2018/2019 Media Kit. EDITORIAL CALENDAR/RATES SPECIAL INSERTS: Reunion Planning Guide Guide to African-American Historic Sites PATHFINDERS DIGITAL

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1 2018/2019 Media Kit EDITORIAL CALENDAR/RATES SPECIAL INSERTS: Reunion Planning Guide Guide to African-American Historic Sites PATHFINDERS DIGITAL 610 OLD YORK ROAD SUITE 400 JENKINTOWN, PA PATHFINDERSTRAVEL.COM Magazine Online Pathfinders Guide to Great Reunions The Perfect Beach Blog Group

2 ABOUTPATHFINDERS Pathfinders is the leading leisure travel publication for the black travel enthusiast. Since 1997, readers have counted on to provide relevant travel information. Pathfinders readers are active, savvy consumers who make leisure travel a part of their regular budget decisions. They are trendsetters. They are affluent, avid travelers and they use the magazine as a reference when planning their vacations. Advertisements in Pathfinders reach an upscale audience with the disposable income for unique travel experiences and who have discerning tastes. Travel articles are typically 4-6 pages in length, beautifully designed and comprehensive in approach, so your advertising will always be surrounded by editorial. Pathfinders delivers your message beyond the ad page: Pathfinders offers multi-media opportunities to reach its audience. PRINT Advertisers can implement a full one-year travel campaign for less than what it costs to advertise one full-page in most other magazines. Our affluent and savvy travelers have a thirst for information on family, romantic and weekend destinations. They rely on Pathfinders to deliver that information from a cultural perspective. The Pathfinders team of experienced journalists provide the kind of trusted editorial our audience has come to expect. INTERNET The website is a popular internet destination attracting 50,000 unique visitors. DIGITAL EDITION Advertise in our new online edition and have your message visible 24/7. PARTNERSHIP OPPORTUNITIES Our travel group visits spas, wineries and cultural attractions. PATHFINDER HERITAGE & CULTURAL TOURS Explore destinations in the U.S. and abroad through customized tours with customized itineraries. MONTHLY E-NEWSLETTER Speak directly to travelers with this permission-based newsletter. IN EVERY ISSUE Food & Wine Festivals US & International Destinations Cultural & Heritage Events Road Trips Chef s Table Travel News Events Calendar Product Reviews 2

3 READERDEMOGRAPHICS Magazine is printed and distributed four times yearly: January, April, July and October. The magazine enjoys national as well as international subscribers. Each issue of the publication intrigues, entices and motivates its readers with images that reflect their heritage and culture a motivating factor for people of color. Here is a by-the-numbers look at our readers. PATHFINDERS READERS ARE: LEADERS TRENDSETTERS AFFLUENT EDUCATED TRAVELERS COMPUTER SAVVY INTERESTED IN ENJOYING THE FINER THINGS IN LIFE 41% Male 100,000 copies of Pathfinders Travel Magazine are circulated each issue 400,000 people read each issue, bases on a 4x pass-along rate 82% of Pathfinders Travel Magazine readers own a passport is the target age of the Pathfinder reader 59% Female NEW REDUCED ADVERTISING RATES SIZE AND PLACEMENT 1X 2X 3X 4X 2018/19 SCHEDULE FALL ISSUE 20TH ANNIVERSARY EDITION ON SALE: OCT/NOVE/DEC 2018 Special Section - America Revealed - Guide to Historic Sites, Homes and Cultural Destinations HOT! HOT! HOT! Best Beaches for Sexy Singles (And More for the Rest of Us) Road Trip USA Space deadline: August 30, 2018 Material deadline: September 6, 2018 WINTER ISSUE FAMILY VACATION ISSUE ON SALE: JAN/FEB/MAR 2019 Island Destinations Family Vacations Everyone Will Love Best travel spots for Boomers - Traveling with Children Romantic Destinations Reunion Planning Guide - Best Places to Hold your Reunion Space deadline: Nov 30, 20 Material deadline: Dec 8, 2018 SPRING ISSUE VACATION PLANNING GUIDE ON SALE: APR/MAY/JUN 2019 Family Vacations Spots - With the Kids and Without Spring Break Ideas - In the USA or Abroad International Travel - Is it Safe or Worth the Risk? Space deadline: Feb 1, 2019 Material deadline: Feb 8, 2019 BACK COVER $10,500 $10,300 $10,000 $9,700 INSIDE FRONT COVER $8,700 $8,000 $7,700 $7,400 INSIDE BACK COVER $8,400 $7,600 $7,300 $6,900 FULL PAGE $7,075 $6,775 $6,575 $6,375 2/3 PAGE $6,500 $6,200 $6,000 $5,700 HALF PAGE $5,750 $5,450 $5,250 $5,000 1/3 PAGE $4,590 $4,390 $4,150 $3,990 QUARTER PAGE $4,175 $3,775 $3,575 $3,375 BROCHURE AD $1,200 $1,000 $950 $900 Rates are gross and commissionable Increase your reach with media package that includes Pathfinders Travel Online and the monthly Pathfinders Newsletter SUMMER ISSUE 21ST ANNIVERSARY EDITION ON SALE: JUL/AUG/SEP 2019 Family Vacations Spots - With the Kids and Without Spring Break Ideas - In the USA or Abroad International Travel - Is it Safe or Worth the Risk? Space deadline: May 30, 2019 Material deadline: June 6,

