1 SEPTEMBER 2018 T 10 LEAGUE 2018 GUIDELINES KHEL BADAL GAYA HAI!

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2 1 SEPTEMBER 2018 KHEL BADAL GAYA HAI!

3 2 SEPTEMBER 2018 T10 Sports Management FZC will proudly host the second edition in Sharjah in This Event will be an exciting global showpiece of the best that T10 cricket has to offer and will bring together many creative minds to produce this exciting and growing Event. In staging the T10 League Season 2, the T10 Sports Management is determined to preserve the integrity of the intellectual property presented through the use of its name, symbol and branding. We encourage the use of these Guidelines as a daily reference to ensure consistent and quality reproduction of the brand. We thank you for embracing these Guidelines and wish you every success for the 2018 Event. SHAJI UL MULK League Chairman

4 3 SEPTEMBER 2018 TABLE OF CONTENT Page KHEL BADAL GAYA HAI!... BUS AB DUS! Chairman s Message... Event Authority These Guidelines LOGO & WORDMARK... Brand Logo Rationale... Brand Logo Components... Brand Logo Colours... T10 LEAGUE SEASON 2 GUIDELINES... T10 League Season 2 Tournament Artwork Overview... T10 League Season 2 Tournament Logo Artwork Formats... T10 League Season 2 Logo Versions... T10 League Season 2 Tournament Logo & Variations... T10 League Season 2 Tournament Logo Construction Grids... T10 League Season 2 Tournament Logo Clear Zone... T10 League Season 2 Tournament Vertical Logo Proportion... T10 League Season 2 Tournament Horizontal Logo Proportion T10 League Season 2 Tournament Logo Usage And The Colour Palette... 22

5 4 SEPTEMBER 2018 TABLE OF CONTENT Page T10 League Season 2 Tournament Logo Minimum Size... LOGO APPLICATIONS... T10 League Season 2 Tournament Logo On-air... T10 League Season 2 Tournament Logo On-air Bug Placement Examples... T10 League Season 2 Tournament Logo On Print... T10 League Season 2 Tournament Logo On Print Examples... T10 League Season 2 Tournament Logo On Pictorial Background... T10 League Season 2 Tournamentstadium Signage Application Examples... T10 League Season 2 Tournament Logo Watermark On Photographs... T10 League Season 2 Tournament Logo Incorrect Usage... T10 League Season 2 Tournament Apparel (Merchandise)... T10 League Season 2 Tournament Logo Embroidered... PARTNERSHIPS... Hierarchy... TEAMS - Team Logo Overview... Team Composite Logo Usage... Team Composites Team Composites... 40

6 5 SEPTEMBER 2018 ELECTRIFYING T10CRICKETAINMENT

7 6 SEPTEMBER 2018 EVENT AUTHORITY T10 Sports Management FZC is a Group Company of the diversified multinational conglomerate Mulk Holdings, which has a presence in over 90 countries. Emirates Cricket Board, UAE is the official governing body of the sport of Cricket in the UAE. ECB is an associate member of International Cricket Council and has been a member of ICC since It Is also a member of the Asian Cricket Council. Event Authority The Event Authority for the T10 League Season 2, 2018, in Sharjah is T10 Sports Management FZC. All Logos, Symbols, Wordmarks and Colours (any or all of which are referred to as the T10 League or Event Identity ) are Trademark and (as appropriate) Copyright work of T10 Sports Management FZC. All uses must be strictly in accordance with Identity Guidelines. The Guidelines No part of these Guidelines may be copied, transmitted or used for any purpose without the permission of T10 Sports Management FZC. Images in the Brand & Identity Guidelines are courtesy of T10 Sports Management FZC and must not be reproduced or distributed without express permission. These Guidelines at all times remain the property of T10 Sports Management FZC and may be subject to change. For information, or approval for use of the T10 League Logo, please contact: T10 Sports Management FZC, PO Box , Sharjah, United Arab Emirates, E: info@ttensports.com, W:

