TV Monthly Fact Sheets. June 2009

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1 TV Monthly Fact Sheets June 200

2 TV Monthly Fact Sheets January 200 Television Audience Measurement Survey Estonian Television Audience Measurement Survey (TAM Survey) has been conducted since Aim of the survey is to collect information about TV, video and DVD viewing patterns of the Estonian population aged years and older. TAM Survey is a panel survey, data is collected continuously from the same sample ie panel. Panel size is 275 households ie ca 10 persons. Data collection is done with use of TV meters which are installed to the panel households. AS Emor is using TV meters produced by DA-design OY. Model of the Estonian households is used to form the panel of the TAM Survey. Several data sources are taken into account while planning the model: census from year 2000, up-to-date population data from Estonian Statistical Office and data from the Establishment Survey. Panel is formed and maintained by using the following control variables: region, type of the settlement, main language used at home, household size, type of household, number of TV sets, reception type and ownership of either VCR or DVD player. To check the formed sample its structure is compared to the corresponding data of the universe. If necessary, the data are weighed to ensure the representability of the sample. Weighting is done by region, settlement type, nationality, gender and age. Estonian population aged or older form the universe of the survey. Size of the universe is people (ESA ). TV Monthly Fact Sheets Graphs are divided into major sections: 1. Baltic's Comparison general monthly overview of TV landscape in Baltics 2. Trends five year trend of share and reach, share of current month divided by days 3. Top Programs Top 10 programs of the main channels. Channel Profile channel profiles by share and reach Contacts Contractor of Estonian Television Audience Measurement Survey (TAM Survey) is AS Emor. Ownership rights of TAM Survey data belong to AS Emor. Phone: Fax: media@emor.ee Web: Address: Tammsaare Business Centre A.H. Tammsaare tee 7, 7th floor Tallinn, 11

TV Monthly Fact Sheets - June 200 Estonia Target Group: + Target Size ('000): 1 22 Period: 01.0.200-30.0.200 Reach condition: at least 1 min Source: TNS Emor Baltic's Comparison Daily Reach ('000) (%) Daily Share (h:m) (%) ETV 2 3.

3 TV Monthly Fact Sheets - June 200 Estonia Target Group: + Target Size ('000): 1 22 Period: Reach condition: at least 1 min Source: TNS Emor Baltic's Comparison Daily Reach ('000) (%) Daily Share (h:m) (%) ETV 2 3. ETV 0:27 Kanal Kanal2 0:3 TV 3 3. TV 3 0:2 Kanal Kanal 11 0: TV 11 TV 0:3 ETV ETV 2 0:2 PBK PBK 0: : Ren TV Estonia 10. Ren TV Estonia 0:5 MTV Eesti MTV Eesti 0:0 RTR Planeta Baltic RTR Planeta Baltic 0:7 NTV Mir 12 NTV Mir 0: Video/DVD 55.3 Video/DVD 0:5 Seitse Seitse 0:0 Other channels Other channels 0:1 Total TV 73 Total TV 3: Top 20 Programs Program SUVEREPORTER VABADUSSÕJA VÕIDUSAMBA AVAMINE VÕSAREPORTER Genre VALIMISTE ÕHTU CURRENT AFFAIRS ETV 0 X IFF VÕIDUPÜHA PARAAD SUUR LOTOKOLMAPÄEV VÕSAREPORTERI HUUMORI-ERI SUVEREPORTER+ KAKS KANGET EESTI REKORDID AKTUAALNE KAAMERA JALGPALLI SÕPRUSKOHTUMINE: EESTI-PORTUGAL VÕSAREPORTERI SEKSI-ERI KRIMI MF ÄMBLIKMEES NEWS NEWS SPORTS EVENT INFORTAINMENT HUMAN INTEREST MOVIES KESKERAKONNA ESIMEHE TLN LINNAPEA E.SAVISAARE CURRENT AVAL AFFAIRS SPORT.30. MF LAETUD RELVAGA MF MAAILMADE SÕDA NEWS CURRENT AFFAIRS INFORTAINMENT HUMAN INTEREST CURRENT AFFAIRS TV-GAME INFORTAINMENT OTHER ENTERTAINMENT NEWS MOVIES MOVIES Channel Kanal2 Kanal2 TV 3 Kanal2 MF KIIRENDUS MOVIES Kanal2 ETV Kanal2 ETV ETV Kanal2 Kanal2 Kanal2 ETV ETV Kanal2 Kanal2 ETV Kanal2 TV 3 Rtg(000) Rtg% Rch(000) Rch% Shr%

