BRAND IDENTITY GUIDELINES

Transcription

1 BRAND IDENTITY GUIDELINES

2 Focus Fo

3 rward.

4 the logo primary logo secondary logo construction & clear space alternate versions the cellcontrol roundel color primary palette secondary palette color values product level coloration typography corporate typefaces weights & specimens brand language the central idea brand character brand essence strapline editorial voice applications business cards letterhead digital imagery pattern the 45º angle the dog-ear

5 We are the only platform developer that effectively manages mobile devices for responsible companies (and consumers who want peace of mind) in mostly the United States who want to eliminate the negative consequences of distraction at times when focus is most crucial. you re welcome.

6 01 THE LOGO primary logo page 14 secondary logo page 13 construction & clear space page 14 alternate versions page 14 the cellcontrol roundel page 14

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8 the logo / clear space A designated amount of clear space must be maintained on all sides of the Cellcontrol signature. The minimum clear space required is 75% of the height of the roundel as it appears in the Cellcontrol signature. This safe area surrounds the signature on all sides, as is shown in the diagram below. No elements such as typography, other logos, graphics or photos may intrude upon this safe area.

9 the logo / the roundel THE CELLCONTROL ROUNDEL may be used as a stand-only graphic element. It is made up of two concentric C s, a forward facing arrow, and a central diamond. The regular spacing and shape of the roundel is based off of a 45 angle. The 45 angle is used as anchor for much of the Cellcontrol brand and artwork. 45 ANGLE

10 the logo / logo variations When space is limited, the HORIZONTAL VERSION of the logo can be used. In some cases, the space for a logo is very small, the SMALL TYPE-ONLY VERSION should be used. VERTICAL VERSION Minimum size.75 in width HORIZONTAL VERSION Minimum size.875 in width SMALL TYPE_ONLY VERSION If you must use the logo smaller than.75 in width, use the Small Type-Only Mark

11 the logo / reversed black & white When space is limited, the HORIZONTAL VERSION of the logo can be used. In some cases, the space for a logo is very small, the SMALL TYPE-ONLY VERSION should be used. VERTICAL VERSION Minimum size.75 in width HORIZONTAL VERSION Minimum size.875 in width SMALL TYPE_ONLY VERSION If you must use the logo smaller than.75 in width, use the Small Type-Only Mark

12 02 COLOR palette page 13 color values page 14

13 color / core and supporting palette WHENEVER POSSIBLE, the full color palette should be used to best communicate the CellControl brand. WHEN COLOR CHOICES ARE LIMITED, or when print processes restrict the amount of available colors, the two core colors may be used. THE SUPPORTING COLOR PALETTE is used to give depth and interest to the primary color palette. It should be used alongside the primary colors and not as stand-alone colors. FULL PALETTE CORE COLORS PRIMARY COLORS SUPPORTING COLORS

14 color / specifications THE CELLCONTROL CORPORATE COLOR PALETTE is based on the core set of colors. The core colors should always be used. The palette may be expanded by using tints of the core colors. DO NOT mix colors in the core palette with individual colors from the primary palette.

15 85% 50% 10% 85% 50% 10% 7546 C 2965 U 86C 69M 51Y 46K 36R 55G 70B # C 0M 0Y 85K 77R 77G 79B #4d4d4f 85% 50% 10% 85% 50% 10% 7690 C 641 U 87C 49M 14Y 0K 24R 118G 170B #1776aa 67C 57M 40Y 16K 92R 98G 115B #5c % 50% 10% 85% 50% 10% 7682 C 660 U 64C 43M 8Y 0K 103R 134G 183B #6786b8 26C 19M 33Y 0K 191R 190G 170B #bfbdaa 85% 50% 10% 85% 50% 10% 143 C 122 U 2C 32M 100Y 0K 246R 179G 25B #f6b319 5C 4M 24Y 0K 241R 234G 201B #f1eac8 85% 50% 10% 85% 50% 10% 5483 C 7717 U 73C 35M 38Y 5K 76R 133G 143B #4c858f 4C 2M 6Y 0K 243R 242G 235B #f3f2eb

16 03 TYPOGRAPHY weights & specimens page 13 corporate typefaces page 14

17 typography / corporate typefaces Consistent use of our corporate typefaces Proxima Nova and Mercury reinforces CellControl s brand identity. FOR SMALLER TYPE, Prestige Elite is a monospace font, which references source code and the precision of the brand. AaBbCc01234 Proxima Nova ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AaBbCc01234 Proxima Nova Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AaBbCc01234 Mercury ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz THE MOST DELICIOUS TECHNOLOGY People at the point dolupta in pa conseque cusam aceped molorrovit ratem idelit, vere lignist, qui di officiis sequi bla nem ipsandu nturion est lit quamusam eatus modiciation corent, offic te ne resedic to QUID QUE CON ex exere comnist, qui repre consed quisquunt illabor audandignat ut ut fugit hillese officta quiscim olupta volore voluptae late verorep reperat ustrum ipsuntisquis quam estota alictae nuscit atquiam volorei cienti ipsaped que net libusantiae comniaspit qui dolut fugia int volupta quis dolupta in pa conseque cusam aceped molorrovit ratem idelit, vere lignist, qui di officiis sequi bla nem ipsandu nturion est

18 typography / weights and specimens Proxima Nova has been selected to capture the tone of voice of the brand. For short headlines, Proxima Nova bold in ALL CAPS may be used. For longer headlines, Proxima Nova Bold in LOWERCASE may be used to give the copy a personal and friendly feel. PROXIMA NOVA BOLD all caps PROXIMA NOVA BOLD lowercase SHORT HEADLINE this shows correct character & line spacing for a long headline. PROXIMA NOVA CONDENSED BOLD lowercase 10pt type 12 pt leading -5 tracking Dummy paragraph looks like this conseque cusam aceped molorrovit ratem idelit, vere lignist, qui di officiis sequi bla nem ipsandu nturion est lit quamusam eatus modiciation corent, offic te ne resedic to QUID QUE CON ex exere comnist, qui repre consed quisquunt illabor audandignat ut ut fugit hillese officta quiscim olupta volore voluptae late verorep reperat ustrum ipsuntisquis quam estota alictae nuscit atquiam vo

19 typography / web / digital typefaces To ensure consistency online, the following fonts should be used. They have been selected as websafe alternatives to the standard corporate typefaces. Do not mix the web and corporate typefaces. AaBbCc01234 Montserrat ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AaBbCc01234 Aktiv Grotesk ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AaBbCc01234 EB Garamond ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz THE MOST DELICIOUS TECHNOLOGY People at the point dolupta in pa conseque cusam aceped molorrovit ratem idelit, vere lignist, qui di officiis sequi bla nem ipsandu nturion est lit quamusam eatus modiciation corent, offic te ne resedic to ex exere comnist, qui repre consed quisquunt illabor audandignat ut ut fugit hillese officta quiscim olupta volore voluptae late verorep reperat ustrum ipsuntisquis quam estota alictae nuscit atquiam

20 04 BRAND LANGUAGE the central idea page 14 character page 13 brand essence page 14 strapline page 14

21 brand language / the central idea THE CELLCONTROL CENTRAL IDEA: care, first. is not a slogan, it is what makes us different. Technology has value, but it doesn t have meaning, without providing a benefit to the customer. PEOPLE, FIRST.

22 brand language / character THE CHARACTER OF CELLCONTROL drives all of the choices made by the organization. These characteristics speak to the brand itself, not just the products or services of the company. Cellcontrol is built on simplicity, focus, and precision. Caring personal experiences remove the hurdles that can often come with big technology. We enable people to engage with technology in a simple way. At the same time, we must maintain our role as a trustworthy expert. Simplicity The best solution is not always the most complicated. We pride ourselves on a transparent sales team, simple user experiences, easy to use products, & straightforward tech support. Focus Lack of focus wastes money, and jeopardizes safety. Our products are designed to eliminate distractions keeping our customers alert and focused on important tasks. Precision We are an innovator and an expert in distraction prevention. Zero tolerance for errors, just like you expect.

