The New Community College at CUNY. id IDENTITY STANDARDS AND APPLICATIONS

Transcription

1 The New Community College at CUNY id IDENTITY STANDARDS AND APPLICATIONS

2 Contents Introduction 1 Logo 2 Incorrect usage 3 Logo placement 4 Color/type 5 Co-branding 6 Website 7 Letterhead 8 Envelopes/business cards 9 Interior signage 10 Promotional items 11 Video/electronic media 12

3 NYSIM graphic elements Tet to come. THE NEW COMMUNITY COLLEGE AT CUNY BRAND 1

4 Logo For all usage. vertical The New Community Collge logo consists of four elements; the N; two horizontal rules; the full name; and the url. horizontal All four elements should be used in most instances. In very small usage (under a quarter inch wide) or in certain specific contets the full name can be dropped, but one horizontal rule and the url should remain. The type family is Trade Gothic. The full name is set in all uppercase Bold Condensed Twenty. The url is set in all lower case Bold Condensed Twenty. The color blue should be used whenever possible. A black version and a knockout are also permitted. N only On the opposite page are shown several eamples of unacceptable changes to the basic logo. 2 THE NEW COMMUNITY COLLEGE AT CUNY BRAND Logo

5 Logo Incorrect usage The New Community College at CUNY Do not adjust the size Only use approved The typeface must be Do not remove any parts Do not adjust the scale or position of any parts colors. They are blue, Trade Gothic. Do not use of the logo. Do not add horizontal or vertical. that make up the logo. black and white. other faces or weights. to the logo. Logo THE NEW COMMUNITY COLLEGE AT CUNY BRAND 3

6 Logo placement Clear space and page placement. Clear space Page placement It s important that the logo be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain outside 1/2 1/2 1/2 of a clear space that measures at least one half the width of the N. The logo should also be given proper space around it in relationship to the edge of the page (printed page, on screen or any other application). A safe distance to the edge equals the width of the N. 1/2 1/2 4 THE NEW COMMUNITY COLLEGE AT CUNY BRAND Logo placement

7 Color/type Incorrect usage The primary color for The New Community College is royal blue (PMS 3005). Secondary colors are navy blue and goldenrod. The navy blue is the University primary color (PMS 286). The goldenrod (PMS 1235) and cool gray (PMS Cool Gray 9) are also secondary colors. Pantone numbers and he numbers are provided for color consistency, and should be followed for print, electronic and all other usage. Primary type is set in the Trade Gothic Family. Secondary type should also appear in the Trade Gothic family or (if unavailable) Helvetica Light. Trade Gothic Bold PMS 3005 #005DAA PMS 286 #1D3A83 PMS 1235 #FFB60F PMS Cool Gray 9 #666F74 Trade Gothic Light Z color/type THE NEW COMMUNITY COLLEGE AT CUNY BRAND 5

8 Co-branding Horizontal and vertical compositions. Clear space Page placement 1/2 1/2 The New Community Collge logo often will appear with the University logo. Proper space must be given to both logos, and certain scale and allignments must be kept. 1/2 1/2 1/2 1/2 6 THE NEW COMMUNITY COLLEGE AT CUNY BRAND co-branding

9 Website The New Community Collge website will etend the visibilty of the brand on the web for an international audience. Its look and behavior will reinforce the brand. The color scheme is our familiar blue and cool gray. He colors are given on page 5. The HTML tet family is Arial or Helvetica. 50 WEST 40 ST NYC (646) website THE NEW COMMUNITY COLLEGE AT CUNY BRAND 7

10 Letterhead The New Community Collge stationery system should strive for consistency in both printed and digital form. The University logo should be included in all stationery items. When printed, the inks are Pantone Blue 3005U and Pantone Blue 286U. The preferred letterhead stock is Strathmore Writing Bright White Wove 24 lb. tet weight. Scott E. Evenbeck President mail.ncc.cuny.edu 50 West 40 Street New York, NY (646) Tel (646) Fa Name 7 Trade Gothic Bold Address 7/8 Trade Gothic Light Tet block flush left URL 7 Trade Gothic Bold RECOMMENDED If other stock is used, post-consumer waste (PCW) content should be at least 30%. Align Align 8 THE NEW COMMUNITY COLLEGE AT CUNY BRAND letterhead

11 Envelopes/business cards.65".65" Scott E. Evenbeck President mail.ncc.cuny.edu 50 West 40 Street New York, NY (646) Tel (646) Fa Office of Admissions 50 West 40 Street New York, NY (646) Tel (646) Fa envelopes/business cards THE NEW COMMUNITY COLLEGE AT CUNY BRAND 9

12 Interior signage For all usage. The logo will appear on interior signage throughout the center. The University logo should accompany whenever possible. Certain allignments must be kept. Other graphic elements, including type, should remain outside of a clear space that equals the width of the N. The two blue colors should be used whenever possible. A black version and a knockout are also permitted. Primary type is set in the Trade Gothic Family. Secondary type should also appear in the Trade Gothic family. 1/2 Align Align 10 THE NEW COMMUNITY COLLEGE AT CUNY BRAND interior signage

13 Promotional items Variety of reproduction methods. For reproduction on a greater variety of surfaces, such as cotton, vinyl, leather or canvas, the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and emroidery require art files formatted as digital vector art. The two blue colors should be used whenever possible. A black version and a knockout are also permitted. Shown are three eamples of acceptable logo positioning on promotional items. promotional items THE NEW COMMUNITY COLLEGE AT CUNY BRAND 11

14 Video/electronic media Onscreen, video, and electronic signage The logo will appear on video monitors and electronic signage throughout the center. University partners logos should accompany whenever possible. The logo should be given proper space around it in relationship to the edge of the screen. A safe distance to the edge equals the height of the figure. The two colors (purple and blue) should be used whenever possible. He colors are given on page THE NEW COMMUNITY COLLEGE AT CUNY BRAND video/electronic media

15 Appendi Other resources. Current logo art and CUNY campaign graphics for print and Web, as well as individual college identity programs are available for download at cuny.edu/id Although we have attempted to cover the majority of identity and brand reproduction instances, this document does not cover all situations and is inarguably incomplete. For inquiries about situations that are not addressed by these guidelines, please the University Director of Graphic Design: Other requests for creative and design support can be made through communications-marketing/services/request.html Thanks to the University Graphics Identity Committee for their diligent work in preparing this manual. Chair: Richard Sheinaus, Director of Graphic Design Daniel Shure, Rich Breeden, Arthur King, Kriz Lazarz, Julie Overskei, Jordan Rome and Michael Tashji Additional contributions were provided by communications professionals of the colleges of The City University of New York.

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