4 05:00-05: 05:30-05:5 0:00-0: 0:30-0:5 07:00-07: 07:30-07:5 0:00-0: 0:30-0:5 0:00-0: 0:30-0:5 10:00-10: 10:30-10:5 11:00-11: 11:30-11:5 12:00-12: 12:30-12:5 :00 - : :30 - :5 :00 - : :30 - :5 :00 - : :30 - :5 1:00-1: 1:30-1:5 17:00-17: 17:30-17:5 1:00-1: 1:30-1:5 1:00-1: 1:30-1:5 20:00-20: 20:30-20:5 :00 - : :30 - :5 22:00-22: 22:30-22:5 23:00-23: 23:30-23:5 2:00-2: 2:30-2:5 25:00-25: 25:30-25:5 2:00-2: 2:30-2:5 27:00-27: 27:30-27:5 2:00-2: 2:30-2:5 TV Monthly Fact Sheets - June 200 Estonia Target Group: + Target Size ('000): 1 22 Period: Reach condition: at least 1 min Source: TNS Emor Baltic's Comparison Total TV Daily Ratings % 50% 0% Monday to Sunday Monday to Friday Saturday and Sunday 30% 20% 10% 0% Rating% and Reach% by Time zones Time Zones 05:00-1:00 1:00-1:00 1:00-20:00 20:00-22:00 22:00-23:30 23:30-25:00 25:00-2:00 Channel Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% ETV Kanal TV Kanal TV ETV PBK Ren TV Estonia MTV Eesti RTR Planeta Baltic NTV Mir Video/DVD Seitse Other channels

5 TV Monthly Fact Sheets - June 200 Latvia Target Group: + Target Size ('000): 2 12 Period: Reach condition: at least 1 min Source: TNS Latvia Baltic's Comparison Daily Reach ('000) (%) Daily Share (h:m) (%) LTV LTV1 0:23 LTV LTV7 0:7 LNT LNT 0:35 TV TV3 0:32 PBK PBK 0:22 TV5 Rīga TV5 Rīga 0: : RenTV Baltija RenTV Baltija 0: PBMK PBMK 0:1 TV. TV 0:2 RTR Planeta Baltija 33.3 RTR Planeta Baltija 0:7 Video/DVD Video/DVD 0: Other channels Other channels 0: Total TV 05 Total TV 3: Top 20 Programs Program Genre Channel de facto Current affairs LTV1 LNT ziņas. Vēlēšanas '0. Rezultāti Party political broadcasting LNT Sapņu līgava Quizzes/ Contests LNT Eiropas čempionāts basketbolā sievietēm. LAT - RUS Sports events TV3 LNT ziņas (Svētdienā) Newscast, flashes LNT Ievainotais General enrichment TV3 LNT ziņas (Sestdienā) Newscast, flashes LNT Nekā personīga Current affairs TV3 LNT ziņas Newscast, flashes LNT Kas notiek Latvijā? Current affairs LTV1 Ielenkumā 2: Tumšā teritorija Movies TV3 UgunsGrēks Serials TV3 LNT ziņu "Top 10" News magazines LNT Panorāma (Sestdienā) Newscast, flashes LTV1 Panorāma (Svētdienā) Newscast, flashes LTV1 TV 3 ziņas Newscast, flashes TV3 Eiropas čempionāts basketbolā sievietēm. LAT - ESP Sports events TV3 Eiropas čempionāts basketbolā sievietēm. LAT - HUN Sports events TV3 Ziņu dienests piedāvā... Current affairs LTV1 Krasina aizstāvība 2 Serials LNT Rtg(000) Rtg% Rch(000) Rch% Shr%

