CINEMA MEDIA KIT WINTER 2019 THE CINEPLEX MEDIA ADVANTAGE

Transcription

1 CINEMA MEDIA KIT WINTER 2019 THE CINEPLEX MEDIA ADVANTAGE

2 The Cineplex Media Advantage Harness of the power of Cinema The ultimate advertising platform, Cinema has the most powerful tools to reach an engaged, receptive and happy moviegoing audience. Cineplex Media provides the effective platforms and solutions to help our partners stand out and develop deeper connections with their consumers. Cineplex.com delivers targeted, relevant audiences each week as the movies change, our consumers return to check showtimes and upcoming releases. Our high-impact Interactive Media Zones encourage guests to stop, play and interact with brands as they enter our lobbies. Also situated in high-traffic lobby areas, our dynamic 84 Digital Posters and engaging Digital Lobby Show screens offer maximum exposure throughout the theatre. Cineplex Magazine gives our guests the inside scoop on all things movies, and can help you reach 3.9 million* readers with each issue! Once settled into their seats, our guests are now in a distraction-free zone, ready to enjoy the Pre-Show, which entertains with movie news, TimePlay gamification, and custom-developed content for our partners. As the lights dim and it s time for the main event, Show-Time advertising is featured on the big screen, delivering unparalleled impact for brands. 2 CINEPLEX MediA CINEMA MEDIA KIT - WINTER 2019 M o d i fi edd ec em b er2 1,201 8

3 Contact Information Toronto Head office Atlantic Ave. Toronto, ON M6K 1X9 Atlantic Quebec Ottawa MORE cinema AT HOME Cineplex Magazine EXITING THE CINEMA Lobby Show Digital Posters Interactive Media Zone Special Media Sampling The Moviegoer Cycle From home to cinema, and home again ArriVE IN AUDIToriUM Pre-Show TimePlay Show-Time BEFORE cinema Cineplex.com Cineplex Mobile ARRIVE IN CINEMA Lobby Show Digital Posters Interactive Media Zone Cineplex Magazine Hamilton/Niagara Manitoba/ Saskatchewan Calgary Edmonton British Columbia BC Extended Markets *Vividata Fall 2018 M o d i fi edd ec em b er2 1,201 8 CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 3

4 CONTENTS CINEPLEX MEDIA is the one-stop shop for all of to build a broad, integrated campaign or pinpoint a MOVIE 6 PREVIEW It s another great year for movies, but which months are best for your campaigns? CINEMA 12 OVERVIEW Your quick look at why cinema is the best place for your advertising dollars in 2019 SHOW-TIME 14 Imagine your ad on the big screen with immersive sound, brilliant visuals and huge impact, just before the trailers and movie are about to start INTERACTIVE 28 MEDIA ZONE The centrepiece of our cinema lobbies, there s so much advertisers can do with the IMZ CINEPLEX 32 MAGAZINE Get your ad into Canada's favourite movie magazine and reach nearly 4 million readers each month ONLINE 36 & MOBILE Connect with moviegoers as soon as they start researching their theatre visits 4 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

5 CINEMA MEDIA KIT 2019 your advertising needs. Whether you re looking specific audience, your quest starts here PRE-SHOW 16 Work your brand into Cineplex s fun mix of pre-movie content and advertising and reach moviegoers who are excited and in a good mood CINEPLEX 20 TIMEPLAY Our interactive gaming platform lets you have fun with consumers, and share deals DIGITAL OUT-OF-HOME CINEMA LOBBY 24 Surround our guests with your messages as they linger in our vibrant lobbies CINEPLEX 40 WORLDGAMING Take advantage of the esports phenomenon by getting in on the gaming action SPECIAL 41 EVENTS We re so much more than movies. Reach fans of the Met Opera, Bolshoi Ballet and more THEATRE 42 LISTINGS Your handy guide to every cinema, in every theatre, we offer from coast to coast CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 5

6 2019 MOVIE HIGHLIGHTS Coming Up... Fresh from 2018 s record-breaking box office numbers, 2019 is poised to be even bigger and better for movie fans. With highly anticipated blockbuster sequels and the conclusion of not one but two major franchises all taking place in the same 12-month period, there s no better time to leverage the power of Cinema in your next advertising campaign. JANUARY GLASS JANUARY 18 DIRECTOR: M. Night Shyamalan STARS: Bruce Willis, James McAvoy, Samuel L. Jackson Unbreakable's Bruce Willis returns as David Dunn and Samuel L. Jackson as Elijah Price, known also by his pseudonym Mr. Glass. Joining from Split is James McAvoy, reprising his role as Kevin Wendell Crumb and the multiple identities who reside within. THE KID WHO WOULD BE KING JANUARY 25 DIRECTOR: Joe Cornish STARS: Patrick Stewart, Louis Ashbourne Serkis A band of kids embark on an epic quest to thwart a medieval menace. SERENITY JANUARY 25 DIRECTOR: Steven Knight STARS: Matthew McConaughey, Anne Hathaway Baker Dill (McConaughey) is a fishing boat captain leading tours off a tranquil, tropical enclave called Plymouth Island. His quiet life is shattered, however, when his ex-wife Karen (Anne Hathaway) tracks him down with a desperate plea for help. How to Train Your Dragon: The Hidden World FEBRUARY THE LEGO MOVIE 2: THE SECOND PART FEBRUARY 8 DIRECTOR: Mike Mitchell STARS: Chris Pratt, Elizabeth Banks The heroes of Bricksburg reunite in a new actionpacked adventure to save their beloved city. ALITA: BATTLE ANGEL FEBRUARY 14 DIRECTOR: Robert Rodriguez STARS: Rosa Salazar, Christoph Waltz In this live-action/cgi hybrid, Alita is a cyborg who wakes up after a long time out of commission to find herself in a dangerous world where she has to fight to survive. HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD FEBRUARY 22 DIRECTOR: Dean DeBlois STARS: Jay Baruchel, Jonah Hill, Cate Blanchett As Hiccup (Baruchel) fulfills his dream of creating a peaceful dragon utopia, Toothless' discovery of an untamed, elusive mate draws the Night Fury away. 6 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

7 Dumbo MARCH CAPTAIN MARVEL MARCH 8 DIRECTORS: Anna Boden, Ryan Fleck STARS: Brie Larson, Samuel L. Jackson Carol Danvers (Larson) becomes one of the universe's most powerful heroes when Earth is caught in the middle of a galactic war between two alien races. GREYHOUND MARCH 22 DIRECTOR: Aaron Schneider STARS: Tom Hanks, Elisabeth Shue In the early days of World War II, Captain Ernest Krause (Hanks) leads a convoy of 37 Allied ships across the North Atlantic all the while being chased by Nazi U-boats. AVENGERS: END GAME APRIL 26 DIRECTORS: Anthony Russo, Joe Russo STARS: Josh Brolin, Chris Evans This sequel to 2018 s Avengers: Infinity War will finally clarify which superheroes are gone for good and which ones have survived Thanos maniacal plan to wipe out half of humanity. DUMBO MARCH 29 DIRECTOR: Tim Burton STARS: Colin Farrell, Danny DeVito The all-new live-action adventure Dumbo expands on the beloved classic story about a baby elephant where differences are celebrated, family is cherished and dreams take flight. Brie Larson in Captain Marvel APRIL SHAZAM! APRIL 5 DIRECTOR: David F. Sandberg STARS: Zachary Levi, Asher Angel We all have a superhero inside us; it just takes a bit of magic to bring it out. In Billy Batson s case, by shouting out one word Shazam! this streetwise 14-year-old foster kid can turn into the adult superhero Shazam. HELLBOY APRIL 12 DIRECTOR: Neil Marshall STARS: David Harbour, Milla Jovovich Based on the graphic novels by Mike Mignola, Hellboy, caught between the worlds of the supernatural and human, battles an ancient sorceress bent on revenge. CINEMA MEDIA 2018 MOVIE KIT - WINTER HIGHLIGHTS 2019 CINEPLEX MEDIA 7