23 brand language / brand essence Every product range should be designed to help the world focus forward. While our world gets less focused and more distracted, Cellcontrol champions the attentive, responsible, and engaged. We provide for a safer responsible working world. brand principles / strapline Nist, que sequis mo es exerumendita vent et lam volorrum esequis eos ditia cone nis asim voluptis doloremquae simostoribus et aut lacerit voloratatis eum fuga. Ut et magnihitat ut etipistiur, et acerehendae nes vendi nis ullabor eiust, sa cus modis conse nuscid et eos velenis tiuntiassi simagnatem ratur? LARGE VERSION INCLUDES trademark symbol. Minimum size.75 SMALL VERSION DOES NOT include the trademark. Use at sizes smaller than.75"

24 brand language / editorial voice OUR VOICE is the tone and words that are used in CellControl communications. This goes all the way from a billboard to answering a phone. We should reiterate the character of CellControl. To communicate simplicity, focus, and precision our words should be: simplicity focus precision Basic, to-the-point, At every touchpoint, keep the reason for the communication at the forefront. Speak in a calm, simple, matter of fact way. People Focused Speak to the audience as if they are a friend; as if they are right next to you. Helping people to focus requires that you understand them and where they are coming from. Experts Always speak as an expert who is speaking to an educated customer. Without getting technical, you must highlight precision and reliability.

25 05 APPLICATIONS the central idea page 14 character page 13 brand essence page 14 strapline page 14

26 applications / the dog-ear The CORPORATE DOG-EAR may be used to integrate the roundel into artwork. It should always appear at the top left of the page. An additional.125" should be added as a bleed. The PRODUCT DOG-EAR should be used to brand the mass product line. The Cellcontrol roundel is all white on a dark blue background. Please do not remove this line. It is everything to me. I m just dummy copy on a letterhead. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur vel arcu feugiat risus pellentesque pellentesque. Interdum et malesuada fames ac ante ipsum primis in faucibus. Pellentesque convallis, dolor eget viverra fermentum, sapien turpis posuere augue, sed fringilla magna mauris eu elit. Nunc tempus, lectus vel molestie consequat, lorem nunc ultrices justo, vitae viverra enim urna ac lacus. Nam vulputate dui mauris, ut cursus sapien laoreet ac. Aenean sed vestibulum risus. Ut sit amet lectus vel sem hendrerit imperdiet. Cras nec dolor tincidunt, iaculis dui eget, viverra ante. Proin ultricies tellus mauris, at venenatis dolor ultrices quis. Mauris lacus ipsum, fringilla at bibendum a, blandit vel augue. Praesent pretium lacus quis nulla rutrum consequat. Aenean ac odio vestibulum, tincidunt felis bibendum, venenatis lectus. Donec at tincidunt metus, sed posuere magna. Morbi quis purus a dui aliquet dapibus eu ac leo. Duis mollis orci quam, ut tristique ante pellentesque quis. Nunc non nulla a nisl dapibus molestie. Nulla porta purus sed pretium consequat. Donec sed lectus sed orci pellentesque blandit. Mauris enim ligula, rhoncus quis tempus id, hendrerit eu nunc. Proin et sodales nulla. Sed ut eros condimentum, molestie urna eu, eleifend lorem. Suspendisse potenti. Quisque facilisis lectus eu ligula vulputate laoreet. Nulla in aliquet lectus. Nunc vestibulum nunc risus, eget lobortis erat blandit vel. Mauris commodo pretium nunc, nec tempus libero ullamcorper id. Mauris ut viverra ligula. Suspendisse convallis vel nisi eget auctor. Etiam vehicula tortor eu enim convallis, non ultricies est sagittis. Vestibulum vel vehicula enim. Etiam gravida massa sed viverra interdum. Interdum et malesuada fames ac ante ipsum primis in faucibus. Cras ut cursus tellus, non egestas urna. Integer ut luctus tellus, at posuere purus. Nam in tristique lectus. Nunc elementum vestibulum diam sit amet adipiscing. Sed varius augue sit amet velit lobortis lobortis. Donec ligula odio, venenatis eget erat ac, pulvinar gravida nisl. Duis id metus nec nisl ultricies commodo eu vel nibh. Ut sodales auctor ligula, et luctus risus suscipit non. Maecenas ultricies a eros in pulvinar. Vestibulum bibendum commodo lorem, ac iaculis risus ornare luctus. Curabitur diam diam, volutpat ut consectetur eget, ornare varius nunc. Morbi sed tempor felis, ultrices ultricies nisi. Morbi tempor mauris nec ornare volutpat. Pellentesque sollicitudin convallis ligula, at convallis nisl posuere non. Sincerely, Rob Guba 7117 Florida Blvd Suite 306 Baton R ouge, LA MAIN FAX FREE info@cellcontrol.com m CORPORATE DOG-EAR use with the cellcontrol type-only logo PRODUCT DOG-EAR use with the cellcontrol product logos

27 applications / product logotypes Styling the names of our products consistently is an essential part of maintaining a unified Cellcontrol brand identity. DO NOT (re)create logotypes on your own.