4 PAGESPECIFICATIONS SIZE AND 1/6 PAGE 2.2 X /4 PAGE 3.4 X /3 PAGE VERTICAL 2.2 X /3 PAGE HORIZONTAL 7 X 3.2 1/2 PAGE VERTICAL 3.4 X /2 PAGE HORIZONTAL 7 X DIMENSIONS (INCHES) 2/3 PAGE X FULL PAGE (NO BLEED) 7 X FULL PAGE (BLEED X PAGE SPREAD (BLEED) X * TRIM SIZE X *Set as single pages and allow for trim and bleed (see FULL PAGE specs) KEEP LIVE AREA 1/2 INCH IN FROM TRIM. FULL BLEED ADS: ALLOW 1/2 INCH AWAY FROM TRIM ADVERTISINGSPECIFICATIONS PREFERRED FORMATS All ads must be submitted as highresolution pdf or jpeg files, at 300 dpi or higher. Files for ads that bleed 4 sides, must include a bleed of 1/8 or.125 Acceptable formats for ads are InDesign PDF or JPEG Photoshop PSD, TIF or JPEG Illustrator PDF or EPS When submitting an ad in Illustrator, please embed all images and outline all fonts. COLOR GUIDELINES Color files should be CMYK, not RGB. All spot colors MUST BE CONVERTED to CMYK before submitting. Please do not embed color profiles in your files. FILE TRANSFER For files too large to , please for file transfer instructions. ADDITIONAL INFORMATION Please name your file Specify FULL or HALF PAGE ad size Include your phone number in the event we need to contact you. CREATIVE SERVICES AVAILABLE Ads requiring design, layout, type formatting, typography, graphics or stock photography will be provided at advertiser s expense. For questions, please contact Weller Thomas, Publisher at or at 4

5 SPECIALGUIDES THE GUIDE TO GREAT REUNIONS The Guide to Great Reunions allows you to reach the $80 billion purchasing power of the African-American market, the strongest among the multicultural market segment of family, girlfriend, fraternal, military and organizations reunions. This keepsake, easy-to-use guide is published within the WINTER 2018 issue of Magazine. Circulation: 100,000 Issue Date: Jan - Feb - Mar, 2019 Space Deadline: Nov 20, 2018 Material Deadline: Nov 27, 2018 AMERICA REVEALED Special small business rates available. America Revealed is a special guide that highlights important museums, events, sites and dates for people of color. The guide is distributed in the Anniversary Issue of Pathfinders Travel Magazine, just in time for the peak travel season. Circulation: 100,000 Issue Date: Jul -Aug, Sep 2019 Space Deadline: May 23, 2019 Material Deadline: May 30, 2019 ADVERTISING PACKAGE INCLUDE: All bleed charges waived CONTACT: 610 Old York Road Suite 400 Jenkintown, PA

6 PATHFINDERSDIGITAL Pathfinderstravel.com attracts the top echelon of diverse travelers with over 100,000 monthly views and 50,000 unique visitors. As more Millennials and even Baby Boomers now use the internet, Pathfinders also allows your message to be front and center beyond the printed page. Utilizing web banners with hyperlinks and video messaging (WEB TV), advertisers are able to further cement your message by inviting the Pathfinders reader to visit your online site for more detailed information. African Americans $90 Billion purchasing power is the strongest among the multicultural market and the Pathfinders website will allow you to reach a viewer focused on travel and not the endless clutter found on the internet. PATHFINDERS ONLINE You can now have your advertisement showcased in the digital version of Magazine and The Perfect Beach Blog. Reach diverse travelers 24/7 with this new online edition of Pathfinders. Low, one-time introductory rates are available and provide a ground-floor opportunity for advertising. At your advertisement will attract the top echelon of African- American travelers with over 1000,000 monthly views and 50,000 unique visitors. 2017/18 ELECTRONIC MEDIA RATES Pathfinders WebTV $750 per month Web Banner $250 per month Flash Advertising $350 per month Page Sponsorship $1,000 per month (top of page) area is 900x1040 pixels Frequent/repeat advertiser bonus Receive an advertiser bonus on the home page with a link to your website or direct page link once 3x print buy is reached. ADS ARE SOLD IN 90-DAY CYCLES. ALL RATES ARE NET. 6

7 HERITAGEANDCULTURALTOURS Group members experience custom-designed heritage and cultural tours in the U.S. and aboard. The Group also conducts wine and culinary excursions. Pathfinders welcomes the opportunity to partner with destinations to customize an itinerary for a unique stimulating excursion for its groups. 7

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