Bharti Infratel Limited. Our Identity

Transcription

1 Our Identity

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3 Our Vision and Core Values

4 Our Vision To be the best and most innovative passive communications infrastructure provider globally. Known for: - Highest uptime - Speed and quality of deployment - Cost and energy efficiencies - Environment friendliness

5 Articulation of Core Values Core Value 1 Respect and fairness to all stakeholders What it is Listening to others Empathy with others Rewarding positive behaviors Openness and transparency Giving and obtaining regular feedback Making decisions based on data/facts Providing and facilitating adequate opportunities for improvement and growth Respect for people s time Being punctual Meeting contractual obligations What it is not Condoning negative behavior or poor performance Accepting unfair practices Lowering epectations and standards Making decision based on perceptions Making commitments that we cannot keep Making personal remarks in public Public agreement and private disagreements Non-conformance to company rules and policies Definition We will treat all our stakeholders with respect and be fair in all our transactions.

6 Core Value 2 Pioneering What it is Out of bo thinking Focused approach Believe in yourself Long term view Speedy implementation No fear of failure Collaborative approach Risk taking Focused on business goal What it is not Quick fi Minor/incremental Passing the buck Reckless approach Only R&D Definition To do path breaking initiatives leading to major sustainable benefits for the organization and to give it a competitive edge.

7 Core Value 3 Continuous Improvement What it is Process re-engineering Involves everyone and covers all processes Customer delivery focus Raises the bar with every improvement Involves people and recognizes them Internal and eternal benchmarks Creates healthy competition Uses innovation and best use of resources Helps deliver business results Process compliance What it is not to resource, technology and automation Definition To set new benchmarks in all our business processes and parameters, and improve them at regular intervals.

8 Core Value 4 Service Orientation What it is Engaging with open mind Listening patiently Meeting commitments Understanding epectations Adopting a uniform approach Maintaining the customer as the central point in all initiatives Empowerment down the line with deviations defined by clear cut norms Using a mechanism to allow stakeholder redressal within SLAs What it is not Placing organizational objectives secondary to stakeholders epectations Charity Going the etra mile and then declaring that the treatment was special, rather than understanding that eceeding epectations is a standard in service Over committing Making verbal commitments Definition Mindset to act with a positive attitude with an intent to eceed stakeholders /customers epectations at all times.

9 Core Value 5 Energy (positive, passionate, involved) What it is Being involved Having a positive outlook Total commitment End to end ownership Being proactive Being collaborative and supportive Being responsive Possessing a can do attitude Guiding fellow team members Walking the etra mile Being biased with actions and results Leading by eample What it is not Suppressing facts and figures Non-compliance to processes and guidelines Over-ruling authority Self promotion Speed without quality Definition Committed to eceed business epectations by demonstrating ownership, passion, speed and quality.

10 Our identity and its usage guidelines

11 Our Identity The corporate identity reflects the essence of the company. A stylisation of two network towers, it stands for connectivity, reach, transparency, growth, and environment consciousness. Type Logo The corporate identity consists of two main parts: the logo unit, and the type. The logo and type do not neccesarily have to appear together at all times. The logo unit alone can stand for the Corporate Identity.

12 Usage The corporate identity may be used in any of the following formats: The Branding should be broken up in either 1 or 3 lines. For information on proprtions between the elements of the logo, turn to the page scaling the logo.

13 Fonts The font used should always be Helvetica Neue Bold for the company name, and Helvetica Neue Bold or Regular for any additional detail or location marker. Regular Helvetica Neue Bold Helvetica Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz ;?>< :][{ } Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz !@#$%^&*()_+-=,./ ;?>< :][{ } In some cases, where Helvetica Neue is not available, Helvetica may be used.

