Image & Content Quality Guideline

Transcription

1 Image & Content Quality Guideline

2 Image Quality Guideline Mandatory Recommended Number ofimages - Minimum of 1 product image must be uploaded - 2 to 8 images to be uploaded Imagesizeand resolution - Minimum image display of 500 x 500 pixel and maximum 2000 x 2000 pixel. - Image has minimum 72dpi resolution: product must looks clear, sharp and neither blurry, grainy or pixelated - Product image display of 850 x 850 pixels and above - 1 x 1 image ratio isrecommended - Product should cover more than 80% the canvas of the longest axis - Product image has white background Productviewin image Others - Front view of main product is clearly shown and not blocked or covered. - Multi product, multi view and multi color products are allowed in the same image yet the exact product being sold must be mentioned in the product name/ short description/ highlights - Product should be unwrapped. Unwrapped products are only accepted for all categories as long as the product sold is shown clearly on the package - Product outline must be sharp - Product is displayed in correct shape, no stretched and proportionate inimage - Product image is matching with the content - For lingerie, underwear, sleepwear, swimming suit cultural sensitivity of the local region to be taken into account on case by case basis to decide on model/mannequins or individual piece images. - Product should have front view display or a 30 degree angle view of the product. - Product is professionally photographed in studio - The entire of product is shown in the canvas - Product has no reflection of people or other objects. - Product is clean and free from dust or fingerprints. - Product surface / material close-up is clearlyshown - Image does not contain watermark, text, logo or graphics. 2

3 Image Quality Guideline - Image Size & Background Mandatory Recommended Image size, background and quality All image ratios & backgrounds areaccepted 1 x 1 image ratio and white background arerecommended Product coverage is flexible on the canvas Product should cover more than 80% of the longestaxis 3

4 Image Quality Guideline - Image Blurry & Grainy Mandatory Product is clear, non blurry in the image Product is clear, not grainy in the image 4

5 Image Quality Guideline Product Display Mandatory Product is unwrapped Product is displayed in correct shape, no stretched 5

6 Image Quality Guideline Product Angel & Graphic Mandatory Product is matching with the image Lingerie, underwear product is suitableto local regional. No sexual poses or private body part shown 6

7 Image Quality Guideline Seller contact, Link to external shop Mandatory Product is matching with the image 7

8 Image Quality Guideline Product Angel & Graphic Allowance Recommended Reflection in image Cropped product Reflection is allowed inimage No reflection of people or other objects Cropped product is allowed only if the main feature is displayedclearly Entire of product isshown 8

9 Image Quality Guideline Product Angel & Graphic Allowance Recommended Product viewangle Watermark, logo and graphic All view angles are allowed if product front view is shown clearly Front view and 30 degree view are recommended for best customer experience Watermarks, logos are allowed Image has no watermark, logo or graphic 9

10 QC Flexibility Product quality is clear, text printed is readable Product quality is slightlyblurry, text printed is stillreadable Product quality is reallyblurry, text printed is notreadable 10

11 QC Flexibility Product quality is clear, no grainy, text printedis readable Product quality is slightly grainy, text printedis stillreadable Product quality is really grainy due to low quality, text printed is not readable 11

12 QC Flexibility The whole product is clear and onfocus The main feature of product is on focalpoint while other parts are out offocus The whole product is out offocus 12

13 Content Quality Guideline Brand ProductName Warranty Highlight Price Image MainImage Product Description 13

14 Content Quality Guideline A good product name and correct category will be found easily by customers. Correct Category Brand Model Spec Color Using TitleCase Equipped with the model description andspecifications The Color of the product at the end of productname 14

15 Content Quality Guideline Product Highlights are very useful for customers to understand briefly about theproduct Minimum 3-8 Bullet Points Bullet Points Needed Maximum 60 Characters 15

16 Content Quality Guideline All item that customer will receive must be mentioned. Using Bullets Point in SellerCenter. Using Title Case. RIGHT 1 x Apple iphone 5S - 16GB - Emas 1 xheadset 1 xcharger Canon Ixus MP -Merah Baterry Strap Charger WRONG Apple iphone 5S - 16GB -Emas Canon Ixus MP -Merah 16

17 Content Quality Guideline WarrantyType Warranty Type provided by the seller to customers WarrantyPeriod The duration of the warranty providedby seller to customers WarrantyPolicy Terms and conditions of the warranty provided by Seller to customers 17

18 Content Quality Guideline You must fill the package dimension and weight correctly correspond to the actual size, because it will affects the shipping charges Minimal Package Weight is 0.2 units of kilogram not gram Package Width/Length/Height Unit dimensions arecentimeters 18

19 Content Quality Guideline You are NOT ALLOWEDto: Provide a discount more than 80% Update unreasonableprices 19

20 Lazada Useful Links For Lazada training decks and free online courses, please visit Lazada University: Also check out Lazada Seller Center FAQs (Frequently-Asked Questions) on popular topics: Join the ever-growing Lazada Sellers online community: 20

21 Thank you