6 05:00-05: 05:30-05:5 0:00-0: 0:30-0:5 07:00-07: 07:30-07:5 0:00-0: 0:30-0:5 0:00-0: 0:30-0:5 10:00-10: 10:30-10:5 11:00-11: 11:30-11:5 12:00-12: 12:30-12:5 :00 - : :30 - :5 :00 - : :30 - :5 :00 - : :30 - :5 1:00-1: 1:30-1:5 17:00-17: 17:30-17:5 1:00-1: 1:30-1:5 1:00-1: 1:30-1:5 20:00-20: 20:30-20:5 :00 - : :30 - :5 22:00-22: 22:30-22:5 23:00-23: 23:30-23:5 2:00-2: 2:30-2:5 25:00-25: 25:30-25:5 2:00-2: 2:30-2:5 27:00-27: 27:30-27:5 2:00-2: 2:30-2:5 TV Monthly Fact Sheets - June 200 Latvia Target Group: + Target Size ('000): 2 12 Period: Reach condition: at least 1 min Source: TNS Latvia Baltic's Comparison Total TV Daily Ratings % 50% 0% Monday to Sunday Monday to Friday Saturday and Sunday 30% 20% 10% 0% Rating% and Reach% by Time zones Time Zones 05:00-1:00 1:00-1:00 1:00-20:00 20:00-22:00 22:00-23:30 23:30-25:00 25:00-2:00 Channel Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% LTV LTV LNT TV PBK TV5 Rīga RenTV Baltija PBMK TV RTR Planeta Baltija Video/DVD Other channels

7 TV Monthly Fact Sheets - June 200 Lithuania Target Group: + Target Size ('000): 3 23 Period: Reach condition: at least 1 min Source: TNS Gallup Baltic's Comparison Daily Reach ('000) (%) Daily Share (h:m) (%) BTV BTV 0:1 LNK 57. LNK 0:3 TV TV3 0:3 LTV LTV 0: Lietuvos Rytas TV. Lietuvos Rytas TV 0:3 PBK PBK 0: TV 30.3 TV 0: TV1.2 TV1 0:5 MTV Lietuva 7 2. MTV Lietuva 0:1 LTV LTV2 0:2 Video & video games 5 2. Video & video games 0:3 Other channels Other channels 0:3 Total TV 53 Total TV 2: Top 20 Programs Program Genre Channel NEMYLIMI. FINALINĖ SERIJA Series TV3 ŪKIŠKAS POŢIŪRIS Special interest LNK ES NAUJIENOS Special interest LNK NEKVIESTA MEILĖ Series LNK NEMYLIMI Series TV3 NUODĖMIŲ DEŠIMTUKAS TV magazine TV3 ABIPUS SIENOS. GERIAUSIOS LAIDOS Publicistic LNK POLICIJOS AKADEMIJA IV. CIVILIAI PATRULIAI Movie LNK 22:00 News LNK PAVOJINGAS SANDĖRIS Movie LNK ŠVENČIAME VARDINES: JONINĖS Music TV3 SUPERKAKADU. GERIAUSIOS LAIDOS TV magazine LNK GYVENIMAS PAGAL MOTERIS. GERIAUSIOS LAIDOS TV magazine LNK 1:5 News LNK FARAI Docu-drama TV3 TV3 VAKARO ŢINIOS News TV3 SAVAITĖS KOMENTARAI Info-analytical programme TV3 TV3 ŢINIOS News TV3 The Librarian: Return to King Solomon's Mines Movie TV3 Twins Movie TV3 Rtg(000) Rtg% Rch(000) Rch% Shr%

8 05:00-05: 05:30-05:5 0:00-0: 0:30-0:5 07:00-07: 07:30-07:5 0:00-0: 0:30-0:5 0:00-0: 0:30-0:5 10:00-10: 10:30-10:5 11:00-11: 11:30-11:5 12:00-12: 12:30-12:5 :00 - : :30 - :5 :00 - : :30 - :5 :00 - : :30 - :5 1:00-1: 1:30-1:5 17:00-17: 17:30-17:5 1:00-1: 1:30-1:5 1:00-1: 1:30-1:5 20:00-20: 20:30-20:5 :00 - : :30 - :5 22:00-22: 22:30-22:5 23:00-23: 23:30-23:5 2:00-2: 2:30-2:5 25:00-25: 25:30-25:5 2:00-2: 2:30-2:5 27:00-27: 27:30-27:5 2:00-2: 2:30-2:5 TV Monthly Fact Sheets - June 200 Lithuania Target Group: + Target Size ('000): 3 23 Period: Reach condition: at least 1 min Source: TNS Gallup Baltic's Comparison Total TV Daily Ratings % 50% 0% Monday to Sunday Monday to Friday Saturday and Sunday 30% 20% 10% 0% Rating% and Reach% by Time zones Time Zones 05:00-1:00 1:00-1:00 1:00-20:00 20:00-22:00 22:00-23:30 23:30-25:00 25:00-2:00 Channel Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% BTV LNK TV LTV Lietuvos Rytas TV PBK TV TV MTV Lietuva LTV Video & video games Other channels

