2013 Logo Standards & Requirements

Transcription

1 2013 Logo Standards & Requirements

2 2013 STYLE GUIDE Table of Contents Introduction and Boston s Logo 3 Logo Usage 4 Pylon Logo Usage 5 Color Palette 5 Unacceptable Use of the Logo 6 Brand Standards 7 Support Typefaces 7 Menu Standards 7 POP & Social Media Standards 8 & 9 1

3 INTRODUCTION The intent of this style guide is to encourage visual consistency in the use of Boston s name and logo on all brand applications. These guidelines apply to all creative pieces including print, TV, outdoor, online and digital media. Boston s continuously strives for brand consistency, and it can be achieved through proper use of our trademarks, logos and style guide. A concerted effort among Corporate, Company Restaurants, Franchisees, and affiliated third parties will strengthen the brand name and increase recognition. BOSTON S LOGO The Boston s primary logo is a unique graphic representation designed to quickly communicate the name and brand associated with Boston s Restaurant & Sports Bar. The logo s color scheme and proportions should never be altered under any circumstances. Its approved configuration, as displayed on the following pages, should be maintained in all applications. When an unauthorized variation of the Boston s logo is used, it confuses the logo s visual effectiveness and weakens the brand s identity and is, in most instances, a violation of the Franchise Agreement. Boston s reserves the right to modify, change or otherwise alter the Boston s Corporate Logo at any time we deem appropriate. 3

4 LOGO USAGE The logos presented in this Style Guide are the only acceptable uses of the Boston s logo. Color The primary logo and color arrangement For red backgrounds only For blue backgrounds only Black or White (for black and white artwork only) Primary black logo Used only on dark backgrounds Without Restaurant & Sports Bar (for Kids pieces only) The primary logo and color arrangement without Restaurant & Sports Bar 4

5 PYLON LOGO USAGE The following logos are only to be used when alone on signage where the dimensions call for a more efficient use of space to maximize logo readability. Color Only The primary pylon logo and color arrangement Red backgrounds option COLOR PALETTE Primary Color Palette Secondary Color Palette 10% and 20% of black are both acceptable. 5

6 UNACCEPTABLE USE OF THE LOGO The logo should NEVER be altered, manipulated or distorted in any way. Additionally, unique creation of a logo for Boston s is never permitted. Do not stretch, skew or rotate the logo unless specified in the style guide. Do not change or alter any of the logo s colors unless specified in the style guide. Avoid placing text or graphics on the immediate vicinity, behind or in front of any part of the logo. Never crop or rearrange any part of the logo unless noted in the Style Guide. Do not display Boston s without the Gourmet Pizza. On Kids pieces, Restaurant & Sports Bar must be left off. Do not apply any type of stroke, bevel, emboss or inner glow to the logo. In situations where it is absolutely necessary, a drop shadow or an outer glow may be placed behind the logo. Never use the logo in a sentence, headline or any body of text. Do not use the logo over a background that renders it unreadable. 6

7 BRAND STANDARDS The following typefaces should be considered the standard by which the Boston s brand will abide. Although size and case may vary, the examples below are the most accurate portrayal of the brand. Any variation should only be done in the event there are more layers of copy, provided it continues to support the brand. Only the colors listed in this guide may be used. Adobe Calson (Semibold) VAG Rounded (Bold) Syntax (Roman) MAIN HEADLINE SUBHEAD OR SECONDARY COPY Body copy consisting of more than a small paragraph SUPPORT TYPEFACE These typefaces have special uses and should be used sparingly as follows. VAG Rounded (Light) Used to differentiate from bolder subhead font SUBHEAD OR SECONDARY COPY *Color may vary but must be on brand MENU ITEM STANDARDS Name Description Price Add On (optional) Boston s Team Platter Classic Pepperoni Pizza, Southwest Ravioli with a side of ranch dressing and your pick of two types of wings tossed in your favorite flavor. Served with celery, carrots and your choice of two dipping sauces. XX.XX Add Chicken X.XX 7

8 POP STANDARDS TABLE TOPPER 3 panels, must have 1 flap to attach 13 x 7 flat 4 x 7 final 3 mil lam TABLE TENT 2 panels, must have 2 flap on each side to attach 4 x 18 flat 4 x 7 final 3 mil lam OUTDOOR BANNER 8 x 3 final Vinyl banner, Weld edges, 18 grommets EXTERNAL LARGE BANNER 20 x 5 final Normandy banner, Sewn edges, 29 grommets MENU INSTERT 8.5X11 (Live Area, 8.5X9. Leave 1 on both the top & bottom for insertion in Riviera tab). 3 mm. laminate. (If the piece will be in place longer than 4 weeks, it must be laminated). CADDY WRAP 12 x 10 flat, must have 1/2 flap to attach 5.75 x 10 final 3 mil lam CADDY CARD 5.75 x 4 final 3 mil lam CHECK PRESENTER 3.5 x 8.5 final 80# Gloss Text/Book DIRECT MAIL (Postcard) Minimum size: 3.5 x 5 Maximum size: 6 x /4 FSI 8.5 X 11 standard Size may vary depending on newspaper 4/4 80# Gloss Text/Book, weight may vary DO NOT use less than 70# text Always include locator/phone/map 8

9 POP STANDARDS (continued) BOX TOPPER 4 x 6 final Crack & Peel Sticker 80# or 100# Gloss Text/Book LSM DISCOUNT CARDS 3.5 x 2 final 80# Gloss Cover LSM HANDOUT 5 x 7 70# Text or 80# Text BOUNCEBACK CARDS 3.5 x 2 final 4/4 BEVERAGE INSERT 6.25 x 8.13 final 4/4 SMALL POSTER 11 x 17 final 100# Cover or 80# Cover BOSTONLINK PROMOTIONAL BANNER (internal website) 630px x 120px BOSTONLINK PROMOTIONAL BANNER (external website) 560px x 175px SOCIAL MEDIA STANDARDS FACEBOOK COVER PHOTO 851px wide X 315px high. Must allow space for profile image. FACEBOOK PROFILE IMAGE 160px X 160px. Site 23px from the left and 92px up in the cover photo. This must always incorporate our corporate logo. TWITTER BACKGROUND Depends on the resolution and size of the browser window. Ultimately want the key images in the left hand side of the screen as the Tweets and side bar are in the middle and the right. The sidebar has 75% opacity. TWITTER HEADER IMAGE 1200px X 600px. LARGE POSTER 2 x 3 final 100# Cover of 80# Cover 9