MEDIA COMMUNICATION AGENCY

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Cori Austin
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1 MEDIA COMMUNICATION AGENCY 1

СТРАНА-ОНЛАЙН: offers advertising time and create special projects of any difficulty on TV and on the Internet suggests excellent mix in one package: targeted placement & effective media solution on

2 СТРАНА-ОНЛАЙН: offers advertising time and create special projects of any difficulty on TV and on the Internet suggests excellent mix in one package: targeted placement & effective media solution on 20 Thematic channels and more than 95 Regional channels, 3 Virtual advertising channels, 12 Web sites & Mobile applications takes into account all requirements of each client to offer the most relevant channel package

3 OUR TV RESOURCES MOVIES SCIENCE HOBBIES AND ENTERTAINMENT VIRTUAL TRK MTRK MosR K REGIONAL MORE THAN 95 LOCAL CHANNELS

4 DIGITAL RESOURCES INTERNET & MOBILE

5 Thematic TV ~ 51,4 million people AVERAGE REACH OF STRANA- ONLINE PROJECTS Regional TV ~ 65,8 million people Sources: Mediascope TV Index+, TV Index Cities, Mediascope Web Index 2017, TA: all 18+ Expert analytics & Research of «МА Praktika» agency, 2017 Digital-resources~ 20,5 million people in 58 million people Russia all over the world

channels for clients objectives Video content platforms Developing and shooting of the long-term programs and

6 STRANA-ONLINE PLATFORM FOR YOUR PRODUCT Advertising time Commercial placement Video content Video content production according to client s brief Special projects Creative projects, developed in cooperation with TV channels for clients objectives Video content platforms Developing and shooting of the long-term programs and shows Sponsorship Sponsor videos before and after linear programs Digital distribution Advertising placement on the Internet

7 OUR ADVANTAGES SCALE CHOICE QUALITY EFFECTIVENESS CREATIVITY

8 WHY CHOOSE STRANA- ONLINE

9 STRANA-ONLINE ON THEMATIC TV MARKET NRA National Advertising Alliance ANIMAL PLANET BRIDGE TV BRIDGE TV RUSSKIY HIT CARTOON NETWORK DISCOVERY CHANNEL EUROSPORT 1 EUROSPORT 2 EUROPA PLUS TV ID Investigation Discovery RU.TV TLC TV 1000 TV 1000 ACTION TV 1000 RUSSKOE KINO VIASAT EXPLORE VIASAT HISTORY VIASAT NATURE AUTO PLUS BOBER VREMIA DETSKIY DOM KINO KINOKOMEDIYA KINOMIX KINOSERIYA KINO TV KHL KUHNIA TV MUZIKA PERVOGO MUJSKOE KINO MATCH! ARENA MATCH! BOETS MATCH! IGRA MATCH! NASH SPORT MATCH! FOOTBALL 1 MATCH! FOOTBALL 2 MATCH! FOOTBALL 3 MATCH! NASH FOOTBALL NASHE NOVOE KINO RODNOE KINO RUSSKIY ILLUSION RUSSKI EXTREME RBK TV TELEKAFE Source: Mediascope TV Index+ ; TA: all 18-59; 2 H channels [ЗНАЧЕНИЕ] % other [ПРОЦЕНТ] 20 channels [ПРОЦЕНТ] STRANA ONLINE CINEMA DOCTOR DRIVE JIVAYA PLANETA JIVI ISTORIYA MOYA PLANETA NASTOIASHEE STRASHNOE TV NAUKA OHOTA I RYBALKA RETRO KOMEDIYA RUSSKI BESTSELLER RUSSKI DETECTIVE RUSSKI ROMAN SARAFAN Т24 USADBA FENIX+KINO ZEE TV Total audience ALL share of Strana-online channels is 27%

Central TSIFROVOE TV IS THE LEADER OF DISTRIBUTION North West Siberian 3,5 Souther n 3,9 4,4 4,2 1,8 2,3 2,1 3,3 4 3,4 4,5 Volga 4,0 3,4 4,4 3,6 7,4 5,9 8,3 6,8 4,6 8,3 Urals 4,4 7,1 9,3 Far East 4,7

10 Central TSIFROVOE TV IS THE LEADER OF DISTRIBUTION North West Siberian 3,5 Souther n 3,9 4,4 4,2 1,8 2,3 2,1 3,3 4 3,4 4,5 Volga 4,0 3,4 4,4 3,6 7,4 5,9 8,3 6,8 4,6 8,3 Urals 4,4 7,1 9,3 Far East 4,7 3,8 5,3 Russia All М North Caucasus W STRANA-ONLINE and Tsifrovoe TV has the strongest position in domestic penetration and leads the market in every region of Russia. Sources : Mediascope TV Index+ ; share %; 2 H 2017 *including MULT and MAMA channels

STRANA-ONLINE CHANNELS ARE WELL-PLACED WITHIN THE SPECTRUM OF ALL RUSSIAN TV 0.00 2.00 4.00 6.00 8.00 10.00 12.

