SOUTH KOREA. Population: 50.6 million (1) SOUTH KOREA: THEATRICAL MARKET OVERVIEW

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1 SOUTH KOREA Population: 50.6 million (1) SOUTH KOREA: THEATRICAL MARKET OVERVIEW Screens 1,974 2,081 2,184 2,281 2,492 Theatrical admissions (millions) Per capita attendance Average ticket price (EUR) Box office (EUR millions*) , , , Releases ,117 1,276 Domestic releases US releases European releases** German releases Domestic market share 51.9% 58.8% 58.7% 50.1% 52.2% German market share 0.51% 0.08% 0.24% 0.74% 0.12% *EUR equivalents are calculated throughout at the exchange rate for December 31 of the year in question. **Excluding German majority films Market Study South Korea , August 2016, by Split Screen for German Films 1

2 Percentage of annual box office South Korea: Theatrical market shares Domestic German South Korea: Theatrical Releases Total Domestic US European German Market Study South Korea , August 2016, by Split Screen for German Films 2

3 (2) THEATRICAL RELEASES IN SOUTH KOREA TITLE DISTRIBUTOR RELEASE DATE BOX OFFICE US$ 2011 German films (100% or majority co-productions) THE THREE MUSKETEERS (Ger/Fr/UK/US) Lotte Entertainment ,170,426 DIE FRISEUSE (Ger) Jinjin Pictures ,215 JASPER UND DAS LIMONADENKOMPLOTT (Ger/Fr) Lotte Entertainment ,264 SOUL KITCHEN (Ger/Fr/It) Sponge Entertainment ,863 TANZTRÄUME (Ger) Jinjin Pictures ,450 DREI (Ger) TCast ,223 VISION - AUS DEM LEBEN DER HILDEGARD VON BINGEN (Ger) PoongKyung SoRi , German minority co-productions UNKNOWN (US/Ger/UK/Fr) Warner Bros. Korea ,503,340 HANNA (US/UK/Ger) Sony Pictures Releasing Buena Vista Korea ,464,299 LOURDES (Aut/Ger/Fr) AUD ,687 LE HAVRE (Fin/Fr/Ger) Challan ,791 ANTICHRIST (Den/Ger) Mars Entertainment ,781 FAUBOURG 36 (Fr/Ger/Cz) Jinjin Pictures , German films (100% or majority co-productions) RESIDENT EVIL: RETRIBUTION (Ger/Can) Sony Pictures (South Korea) ,227,303 KONFERENZ DER TIERE (Ger) SBS ,605,278 A DANGEROUS METHOD (Ger/Can/UK/Swz) KT&G Sansangmadang ,441 Market Study South Korea , August 2016, by Split Screen for German Films 3

4 2012 German minority co-productions NIKO 2 LENTÄJÄVELJEKSET (Fin/Den/Ire/Ger) n/a ,399,902 THE VOW (US/Brz/Fr/Aus/UK/Ger) Sony Pictures (South Korea) ,625,045 TINKER TAILOR SOLDIER SPY (UK/Fr/Ger) Fine Pictures Co ,288 STREETDANCE 2 (UK/Ger/It) Pancinema , German films (100% or majority co-productions) CLOUD ATLAS (Ger/US) Next Entertainment World ,023,466 RITTER ROST - EISENHART & VOLL VERBEULT (Ger) Apex Entertainment Co ,627 VINCENT WILL MEER (Ger) Sejong Communications ,727 BARBARA (Ger) Sponge Entertainment ,479 NANGA PARBAT (Ger) Mountain Pictures , German minority co-productions THE MORTAL INSTRUMENTS: CITY OF BONES (US/Ger/Can) Lotte Entertainment ,676,161 HANSEL & GRETEL: WITCH HUNTERS (US/Ger) CJ Entertainment ,310,154 SONG FOR MARION (UK/Ger) n/a ,256,999 RUSH (US/UK/Ger) Lotte Entertainment ,613 MEDIANERAS (Arg/Ger/Sp) Jinjin Pictures ,640 MR. NOBODY (Bel/Ger/Can/Fr) Bubble & Joy Pictures ,419 BAL (Tur/Ger) n/a ,363 PARADIES: LIEBE (Aut/Ger/Fr) n/a ,928 2 DAYS IN NEW YORK (Fr/Ger/Bel) AUD n/a POULET AUX PRUNES (Fr/Ger/Bel) TimeStory n/a Market Study South Korea , August 2016, by Split Screen for German Films 4

5 2014 German films (100% or majority co-productions) TARZAN 3D (Ger) Sidus Pictures ,158,722 LOVE, ROSIE (Ger/UK) Next Entertainment World ,885,103 DIE BIENE MAJA DER KINOFILM (Ger/Aus) Sejong Communications ,874,090 DER 7BTE ZWERG (Ger) Sane Company ,388 NIGHT TRAIN TO LISBON (Ger/Swz/Por) Musee Entertainment ,061 HECTOR AND THE SEARCH FOR HAPPINESS (Ger/Can) ThanksCo Company ,606 CLOUDS OF SILS MARIA (Ger/Fr/Swz) TCast ,037 DER TEUFELSGEIGER (Ger/Aut) Focus & Company ,271 FÜNF FREUNDE 3 (Ger) Company L ,347 FACK JU GÖHTE (Ger) Sejong Communications ,474 DER MONDMANN (Ger/Fr/Ire) Mountain Pictures ,758 DIE FRAU HINTER DER WAND (Ger) Company L KREUZWEG (Ger) Company L n/a 2014 German minority co-productions POMPEII (Can/Ger) Daisy & Cinergy ,576,287 ANONYMOUS (UK/Ger) n/a ,252,627 THE GRAND BUDAPEST HOTEL (US/Ger) Twentieth Century Fox (South Korea) ,596,261 LA BELLE ET LA BÊTE (Fr/Ger) UniKorea Culture ,315,779 THE MONUMENTS MEN (US/Ger) Twentieth Century Fox (South Korea) ,527 NYMPHOMANIAC: VOLUME 1 (Den/Ger/Fr/Swe/Bel) AtnineFilm ,190 ONLY LOVERS LEFT ALIVE (UK/Ger/Fr/Cyp) Challan ,527 A MOST WANTED MAN (UK/US/Ger) Dreamwest Pictures ,423 WADJDA (Saudi/Ger) Chris Lee Pictures ,825 MAPS TO THE STARS (Can/US/Fr/Ger) Doki Entertainment ,542 THE CONGRESS (Isr/Ger/Pol/Fr/Bel) Cinema De Manon ,416 Market Study South Korea , August 2016, by Split Screen for German Films 5

6 NYMPHOMANIAC: VOLUME 2 (Den/Ger/Fr/Swe/Bel) AtnineFilm ,233 LA RELIGIEUSE (Fr/Ger/Bel) Green Narae Media ,733 WAKOLDA (Arg/Sp/Ger/Fr) Company L THE LUNCHBOX (Ind/Fr/Ger) PeterPan Pictures LES SALAUDS (Fr/Ger) Challan n/a 2015 German films (100% or majority productions) OOOPS! DIE ARCHE IST WEG (Ger/Ire/Bel/Lux) Smile Ent ,401,112 DER KLEINE DRACHE KOKOSNUSS (Ger) Smile Ent ,751 DAS KLEINE GESPENST (Ger/Swz) Smile Ent ,849 MADAME BOVARY (Ger/Bel/US) Noori Pics ,772 EVERY THING WILL BE FINE (Ger/Can/Swe/Nor) Challan ,697 CITIZENFOUR (Ger/US) n/a ,252 DIE GELIEBTEN SCHWESTERN (Ger/Aut/Swz) Movement Pictures ,420 DESSAU DANCERS (Ger) Euro Communications Pictures ,682 NICHT MEIN TAG (Ger) Company L , German minority co-productions BRIDGE OF SPIES (US/Ger) Twentieth Century Fox (South Korea) ,813,613 HITMAN: AGENT 47 (US/Ger) Twentieth Century Fox (South Korea) ,587 AN (Jap/Fr/Ger) Green Narae ,487 LIFE (Can/Ger/Aus/US) Dreamwest Pictures ,213 THIRD PERSON (US/UK/Ger/Bel) Joyncinema ,740 KIS UYKUSU (Tur/Ger/Fr) BaekDu-Dae Gan Films ,000 UN TANGO MÁS (Arg/Ger) Mirovision ,697 3 COEURS (Fr/Ger/Bel) Sookie Pictures ,276 FEHÉR ISTEN (Hun/Ger/Swe) 9ers Entertainment ,151 Market Study South Korea , August 2016, by Split Screen for German Films 6