8 7 SEPTEMBER 2018 THESE GUIDELINES The objective of these brand & identity guidelines is to demonstrate how the T10 League identity and all its associated visual elements and illustrations can be accustomed to breathe life into this event/brand. The design elements that comprise the event identity includes the event logo, symbol, word mark, typeface, sub-graphic, colours, tagline, web-type, photography and commercial marks. Consistency in use of the event identity and all event graphic elements is to ensure that we deliver a strong and unique visual guide, with the vision to grow the affinity and loyalty to the brand. It is critical that these guidelines are used across all areas for a synchronized brand experience. These Guidelines do not seek to describe all possible applications, but provide examples and instructions/directions that illustrate the correct usage and application that can be translated into a wide variety of scenarios. We thank you for abiding and following these Guidelines in the manner and spirit in which they have been created to help us all deliver a vibrant and unique visual experience for T10 League. Note If any needs or variations arise that are not provided for in these Guidelines, please consult the T10 Sports Management FZC. To assist you with these Guidelines the following symbols have been used throughout the Guidelines: Preferred layout/format. Incorrect application. Please refer to. To gain access to the artworks please contact T10 Sports Management FZC office. It is essential that you reproduce your designs and production items from original artwork approved and supplied by the T10 Sports Management FZC.

9 8 SEPTEMBER 2018 GUIDELINES Usage rights in these guidelines are intended for authorized members/parties may utilize the graphics in these guidelines. Usage rights will vary between organizations. Please check your contracts to ensure you have the rights to use the various materials provided in these guidelines. Use of these guidelines or any part thereof is for the purpose of informing recipients of graphic standards and does not constitute an authorization to reproduce any of the marks and elements it relates to. Any and all uses must be subsequently applied for and authorized by T10 Sports Management FZC. The information included in these guidelines does not constitute representations of any kind and the usage guides set out in these guidelines are supplemental to, and are not intended to replace, any relevant provisions regarding use of intellectual property set out in the agreement between the T10 Sports Management FZC will not be able to, and does not grant the right to use any Third party IP, photographic imagery and any third party intellectual property (photographic or graphic) or the right to use the image of any player or group of players past or present. Prior written consent from the image owner/authorized body/board/agency is required for any such use. To this end, any approvals provided by T10 Sports Management FZC shall not extend to (or in any way relate to) third party intellectual property. You are responsible for, and should undertake all appropriate actions, checks and processes to ensure that content and use of any material, product or service for T10 League Season 2, 2018 does not infringe applicable statutes, laws or rights of the T10 Sports Management FZC and/or any third parties. These brand & identity guidelines set out specific rules and standards for the use of the T10 League Season 2 logo, word mark, typeface, sub-graphic, colours, tagline, web type, photography and commercial marks. The Brand Identity is owned by T10 Sports Management FZC. The right to use the identity is limited to those parties (whether team owners, official sponsors, partners, hosts, suppliers or others) who have, by formal written agreement T10 Sports Management FZC, been granted such right. These guidelines are for reference and guidance of those authorized parties referred to above as to the correct and most appropriate use of the identity. All uses of the identity remain subject to: (a) the restrictions (and other terms) of the formal agreement which grants the right to use the identity; and (b) to the prior written approval of T10 Sports Management FZC for any and all proposed uses of the identity. The terms of this statement (and the brand & identity guidelines as a whole) are intended to be construed in accordance with and governed by the UAE laws. Please always be cognizant of the following: Check your contracts/ agreements to confirm your access and usage rights to intellectual property and graphics provided in these guidelines. Always follow the guidelines in the manual and please understand that they do not seek to describe all possible applications, but provide examples and instructions that can be translated to a wide variety of scenarios. Guidelines may change and evolve and are provided in good faith but may be subject to change or update. These guidelines have been created for on-screen viewing. Colors, scale and resolution may not be represented accurately, depending on your screen and printer set-ups, which may not always be calibrated.