14 Colors The corporate identity should be printed in the following colors: C 85 M 24 Y 0 K 0 R 0 G 150 B 215 Pantone 2925C Do Not C 50 M 0 Y 100 K 0 R 140 G 198 B 63 Pantone 376C For the towers symbol C 41 M 2 Y 0 K 0 R 139 G 210 B 244 Pantone 2905C Do not reproduce the logo in a colour or tet breakup other than those specified here. C 0 M 0 Y 0 K 60 R 126 G 128 B 130 Pantone 424C For the company name C 0 M 0 Y 0 K 40 R 153 G 153 B 153 PMS Cool grey 7C C 0 M 0 Y 0 K 100 R 0 G 0 B 0 Process black For body tet/ additional tet Do not interchange the colors of the logo

15 Forms in use The corporate identity may be used in single color, two-color or reverse as follows: Do Not Single color Do not reverse the logo on lighter backgrounds Two-color Reverse Do not use the logo in any single color apart from the given pallette For information on colors used in the logo, please turn to the page Colors

16 Using logo against colors Do Not Do not print the logo on transparent backgrounds Do not print the logo on gradient backgrounds While using against color, the logo may be set against a white bo, used with type reversed, or may be entirely reversed. For information on colors used in the logo, please turn to the page Colors Do not add any glow or outline to the logo

17 Space around the logo It is essential that a certain amount of free space is always maintained around the logo. This ensures that the logo is always clearly visible.the eclusion zone must be maintained around the logo as prescribed unless specified otherwise under eceptional circumstances. The empty space on all sides of the logo should be a minimum of one letter height (marked as )

18 Scaling the logo Maimum size: any desired size The main visual should be the towers symbol. The tet (uppercase letter) should be at least 10% of the height of the taller tower (marked by h ). Care should be taken to keep the towers the most important part of the logo. The tet should never take over the visual. Do Not => h/10 Do not use the logo in sizes that are smaller than the minimum recommendation. Minimum size: 2 cm height Tet size: 7 points Do not scale the logo unit differently than specified.

19 Logo proportions The following forms of the logo may be used as per area restriction, for print/ signage/ or web use. Ratio 2:3 h => h/10 /2 Network Operations Centre The placement of the letters (height-wise) in ratio to the symbol may be adjusted according to the visibility and location of the signage. The height of the towers may be increased from the bottom to adapt to the design. In a 2:3 ratio, at least 25% of the area on the sides should be left blank. The main visual should be the towers symbol. The tet (uppercase letter) should be at least 10% of the height of the taller tower (marked by h ). The space on all sides of the name should be a minimum of one letter height (marked as ) Any additional detailing like location markers should be at least half the letter height of the company name (marked as /2). This should always be left alligned under the company name.

20 Ratio1:2 h h/10 Network Operations Centre /2 The placement of the letters (height-wise) in ratio to the symbol may be adjusted according to the visibility and location of the signage. In a 1:2 ratio, at least 25% of the area on the sides should be left blank. The main visual should be the towers symbol. The tet (uppercase letter) should be at least 10% of the height of the taller tower (marked by h ). The space on all sides of the name should be a minimum of one letter height (marked as ) Any additional detailing like location markers should be at least half the letter height of the company name (marked as /2). This should always be left alligned under the company name.

21 Ratio1:6 h <50%h The placement of the letters (heightwise) in ratio to the symbol may be adjusted according to the visibility and location of the signage. In a 1:6 ratio, atleast 25% of the area on the sides should be left blank. In such proportions, the main visual of the two towers will be smaller in size than the tet. The tet should not be more than 50% of the height of the 2 towers (marked by h ). The space on all sides of the name should be a minimum of one letter height (marked as ) Ratio1:8 <50%h In a 1:8 ratio, atleast 25% of the area on the sides should be left blank. This may be filled in with the same color (or material) as the tet to reduce the etra blank space. The filled in area should be on the left of the logo to facilitate visibility. In such proportions, the main visual of the two towers will be smaller in size than the tet. The tet should not be more than 50% of the height of the 2 towers (marked by h ). The space on all sides of the name should be a minimum of one letter height (marked as ) The placement of the letters (heightwise) in ratio to the symbol may be adjusted according to the visibility and location of the signage. Ratio1:6 Ratio1:8 In the case of outdoor signage in such etreme proportions, only the tet may be carried on the signage, as the towers are greatly reduced in visibility.