7 (3) TOP 10 GERMAN FILMS IN SOUTH KOREA (THEATRICAL), ADMISSIONS BOX OFFICE (EUR) THE THREE MUSKETEERS (2011) 738,632 3,991,569 RESIDENT EVIL: RETRIBUTION (2012) 630,941 3,204,296 TARZAN 3D (2014) 602,713 3,435,104 CLOUD ATLAS (2013) 458,101 2,195,036 LOVE, ROSIE (2014) 273,203 1,557,095 DIE BIENE MAJA - DER KINOFILM (2014) 271,607 1,547,998 KONFERENZ DER TIERE (2012) 239,594 1,216,801 OOOPS! DIE ARCHE IST WEG (2015) ,401,112 DER 7BTE ZWERG (2014) 127, ,200 NIGHT TRAIN TO LISBON (2014) 72, ,670 HECTOR AND THE SEARCH FOR HAPPINESS (2014) 49, ,645 Average admissions for a German film in Korea, : 104,114 Average box office for a German film in Korea, : EUR 575,568 Market Study South Korea , August 2016, by Split Screen for German Films 7

8 (4) SOUTH KOREA: DISTRIBUTORS OF GERMAN FILMS TOTAL Company L Sejong Communications Smile Ent Jinjin Pictures Lotte Entertainment Mountain Pictures Next Entertainment World Sponge Entertainment TCast Apex Entertainment Co EuroCommunications Pictures Challan Focus & Company KY&G Sansangmadang Movement Pictures Musee Entertainment Noori Pics PoongKyung SoRi Sane Company SBS Sidus Pictures Sony Pictures (South Korea) ThanksCo Company Market Study South Korea , August 2016, by Split Screen for German Films 8

9 (5) SOUTH KOREA: HOME ENTERTAINMENT MARKET OVERVIEW Number of TV channels 170 Number of dedicated film channels 18 Annual value of DVD and Blu-Ray business 52m Average retail price: DVD 15 Average retail price: Blu-Ray 29 Annual value of VOD business 394m Average monthly subscription 7.30 All figures latest available. Some estimates Market Study South Korea , August 2016, by Split Screen for German Films 9