9 TV Monthly Fact Sheets - June 200 Trends Daily Reach% & Daily Share% Total (+) Estonian Non-Estonian Rch% Shr (h:m) Rch% Shr (h:m) Rch% Shr (h:m) January 7.7 : :0 3. :37 February 7.7 : :1 1. :2 March 7.5 : :01 7. :12 April : :2 0.5 :02 May : : 77. 3: June :. 3: :0 July 7.1 3: : : : : : : : 7. 3:3 October : : : : : 7. :05 December 7.0 : : :23 January 7. : 7. : :33 February 7.5 : :2 1.3 :57 March 7.3 : :03 1. : April : : :2 May : : : June 70. 3:2.1 3: :55 July 7. 3:10. 2: : : : :1 7. 3: : 7. 3:5 October :5 7. 3: : : : :33 December 77. : : :5 January 77. :2 77. : :5 February 7.1 : : :03 March 77.5 :0 7. 3: 7. : April : :3 0.7 :1 May : :22 7. :2 June :17.5 2: :0 July 7.2 3:1 5. 2: :5. 3: : : 73. 3: : : October 7.7 3: 73. 3: :2 7. : : : December 7.5 :2 75. : :05 January 77.1 : 7.3 : :02 February 7.5 : : :0 March 7.3 : : :00 April : :2 77. :30 May : : :22 June.5 3:30.1 3:0 72. : July.3 3:0.3 2:55.2 3: : : : : : :0 October : :2 75. : 7. : : :37 December 77.1 :27 7. : :05 January 77. :20 7. :03 7. :57 February 7. :20 7. : :1 March 77.3 : : :2 April 7. 3: : :2 May : : 77.2 :1 June.1 3: : :5 July October December

10 Jaanuar Veebruar Märts Aprill Mai Juuni Juuli Oktoober Detsember Jaanuar Veebruar Märts Aprill Mai Juuni Juuli Oktoober Detsember Jaanuar Veebruar Märts Aprill Mai Juuni Juuli Oktoober Detsember Jaanuar Veebruar Märts Aprill Mai Juuni Juuli Oktoober Detsember Jaanuar Veebruar Märts Aprill Mai Juuni Juuli Oktoober Detsember TV Monthly Fact Sheets - June 200 Trends Daily Share % (Estonian) ETV Kanal 2 TV3 Russian channels Other Niche channels 50% 0% 30% 20% 10% 0% Russian channels - PBK, RTR Planeta, 3+ (added ), NTV Mir (added ), Ren TV Estonia (added ) Niche channels - MTV Eesti (added 0.0.0), Kalev Sport ( ), Kanal11 (added ), TV (added ), ETV2 (added 0.0.0), Neljas ( )

11 Jaanuar Veebruar Märts Aprill Mai Juuni Juuli Oktoober Detsember Jaanuar Veebruar Märts Aprill Mai Juuni Juuli Oktoober Detsember Jaanuar Veebruar Märts Aprill Mai Juuni Juuli Oktoober Detsember Jaanuar Veebruar Märts Aprill Mai Juuni Juuli Oktoober Detsember Jaanuar Veebruar Märts Aprill Mai Juuni Juuli Oktoober Detsember TV Monthly Fact Sheets - June 200 Trends Daily Share % (Non-Estonian) PBK RTR Planeta Baltic NTV Mir 3+ RenTV Estonia Estonian channels Other 50% 0% 30% 20% 10% 0% Estonian channels - ETV, Kanal2, TV3, MTV Eesti (added 0.0.0), Kalev Sport ( ), Kanal11 (added ), TV (added ), ETV2 (added 0.0.0), Neljas ( )

12 TV Monthly Fact Sheets - June 200 Daily Share% Trends ETV Kanal 2 TV3 0% 35% 30% 25% 20% % 10% 5% 0%

13 TV Monthly Fact Sheets - June 200 Daily Share% Trends 20% PBK 3+ Ren TV Estonia RTR Planeta Baltic NTV Mir 1% 1% % 12% 10% % % % 2% 0%

