BRAND GUIDELINES EDDY PUMP
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1 BRAND GUIDELINES EDDY PUMP
2 We Pump Solids Not Water
3 INDEX ABOUT US OUR LOGO COLOR SYSTEM 4 5 TYPOGRAPHY DO'S AND DON'TS
4 ABOUT US EDDY Pump Corporation is a dredge equipment and pump manufacturer, along with being an engineering company. Since our founding in 1984, we continue the tradition of innovation by constantly staying ahead of the curve. We bring our clients the most breakthrough technology and service the industry has to offer. We serve various industries including the US Navy, Oil & Gas, Mining, Wastewater, Paper/Pulp, Dredging, Fracking, Chemical and others. The core of our company is the patented EDDY Pump technology. The EDDY Pump is not a Centrifugal, Vortex or Positive Displacement Pump. Instead, it is a patented design built to harness the power of a tornado into fluid dynamics, creating a synchronized eddy current. This design enables the EDDY Pump to handle material once deemed impossible or cost prohibitive. More...
5 MISSION We are committed to providing the best pump technology and service to fit the needs of our clients. Rapid prototyping and in-house R&D are advancing the EDDY Pump technology life cycle faster than our competition. All with the goal of saving clients money with modular and reliable dredge equipment.
6 OUR LOGO The EDDY Pump logo is an important graphic element and must be used consistently and within the guidelines laid out in this document. Even minor variations will undermine brand building and marketing efforts. Download logos at
7 HORIZONTAL FULL VERTICAL SQUARE
8 LOGO CLEAR SPACE LOGO MINIMUM SIZE 25 mm 35 mm
9 COLOR SYSTEM Color is a powerful component of the EDDY Pump brand. We have carefully chosen its color palette to create a cohesive identity for all of EDDY Pump communications.
10 PRIMARY COLOR SECONDARY COLOR CMYK : 96, 82, 2, 0 HEX : #244a9e CMYK : 69, 64, 64, 65 HEX : #2d2c2b
11 TYPOGRAPHY Typography is a powerful tool in the development of a creative identity. Using a typeface consistently makes it recognizable. The use of Helvetica LT or Arial are preferred when creating marketing materials related to EDDY Pump. For print, digital and signage please get approval by EDDY Pump marketing for use.
12 PRIMARY TYPEFACE HELVETICA Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Roman ABCDEFGHIJKLMNOPQRSTUVWXY Z abcdefghijklmnopqrstuvwxy z Italic ABCDEFGHIJKLMNOPQRSTUVWXY Z abcdefghijklmnopqrstuvwxy z Number !@#$%^&*()_+{} : <>?,./; []\= -
13 DO'S AND DON'TS DO: Get marketing approval for digital, print and signage use of our logo. Use the slogan as follows. We Pump Solids Not Water For questions please contact DON'T Below are the few examples of what NOT to do with the logo.
14 DON T APPLY EFFECT TO LOGO DON T ROTATE THE LOGO DON T CHANGE COLOR OF LOGO DON T USE LOGO ON SAME BACKGROUND DON T PlACE LOGO ON ANY IMAGE LIKE THIS DON T CHANGE FONTS OF LOGO OR ASPECT RATIO EDDY PUMP CORPOTATION
15 STATIONERY EDDY Pump Stationery along with logos at EddyPump.com/Logo - LETTERHEAD - ENVELOPE
16 Date :24 Feb 2018 JOHN SMITH Director Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat Olde Hwy 80, El Cajon, CA DAVY JOHN Manager Olde Hwy 80, El Cajon, CA Letterhead Envelope
17 EddyPump.com/Logo for questions. Version 2.5 Updated
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