8 2019 MOVIE HIGHLIGHTS MAY ROCKETMAN MAY 17 DIRECTOR: Dexter Fletcher STARS: Taron Egerton, Jamie Bell Rocketman is an epic musical fantasy about the uncensored human story of Sir Elton John s breakthrough years. AD ASTRA MAY 24 DIRECTOR: James Gray STARS: Brad Pitt, Tommy Lee Jones Astronaut Roy McBride (Brad Pitt) travels to the outer edges of the solar system to find his missing father and unravel a mystery that threatens the survival of our planet. His journey will uncover secrets that challenge the nature of human existence and our place in the cosmos. Toy Story 4 ALADDIN MAY 24 DIRECTOR: Guy Ritchie STARS: Mena Massoud, Will Smith Smith takes over from the late Robin Williams as Aladdin s magical genie in this live-action retelling of the popular 1992 animated Disney tale, while newcomer Massoud plays the title role. JUNE DARK PHOENIX JUNE 7 DIRECTOR: Simon Kinberg STARS: Jennifer Lawrence, James McAvoy, Sophie Turner Jean Grey (Turner) begins to develop incredible powers that corrupt and turn her into a Dark Phoenix. Now the X-Men will have to decide if the life of a team member is worth more than all the people living in the world. SHAFT JUNE 14 DIRECTOR: Tim Story STARS: Samuel L. Jackson, Regina Hall This sequel to 2000 s Shaft, which was itself a reboot of the 1971 thriller, once again stars Jackson as New York police detective John Shaft II, the nephew of the original, 1970s cop. TOY STORY 4 JUNE 21 DIRECTOR: Josh Cooley STARS: Tom Hanks, Annie Potts, Tim Allen Woody and Buzz head out in search of missing doll Bo Peep, who was sold at a yard sale. 8 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

9 JULY THE LION KING JULY 19 DIRECTOR: Jon Favreau STARS: Donald Glover, Beyoncé Knowles This live-action/cgi hybrid uses an allstar cast to voice the animated characters, including Donald Glover as Simba, the young lion cub who must battle his evil uncle Scar to regain his rightful title of king. ONCE UPON A TIME IN HOLLYWOOD JULY 26 DIRECTOR: Quentin Tarantino STARS: Brad Pitt, Leonardo DiCaprio DiCaprio is a washed-up TV Western star and Pitt is his stunt double as both try to restart their careers in swinging sixties Hollywood. Dwayne Johnson, star of Hobbs and Shaw SPIDER-MAN: FAR FROM HOME JULY 5 DIRECTOR: Jon Watts STARS: Tom Holland, Jake Gyllenhaal Peter Parker (Holland) has to defend himself, and his friends, from the villain Mysterio (Gyllenhaal) while on a summer vacation in Europe. AUGUST THE NEW MUTANTS AUGUST 2 DIRECTOR: Josh Boone STARS: Anya Taylor-Joy, Maisie Williams Five young mutants just discovering their abilities are held captive in a secret facility and fight to escape. HOBBS AND SHAW AUGUST 2 DIRECTOR: David Leitch STARS: Dwayne Johnson, Jason Statham Security agent Luke Hobbs (Johnson) forms an unlikely alliance with Deckard Shaw (Statham) in this side movie from the phenomenally successful Fast and the Furious franchise. DORA THE EXPLORER AUGUST 2 DIRECTOR: James Bobin STARS: Isabel Moner, Eva Longoria Moner plays the popular animated adventurer sprung to life in this liveaction feature based on the Nickelodeon cartoon. CINEMA MEDIA 2018 MOVIE KIT - WINTER HIGHLIGHTS 2019 CINEPLEX MEDIA 9

10 2019 MOVIE HIGHLIGHTS SEPTEMBER IT: CHAPTER TWO SEPTEMBER 6 DIRECTOR: Andy Muschietti STARS: James McAvoy, Jessica Chastain Because every 27 years evil revisits the town of Derry, Maine, It: Chapter Two brings the first movie s characters who ve long since gone their separate ways back together as adults nearly three decades after the events of the 2017 film. DOWNTON ABBEY SEPTEMBER 10 DIRECTOR: Michael Engler STARS: Michelle Dockery, Hugh Bonneville The spinoff of the popular PBS series about the aristocratic Crawley family is keeping its plot details under wraps, but series creator Julian Fellowes promises one epic story that allows each of the 22 series regulars their chance to shine. SPIES IN DISGUISE SEPTEMBER 13 DIRECTORS: Troy Quane, Nick Bruno STARS: Will Smith, Tom Holland Superspy Lance Sterling (Smith) and scientist Walter Beckett (Holland) are almost exact opposites. Lance is smooth, suave and debonair. Walter is... not. But what Walter lacks in social skills he makes up for in smarts and invention, creating the awesome gadgets Lance uses on his epic missions. You Are My Friend Pennywise, seen here in 2017's It, returns for It: Chapter Two OCTOBER JOKER OCTOBER 4 DIRECTOR: Todd Phillips STARS: Joaquin Phoenix, Robert De Niro Joker, which centres around Batman s iconic arch nemesis, is the first big-sreen movie dedicated to the villain's origin story. THE GOLDFINCH OCTOBER 11 DIRECTOR: John Crowley STARS: Ansel Elgort, Nicole Kidman Theodore Decker was 13 years old when his mother was killed in a bombing at the Metropolitan Museum of Art. The tragedy changes the course of his life, sending him on a stirring odyssey of grief and guilt, reinvention and redemption, and even love. YOU ARE MY FRIEND OCTOBER 18 DIRECTOR: Marielle Heller STARS: Tom Hanks, Matthew Rhys Hanks is Mister Rogers in this timely story of kindness triumphing over cynicism, based on the true story of a real-life friendship between Fred Rogers and journalist Tom Junod. 10 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

11 NOVEMBER CHARLIE S ANGELS NOVEMBER 1 DIRECTOR: Elizabeth Banks STARS: Kristen Stewart, Elizabeth Banks, Patrick Stewart A reboot of the 2000 flick about a trio of crimefighting ladies, which was itself a reboot of the popular 1970s TV series. LAST CHRISTMAS NOVEMBER 15 DIRECTOR: Paul Feig STARS: Emilia Clarke, Henry Golding, Emma Thompson Kate (Clarke) harumphs around London, a bundle of bad decisions accompanied by the jangle of bells on her shoes, another irritating consequence from her job as an elf in a Christmas shop. Tom (Golding) seems too good to be true when he walks into her life and starts to see through so many of Kate's barriers. FROZEN 2 NOVEMBER 22 DIRECTORS: Chris Buck, Jennifer Lee STARS: Kristen Bell, Idina Menzel, Josh Gad Expect droves of pintsized Elsas and Annas to take their rightful places in theatres as the hotly anticipated sequel to Frozen hits screens with new queen Elsa (Menzel), her rambunctious sister Anna (Bell) and Olaf the snowman (Gad) all returning. Frozen 2 STAR WARS: EPISODE IX DECEMBER 20 DIRECTOR: J.J. Abrams STARS: Daisy Ridley, Adam Driver Expect this grand goodbye to tie up loose threads and answer questions are Rey s (Ridley) parents really nobodies? and allow us to say farewell to our favourite characters from the Star Wars universe. DECEMBER CATS DIRECTOR: Tom Hooper STARS: Ian McKellen, Idris Elba, Taylor Swift A film adaptation of Andrew Lloyd Webber's beloved smash musical Cats and the poems from Old Possum's Book of Practical Cats, by T.S. Eliot. LITTLE WOMEN DECEMBER 25 DIRECTOR: Greta Gerwig STARS: Emma Watson, Timothée Chalamet In director Gerwig s followup to Lady Bird, four sisters come of age in America following the end of the Civil War. Based on the novel by Louisa May Alcott. CINEMA MEDIA 2018 MOVIE KIT - WINTER HIGHLIGHTS 2019 CINEPLEX MEDIA 11

12 CINEMA OVERVIEW Why Cinema Works A driving force behind culture, movies will always shape, inform and entertain. Movies hold a special place in everyone s hearts. Each person has a favourite, everyone has their own set of classic, must-see, funniest, and scariest titles. Each list varies but the constant is the passion everyone has for those titles. Movies are fresh, engaging and leave lasting effects on our guests. What better environment in which to talk, one on one, with your consumers? No distractions, happy and engaged people. Cinema works. Let it work for your brand. Cinema Benefits Engaged and attentive audience Sought-after demographics Uncluttered media environment Light TV viewers, enabling brands to extend to a unique audience Cinema has the lowest ad avoidance of all media as cinemagoers perceive the ads as part of the overall experience Relaxed, excited and expectant audience is focused on the big screen Average advertising impact in cinema is greater than TV 3D cinema campaigns have proven higher recall/entertainment Going to the movies is a top leisure activity among Canadians 59% MOVIES 54% ENTERTAINING AT HOME 35% Source: Vividata Fall 2018, Total Canada HHI $100K+ MOPES BACHELOR'S OR HIGHER LEISURE ACTIVITIES PARTICIPATED/ ATTENDED IN PAST 12 MONTHS (% OF POPULATION) The movies reach affluent, highly educated and well-employed Canadians efficiently and effectively POPULATION (COMP%) TEAM SPORTS 32% 36% 26% 33% BOATING 30% MUSIC CONCERTS MOVIEGOERS 18+ (COMP%) 28% 34% 38% 30% CAMPING 29% MUSEUMS/ ART GALLERIES 29% LIVE THEATRE 29% Average Monthly Reach Vividata Fall 2018, Total Canada, Moviegoers in the past month 12 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

13 Target audience by movie genre with unique compositional strength AVERAGE DEMO COMPOSITION BY MOVIE GENRE (INDEXED TO POPULATION) ACTION/ ADVENTURE ANIMATED COMEDY DRAMA FAMILY/ CHILDREN FOREIGN HORROR SCIENCE FICTION MALE FEMALE AGES AGES AGES AGES AGES AGES PHOTO BY ALEXANDROS MARAGOS/GETTY Vividata Fall 2018, Total Canada, Moviegoers composition (seen any genre in past year) Indexed to population Moviegoer composition by age group The movies deliver audiences of all age groups with a balanced male/female split. 15% AGE 65+ (INDEX 81) 51% MEN 49% WOMEN 6% AGE (INDEX 109) 14% AGE (INDEX 127) 18% AGE (INDEX 112) Movies reach Canadians of all age groups MOVIES % REACH OF CANADIAN POPULATION 1 MONTH 3 MONTHS 12 MONTHS ALL 14+ ALL ALL ALL ALL % 47% 59% 32% 60% 73% 37% 52% 62% 32% 52% 64% 32% 53% 66% 21% AGE (INDEX 84) Vividata Fall 2018, Total Canada, Moviegoers in the Past Month, Index Based on Population 26% AGE (INDEX 110) ALL ALL 65+ Vividata Fall 2018, Total Canada 24% 42% 54% 23% 36% 48% CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 13

14 SHOW-TIME It Doesn t Get Bigger Than This Blockbuster movies, huge screens and sound that rocks your seats. There is no better, bigger or more effective place to talk to your consumers than in our cinemas. With a Show-Time ad, your message appears just prior to the big, bold movie trailers our guests look forward to and enjoy. There are zero distractions (no other screens competing for consumers attention here), just our guests watching your commercial the way it was meant to be seen. The results? Well, they speak for themselves. Cinema Show-Time Ad Awareness 30% NO AD AWARENESS 70% CINEMA AD AWARENESS PURCHASE INTENT (ACROSS ALL CATEGORIES) 2X IMPACT! 13% 26% Cinema Advertising Show-Time Impact Study 2018, Cineplex Insight via Vision Critical & Strategic Marketing Counsel NOT RECALLED THE AD RECALLED THE AD IN CINEMA Canadian Cinema Show-Time Equals Ad Effectiveness 70% Advertising Correct Brand Awareness Association 86% 37% Likeability Cinema Advertising Show-Time Impact Study 2017 (Amongst 6 Campaigns Across 5 Categories) Cineplex Insights via Vision Critical. 14 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

15 More information is available at cineplexmedia.com, or simply reach out to your account manager CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 15

16 PRE-SHOW Big Screen. Bigger Impact. Imagine your brand up on the big screen as guests settle in to enjoy their movie night. A combination of well-placed advertisements and exclusive content that ranges from interviews with the biggest movie stars to behind-the-scenes footage from the year's biggest upcoming releases, the Pre-Show provides an efficient and effective way to be seen on the big screen. POD 1 delivers your ad mingled amongst entertaining content within 75 seconds of the start of Cineplex TimePlay. In theatres without Cineplex TimePlay, POD 1 immediately precedes Show-Time! POD 2, the most efficient method of getting on the big screen, delivers your message between 21 and 15 minutes to the start of Cineplex TimePlay. Canadian Cinema Pre-Show Equals Ad Effectiveness 59% 84% Advertising Correct Brand Awareness Association 43% Likeability Cinema Advertising Impact Study Strategic Marketing Counsel (SMC), and Cineplex Insight via Vision Critical 16 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

