SIM2 seemed to throw quite a party, as their booth was arguably the most crowded at the whole show. Andrew Robinson, HomeTheaterReview.

Transcription

1 SIM2 seemed to throw quite a party, as their booth was arguably the most crowded at the whole show. Andrew Robinson, HomeTheaterReview.com SIM2 is proud to present the following report that summarizes the highly successful attendance at the 2010 CEDIA Expo. SIM2 hosted a press conference that included journalists from the US, Australia, England and Italy. The industry press core was enthralled by the SIM2 demonstration both inside the theater, with the 3D System and LUMIS 2D, and outside the booth with the High Brightess, Short-Throw and HDR displays. Stay tuned for further accounts from CEDIA Expo and SIM2 s new products. Rave reviews SIMply 2 Impressive the picture was excellent Tom Norton, Home Theater Magazine SIM2 produced what may have been the best 3D images on the show floor. Bob Archer, CEPro.com/ElectronicHouse.com SIM2 demonstrated how it could balance a quality 3D experience that was bright and punchy with a stellar 2D image that produced nicely saturated colors, a high level of brightness and nice grayscale detail... Bob Archer, CEPro.com/ElectronicHouse.com HDR is in full effect in the still photography world and is just beginning its journey into video and film-but make no mistake it s coming and SIM2 is on the forefront. Andrew Robinson, HomeTheaterReview.com the demo was dazzlingly bright Art Feierman, Projector Reviews.com in a show full of really mediocre 3D demonstrations, Sim2 s was indeed very impressive. Lee Distad, Market News Canada

2 Scenes from the show Attendees happy about Fergie in 3D SUPER bright display in the background! Joe Corona working a MICO sale Stunning new booth! Blue shirts working the show s busiest booth! Andy Rose Fausto Say cheese! Mark Franks view of CEDIA The power of MICO ST!

3 And the winner is MICO 60 CONNECT THREE-TIME AWARD WINNER FOR CEDIA 2010

4 Press release SIM2 BRINGS PROJECTION INTO THE LIGHT Products Just One Part of Company s Overall Strategy for Dealers Atlanta GA September 24, 2010 Celebrating a successful year that included the endorsement of Academy Awardwinning director Francis Ford Coppola, SIM2 arrives at the CEDIA Expo with its energies firmly focused not just on products, but mainly on its dealers. SIM2 dealer s success and sustainability will be based on the partnership strategies that the company has put in place for 2010 and beyond. The extensive SIM2 product lineup presented throughout 2010, with more coming at the show, is just one part of the many benefits of being a SIM2 dealer. We want to lead by example at this year s CEDIA Expo. The difference between fantasy and reality is attainability, said Alberto Fabiano, VP of Marketing for SIM2 USA. Many companies use the Expo to wow attendees with over-the-top concepts that seldom amount to anything more than vaporware. This year, more than ever, SIM2 is making a conscious effort to showcase a comprehensive package that includes products and services to support a healthy, stable selling environment for the dealer. In this economic climate, custom integrators don t just need cutting-edge : they need solutions now and at this CEDIA Expo, SIM2 will show them what can be achieved with two-piece projection systems using the newest technologies available now; not next month or next year. Some of these solutions are shown outside the light-controlled theater room offering ideas for a real and viable alternative to large flat panels. For 15 years SIM2 has always brought to market solutions that other companies would only bring out years later. This year, SIM2 is proposing many new models and solutions for the CI segment at EXPO, but one truly revolutionary and new offering to all attendees: all the NEW products are available for immediate shipping and with solutions bound to increase the bottom line...tomorrow! In this economy, states Fabiano, our dealers do not have the luxury to wait months for product accessibility and SIM2 is ready to deliver the latest technologies and services available to the luxury market, today. One of the many advantages of having the skills and experience of SIM2 s R&D department is the ability to create innovative, unique display products that use the latest proven technologies to deliver the best video performance. The soul and passion that directors put into their movies, or the drama and impact of a big sports event, are all but missed when watching them on a flat-panel TV set, says Fabiano. This, however, is just one of the many facets of what SIM2 offers to its clients. To find out what else the company has in place to increase integrators profitability and give them a competitive edge, please visit Booth 617 at the 2010 CEDIA Expo. And by the way do not forget to ask for the NEW Teatro High Quality/High Brightness, line of products! We have always prided ourselves on putting the dealer first they are the key to our success.

5 Coverage from the CEDIA Daily Day Two

6 Coverage from the CEDIA Daily Day Three

7 Sound & Vision Magzine Online Home Theater Magazine Online CEDIA 2010: 3D Projector Preview By John Sciacca SIM2 Italian luxury projector manufacturer, SIM2, is taking an already proven winning design, its C3X Lumis, and combining two of them together in a special mounting rig to create the C3X Lumix 3D System Owners of existing C3X Lumis systems can upgrade to 3D by purchasing a second unit and the mounting rig... Full article available: HomeTheaterReview.com CEDIA Show Report By Tom Nortonv SIM2 Multimedia vteamed up with Krell Industries for an elaborate AV demo featuring 3D via SIM 2 s C3X LUMIS 3D projector The picture was excellent, I was more impressed with the second projector demoed, the $29,995 C3X Lumis Uno..is also a 3-chip DLP, using TI s largest 0.95 DLP chip. Full article available: UltimateAV.mag SIM2 HDR47E LED-Backlit LCD Monitor By Scott Wilkinson Celebrating a successful year that included the endorsement of Academy Award-winning director Francis Ford Coppola, SIM2 arrived at the CEDIA Expo with its energies firmly focused not just on products, but mainly on its dealers. SIM2 dealer s success and sustainability will be based on the partnership strategies that the company has put in place for 2010 and beyond. Normally, I dismiss contrast specs, but I can believe this one even on the show floor, the blacks were stunning, and bright portions were really bright; according to SIM2, the peak light output is 4000 nits, which is equivalent to 1167 foot-lamberts! it sure looked great playing Avatar. Full article available:: Full article available:

8 CE Pro.com ElectronicHouse.com Best 3D Demos at CEDIA By Bob Archer SIM2 produced possibly the best 3D images at CEDIA Expo. Using a concert clip from Black Eyed Peas and a 2D clip from the movie Nine, SIM2 demoed how it could balance a quality 3D experience that was bright and punchy with a stellar 2D image that produced nicely saturated colors, a high level of brightness and nice grayscale detail. Full article for CE Pro: Full article for Electronic: Market News Canada By Robert Silva Best in Show from CEDIA By Lee Distad The demo clip was one of only two that didn t give me eyestrain, and displayed good depth and little to no motion artifacts in a show full of really mediocre 3D demonstrations, Sim2 s was indeed very impressive. Full article: One approach to 3D video projection is to make use of two synchronized projectors, such as shown here by Sim2, a well-known, well regarded video projector manufacturer based in Italy I was definitely impressed, the images were indeed bright and lively. Both 3D and 2D footage was shown and I was left with a very positive impression Full article:

9 Lights, Camera, Action Video Coverage from CEDIA Video Interview with Alberto Fabiano AV Forum UK Video Interview with Alberto Fabiano

10 RAVE.com Video Interviews by Alberto Fabiano AV Science Video Interviews by Jim Armstrong MICO: LUMIS: TEATRO: 3D System: 3D System: TEATRO System:

11 Coming Soon

12 About SIM2 USA Inc. and SIM2 Multimedia Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high-end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer s need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors USA Today Way, Miramar, FL (954)