE CRORE,TWELVE LAKHS, FOUR THOUSAND, EIGHT HUNDREDANDSEVENTYTWO)

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12 BOOK:%THE%ADDICT:%A%LIFE%RECOVERED% AUTHOR:%DIYA%SETHI% LAUNCH:%APRIL%2015%

13 SYNOPSIS:% % Insightonthe'Pleasures(and(Advantages(of(Iden2ty(Crisis'(!"peoplewhoemergefromtheadolescentstageof personalitydevelopmentwithastrongsenseofidenmtyarewellequippedtofaceadulthoodwithconfidenceand certainty.thissortofunresolvedcrisisleavesindividualsstrugglingto findthemselves. Theymaygoontoseek anegamveidenmty,whichmayinvolvecrimeordrugsortheinabilitytomakedefiningchoicesaboutthefuture OBJECTIVE:%% Toannouncethelaunchofthebook TheAddict andgeneratemaximumvisibilityfortheauthorandthebook. To develop a plan for the awareness of the book that will leverage the book within the lifestyle and women centricsegmentandhelpreaffirmthepresenceofthebook ACHIEVEMENTS:%% OurfocusandmandateforthisparMcularengagementwastogivetheauthorandthebookextensivevisibilityon keymainlines,magazinesandonlinemedia.someofthekeypublicamonsinclude:vogue,harpersbazaar,india TodayWoman,MidDay,DeccanHerald,TheAsianAge,TheNewIndianExpresstonameafew.

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15 BOOK:%BABUR:%CONQUEROR%OF%HINDUSTAN%% AUTHOR:%ROYINA%GREWAL%% LAUNCH:%6 th %OCTOBER%2015,%DELHI%!

16 SYNOPSIS:% Babur(:Conqueror(of(Hindustan (isaresultoftheauthor sloveforhistoryandherlatehusband sdesireformore of Indian historical ficmon. She narrates the story of the first mughal emperor, Babur, as a poet, writer, lover, aestheteandaninspiringgeneral.royina stalestartsontheeveofthebagleofpanipat.makingbaburnama theautobiograohyofbaburherbible,theauthorhasrecreatedthecharacterofbaburasanemperorwhowas accessibleandinspiring MEDIA%OUTREACH%TARGET:% Toannouncethelaunchofthebook Babur:ConquerorofHindustan byroyinagrewalandgeneratemaximum visibilityfortheauthorandthebook.developaplanfortheawarenessofthebookthatwillleveragethebrand withinthelifestyleandliteraturemedia ACHIEVEMENTS:% We managed to receive half page features in most of the leading publicamons. Received coverage across top category A publicamons i.e. Hindustan Times, Mail Today, The Hindu, Business India, Deccan Herald, Statesman etc.wemanagedtoreceivecoverageworth55lakhsinr

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