10 9 SEPTEMBER 2018 LOGO & WORDMARK

11 10 SEPTEMBER 2018 BRAND LOGO RATIONALE The T10 league Season 2 Logo has been designed to reflect The world of cricket has changed Speed of the game is represented by the thick italic font of T10 and T Ten League denoting a sense of solidity and forward/fast movement, and the globe representing a ball which is also reflective of the 3 elements of the game bowling, batting and fielding The stylized globe with a batsman swinging encapsulates Global and big hits which is what the shorter format is all about, and is also reflected in the T10 Trophy The colors in the T10 font and the globe comprise colors which reflect positive energy The T10 League script is compact like the format, yet, contemporary, assertive and inspiring Overall the logo reflects the spirit and the fastest form of the game

12 11 SEPTEMBER 2018 BRAND LOGO COMPONENTS The T10 League logo comprises two core elements: Symbol and Wordmark The relationship between the components of the logo is fixed and must only appear in the approved layouts provided in these guidelines. The components must not be changed, adjusted or modified under any circumstances. The inclination is always for the logo to be reproduced as the positive full color rendered stacked version (as shown here). If the full color logo cannot be reproduced, single color versions are available for use (please see details on the following pages). SYMBOL WORDMARK

13 12 SEPTEMBER 2018 BRAND LOGO COLOURS Combination of Pantone, CMYK and RGB Colours for Symbol and Wordmark CATALINA PANTONE 274 C 100 M 98 Y 25 K 44 R 0 G 0 B 83 AERO PANTONE 7709 C 62 M 12 Y 17 K 0 R 91 G 179 B 201 CHRISTMAS PINK PANTONE 7655 C 31 M 84 Y 8 K 0 R 178 G 77 B 146 CHRISTMAS PURPLE PANTONE 2587 C 58 M 84 Y 0 K 0 R 128 G 73 B 158 CADMIUM ORANGE PANTONE 715 C 0 M 51 Y 89 K 0 R 249 G 147 B 52 CHINESE ORANGE PANTONE 171 C 0 M 82 Y 91 K 0 R 242 G 84 B 48 BUD GREEN PANTONE 360 C 54 M 7 Y 93 K 0 R 131 G 183 B 76 WICKET BLACK PANTONE 360 C 0 M 0 Y 0 K 100 R 29 G 29 B 27

14 13 SEPTEMBER 2018 T10 LEAGUE SEASON 2 GUIDELINES

15 14 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT ARTWORK OVERVIEW MAIN LOGO MAIN LOGO WITH TAGLINE LOGO ON WHITE GROUND LOGO ON WHITE GROUND WITH TAGLINE SPORTS WORLD SPORTS WORLD HEADLINE DIN BLACK DIN BOLD DIN MEDIUM DIN REGULAR COPY PANTONE 274 C 100 M 98 Y 25 K 44 R 0 G 0 B 83 CATALINA PANTONE 7709 C 62 M 12 Y 17 K 0 R 91 G 179 B 201 AERO PANTONE 7655 C 31 M 84 Y 8 K 0 R 178 G 77 B 146 CHRISTMAS PINK PANTONE 2587 C 58 M 84 Y 0 K 0 R 128 G 73 B 158 CHRISTMAS PURPLE PANTONE 715 C 0 M 51 Y 89 K 0 R 249 G 147 B 52 CADMIUM ORANGE PANTONE 171 C 0 M 82 Y 91 K 0 R 242 G 84 B 48 CHINESE ORANGE PANTONE 360 C 54 M 7 Y 93 K 0 R 131 G 183 B 76 BUD GREEN PANTONE BLACK C C 0 M 0 Y 0 K 100 R 29 G 29 B 27 WICKET BLACK TYPEFACES PHOTOGRAPHY COLORS T10league T10leaguetweets T10league T10league ASSOCIATE PARTNER SOCIAL & WEBSITE MAIN GRAPHIC SUB GRAPHIC ENDOSEMENT LOGO

