Image Quality Guideline

Transcription

1 Image Quality Guideline

2 Image Quality Guideline: The below guidelines need to be applied only to the first image for all categories. For remaining images, the only requirement is that there are no offensive images (nudity, obscenity, etc) Image Size, Background and Product Positioning - Minimum 500 x 500 pixel and maximum 2000 x 2000 pixel. - All image ratios are accepted, however 1x1 image size ratio is recommended Recommended 1x1 image size ratio - Only Fashion, Home living, Watches Jewellery Sunglasses, Sports Attire and Shoes allow non-white background - Product covers 80% of one axis of the canvas Other size ratios - Only white background accepted - Product covers 80% of the longest axis of the canvas Product View - Multi product, multi view and multi color products are allowed in the same image. For multi product and multi color products, the exact product being sold must be mentioned in the product name/ short description/ highlights - For Home & Living, if product is displayed with accessories, main product being sold must cover 50% of the set - Front view of main product is clearly shown and not blocked or covered. - If there is only 1 image provided, it should have front view or a 30 degree angle view of the product - No person in image (exception Fashion, Health and beauty, Sports and outdoor categories) Image Quality - Product should not be cropped - No watermark, text, logo or graphics and No reflection of people or other objects - Clean and free from dust or fingerprints - Image is clear, sharp, not blurry and not pixelated - Product's edge/ outline is sharp and smoothly retouched - Product is unwrapped. Unwrapped products are accepted as long as the image is shown clearly on the package (except groceries) Others - Correct Lazada freebie template to be used - For lingerie, underwear, sleepwear, swimming suit, the cultural sensitivity of the local region should to be taken into account to decide whether to display model/mannequins or individual piece images.

3 Approve and reject examples Image Size, Background and Product Positioning and Product view Recommend ratio (1x1 image) Non-recommend ratios Image background 1x1 fashion white background 1x1 fashion non-white background 1x1 EL non-white background Other ratio HL with white background Other ratio HL with white background Other ratio EL with non-white background Product s longest axis covers 80% of the canvas Long axis on shoe covering ~80% of canvas Long axis on product covering ~80% of canvas Long axis of the dress is covering ~90% of the longest axis of the canvas Long axis on product is covering ~80% of the longest axis of the canvas Long axis of the bags is covering ~50% of the longest axis of the canvas Long axis of the product is covering ~40% of the both axis of the canvas

4 Approve and reject examples Image quality and others requirements Product view in the canvas Product is clear, sharp, not blurry and not pixelated/ Product's edge/ outline is sharp and smoothly retouched Product should not be cropped

5 Approve and reject examples Image quality and others requirements No reflection of people or other objects Product is unwrapped (except Health & Beauty category). Image has no watermark, text, logo (except it is printed on product packaging)

6 Content Quality Guideline

7 Content Quality Guideline: - Guidelines for MP Sellers MANDATORY Product Selection No sale of prohibited items Product Information Price should be reasonable. Warranty Details (see category specific guideline in Appendix A). Package dimensions - for shipping fees (height, length, width in cm and weight in kg) Product description Short Description should exist Highlights main appealing product characteristics (minimum 3 bullet points). Product Name with correct convention for EL1, EL2 and Home Appliance (find detailed guideline in naming convention table below) Primary category to be set correctly and to deepest level. Package content: number of items and complementary items in the package (e.g. computer, charger, mouse, etc.). Product color (if applicable). Category specific product attributes. HTML code is correct with the right use of logical and physical markup in all the text fields. If Long description exists: Grammar is correct. Correct use of vocabulary. HTML coding is correct. No external links in product description. Logistics Shipping Details RECOMMENDED Product Information Universal Product Code (UPC) or International Article Number (EAN). Product dimensions Product height in cm. Product length in cm. Product width in cm. Product weight in kg. Product Description Long description should exist. High end writing quality: Grammar, vocabulary and orthography are correct, complex jargon is clearly explained and easy to follow. Display and Search SEO rules are followed: product name is mentioned frequently, keywords density is between 1% and 3%. Content is unique.

8 Content Quality Guideline: - Recommended Product Title Naming Convention (1/2) EL 1 (Mobiles and Tablets, Computers and Laptops) Smartphones & Tablets: Brand + Model + Storage Capacity + (Color) Cables: Brand + Cable Length + Type of cable + Compatible devices to be connected with Cases and Covers: Case Brand (only if applicable, e.g. Spigen. If OEM then blank) + Cases/covers material + Product Type + [for] + Compatible with + (Color) Screen Guards: Screen guard Brand (only if applicable, if OEM then blank) + Type of screen guard + product type + [for] + compatible with Power bank: Brand + Model + Power Bank capacity in mah + product type Laptops & Desktop Computers: Brand + Model + Display Size + CPU Brand and type + RAM Memory + any additional info seller wants to put in any order, e.g. Hard Disk size + material + color + operating system Blank Media: Brand + Product Type + Total memory capacity in GB + X number (16X, 52X) + Number of items in pack Monitors: Brand + Model + Display Size + Display Feature + Product Type Printers: Brand + Model Name + Model number + Wireless or not + Mono/Color + Product Type + other functions/features (scanner, copier, fax) Fax machines: Brand + Model + Product type + Mono/Color + other functions

9 Content Quality Guideline: - Recommended Product Title Naming Convention (2/2) EL 2 (Cameras, and TV Audio) Headphones & Headsets: Brand + Model + Wireless Connectivity + Noise Isolation + Type + (Color) Audio Players: Brand + Model + Digital Storage Capacity + Type + (Color) Portable Speakers: Brand + Model + Type + (Color) Stationary Consoles: Brand + Model + Internal Memory + Type + (Color) Portable Consoles: Brand + Model + Type + (Color) DVD Players: Brand + Screen Size (inch) + Model + Type + (Color) Home Theater Systems: Brand + Model + Channels + Type + Color + model year Televisions: Brand + Screen Size + Screen Features/Technology + Color + Model Camera Accessories: Brand + Model + Camera Accessories Type + Water Resistance + Compatible With Memory Cards: Brand + Memory card type + Speed Class + Storage Capacity + Model Tripods & Monopods: Brand + Model + Folded Length + Type + (Color) Bridge Cameras: Brand + Model + Megapixels + Optical Zoom + (Color) Lenses: Brand + Model + Type + Maximum Aperture Range + Lens Mount Compatibility P&S Cameras: Brand + Model + Megapixels + Optical Zoom + Type + (Color) DSLR: 1) Body only: Brand + Model + Megapixels + [Body Only] 2) With lens Kit: Brand + Model + Megapixels + Lens model + [Lens Kit] 3) With Lens and Accessories: Brand + Model + Megapixels + Lens model + Main accessories + [Deluxe Kit]

10 Content Quality Guideline: - Recommended Product Title Naming Convention (2/2) HOME APPLIANCES Air Conditioners: Brand + Model + Horsepower + Type Dish Washers, Dryers & Freezers: Brand + Model + Type + Capacity in liters Cooktops, Ranges & hobs: Brand + Model + Type + No of hobs Microwaves & Ovens: Brand + Model + Type + Microwave/Oven Capacity in liters Refrigerators: Brand + Model + Type + Cubic Feet/Capacity Washing Machines: Brand + Model + Type + Washing Capacity in Kg Electric Kettles & Thermo Pots: Brand + Model + Type + Capacity in liters Rice Cookers & Steamers: Brand + Model + Type + Capacity in liters Others: Brand + Model + Type