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18 PRE-SHOW The Pre-Show Is Perfect For Your Local Market! The Pre-Show provides a custom entertainment environment that puts your message amongst the biggest titles from Hollywood. Low Cost! This big-screen opportunity is designed to drive local market sales for clients. Select your theatre(s), movie(s) or genre(s) to reach your target. Short lead-times for booking and creative. In-house creative team (if required) to help you look good. Strongest ad receptivity* and the lowest ad avoidance** vs. radio, OOH and newspaper = better ROI. Actual audience numbers based on ticket sales. Your customers arrive early to get the best seats for Hollywood s blockbusters. It s the perfect time to get on the big screen! POD 1 50 million guests per year POD 2 21 million guests per year *** **Seated attendance for Cineplex theatres, 2018 (estimates based on weighted auditorium traffic data from Prodco cameras) Target Lovers Of Luxury With VIP Our Cineplex VIP Cinemas offer guests an intimate and sophisticated night out with luxurious reserved seats, great food and exceptional service. With only the Pre-Show and limited Show-Time ads available in these exclusive theatres your message truly stands out and reaches a highly targeted, affluent adult audience. From experiential campaigns like wine tastings and special nights to more traditional advertising, the VIP experience not only caters to our guests, but our valued advertising partners as well. 18 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

19 More information is available at cineplexmedia.com, or simply reach out to your account manager Create Custom Brand Experiences Move beyond a standard brand ad with custom content and activations! Use our cinemas as a blank canvas to bring your campaign to life. Cineplex Media is happy to work with you to create content that integrates your product into the entertainment experience. Whether it s a specially scripted segment in the Pre-Show, a multi-platform integration, or a custom interactive experience in Cineplex TimePlay or on the Interactive Media Zones all of which can be supported via our social channels Cineplex s in-house Marketing Solutions studio will see your project through from concept to execution. CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 19

20 CINEPLEX TIMEPLAY Let's Play! Waiting for the movie to start has never been more exciting. Cineplex TimePlay transforms our guests mobile devices into interactive controllers, empowering the audience to have their say and engage with the big screen in a big way. As Cineplex TimePlay grows, new games and ways to leverage the technology keep the experience fresh and new. Advertisers offers are delivered directly to MyStuff folders on players phones based on participation and performance offering real-time measurement! Cineplex TimePlay Player Demographic Profile TIMEPLAY APP DOWNLOAD PROFILE MOVIEGOERS TIMEPLAY PLAYERS 14% 32% INDEX % 34% INDEX 200 TimePlay App Download Update Stats Jan 2, 2016 October 20, 2017 Moviegoers in the Past Month Vividata Spring 2018 A18-24 A million Downloads Cineplex TimePlay Delivers 50% MALE 50% FEMALE 86% AVERAGE Advertising Awareness 84% AVERAGE Correct Brand Association 46% AVERAGE Ad Entertainment AD VERY ENTERTAINING/ ENTERTAINING TimePlay Ad Impact Study 2012 & 2014 & 2016, SMC and Online Survey via Vision Critical TimePlay App Download Update Stats Oct CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

21 More information is available at cineplexmedia.com, or simply reach out to your account manager Cineplex TimePlay Effectiveness PLAYED THE CLIENT-SPONSORED TIMEPLAY GAME Higher play rate among younger audience. 45% ALL AGES 55% A18-24 INDEX 124 WOULD LIKE TO PLAY IN THE FUTURE 48% NOT PLAYED 93% PLAYED GAME AWARENESS 74% NOT PLAYED 100% PLAYED BRAND ASSOCIATION 79% NOT PLAYED 91% PLAYED TimePlay Content 75 seconds TimePlay Segment 4 minutes With two Cineplex TimePlay options, advertisers can be placed within the Pre-Show POD 1 Cineplex TimePlay Content (:75 seconds) position or during the Cineplex TimePlay segment (four minutes) between PODs 1 & 2. This allows options for both premium positioning and a very affordable way to get your game on! Guests can boast about their results, wins or advertising offers via their social media networks, where they can also take advantage of additional rewards, such as bonus contest entries, app downloads, and drive-to-retail offers. We work with clients to adapt existing games or develop custom games from scratch that deliver on a brand s goals. RECALLED THE OFFER OR REWARD 40% NOT PLAYED 69% PLAYED TimePlay Ad Impact Study 2012 & 2014 & 2016, SMC and Online Survey via Vision Critical CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 21

22 CINEPLEX TIMEPLAY Cineplex TimePlay Interactive Options Exclusive Title Sponsorship 4-MINUTE DOMINATION OR Title Sponsorship Unique Game 2-MINUTE PREMIUM EXPERIENCE Dominate the entire main TimePlay game segment or create an extended premium custom experience the ultimate engagement and entertainment platform that puts your brand in a starring role. Guests use their devices to interact with your brand on the big screen in a completely customized experience the possibilities are endless! Custom intro, gameplay, leaderboards, outro, mobile interface Includes MyStuff call to action and link to social media Activation and redemption reporting +8 weeks of production Customized Experience 1 MINUTE Create a truly unique and custom brand experience. One game with all elements is tailored to meet your brand strategy Includes MyStuff call to action and link to social media Activation and redemption reporting 6-8 weeks of production Integrated Experience Sponsored Template 1 MINUTE Sponsor existing game modules with your brand presence. Includes sponsor intro, brand colours throughout and branded outro/ call to action Includes MyStuff call to action and link to social media Activation and redemption reporting 4-6 weeks of production 22 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

23 More information is available at cineplexmedia.com, or simply reach out to your account manager MyStuff Offers MyStuff delivers immediate offers, information and rewards through a one-click action. It provides a unique channel that will increase brand awareness and loyalty beyond the cinema experience. Interactive Storytelling Leveraging interactivity and branching video, TimePlay can help you tell your brand story while engaging and empowering audiences. Interactivity through polling questions or gamification creates a stronger connection that engages guests and invites them to be part of the branded story Uses the brand ad as a jumping-off point Based on the majority of players results, the end experience can be a branched video to linear media Cineplex TimePlay will send notifications to players when they receive a MyStuff offer and when the offer is about to expire Activation and redemption reporting Reward offers can include couponing, contests, sampling, opt-in for additional brand offers, calendar invites, informational offers, SCENE points or concessions Two weeks of production Drives the path to purchase and ROI TimePlay Ad Sync Supercharge your brand message with a synchronized big screen Pre-Show ad and second screen call to action! When your brand message appears in the Cineplex Pre-Show, TimePlay Ad Sync provides the added layer of delivering a second screen message to TimePlay users and prompting engagement with your call to action. With the press of a single interactive button, players can register useful survey data, trigger or boost a MyStuff offer, or opt to learn more about your brand on your digital/social channels. CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 23

24 DIGITAL OUT-OF-HOME CINEMA LOBBY Light Up Our Lobbies! Larger than life and located in the highest-traffic areas, big, bold digital signage dominates our theatre lobbies. When our screens change colour, the entire lobby changes colour. They re hard to miss! Guests Love Our Lobbies ACTIVITIES IN CINEMA LOBBY On average, moviegoers spend enough time to see two full Lobby Show loops and up to six repetitions of the Digital Poster loop! AVERAGE TIME SPENT IN LOBBY (MINUTES) 13 Before Movie 4 After Movie Cinema Ad Impact Online Study, English Canada, 2018, Based on patrons who spent time in lobby. 51% 65% 80% CONCESSIONS BUYING OR PICKING UP TICKETS ABLE TO RECALL DIGITAL SIGNAGE OR SCREEN 24 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