10 (6) SOUTH KOREA: GERMAN FILMS ON DVD Retailer: yesasia.com Sample: Non-English-language European films Other consists of Denmark; Netherlands, Poland; and Portugal. German titles: DIE 3 GROSCHEN-OPER; AGNES UND SEINE BRÜDER; AGUIRRE, DER ZORN GOTTES; AIMEE & JAGUAR; ALMANYA - WILLKOMMEN IN DEUTSCHLAND; ANGST ESSEN SEELE AUF; AUF DER ANDEREN SEITE; DIE AUSTERNPRINZESSIN; DAS BAADER MEINHOF KOMPLEX; BARBARA; DIE BERGKATZE; BERLIN 36; DAS BLAUE LICHT; BLINDGÄNGER; BLISS; DAS BOOT; DAS CABINET DES DR. CALIGARI; DEUTSCHLAND BLEICHE MUTTER; DIE DRITTE GENERATION; DR MABUSE, DER SPIELER; ELEMENTARTEILCHEN; EXIT MARRAKECH; FACK JU GÖHTE; DIE FÄLSCHUNG; DER FANGSCHUSS; THE FASSBINDER COLLECTION; FAUST (1926); FINALCUT.COM; DAS FERNSEHEN UNTER DEM HAKENKREUTZ; GEHEIMNISSE EINER SEELE; GELIEBTE CLARA; DIE GELIEBTEN SCHWESTERN; GHOSTED; GOETHE!; DER GOLEM - WIE ER IN DIE WELT KAM; LA HABANERA; HALT AUF FREIER STRECKE; HANNAH ARENDT; HENRI IV; DER HEILIGE BERG; HERZ AUS GLAS; HEUTE BIN ICH BLOND; HILDE; DER HIMMEL ÜBER BERLIN; HOW TO MAKE A BOOK WITH STEIDL; I AM MY FILMS - A PORTRAIT OF WERNER HERZOG; DAS INFERNO - FLAMMEN ÜBER BERLIN; JENSEITS DER STILLE; JUNGE TÖRLESS; DIE JUNGFRAU DER MASCHINE; KARL MAY; KIRSCHBLÜTEN - HANAMI; KOKOWÄÄH; DIE KONSEQUENZ; IM LABYRINTH DES SCHWEIGENS; LEBEN - BRD; DAS LEBEN DER ANDEREN; DER LETZTE MANN; LIEBE MAUER; LOLA RENNT; M; MÄNNERHERZEN UND DIE GANZ GANZ GROSSE LIEBE; MÄNNER ZUM KNUTSCHEN; MARIA, IHM SCHMECKTS NICHT!; MEIN FÜHRER - DIE WIRKLICH WAHRSTE WAHRHEIT ÜBER ADOLF HITLER; MEIN WEG NACH OLYMPIA; MÜNCHHAUSEN; NIRGENDWO IN AFRIKA; NORDWAND; NOVEMBERKIND; THE PASSENGER; PINGPONG; SASHA; SCHATTEN - EINE NÄCHTLICHE HALLUZINATION; SCHLOSS VOGELÖD; SCHWESTERN ODER DIE BALANCE DES GLÜCKS; SEIN LETZTES RENNEN; SOMMERSTURM; SOPHIE SCHOLL - DIE LETZTEN TAGE; SPIONE; STILLER SOMMER; STROSZEK; DER STUDENT VON PRAG; STÜRME ÜBER MONT BLANC; SUMURUN; TANZTRÄUME; TASTE THE WASTE; DAS TESTAMENT DES DR. MABUSE; THIS AIN T CALIFORNIA; DER TIGER VON ESCHNAPUR; TRAUMLAND; TRIUMPH DES WILLENS; DER TUNNEL; UND DAS IST ERST DER ANFANG; VERFÜHUNG: DIE GRAUSAME FRAU; DIE VERLORENE EHRE DER KATHARINA BLUM; VERSCHLEPPT - KEIN WEG ZURÜCK; VIDEOGRAMME EINER REVOLUTION; VIER FENSTEN; VIER MINUTEN; VON MÄDCHEM UND PFERDEN; DAS Market Study South Korea , August 2016, by Split Screen for German Films 10

11 WACHSFIGURENKABINETT; DAS WEISSE BAND; DIE WELLE; WER WENN NICHT WIR; WEST; WINGS OF DESIRE; WO DIE GRÜNEN AMEISEN TRÄUMEN; WUNDERKINDER; DAS ZIMMERMÄDCHEN LYNN; and ZWEI MÜTTER South Korea: DVD titles by country of origin France Spain Germany Italy Russia Sweden Other Market Study South Korea , August 2016, by Split Screen for German Films 11

(7) SOUTH KOREA: GERMAN FILMS ON VOD Platform: Netflix Korea Sample: Titles available in January 2016 Netflix launched in Korea at the start of 2016.

12 (7) SOUTH KOREA: GERMAN FILMS ON VOD Platform: Netflix Korea Sample: Titles available in January 2016 Netflix launched in Korea at the start of The sample here is of films and TV series available to subscribers from that date. There is little local fare and very few foreign-language titles in the list. Other Europe includes Belgium; Denmark; Ireland; Italy; Spain; and Switzerland. Other consists of Australia; China; Japan; New Zealand; Pakistan; Taiwan; and South Africa. Germany is represented by: DIE BIENE MAJA - DER KINOFILM; CAPITAL C; ER IST WIEDER DA; and SPEED RACER. South Korea: VOD titles by country of origin US UK Korea Canada Germany Other Europe Other Market Study South Korea , August 2016, by Split Screen for German Films 12