11 STRANA-ONLINE CHANNELS ARE WELL-PLACED WITHIN THE SPECTRUM OF ALL RUSSIAN TV CHANNELS PERVIY KANAL ROSSIYA 1 NTV TNT ERK (NRA) STS MRK (NRA) PIATIY KANAL REN TV JRK (NRA) TV-3 TRK DOMASHNIY ZVEZDA TV TSENTR PIATNITSA KARUSEL DOM KINO MATCH TV ROSSIYA 24 MULT TNT 4 MTRK Sources : Mediascope TV Index, TV Index+ ; TA: all 18-59; 2 H Рейтинг Доля, % Audience share of virtual channels: TRK* 3,4%, MTRK** 1,3%. *TRK includes 15 channels: Russki Roman, Russki Detective, Russki Bestseller, NST, Komediya, Jivaya Planeta. Cinema, Istoriya, Doctor, Moya Planeta, Retro, Usadba, Fenix+kino, Jivi, Zee TV **MTRK includes 9 channels: Drive, Istoriya, Moya Planeta, Nauka, Ohota i rybalka, T24, Russki Detective, Russki Bestseller, Jivaya Planeta

12 STRANA-ONLINE CHANNELS PURCHASING OPPORTUNITIES TRK GRP MTRK Monthly inventory in case of maximum load: TА TRP 30" ALL W Specified set of channels Same number of minutes Opportunity of calculation for any TA Availability in all types of Mediascope TV software Monthly inventory in case of maximum load: TА TRP 30" ALL M Sources: Mediascope TV Index+ 2017, 7:00-24:00 Opportunity to plan an advertising campaign with Federal channels Choice of the channels Number of minutes determination Transparent planning PBA on demand MINUTES

13 STRUCTURE & FUNCTIONALITY OF TSIFROVOY REKLAMNIY KANAL (TRK) 15 real channels RUSSKI ROMAN RUSSKI BESTSELLER RUSSKI DETECTIVE NST KOMEDIYA CINEMA ISTORIYA DOCTOR JIVAYA PLANETA 19:15; 19:40; 19:43 19:15; 19:40; 19:43 19:08; 19:11; 19:36 19:42; 19:44: 19:46 19:35; 19:37; 19:39 19:36; 19:38; 19:40 19:15; 19:30; 19:45 19:15; 19:30; 19:45 19:15; 19:30; Placement on real channels is in the 19:45 interval 0+25 min. from time of the block of TSIFROVOY REKLAMNIY KANAL MOYA PLANETA 19:15; 19:30; 19:45 AGREGATION OF SPOTS DATA IN UNIFIED AD BLOCK 15 ad blocks 6 min 07:03 each 08:39 10:15 11:21 12:58 14:37 16:24 17:59 19:40 21:22 22:57 0:39 2:15 3:39 5:25 BLOCKS OF TRK - STANDARD SCHEDULE

STRUCTURE & FUNCTIONALITY OF MUZSHKOY TSIFROVOY REKLAMNIY KANAL (MTRK) 9 real channels MOYA PLANETA НАУКА Т24 RUSSKI BESTSELLER RUSSKI DETECTIVE JIVAYA PLANETA ISTORIYA DRIVE OHOTA I RYBALKA

14 STRUCTURE & FUNCTIONALITY OF MUZSHKOY TSIFROVOY REKLAMNIY KANAL (MTRK) 9 real channels MOYA PLANETA НАУКА Т24 RUSSKI BESTSELLER RUSSKI DETECTIVE JIVAYA PLANETA ISTORIYA DRIVE OHOTA I RYBALKA Placement on real channels is in the interval 0+25 min. from time of the block of MUZSHKOY TSIFROVOY REKLAMNIY KANAL AGREGATION OF SPOTS DATA IN UNIFIED AD BLOCK 9 ad blocks 4 min each 07:04 09:12 12:13 15:14 17:00 20:01 23:02 01:10 04:09 BLOCKS OF MTRK - STANDARD SCHEDULE

STRANA-ONLINE CHANNELS ARE IN TOP-30 OF ALL THEMATIC CHANNELS Average monthly coverage, thousands of persons - 2 000 4 000 6 000 8 000 10 000 12 000 14 000 16 000 TV 1000 RUSSKOE KINO TV 1000 DOM

RETRO 4 718 VIASAT EXPLORE VIASAT HISTORY MAMA ISTORIYA 4 336 OHOTA I RYBALKA 4 242 USADBA 4 067 NAUKA 4 044 FENIX+ KINO 4 040 RUSSKI BESTSELLER 3 998 Т24 3 904 RUSSKI DETECTIVE 3 769 JIVAYA PLANETA

15 STRANA-ONLINE CHANNELS ARE IN TOP-30 OF ALL THEMATIC CHANNELS Average monthly coverage, thousands of persons TV 1000 RUSSKOE KINO TV 1000 DOM KINO MULT DISCOVERY CHANNEL RBK TV MOYA PLANETA TV 1000 ACTION ANIMAL PLANET RUSSKI ROMAN TLC KINOKOMEDIYA RUSSKIY ILLUSION NASTOIASHEE STRASHNOE TV ILLUSION+ ТНТ MUSIC EUROSPORT 1 RETRO VIASAT EXPLORE VIASAT HISTORY MAMA ISTORIYA OHOTA I RYBALKA USADBA NAUKA FENIX+ KINO RUSSKI BESTSELLER Т RUSSKI DETECTIVE JIVAYA PLANETA Sources: Mediascope, TV Index + ; TV Index ; TA all ; 2H 2017 STRANA-ONLINE channels make a significant contribution to all target audience coverage. CINEMA ZEE TV SARAFAN DRIVE DOCTOR KOMEDIYA JIVI , ,318

16 REGIONAL CHANNELS (STRANA-ONLINE) ARE IN TOP-3 OF ALL INFORMATIONAL CHANNELS IN MOSCOW Average monthly coverage, thousands of persons Rossiya Moskva 24 Telekanal 360 МОСКВА RBK TV EURONEWS MIR 24 TSARGRAD CNN INTERNATIONAL STRANA-ONLINE channels are the leaders in audience coverage among other informational & news channels Sources: Mediascope TV Index Moscow, TA all 4+, 4 Q 2017

17 STRANA-ONLINE KEY FIGURES 8 years on the market 20 thematic channels 60 professionals in our team 97 regional channels 100 permanent clients 3 virtual advertising channels 250 special projects 12 digital resources

18 Contact Us Tel:

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