25 Interactive Media Zone Digital Lobby Show Digital Posters CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 25

26 DIGITAL OUT-OF-HOME CINEMA LOBBY 140 Theatres Digital Posters Our 84 Digital Posters are dynamic screens that display full-motion ads in bright, impactful HD quality. The five-minute loop keeps the content fresh and timely, ensuring as many eyes as possible see your ad, whether it runs from coast to coast or in a local execution. Booked on a daily basis Creative due date: 7 days prior to campaign start date 26 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

27 More information is available at cineplexmedia.com, or simply reach out to your account manager Digital Lobby Screens Our network of in-lobby digital signage surrounds guests with movie content and ads running in a 10-minute loop on screens placed at all angles throughout the lobby to ensure maximum visibility. CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 27

28 INTERACTIVE MEDIA ZONE Wall-To-Wall Consumer Interactions Available in 30 of our theatres from coast to coast, Cineplex s Interactive Media Zones offer a wide range of ways for clients to engage with our guests in theatre lobbies. Choose to run existing creative on the massive 84 side screens or 112 centre screen, provide sponsored games and trivia, or work with us to create a one-of-a-kind experience that invites guests to interact with your brand. Screens utilize touch and motion, full audio play and record, video, and can connect with guests mobile devices and link to their social networks. And we capture it all! Metrics from the IMZ include impressions, awareness, attention time, dwell time, male/female and age demographics, as well as the number of started and completed interactions. We ll work with you to develop a custom reporting structure and timeline. 28 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

29 Top Popper Challenge As kernels of popcorn, along with obstacles like cell phones and 3D glasses, fall from the top of the screen, guests have to tap the popcorn to earn points and become champion! OVE R 30,000 Plays on Launch Weekend OVER 1.4 MILLIONPlays to Date 12% Guest Conversion Rate SECONDS of Dwell Time SECONDS Average Attention Time CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 29

30 INTERACTIVE MEDIA ZONE CASE STUDY Kubo and the Two Strings Experience JULY 29 SEPTEMBER 1, 2016 Summary and Objectives Cineplex s Interactive Media Zones were used to execute an awareness campaign for eone s film Kubo and the Two Strings. The objective was to get Cineplex guests engaged with the storyline in order to broaden their movie experience and prompt ticket sales. Execution An existing web app game called Street Showdown was adapted into an interactive touch experience for the IMZ. The main IMZ screen was split in half and featured two individual runs of the game to accommodate multiple players at once and allow for maximum playtime. Guests were prompted to touch the main screen repeatedly, and with well-timed strikes, to engage Little Hanzo in a street showdown against oncoming paper foes. The 84 portrait screens ran a loop of motion creative and the film s theatrical movie trailer. The 55 header screen featured a static loop that showed Kubo and the Two Strings launch timing and key messaging. In addition, the IMZs were wrapped with the movie s graphics. The stunning imagery of the wall wrap attracted guests to play the game. Results The campaign ran on six IMZs across major markets for four weeks delivering the following results: 530K Opportunities to See (OTS) 32K impressions Total watchers were 55% male, 45% female 30 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

31 More information is available at cineplexmedia.com, or simply reach out to your account manager CASE STUDY Global Goals Campaign SEPTEMBER 25 OCTOBER 29, 2015 Summary and Objectives The Global Cinema Advertising Association, also known as SAWA, announced its first global cinema initiative to support Project Everyone, a campaign to communicate the United Nations revised Global Goals, on September 25, The objective of the We Have A Plan campaign was to build instant awareness of the ambitious Global Goals targets to end extreme poverty and tackle climate change for everyone by Cineplex Media participated by not only airing the spot on-screen during our Show-Time segment, but going a step further to create an interactive experience for our IMZ which brought the campaign to life by engaging guests with the Global Goals and providing an opportunity to share their goals of choice on social media. Execution The 84 side screens included icons for 17 Global Goals. Guests were invited to touch the goal that meant the most to them to share the goal on social media. They were then asked to pose for a photo in front of one of the cameras. Their photo was included in a frame with the icon of the goal selected. The guest could forward the photo to a device via sms or . The link they received included their name and a statement regarding their chosen goal, thanked them for contributing, and included a link to visit globalgoals.org. Facebook, Instagram, Twitter, text or links on the photo enabled guests to immediately share their Global Goal via social media or with their direct contacts. When shared, the post included the message #GlobalGoals #WeHaveAPlan #TellEveryone. The guest s image along with their goal was also placed on the IMZ s main screen in a collage, which showed all the goals and images of people who stepped up to voice their support. Results The campaign ran on 27 IMZs for 5 weeks delivering the following results: 2.5 million Opportunities to See (OTS), 1.5 x total attendance of 1.9 million 191K watchers spent an average 1.4 minutes in front of the Global Goals execution, 196K interactions 49% male, 51% female 7.4K Global Goals sent to guests for sharing The Global Goal "Life Below Water" was most shared followed by No Poverty IMZ Awareness Cineplex Media also conducted an online research study during the campaign period to measure additional attitudes and awareness of the Global Goals IMZ execution: 31% of respondents who spent time in the cinema lobby were aware of the IMZ Global Goals campaign Of those respondents, 19% claimed to have interacted with the execution and an additional 15% watched others play with the wall CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 31

32 The most-read magazine in Canada for readers under 55! CINEPLEX MAGAZINE Everybody s Reading It Cineplex Magazine, the most popular entertainment magazine in Canada, celebrates its 20th anniversary this year, and unveils a bold, new redesign! With 3.9 million readers per issue, we're Canada s #1 magazine with readers age 14 to 54. People love Cineplex Magazine's exclusive interviews with Hollywood s biggest stars, beautiful photos, behind-thescenes scoops and movie release schedules. Readers can pick it up in theatre lobbies or get it in their Globe and Mail newspaper. #1 Entertainment Magazine in Canada 656,500 Readers 3.9 millionaverage Print Circulation Issue Readership per Print 6Copy Vividata 2018 Fall, Total Canada 32 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