22 Ratio 2:3 vertical h h/10 The placement of the letters (heightwise) in ratio to the symbol may be adjusted according to the visibility and location of the signage. In this eample, tet is alligned to the top of the green tower. The length of the tower has been increased to fit better into the given space. In a 2:3 ratio, atleast 25% of the area on the sides should be left blank. The logo may be broken up like either of the above eamples The main visual should be the towers symbol. The tet (Uppercase letter) should be atleast 10% of the height of the taller tower (marked by h ). The space on all sides of the name should be a minimum of one letter height (marked as )

23 Ratio1:1 In a 1:1 ratio, the company name may be broken up over 3 lines. h h/10 The space on all sides of the name should be a minimum of one letter height (marked as ) The main visual should be the towers symbol. The tet (uppercase letter)should be at least 10% of the height of the taller tower (marked by h ).

24 Please do not tamper with the logo in any of these ways Do not alter the proportions of the logo. Do not rotate the rays in any way other than prescribed. The logo should always be sharp and clear. Do not attempt to change in any typeface no matter how similar. Do not use the logo in any orientation other than the prescribed horizontal version.

25 Templates

26 Stationery Stationery should be printed using the following templates: Ajay Kumar Designation Department JIL Tower B, 3rd Floor, Plot No. 78, Institutional Area Sector-18, Gurgaon (Haryana) T: (Direct), F: M: E: ajay.kumar@bharti-infratel.in Visiting card: Size: 5 X 9 cm

27 JIL Tower B, 3rd Floor, Plot No. 78, Institutional Area Sector-18, Gurgaon (Haryana) Tel: Fa: Registered Office: Qutab Ambience, H-5/12, Mehrauli Road, New Delhi Tel : Fa: /12 A4 Letterhead A4 Continuation sheet

28 21.68 cm cm JIL Tower B, 3rd Floor, Plot No. 78, Institutional Area Sector-18, Gurgaon (Haryana) Tel: Fa: Letter Envelope

29 21 cm 31 cm 14.8 cm 25.5 cm JIL To wer B, 3rd Floor, Plot No. 78, Institutional Area Sector-18, Gurgaon (Haryana) Te l: Fa: JIL To To wer B, B, 3rd 3rd Floor, Floor, Plot Plot No. No. 78, 78, Institutional Area Area Sector-18, Gurgaon (Haryana) Te l: l: Fa: Fa: A5 Envelope A4 Envelope

30 Cover Contents: Date: Time: Author: Inside Back CD label CD jacket JIL To wer B, 3rd Floor, Plot No. 78, Institutional Area Sector-18, Gurgaon (Haryana) Te l: Fa:

31 30.5 cm 22.8 cm Back Front Inside JIL To wer B, 3rd Floor, Plot No. 78, Institutional Area Sector-18, Gurgaon (Haryana) Te l: Fa: A4 Docket

32 Cover Inside pages A5 Notepad

33 ID cards P A R K I G N Front Back Parking lot sticker VISITOR Ajay Kumar 202 JIL Tower B, 3rd Floor, Plot No. 78, Institutional Area Sector-18, Gurgaon (Haryana) Tel: Fa: Ajay Kumar 202 Employee ID card Visitor Card

34 Powerpoint templates The following templates may be used for powerpoint presentations.

35 Signage Guidelines signage may be finished in the following formats: 1) Translite printed on fle. 2) Bo translite + the tower symbol and letters cut out of coloured acrylic, mounted on clear acrylic to add dimension. 3) On any indoor signage: the towers should be treated as translites (cutout as boes of steel, with colored acrylic on top with lights (LED) fitted inside. The accompanying letters can be cut out of buffed stainless steel, mounted on clear acrylic rods 1/2 from background, with white LED lighting behind them. 4) The base should always be white. Painted, laminated or vinyl. Avoid making the signage in reverse. Mandatories: 1) colors to be followed. 2) The font used should always be Helvetica Neue Bold for the company name, and Helvetica Neue Bold or Regular for any additional detail or location marker. For creating signage according to different size/ proportions, please refer to Logo Proportions

36 Pattern The crescent rays may be used as repeat pattern for window/ wall covering

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38 JIL Tower B, 3rd Floor, Plot No. 78, Institutional Area Sector-18, Gurgaon (Haryana) Tel: Fa: