HELL S KITCHEN MIDTOWN

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1 CENTRAL PARK TH AVENUE HELL S KITCHEN 34TH STREET 8TH AVENUE MIDTOWN 7TH AVENUE 5TH STREET 57TH STREET 6TH AVENUE 42ND STREET 5TH AVENUE PARK AVENUE 3RD AVENUE 65TH STREET ND AVENUE RD STREET 1 14TH STREET 10 GREENWICH VILLAGE 2 1 8TH STREET 15 MANHATTAN AVENUE EAST VILLAGE SOHO 18 HOUSTON STREET 21 GREENPOINT TRIBECA BROADWAY CANAL STREET METROPOLITAN AVENUE 25 WALL STREET

2 This Store Tour curated by Accenture Customer Innovation Network STORES LISTED BY TYPE A partial list of stores is below. For the full tour list, check out the NRF Mobile app. NEIGHBORHOOD HUB OMNI/TECH 1 A/D/O 15 Shake Shack Cashless kiosk restaurant serving roadside burgers, fries, shakes, beer, wine and more. 51 Astor Pl., East Village Fordhub 17 Whole Foods Market Natural grocery featuring large grab-and-go area, food hall and produce butcher th Ave., Bryant Park Creative space that is a hybrid retail shop, restaurant, workspace and start-up accelerator created by MINI. 2 Norman Ave., Greenpoint Ford s brand experience exploring the future of transportation through interactive exhibits. 185 Greenwich St., Financial District 16 Story An ever-changing retail store that rotates and curates merchandise based on unique themes. Concepts have included Color, Making Things, Fresh and Made in America th Ave., Chelsea 18 Everlane Everlane s first bricksand-mortar store with an integrated I.D. system that gives shoppers a wallet-free shopping experience. 28 Prince St., SoHo Innisfree Sustainable Korean beauty store with a customization focus. 862 Broadway, Union Square LUXURY/FASHION 2 AE Studio Laundry machines, a lounge and a customization studio make this the ultimate destination for a college student shopper. 1 Union Square West, Union Square 12 lululemon Meditation studio, design workshop and trial area that immerses shoppers into the lululemon community. 57 5th Ave., Midtown EATERY 5 Brooklyn Fare Neighborhood grocery store with a three Michelin-starred restaurant, Chef s Table. 431 W 37th St., Hudson Yards 10 Kellogg s NYC Creative cereal concoctions from CPG brand Kellogg s. Toppings are sourced from the neighborhood farmers market. 31 E 17th St., Union Square 6 Cadillac House Reimagining the Cadillac Brand by embracing NYC s culture: A car showroom, coffee shop, Council of Fashion Designers of America s Retail Lab and an art gallery live together under one roof. 330 Hudson St., SoHo 1 MM.Lafleur Sophisticated business apparel served in a bento box. An Out of Office appointment helps shoppers find the perfect style. 130 W. 42nd St., Bryant Park 3 Amazon Books Experience Amazon.com in a physical setting. The store uses data to curate the merchandise. 7 W 34th St., Herald Square 4 b8ta NYC Innovative tech product shop, powered by b8ta technology, that tells product stories and encourages product discovery. 151 W 34th St., Herald Square 8 Dyson Hands-on experience that encourages shoppers to test products and immerse themselves in the world of Dyson th Ave., Midtown 14 Sephora Beauty store with a Teach, Inspire, Play focus encouraging shoppers to experiment with products to create their best look. 2 W 34th St., Herald Square 7 Coach House A whimsical experience with an in-store workshop that has endless customization combinations th Ave., Midtown Photography credits are listed on the mobile app.