16 15 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT LOGO ARTWORK FORMATS FULL COLOUR TOURNAMENT LOGO CMYK Recommended uses: Four colour print applications such as: brochures ticketing stationery flags magazines street banners fascia signage media boards/ backdrops posters accreditation Recommended uses: Recommended uses: Single colour applications, special treatments, lower quality or resolution printing: Print newspapers one colour print collateral overprinting and personalisation, eg tickets, name tags Premiums/giveaways keyrings pens leather goods engraving metal cutting laser etching. Recommended uses: screen printing, eg bags, t-shirts embroidery, eg apparel spot colour printing vinyl decals signage SINGLE COLOUR TOURNAMENT LOGO Embroidery team kits (ensure contrasting colours are used). FULL COLOUR TOURNAMENT LOGO PMS Recommended uses: Recommended uses: On-screen/digital applications (in RGB colour mode) such as: broadcast online websites on-screen presentations. FULL COLOUR TOURNAMENT LOGO RGB

17 16 SEPTEMBER 2018 T10 LEAGUE SEASON 2 LOGO VERSIONS Color accuracy and consistency are essential and hence please use the predefined colours. All color references, values and artwork files (unless otherwise advised) are created from a standard PANTONE Guide When it is not possible to print PMS colors, use the CMYK breakdowns. RGB values are for on-screen and website only. HTML values for digital applications.

18 17 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT LOGO & VARIATIONS There are 2 variations of the T10 League Season 2 logo accessible for use across the T10 League Season 2 Tournament. It would be ideal if you can precisely select the orientation that best suits your design. The preferred hierarchy for use is shown here. 1 1 LOGO VERTICAL Preferred Logo for all applications File name: T10_Logo_Vertical_S2_2018.eps 2 2 LOGO HORIZONTAL For narrow items with a horizontal or square orientation File name: T10_Logo_Hor_S2_2018.eps

19 18 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT LOGO CONSTRUCTION GRIDS The T10 League Season 2 Logo construction grid demonstrates the relative positioning of each element in the Logo. This spatial relationship between the elements must be maintained. Each grid unit is represented as an X value. Should the digital artwork be inappropriate for certain applications (such as signwriting or grass graphics), it is recommended that the Logo be constructed using the grids provided on this page and the following page. GRID UNIT X = 10% OF LOGO WIDTH OR HEIGHT GRID UNIT X = 13% OF LOGO HEIGHT

20 19 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT LOGO CLEAR ZONE The clear zone indicates the space around the T10 League Season 2 Logo in which no other type, graphic and/or photographic elements may infringe. The clear zone is indicated by the grey grid and is the least amount of clear space that should be maintained around the T10 League Season 2 Logo. VERTICAL VERTICAL X = HEIGHT OF L X = HEIGHT OF L HORIZONTAL HORIZONTAL X = HEIGHT OF L X = HEIGHT OF L

21 20 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT VERTICAL LOGO PROPORTION To maintain consistency across formats, suppliers and stakeholders engaged in delivering the T10 League Season 2, we have demarcated some preferred relationships for the T10 League Season 2 Logo based on typical proportions. The relationship alludes to both the sizes of the T10 League Season 2 logo and its position on the page. For alternate formats, the relationship ought to be changed while keeping a similar feel. The preferred relationship shown here applies to all color variants of the vertical logo. X= 1/5 X= 1/6 X= 1/6 X= 1/6 X= 1/3 1/4 X X X X 1/4 1/4 1/4 1/4

22 21 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT HORIZONTAL LOGO PROPORTION It is important that the T10 league Season 2 logo is clearly visible without dominating the overall application. The preferred location for the logo is on the right hand side, either as a signoff at the base or at the top depending on the context of its use in application. Only one T10 League Season 2 Logo should appear on any one application. The preferred relationship shown here applies to all color variants of the landscape T10 league Season 2 Logo. X= 1/5 X= 1/6 X= 1/6 X= 1/6 X= 1/3 X 1/4 X X X X 1/4 1/4 1/4 1/4

23 22 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT LOGO USAGE AND THE COLOUR PALETTE Main Logo (full colour) in Pos or Neg One Colour Logo White Mono Logo Black Mono Logo