13 (8) SOUTH KOREA: COMMENTARY South Korea was certainly Asia s most sophisticated movie market until the recent ascent of China to a position approaching that of world dominance. Certainly Korea has overtaken Japan as a market trendsetter and remains the most technologically advanced and connected country in the world, with over 90% of all households subscribing to pay-tv. The country also has the fastest-growing market in terms of accessing audiovisual content via the internet (IPTV). The problem is to come up with statistics to show how this is impacting on the film market, both theatrically and for home entertainment. On the theatrical front, the criteria for measuring releases by the Korean Film Council (KOFIC) has clearly been adjusted between 2011 and 2015, presumably adding in short-window re-releases and a number of other screenings not usually counted in our release tables. So, if 1,276 films were released in Korea in 2015, we have only been able to find details on roughly a third of that figure. But, with that reliable proviso on the available evidence carrying rather more weight than usual, we can say that the theatrical business in Korea has increased noticably between 2011 and 2015, with 26% more screens open, 37% more tickets sold and box office, up 53% over the five-year period, now well past the EUR 1 billion mark. Cinemagoing is clearly popular, with a per capita attendance rate of 4.3 higher even than the US. Korean audiences prefer local films which have, according to KOFIC, an average market share of just under 55%. With the remaining 45% dominated by US movies which took four out of the Top 10 slots in 2015 there is little room for European films and even less for German ones, whose market share peaked in the five-year period surveyed at 0.74% in 2014, an exceptionally good year for German films in Korea, with 13 titles opening. Of the 36 German films released in the period covered by this report, 11 were children s films, with TARZAN 3D some way out in front in terms of box office. There was a smattering of arthouse and festival fare, notably TANZTRÄUME in 2011; VINCENT WILL MEER and BARBARA in 2013; and CLOUDS OF SILS MARIA in But none made much impact. Worth noting at the same time is the release of mainstream German films such as DIE FRISEUSE ($95,000 in 2011) and FACK JU GÖHTE ($10,500 in 2014). But the list in section (3) is still dominated by the same English-language movies that show up in Section (3) for most territories. Market Study South Korea , August 2016, by Split Screen for German Films 13

14 The distributors list in Section (4) shows only three companies Company L, Sejong Communications and Smile Ent. handling more than two German titles, with the familiar long tail of 14 smaller distributors each releasing a single German title over the period surveyed. The home entertainment business also seems more than buoyant, but since KOFIC generally restricts itself to the theatrical market, statistical information on the DVD, Blu-Ray and VOD businesses does not appear to be readily available. The prevailing belief in the Korean industry is that DVDs are on the way out, unable to compete with rampant piracy on the one hand and the fastest average broadband rates in the world on the other. In 2001, for instance, there were roughly 10,000 video rental and retail stores in Korea; within 10 years, this had shrunk to 3,500 a decline of 65%. DVD revenue appears to have plummeted even more sharply: according to a May 2011 KOFIC report, turnover had shrunk from KRW 800 billion ( 540 million) in 2002 to KRW220 billion ( 149 million) in 2008 a decline of 72.5%. This is in inverse proportion to the growth of the theatrical market over the same period. Even so, the titles available from YesAsia see Section (6) indicate better than average availability of German films for those Korean DVD-buyers who want them. (The same selection is available in Taiwan). But, with Korea still the country with the highest average internet connection speed in the world (21 Mbt/s 40% faster than nearest rival Japan), the conditions are ideal for content to be delivered by the internet, as is most of the country s TV and pay-tv programming, and as the next generation of on-demand viewing doubtless will be. The major corporations seem to be gambling on this, with the market dominated by offshoots of two of Korea s most powerful corporations: KT (Olleh) TV, owned and operated by KT Corporation (formerly Korea Telecom); and Samsung u+tv, operated by the company that supplies most of the world s smart TVs. Warner Bros., Sony and Disney have also set up their own VOD platforms but, on the basis of patterns found in other forms of home entertainment, content is likely to be 50% Korean, 45% Hollywood, with the rest of the world supplying the smallest slice of the VOD cake. German films may be left with the crumbs, but with so rich a mix these may prove far from negligible. (9) KOREA: SOURCES AND ACKNOWLEDGMENTS CIA World Factbook, XE Currency Converter, European Audiovisual Observatory, KOFIC (Korean Film Council)/KOBIZ, HAN Cinema, KISA (Korea Internet & Security Agency), BroadbandTV NewsITS (International Telecommunications Society), yesasia.com, Cinando, netflixable.com, Box Office Mojo Market Study South Korea , August 2016, by Split Screen for German Films 14

SOUTH KOREA

SOUTH KOREA 2010-2014 (1) BY THE NUMBERS (A) MARKET STATISTICS 2010 2011 2012 2013 2014 AVERAGE Screens 2,003 1,974 2,081 2,184 2,281 2,105 Theatrical admissions (millions) 149.1 159 194.8 213.3 215.1