3 This Store Tour curated by the Retail Design Institute STORES LISTED BY TYPE A partial list of stores is below. For the full tour list, check out the NRF Mobile app. LUXURY/FASHION OMNI/TECH Coach House This brand experience features exclusive collections, a leather artisan area, customization, personalization and a dinosaur or two th Ave., Midtown 1 Todd Snyder Todd Snyder s own designs and collaborations sit with Persons of Interest barber, the in-house bar and other like-minded peers like Moscot. 25 E 26th St., Madison Park Balenciaga 18 KITH Ronnie Fieg s white-hot label sits in Snarkitechure s three-story design accented by a wall of trainers, curated fashion and art. 337 Lafayette St., NoHo Bally 25 Louis Vuitton LV s Brookfield Place pop-up celebrates NYC in keeping with the Sail, Fly, Travel theme of their recent exhibition. 225 Liberty St., Battery Park Brioni 13 Nike SoHo BKSK Architects home for Nike is a prime example of New Ornamentalism that celebrates and enhances the world of sport within. 52 Broadway, SoHo Simple, comfortable, natural; Allbird s limited range and natural materials have won hordes of fans across Silicon Valley. 68 Prince St., SoHo Designed to look like the warehouse from which clothes are shipped, the store winks humor mixed with edgy design. 840 Madison Ave., Upper East Side Bally s shoes, leather goods, accessories and ready-to-wear are set in a Chipperfield-designed space fusing residential design with modernism. 68 Madison Ave., Upper East Side 7 Off-White (Em Pty Gallery) Allbirds 15 The Gensler-designed adidas Flagship is the largest adidas store in the world, treating NYC as a metaphorical field of play th Ave., Midtown Known as EM PTY GALLERY the retail space is a grand view of Virgil Abloh s design plan for his popular label. 51 Mercer St., SoHo adidas 8 Calvin Klein Madison Ave A maximalist take on a minimalist brand; the Sterling Ruby-led re-envisioning of the space explodes with energy. 654 Madison Ave., Upper East Side 4 The Chipperfield-designed space evokes luxury via classical materials and modern elegance in a space that s truly swoon-worthy. 688 Madison Ave., Upper East Side 6 Amazon Books Amazon s inhouse team and TPG Architecture created a curated, comfy space to invite browsing. 10 Columbus Circle, Columbus Circle 2 American Girl Place FRCH designed the New York flagship with one-of-a kind innovative experiences and opportunities. 75 Rockefeller Center, Rock Center Bill Sofield s new space for Tom Ford is appointed with slick surfaces reminiscent of a Halston-era New York. 672 Madison Ave., Upper East Side 14 Dyson Dyson s gallery-like home places ordinary objects in the spotlight. IA Interior Architects reinterpreted the UK prototype for NYC th Ave., Midtown 12 Vivienne Westwood The whimsical and the exotic collide in this shop where the doyenne of punk herself meshes style, substance and advocacy. 14 E 55th St., Midtown 3 Hershey s FRCH designed the new Hershey s store to blend the dazzle of Times Square with original Hershey experiences. 20 Times Square, Times Square 21 The Webster Everything is done with a nod to the Miami culture from which the brand is based and you can even buy some of the furniture should you wish. 2 Greene St., SoHo 24 Sephora The newest Sephora emphasizes signature elements, expansive product offerings, tutorials and classes to help you look your best th Ave., Midtown Tom Ford NEIGHBORHOOD HUB Bvlgari Peter Marino designed the new BVLGARI flagship with a fantastically laced façade and even more elegant interior th Ave., Midtown 20 Max Mara Max Mara s design team and Duccio Grassi created a completely new environment in a decades-old townhome that envelops and embraces. 813 Madison Ave., Upper East Side 22 5 NYRR A retail center for the running community to pick up gear for races, prepare for runs and access fitness training and coaching resources. 320 W 57th St., Columbus Circle T-Mobile Times Square The new T-Mobile Times Square store provides a platform and voice for the maverick brand, leveraging unique digital experiences and immersive technologies Broadway, Suite 161A, Times Square Photography credits are listed on the mobile app.

4 Check out the best-in-class retailers, fascinating new concepts and the latest and greatest new stores in New York City. These self-guided tours hit luxury and fashion spots, omni and tech stores, eateries and more! Download the NRF-National Retail Federation app on your Apple or Android device. Find Store Tours in the mobile app by selecting Discover in the side navigation. Click on the Store Tours image to start exploring! Store Tour Sessions New NYC stores worth a visit! Curated by the Retail Design Institute with featured retail speakers Sunday, January 14 2:30 3:15 pm Innovation Lab Stage, Level 4 Full Conference Pass EXPO Pass Tour of innovative stores: Delivering with purpose Curated by Accenture Customer Innovation Network with featured retail and industry speakers Tuesday, January 16 12:30 1:15 pm Innovation Lab Stage, Level 4 Full Conference Pass EXPO Pass

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6 Self-Guided NYC Store Tours Available in the NRF Event App STORE TOUR DEVELOPED BY STORE RESEARCH PROVIDED IN PARTNERSHIP WITH