33 Third Most Read Magazine in Canada TOP-10 MAGAZINES - PRINT AVERAGE ISSUE READERSHIP (000) READER'S DIGEST LIVE BETTER CINEPLEX MAGAZINE CANADIAN LIVING CANADIAN GEOGRAPHIC CAA MAGAZINE CHATELAINE MACLEAN'S PEOPLE FOOD & DRINK 2,039 2,312 3,154 3,131 3,127 3,004 2,848 4,354 4,138 3,940 Vividata Fall 2018, Total Canada, Average Issue Readership, Rank Among All English Magazines in Vividata Exclusive Reach Over 70% of our readers are Cineplex exclusive and not duplicated vs. other top magazines in Canada. CINEPLEX MAGAZINE DUPLICATED AND EXCLUSIVE READERS AVERAGE ISSUE READERSHIP (000) DUPLICATED ,071 CINEPLEX EXCLUSIVE VS. READER'S DIGEST VS. LIVE BETTER VS. CANADIAN LIVING VS. CANADIAN GEOGRAPHIC VS. CAA MAGAZINE VS. CHATELAINE VS. MACLEAN'S VS. PEOPLE VS. FOOD & DRINK Vividata Fall 2018, Total Canada, Print Average Issue Readership, Rank Among All Magazines in Vividata 3,061 2,869 3,183 3,191 3,321 3,269 3,228 3,185 3,441 Cineplex Magazine Reader Profile Cineplex Magazine delivers the most sought-after age groups and demographics, including parents, educated, affluent and well-employed adults, with a balanced male/female split. POPULATION AND CINEPLEX MAGAZINE AVERAGE PRINT ISSUE READERSHIP COMPOSITION (%) Rank #1 FOR AGES % 32% 50% POPULATION 67% 59% 59% CINEPLEX MAGAZINE 43% 39% 34% 36% 45% 50% 50% MALE 50% FEMALE 36% 32% 29% 26% 5% 8% 11% 15% A14-17 A18-24 A18-34 A18-49 A18-54 FAMILIES BACHELOR'S DEGREE+ WHITE COLLAR MOPES HHI $100K+ Vividata Fall 2018, Total Canada, Print, Index Based on Average Issue Readership Composition vs. Population Vividata Fall 2018, Total Canada, Based on A18+, Print, Index Based on Average Issue Readership Composition vs. Population CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 33

34 CINEPLEX MAGAZINE Editorial Calendar Several times each year, a portion of Cineplex Magazine is given over to a special, timely section. Designed to pique consumer interest and help our advertisers reach their consumers in relevant and engaging ways, these editorial sections deliver the goods. JANUARY/ FEBRUARY 2019 Movie Preview MAY Summer Movie Preview AUGUST/ SEPTEMBER Back to School Guide OCTOBER/ NOVEMBER Metropolitan Opera Guide, Holiday Movie Preview DECEMBER Holiday Gift Guide 34 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

35 More information is available at cineplexmedia.com, or simply reach out to your account manager In Every Issue Our regular sections are the backbone of each issue of Cineplex Magazine. Readers look forward to opening a new copy and finding their favourites. SPOTLIGHT CANADA Monthly interview with a Canadian actor or director CLICK! Candid celebrity shots from around the globe UP FRONT Short movieworld updates and entertainment news IN THEATRES The month s full slate of new releases, with detailed synopses IN THE WORKS Our insider s look at the stars' upcoming roles RED CARPET Celebrities show off their red-carpet looks INTERVIEWS & FEATURES Up close and personal with the world s biggest stars CINEPLEX STORE The month s best new movies to download at home National Circulation TOTAL 656,500 NEWFOUNDLAND & LABRADOR 2,760 PRINCE EDWARD ISLAND 1,800 NOVA SCOTIA 15,240 NEW BRUNSWICK 8,250 Cineplex Magazine 2019 Production Schedule MONTH IN THEATRES SPACE DEADLINE MATERIAL DUE JANUARY/ FEBRUARY January 7 December 4 December 6 MARCH/APRIL March 7 February 11 February 13 MAY April 30 April 1 April 3 QUEBEC 8,700 ONTARIO 409,560 MANITOBA 22,215 SASKATCHEWAN 12,470 ALBERTA & NWT 70,815 BRITISH COLUMBIA & YUKON Reported to CCAB May ,420 JUNE May 30 May 2 May 6 JULY June 26 June 3 June 5 AUGUST/ SEPTEMBER OCTOBER/ NOVEMBER July 31 July 4 July 8 September 30 September 4 September 6 DECEMBER November 27 November 4 November 6 CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 35

36 ONLINE & MOBILE Maximize Your Reach With Cineplex Online and Mobile deliver an average of 5.5 million unique unduplicated visitors per month, which ranks in the Top-15 entertainment properties in Canada! A Top-15 Entertainment Digital Property In Canada MILLION MILLION % Average Average Monthly Views Monthly Digital 57 (Online And Mobile) Average Monthly Reach MILLION MILLION Unique Visitors Average Monthly Visits Average Monthly Time Spent (In Minutes) 36 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

37 Cineplex Digital Cineplex Digital vs. Competing Entertainment Properties Cineplex Digital (single brand) reaches more unique visitors than leading entertainment properties, which may contain more than one entertainment brand AVERAGE MONTHLY UNIQUE VISITORS (000) CINEPLEX DIGITAL 5,496 TSN/RDS 5,310 Only 12% duplicated visitors between the online and mobile platforms, much lower compared to other top entertainment 1.4 MILLION Average Monthly Online Unique Visitors 4.6 MILLION Average Monthly Mobile Unique Visitors comscore Media Metrix, Multi-Platform, January-June 2018 MSN ENTERTAINMENT SPORTSNET DAILYMOTION TMZ CBC RADIO CP24.COM 2,164 2,149 2,141 3,196 4,366 4,955 ComScore Media Metrix, Multi-Platform, Canada January-June 2018 CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 37

38 ONLINE & MOBILE Cineplex.com: The First Stop For Moviegoers Often the first step in our guests movie-going experiences, Cineplex.com can also be the first opportunity for you to interact with our guests. Cineplex.com has up-to-date times and dates for screenings across the country, movie trailers, custom content and, more often than not, a great contest or two! Given the movie industry s weekly rotation, our guests come back time and time again to research a big night out. Why don t you join them? We offer page dominations, skins, pre- and post-roll and targeting capabilities that allow you to reach exactly who you want. Cineplex Online Is The Top Canadian Movie Website! Cineplex.com Demographic Profile Cineplex.com delivers the most sought-after demographics efficiently, with a balanced male/female split 1.4Average 5% MILLION Monthly CINEPLEX.COM UNIQUE VISITOR COMPOSITION OF POPULATION (INDEXED TO POPULATION) POPULATION CINEPLEX.COM 64% 61% Average Monthly Reach 45% FEMALE 55% MALE 36% 49% 47% 37% 42% Unique Visitors 2.6 MILLION Average Monthly Visits 23 MILLION 24 MILLION Average Page Views Monthly Average Monthly Time Spent Online (In Minutes) 10% 13% INDEX % INDEX 136 AGES AGES AGES AGES INDEX 131 INDEX 131 HHI $100K+ INDEX 115 comscore Media Metrix March February 2017 comscore Media Metrix, Canada, Jan-June 2018, Index based on Cineplex.com (Desktop) UVs composition vs population 38 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

