LATEST UPDATE 4 OF MAY Brand materials Guidelines
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1 LATEST UPDATE 4 OF MAY 2018 Brand materials Guidelines
2 Material production steps 1 Select item that fit with Nortal visual identity Select the item with a color that fits the Nortal visual identity. If the color selected for the item is green make sure that the green match with the green color brand, other wise use white. If it is possible to print the background of the item, like for example Notebook covers, folders. Make sure to only use the Nortal brand color palette and special background only as is suggested in the items design styles. Follow this steps for the production of any kind of item that needs to be branded. Make sure to follow the guidelines for keeping the Nortal look and feel consistent, assuring that each Nortal product is recognized in the same way on different markets and over time. 2 3 Select Item design style In most of the marketing materials, there will be three basic designs styles based on the three brand backgrounds, choose the style that fit the best according to item characteristics. If there is the need for a more personalized design, please contact Nortal design team. Adjust design with guidelines Apply the design selected, following the guidelines on item print area measures provided by the supplier. 4 Ready for production!
3 Only Logo Items Use the picture on the right as an example for implementing design and guidelines for achieving a similar final result.
4 Simple item designs [ 1 ] [ 2 ] [ 3 ] [ 1-2 ] Find suitable color item for printing on it, the green color should be the Nortal green color. If the supplier doesn't have the Nortal green color for the item, use a white background. [ 3 ] Using the special background, try to make sure to contact the Nortal design team for creating the print file. Download design files
5 Simple Items guidelines The Nortal logo should always be visible as possible making sure the safe area is being respected. CMYK RGB HEX # PANTONE 355
6 Notebook Use the picture on the right as an example for implementing design and guidelines for achieving a similar final result.
7 [ 1 ] [ 2 ] [ 3 ] Notebooks [ Front Cover ] design styles [ 1-2 ] Find suitable notebook cover color for printing on it, the green color should be the Nortal green color. If the supplier doesn't have the Nortal green color for the item, use a white background. [ 3 ] [ Back Cover ] Building a seamless society Building a seamless society Building a seamless society Using the special background, try to make sure to contact the Nortal design team for creating the print file. Download design files
8 Notebook 1/14 5/14 14/14 1/14 5/14 14/14 Guides Keep in mind the space for folding s and rings. The safe area of the logo should be respected assuring a full readability of the logo. Each format is divided into 14 equal sections by width. The logotype is placed to the top left corner, 1 section from both edges. The logo width is 4 sections. Text margin is 1 sections, so the left edge aligns with the N in the wordmark. Area for rings, foldings, etc. Building a seamless society Area for rings, foldings, etc. CMYK RGB HEX # PANTONE 355
9 Notebook Guides 1/14 5/14 14/14 Area for rings, foldings, etc. 1/14 5/14 14/14 Area for rings, foldings, etc. Keep in mind the space for folding s and rings. The safe area of the logo should be respected assuring a full readability of the logo. Each format is divided into 14 equal sections by width. The logotype is placed to the top left corner, 1 section from both edges. The logo width is 4 sections. Text margin is 1 sections, so the left edge aligns with the N in the wordmark. Building a seamless society CMYK RGB HEX # PANTONE 355
10 Mug Use the picture on the right as an example for implementing design and guidelines for achieving a similar final result.
11 Mug designs I work for [ White - Green ] seamless refills Find suitable color item for printing on it, the green color should be the Nortal green color. If the supplier doesn't have the Nortal green color for the item, use a white background. I work for seamless refills Download design files
12 Mug guidelines Make sure to respect the safe Area on top and button of any kind of mug. Make sure to recreate the print file keeping the proportions as it is suggested. I work for seamless refills CMYK RGB HEX # PANTONE 355
13 Employer Card Dmitri Verovski Use the picture on the right as an example for implementing design and guidelines. Help Line: nortal.com Size based in standard card measures (54x85mm) Download print files and edit the name, make sure you use the Nortal brand font, Roboto Light. Download print files This card remains the property of Nortal AS and if found it must be returned to Nortal AS, Lõõtsa St 6c, Tallinn 11415, Estonia
14 [ A4 Block ] [Post-it. Green ] Post-it and nortal.com A4 Block Use the picture on the right as an example. Use guideleines for implementing design and achieving a similar final result. - A4 (54x85mm) - Post-it ( 75x75mm) Green and White - Green Post-it (100x100mm) [Post-it ] nortal.com Download print files
15 Folder Download print file and follow guidelines. Download print files
16 Busines card Name Surname Job Title nortal.com Nortal AS Lõõtsa 6C, Tallinn 11415, Estonia This is a brand item that doesn't need guidelines. We are building a Seamless Society Download print files
17 Letterhead nortal.com Name Lastname Position (if needed) Lõõtsa 6, Tallinn 11415, Estonia June 29, 2017 This is a brand item that doesn't need guidelines. Write the title of your letter here (if applicable, otherwise delete this line). Dear sir or Madam, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Sincerely, Name Lastname Position (if needed) @nortal.com Ps: You can add additional information here Nortal AS - Lõõtsa St 6c, Tallinn 11415, Estonia info@nortal.com Download templates
18 nortal.com Envelops This is a brand item that doesn't need guidelines. C4 and C5 Nortal AS, Tallinn Lõõtsa 6C, Tallinn 11415, Estonia Download print files
19 T-Shirt Use the picture on the right as an example for implementing design and guidelines for achieving a similar final result. The t-shirt colour for printing on it should be the Nortal green. Colour codes in the print files. Download print files
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