24 23 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT LOGO MINIMUM SIZE Minimum size standards have been developed all the T10 League Season 2 vertical & horizontal logos to ensure quality and legibility of reproduction, they should not be recreated smaller than the predetermined minimum sizes. 1 Logo VERTICAL Minimum size: 20 mm high MINIMUM SIZE 2 Logo HORIZONTAL Minimum size: 32 mm wide 1 20 mm high 2 32 mm wide

25 24 SEPTEMBER 2018 LOGO APPLICATIONS

26 25 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT LOGO ON-AIR It is important that the T10 League Season 2 logo is clearly visible without dominating the overall application. The preferred location for the logo is on the left or right hand side depending on the channel logo placement.

27 26 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT LOGO ON-AIR BUG PLACEMENT EXAMPLES

28 27 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT LOGO ON PRINT It is important that the T10 league Season 2 logo is clearly visible without dominating the overall application. The preferred location for the logo is on the right hand side, either as a signoff at the base or at the top centre depending on the context of its use in application.

29 28 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT LOGO ON PRINT EXAMPLES PRINT AD PRINT AD VERTICAL BANNER

30 29 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT LOGO ON PICTORIAL BACKGROUND The T10 League Season 2 Logo, in its approved formats, can be applied to photographic imagery, provided the integrity and contrast of the T10 league Season 2 Logo are maintained. Only full color logo should be applied as demonstrated in the reference below. 1 1 Full colour Logo on white or light, uncomplicated and contrasting photographic background 2 Full colour Logo on dark uncomplicated contrasting photograph where full colour Logo would become lost 2

31 30 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT STADIUM SIGNAGE APPLICATION EXAMPLES FASCIA BOARDS

32 31 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT LOGO WATERMARK ON PHOTOGRAPHS

33 32 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT LOGO INCORRECT USAGE Please take care not to use the T10 League Season 2 Logo incorrectly. Incorrect use can weaken and damage the integrity and impact of the brand. Take care not to do any of the following: 1 Vertical scaling Keyline 3 Text colours altered 4 Event Symbol horizontally flipped 5 Event Symbol colours altered 6 Reassembly of Logo elements Logo on noisy/complex background 8 Text additions or alterations IT S 9 Rotating or Shear Logo 10 Cropping Logo 11 Low contrast background Altering proportions

34 33 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT APPAREL (MERCHANDISE)

35 34 SEPTEMBER 2018 T10 LEAGUE SEASON 2 TOURNAMENT LOGO EMBROIDERED The Logo and Wordmark in their approved formats can be applied as embroidery. Single colour versions of the Logo can also be used for embroidery purposes, to create more subtle tonal effects. Embroidery thread colours Please match colours back to the specified PANTONE colour references.

36 35 SEPTEMBER 2018 PARTNERSHIPS As a mark of acknowledgement for their support and commitment to T10 League Season 2, a group of official composite, endorsement and designation marks have been developed for Official Partners and Teams. T10 League Season 2 associates have the ability to use these in either the official composite format or as an endorsement mark (please see relevant sections) and allow them the unique opportunity to develop a visible alliance with the competition. Composite marks have been carefully considered to give equal weighting to both brands within the holding shape, and as such should always comprise the following parts: T10 League Season 2 logo Respective associate brand logo (not present in endorsement marks) Official Designation text Holding shape (including central separator line) The T120 League Season 2 logo should always appear to the left or above the associate corporate logo No other elements can appear in the composite mark, use is only granted to T10 League associates The T10 league Season 2 logo and the associate brand logo should always appear equidistant from the central separator line The two logos should be visually of equal size - meaning that neither should dominate the look of the composite Full color and single color versions of the composite and endorsement marks are available, to ensure the logo is fully visible on all artwork They may only have full color or single color versions of both the T10 League Season 2 logo and associate logo applied to them Portrait and/or linear composite marks are available for use Associates may use these at their discretion to best fit the intended application All composite marks must be approved by the T10 Sports Management FZC office prior to use

37 36 SEPTEMBER 2018 HIERARCHY Sponsor logos will be placed on various collateral to increase the exposure for the sponsor and association with T10 League Season 2. These locations include the tournament handbook, match schedule, website and any other league-focused items. These formats will grow to accommodate other sponsors as they join. TITLE SPONSOR LOGO TITLE SPONSOR ASSOCIATE SPONSOR OFFICIAL PARTNERS OFFICIAL BROADCASTERS OFFICIAL CAR PARTNER UMPIRE SPONSOR For illustrative purpose only.