28 applications / stationary The STATIONARY PACKAGE includes letterhead busines cards and #10 window envelopes Please do not remove this line. It is everything to me. I m just dummy copy on a letterhead. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur vel arcu feugiat risus pellentesque pellentesque. Interdum et malesuada fames ac ante ipsum primis in faucibus. Pellentesque convallis, dolor eget viverra fermentum, sapien turpis posuere augue, sed fringilla magna mauris eu elit. Nunc tempus, lectus vel molestie consequat, lorem nunc ultrices justo, vitae viverra enim urna ac lacus. Nam vulputate dui mauris, ut cursus sapien laoreet ac. Aenean sed vestibulum risus. Ut sit amet lectus vel sem hendrerit imperdiet. Cras nec dolor tincidunt, iaculis dui eget, viverra ante. Proin ultricies tellus mauris, at venenatis dolor ultrices quis. Mauris lacus ipsum, fringilla at bibendum a, blandit vel augue. Praesent pretium lacus quis nulla rutrum consequat. Aenean ac odio vestibulum, tincidunt felis bibendum, venenatis lectus. Donec at tincidunt metus, sed posuere magna. Morbi quis purus a dui aliquet dapibus eu ac leo. Duis mollis orci quam, ut tristique ante pellentesque quis. Nunc non nulla a nisl dapibus molestie. Nulla porta purus sed pretium consequat. Donec sed lectus sed orci pellentesque blandit. Mauris enim ligula, rhoncus quis tempus id, hendrerit eu nunc. Proin et sodales nulla. Sed ut eros condimentum, molestie urna eu, eleifend lorem. Suspendisse potenti. Quisque facilisis lectus eu ligula vulputate laoreet. Nulla in aliquet lectus. Nunc vestibulum nunc risus, eget lobortis erat blandit vel. Mauris commodo pretium nunc, nec tempus libero ullamcorper id. Mauris ut viverra ligula. Suspendisse convallis vel nisi eget auctor. Etiam vehicula tortor eu enim convallis, non ultricies est sagittis. Vestibulum vel vehicula enim. Etiam gravida massa sed viverra interdum. Interdum et malesuada fames ac ante ipsum primis in faucibus. Cras ut cursus tellus, non egestas urna. Integer ut luctus tellus, at posuere purus. Nam in tristique lectus. Nunc elementum vestibulum diam sit amet adipiscing. Sed varius augue sit amet velit lobortis lobortis. Donec ligula odio, venenatis eget erat ac, pulvinar gravida nisl. Duis id metus nec nisl ultricies commodo eu vel nibh. Ut sodales auctor ligula, et luctus risus suscipit non. Maecenas ultricies a eros in pulvinar. Vestibulum bibendum commodo lorem, ac iaculis risus ornare luctus. Curabitur diam diam, volutpat ut consectetur eget, ornare varius nunc. Morbi sed tempor felis, ultrices ultricies nisi. Morbi tempor mauris nec ornare volutpat. Pellentesque sollicitudin convallis ligula, at convallis nisl posuere non. Sincerely, Rob Guba 7117 Florida Blvd Suite 306 Baton R ouge, LA MAIN FAX FREE info@cellcontrol.com m LETTERHEAD use with the cellcontrol type-only logo

29 applications / card & envelope The STATIONARY PACKAGE includes letterhead busines cards and #10 window envelopes BUSINESS CARD front & back Focus Forward. Robert Guba chief executive officer DIRECT MAIN rguba@cellcontrol.com 7117 Florida Blvd Suite 306 Baton Rouge, LA ENVELOPE front & back

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31 applications / device lock screen

32 the logo / channel partner badges Based on the particular program name and any associate levels, descriiptors, etc there are several options for the exact layout of the badge, as shown below. But the overall design, including the font, remains the same for all programs.

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