39 More information is available at cineplexmedia.com, or simply reach out to your account manager CINEPLEX MOBILE VISITORS ARE YOUR TARGETS 77% Use Social Networks INDEX 131 Cineplex Mobile: On The Go? We're With You Cineplex patrons are people on the go, and Cineplex Mobile lets you to keep up with them. Our Top-20 app keeps pace with our busy guests, and allows our advertising partners to engage moviegoers by the millions. Cineplex Mobile Is A Top Mobile App In Canada! 4.6Visitors MILLION Average Monthly Unique MILLION Average Monthly Mobile App Unique Visitors MILLION Average Monthly Mobile Browser Unique Visitors 3% DUPLICATION Between Mobile App and Mobile Browser AGES comscore Media Metrix Multi-Platform, Mobile Metrix, Canada, Jan-June 2018; *Adobe Mobile Services and Flurry Analytics as of July 2018 Cineplex Mobile Demographic Profile Cineplex Mobile delivers the most sought-after demographics efficiently and effectively. CINEPLEX DIGITAL UNIQUE VISITOR COMPOSITION AND % REACH POPULATION CINEPLEX MOBILE 39% MALE 20% 14% 61% FEMALE INDEX % 49% INDEX % 79% AGES AGES AGES comscore Mobile Metrix, Jan-June 2018, Canada, Based on A18+, Index based on Cineplex Mobile (mobile app or mobile browser via mobile phone or tablet) UVs composition vs total mobile population INDEX % 60% INDEX % Experienced Display Ads On Their Mobile Device INDEX % Experienced Video Ads On Their Mobile Device INDEX % Download Apps In A Month INDEX % More Likely To Scan A QR/Bar Code At Least Once A Month INDEX % Read posts by organizations or brands on social media INDEX 147 Comscore Mobilens Plus Dec 2016, Total Canada, Index Based On People Who Visited Cineplex Mobile Via Mobile Phone Or Tablet Vs. Total Mobile Population CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 39

40 CINEPLEX WORLDGAMING Game On! esports is the big game in town and Cineplex is its new home in Canada! From epic, 10- to 13-week national tournaments that culminate in the crowning of the next Cineplex WorldGaming National Champion, to one-night-only events, leagues and even collegiate tournaments, Cineplex WorldGaming brings the best of the esports world to Canada. The events are strongly promoted across all of our platforms. Plus, all partnership packages include brand ads to ensure your campaigns are associated with every aspect of the biggest Canadian gaming events, including titles like the Call of Duty franchise, the Street Fighter franchise, CS:GO and more! Cineplex is not only the home of great movies, now it s also the home of esports in Canada! 40 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

41 SPECIAL EVENTS The Met Opera Since its launch in 2006, Cineplex s annual Metropolitan Opera LIVE in HD series has been a grand success. The program is beloved by opera fans across Canada who are given access to groundbreaking productions direct from the MET stage at New York s Lincoln Center to our theatre screens live in HD. Clients have the opportunity to become a part of the experience both on-screen and as part of Cineplex Magazine's coverage of the MET's long and lavish season. Cinema Events Bolshoi Ballet in Cinema Stars and Strollers Flashback Film Festival Family Favourites Classic Films Sensory Friendly Screenings National Theatre Live CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 41

42 THEATRE LISTINGS Cinema Theatre Listings ID # LOCATION NAME MARKET NEWFOUNDLAND SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY DIGITAL BACKLITS 8124 Cineplex Cinemas Millbrook Cornerbrook Cineplex Cinemas Mount Pearl St. John's Scotiabank Theatre St. John's St. John's TOTAL NEWFOUNDLAND NOVA SCOTIA Halifax 5145 Cineplex Cinemas Dartmouth Crossing Dartmouth Scotiabank Theatre Halifax Halifax Cineplex Cinemas Park Lane Halifax Cineplex Cinemas Lower Sackville Lower Sackville Total Halifax Balance of Nova Scotia 5141 Cineplex Cinemas Amherst Amherst Cineplex Cinemas Antigonish Antigonish Cineplex Cinemas Bridgewater Bridgewater Cineplex Cinemas New Glasgow New Glasgow Cineplex Cinemas New Minas New Minas Cineplex Cinemas Sydney Sydney Cineplex Cinemas Truro Truro Cineplex Cinemas Yarmouth Yarmouth Total Balance of Nova Scotia TOTAL NOVA SCOTIA PRINCE EDWARD ISLAND 6160 Cineplex Cinemas Summerside Summerside Cineplex Cinemas Charlottetown West Royalty TOTAL PRINCE EDWARD ISLAND NEW BRUNSWICK Saint John/Moncton 6110 Cineplex Cinemas Dieppe Dieppe Cineplex Cinemas Trinity Drive Moncton Vogue Sackville (Moncton) Cineplex Cinemas Saint John Saint John Total Saint John/Moncton CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

43 Cineplex UltraAVX Theatres Drive-In locations not included open seasonally from approximately May to October. Contact your account manager for more information. ID # LOCATION NAME MARKET Balance of New Brunswick SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY DIGITAL BACKLITS 600 Apollo Bathurst Cineplex Cinemas Fredericton Fredericton Cineplex Cinemas Miramichi Miramichi Atlantic Woodstock 3 Total Balance of New Brunswick TOTAL NEW BRUNSWICK QUEBEC Montreal EMA Q5 Cinéma Beloeil Beloeil Cinema Carnaval Chateauguay Cinéma Cineplex Odeon Carrefour Dorion Dorion CE03 Elysee Granby 8 Q8 Cinema Pine Sainte-Adèle Cinéma Capitol St-Jean St-Jean 6 6 Q1 St-Eustache St-Eustache Q2 Galeries St-Hyacinthe St-Hyacinthe 8 Q3 Carrefour du Nord Saint-Jérôme 9 9 Total Montreal EMA Montreal GMA 9203 Cineplex Boucherville Boucherville Cineplex Brossard & VIP Brossard Cineplex Cavendish Mall Côte Saint-Luc Cineplex Cinemas Kirkland Kirkland Cineplex Place LaSalle LaSalle Famous Players Carrefour Angrignon LaSalle Cineplex Cinema Laval Laval Cineplex Cinemas Forum & IMAX Montreal Cineplex Cinemas Quartier Latin Montreal StarCité Montreal Montreal Cinéma Banque Scotia Montreal Montreal Cineplex Saint-Bruno Saint-Bruno CE06 Triomphe Terrebonne 10 Total Montreal GMA Quebec City 9181 Cineplex Beauport Beauport Cineplex Cinemas IMAX Theatre aux Galeries de la Capitale Quebec City Cineplex Ste-Foy Sainte-Foy Total Quebec City CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 43

44 THEATRE LISTINGS ID # LOCATION NAME MARKET Balance of Quebec SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY DIGITAL BACKLITS 154 Complex J Gagnon Alma Ciné-Centre Baie-Comeau 4 CE04 Odyssée Chicoutimi 8 Q7 Cinema Gatineau 9 Gatineau StarCité Gatineau Hull CE05 Jonquière (18+ only) Jonquière Princesse Rivière-du-Loup Galaxy Sherbrooke Rock Forest Paramount Rouyn-Noranda Cine-Centre Sept-Îles 3 Q4 Place Biermans Shawinigan 8 CE01 Fleur de Lys Trois Rivières 9 1 CE02 Cinéma au Cap Trois-Rivières Capitol Val-d'Or Val-d'Or Galaxy Victoriaville Victoriaville Total Balance of Quebec TOTAL QUEBEC ONTARIO Ottawa 7286 Cineplex Barrhaven Barrhaven Scotiabank Theatre Ottawa Gloucester Cineplex Cinemas Lansdowne & VIP Ottawa Cineplex South Keys Ottawa Cineplex Cinemas Ottawa Ottawa IC06 Imagine Cinemas Ottawa Ottawa OI2 Algonquin Cinemas Pembroke 4 2 Total Ottawa Toronto EMA 7248 Cineplex Ajax Ajax Cineplex Cinemas Ancaster (formerly SilverCity Ancaster) Ancaster Cineplex Cinemas North Barrie Barrie Galaxy Barrie Barrie Galaxy Cinemas Belleville Belleville SilverCity Brampton Brampton SilverCity Burlington Burlington Galaxy Cambridge Cambridge Cineplex Clarington Place Clarington ML18 Rainbow Cinemas Cobourg Cobourg Galaxy Guelph Guelph CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