14 TV Monthly Fact Sheets - June 200 Daily Share% Trends 5% Kanal 11 TV ETV 2 % 3% 2% 1% 0%

15 TV Monthly Fact Sheets - June 200 Top Programs Top 10 Programs ETV Program Weekday Rtg % VABADUSSÕJA VÕIDUSAMBA AVAMINE VALIMISTE ÕHTU M......S X IFF...F VÕIDUPÜHA PARAAD AKTUAALNE KAAMERA JALGPALLI SÕPRUSKOHTUMINE: EESTI- PORTUGAL SPORT.30. TULETULEMINE SÕJAS JA RAHUS DOKF LAULEV REVOLUTSIOON.T... MTWTFSS..W... MTWTF.. MT...SS.T.....W % 5% 10% % 20% 25% 30% 35% Kanal2 Program Weekday Rtg % SUVEREPORTER VÕSAREPORTER SUUR LOTOKOLMAPÄEV VÕSAREPORTERI HUUMORI-ERI SUVEREPORTER+ KAKS KANGET EESTI REKORDID VÕSAREPORTERI SEKSI-ERI KRIMI KESKERAKONNA ESIMEHE TLN LINNAPEA E.SAVISAARE AVALDUS MF LAETUD RELVAGA MTWTF.. M.....W... M......SS...T... M....T... M......T % 5% 10% % 20% 25% 30%

16 TV Monthly Fact Sheets - June 200 Top Programs Top 10 Programs TV3 Program Weekday Rtg % MF ÄMBLIKMEES M.... MF MAAILMADE SÕDA M....5 RAJALT MAHA...S.0 MF BEVERLY HILLSI VÕMM 3...S. 7.3 MF ÜLE MÕISTUSE M MF SPIOONIMÄNGUD M MF PÕRUNUD PROFESSOR...F... MF MONA LISA NAERATUS...S. SEITSMESED UUDISED SUVEL MTWTF...5 MF SHANGHAI SHERIF...S.2 0% 5% 10% % 20% 25% 30% PBK Program Weekday Rtg % EESTI UUDISED MTWTF... JÄLG MTWTF VREMJA MTWTFS. 5.1 MEREPATRULL JALGPALLI MM VALIKTURNIIR:VENEMAA- SOOME KESKERAKONNA JUHI E.SAVISAARE AVALDUS KAKS TÄHTE MT.....W....T......S OOTA MIND M....3 MF KADUMINE...S..3 IMEDE PÕLD...TF...2 0% 5% 10% % 20% 25% 30%

17 TV Monthly Fact Sheets - June 200 Top Programs Top 10 Programs 3+ Program Weekday Rtg % SELGELTNÄGIJATE VÕITLUS MF VÕRRAND TUNTUD SUURUSTEGA MF ARMASTUSE KARDIOGRAMM MF RASKED KURITEOD EMME,MA ARMASTAN PALGAMÕRVARIT INTUITSIOON MF N.L.Õ-NÕUKOGUDE LAPSEPÕLVE ÕUDUSED DR HOUSE SELETAMATU,AGA TÕSI MF NAABERMAJA PORNOSTAAR.T......S....S....S MTWT.....W......S...T....T......S % 5% 10% % 20% 25% 30%

18 TV Monthly Fact Sheets - June 200 Channel Profile Profile Profile by Reach Profile by Share ETV Kanal2 TV3 GENDER Male Female NATIONALITY Estonians other AGE EDUCATION Basic Secondary Higher 1 11 INCOME per family member up to 2000 EEK EEK EEK over 000 EEK no answer INDIVIDUAL INCOME up to 3000 EEK EEK EEK over 000 EEK no income/no answer 7 5

19 TV Monthly Fact Sheets - June 200 Channel Profile Profile Profile by Reach Profile by Share Kanal11 TV ETV2 GENDER Male Female NATIONALITY Estonians other 5 3 AGE EDUCATION Basic Secondary Higher INCOME per family member up to 2000 EEK EEK EEK over 000 EEK no answer INDIVIDUAL INCOME up to 3000 EEK EEK EEK over 000 EEK no income/no answer 3

20 TV Monthly Fact Sheets - June 200 Channel Profile Profile Profile by Reach Profile by Share PBK 3+ RenTV Estonia GENDER Male Female NATIONALITY Estonians other AGE EDUCATION Basic Secondary Higher INCOME per family member up to 2000 EEK EEK EEK over 000 EEK no answer INDIVIDUAL INCOME up to 3000 EEK EEK EEK over 000 EEK no income/no answer 7 5

How Young Children Are Watching TV: From the June 2012 Rating Survey on Young Children s TV Viewing

How Young Children Are Watching TV: From the June Rating Survey on Young Children s TV Viewing By Chie Sekine Introduction This paper reports on the results from the Rating Survey on Young Children s TV