38 37 SEPTEMBER 2018 TEAMS TEAM LOGO OVERVIEW KERALA KINGS KARACHIANS PAKHTOON RAJPUTS PUNJABI LEGENDS BENGAL TIGERS MARATHA ARABIANS NORTHERN WARRIORS

39 38 SEPTEMBER 2018 TEAM - COMPOSITE LOGO USAGE The teams which comprise the T10 League Season 2 undoubtedly deserve special recognition, and as such each may use an official composite unit to display their relationship and participation in the tournament. As previously stated, Team Composite logos have been carefully considered to give equal weighting to both brands within the holding shape, and as such should always comprise the following parts: TEAM LOGO SPONSOR LOGO OFFICIAL TEAM SPONSOR Team Logo Respective Sponsor logo (not present in endorsement marks) Official Team name Holding shape where necessary (including central separator line) The T10 League Season 2 logo should always appear to the left or above the Team logo. No other elements can appear in the composite unit, and only T10 league Season 2 Teams are permitted to use these marks. The T10 League Season 2 logo and the Team logo should always appear equidistant from the central separator line. The two logos should be visually of equal size - that is that neither should dominate the look of the composite unit. The unit features a white background to the boundary box to ensure that, when placed onto artwork, all comprising elements are fully visible. Full color and mono versions of the Team Composite units are available. They may only have full color or mono versions of both the T10 League Season 2 logo and Team logo applied to them respectively. Portrait and/or linear composite units are available for use. Teams may use these at their discretion to best fit the intended application. TEAM LOGO SPONSOR LOGO OFFICIAL TEAM SPONSOR TEAM LOGO All composite units must be approved by the T10 Sports Management FZC office prior to use. OFFICIAL TEAM SPONSOR

40 39 SEPTEMBER 2018 TEAM COMPOSITES TEAMS COMPOSITE LOGO (T10/TEAM) COMPOSITE LOGO (TEAM/SPONSOR) ENDORSEMENT MARK (TEAM) SPONSOR LOGO KERALA KINGS KERALA KINGS OFFICIAL TEAM SPONSOR OFFICIAL TEAM SPONSOR SPONSOR LOGO PUNJABI LEGENDS PUNJABI LEGENDS OFFICIAL TEAM SPONSOR OFFICIAL TEAM SPONSOR SPONSOR LOGO PAKHTOON PAKTHOON OFFICIAL TEAM SPONSOR OFFICIAL TEAM SPONSOR SPONSOR LOGO MARATHA ARABIANS MARATHA ARABIANS OFFICIAL TEAM SPONSOR OFFICIAL TEAM SPONSOR

41 40 SEPTEMBER 2018 TEAM COMPOSITES TEAMS COMPOSITE LOGO (T10/TEAM) COMPOSITE LOGO (TEAM/SPONSOR) ENDORSEMENT MARK (TEAM) SPONSOR LOGO BENGAL TIGERS OFFICIAL TEAM SPONSOR OFFICIAL TEAM SPONSOR BENGAL TIGERS SPONSOR LOGO NORTHERN WARRIORS OFFICIAL TEAM SPONSOR OFFICIAL TEAM SPONSOR NORTHERN WARRIORS SPONSOR LOGO RAJPUTS OFFICIAL TEAM SPONSOR OFFICIAL TEAM SPONSOR RAJPUTS SPONSOR LOGO KARACHIANS OFFICIAL TEAM SPONSOR OFFICIAL TEAM SPONSOR KARACHIANS

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