45 Cineplex UltraAVX Theatres Drive-In locations not included open seasonally from approximately May to October. Contact your account manager for more information. ID # LOCATION NAME MARKET SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY 7296 Cineplex Cinemas Kitchener & VIP Kitchener Century Lindsay Cineplex Cinemas Milton Milton Cineplex Niagara Square Niagara Falls Film.ca Cinemas Oakville Cineplex Cinemas Winston Churchill & IMAX Oakville Cineplex Cinemas Oakville & VIP Oakville Galaxy Orangeville Orangeville Galaxy Orillia Orillia Cineplex Oshawa Oshawa Galaxy Peterborough Peterborough Galaxy Pergola Commons South Guelph SilverCity Hamilton Mountain Cinemas Stoney Creek Galaxy Waterloo Waterloo Cineplex Odeon Seaway Mall Cinemas Welland 7 7 Total Toronto EMA DIGITAL BACKLITS Toronto GTA 7284 Cineplex Aurora Aurora SilverCity Newmarket East Gwillimbury Albion Etobicoke Cineplex Cinemas Markham & VIP Markham Cineplex Cinemas Courtney Park Mississauga & IMAX Mississauga Cineplex Cinemas Mississauga & IMAX Mississauga York Cinemas Richmond Hill SilverCity Richmond Hill Richmond Hill Cineplex Morningside Scarborough Cineplex Cinemas Scarborough Scarborough Woodside Toronto Humber Toronto The Beach Cinemas Toronto Cineplex Fairview Mall Toronto Cineplex Cinemas Yonge-Dundas VIP & IMAX Toronto Cineplex Cinemas Empress Walk & IMAX Toronto Cineplex Don Mills VIP Toronto FP Canada Square Toronto Cineplex Yonge-Eglinton VIP Toronto Cineplex Yorkdale Toronto Cineplex Queensway & VIP Toronto Cineplex Varsity & VIP Toronto Cineplex Eglinton T.C. Toronto Scotiabank Theatre Toronto Toronto CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 45

46 THEATRE LISTINGS ID # LOCATION NAME MARKET SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY 7408 Cineplex Cinemas Vaughan & IMAX Vaughan Cineplex Cinemas Pickering & VIP Toronto Total Toronto GTA DIGITAL BACKLITS Balance of Ontario 7291 Galaxy Brantford Brantford Galaxy Brockville Brockville Galaxy Chatham Chatham Galaxy Collingwood Collingwood Galaxy Cornwall Cornwall Cineplex Gardiner's Road Kingston Hyland - London London Western Film Cinema - London London Cineplex Westmount London & VIP London SilverCity London & IMAX London Galaxy Midland Midland Boulevard - Napanee Napanee Galaxy North Bay Mall North Bay Galaxy Owen Sound Owen Sound Galaxy Cinemas Sarnia Sarnia Galaxy Sault Ste Marie Sault Ste. Marie Strand Cinemas Simcoe Galaxy St. Thomas St. Thomas SilverCity Sudbury Sudbury SilverCity Thunder Bay Thunder Bay Broadway - Tilsonburg Tilsonburg Centre - Trenton Trenton SilverCity Windsor & IMAX Windsor Cineplex Devonshire Mall Windsor Gallery - Woodstock Woodstock 7 Total Balance of Ontario TOTAL ONTARIO MANITOBA 300 CountryFest - Dauphin Dauphin SilverCity St. Vital Winnipeg Northgate Winnipeg Famous Players Kildonan Place 6 Winnipeg Cineplex McGillivray Cinema & VIP Winnipeg Scotiabank Theatre Winnipeg Winnipeg TOTAL MANITOBA CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

47 Cineplex UltraAVX Theatres Drive-In locations not included open seasonally from approximately May to October. Contact your account manager for more information. ID # LOCATION NAME MARKET SASKATCHEWAN SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY 4113 Galaxy Moose Jaw Moose Jaw ML19 The Capitol Theatre, North Battleford North Battleford Galaxy Prince Albert Prince Albert Cineplex Normanview Regina Cineplex Southland Mall Regina Regina ML07 Golden Mile Cinema - Regina Regina Cineplex Centre Cinemas Saskatoon Saskatoon Scotiabank Theatre Saskatoon & VIP Saskatoon ML06 Roxy Theatre - Saskatoon Saskatoon 2 ML08 Rainbow Cinema - Saskatoon Saskatoon Twin - Swift Current Swift Current 2 TOTAL SASKATCHEWAN DIGITAL BACKLITS ALBERTA Calgary BC1 Lux Cinema Centre - Banff Banff SilverCity CrossIron Mills & Escape Calgary Cineplex Sunridge Spectrum Calgary Scotiabank Theatre Chinook Calgary Cineplex Westhills 10 Calgary Cineplex Crowfoot Crossing Calgary Cineplex Eau Claire Market Calgary Cineplex Cinemas East Hills Calgary Cineplex Cinemas Seton & VIP Calgary Total Calgary Edmonton 3149 Cineplex Windermere & VIP Edmonton Cineplex Manning Towne Centre Edmonton Movies 12 Edmonton Edmonton Scotiabank Theatre Edmonton & IMAX Edmonton Cineplex North Edmonton Edmonton Cineplex South Edmonton Edmonton ML16 Fort Cinema - Fort Saskatchewan Fort Saskatchewan Cineplex Sherwood Park Sherwood Park Total Edmonton CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 47

48 THEATRE LISTINGS ID # LOCATION NAME MARKET Balance of Alberta SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY DIGITAL BACKLITS ML02 Duggan Cinemas Camrose Cineplex Grande Prairie Grande Prairie H11 Park Theatre High Prairie 2 2 H20 Wales Theatre High River 1 1 H12 Lacombe City Cinemas Lacombe Galaxy Lethbridge Lethbridge Galaxy Medicine Hat Medicine Hat ML01 River City Cinema Peace River Carnival Red Deer Galaxy Red Deer Red Deer H22 Rocky Mountain Cinemas, Rocky Mountain House Rocky Mountain House ML03 Elite Theatre St. Paul 3 ML04 Vista Theatre Whitecourt Total Balance of Alberta TOTAL ALBERTA BRITISH COLUMBIA/TERRITORIES Vancouver EMA 1148 Cineplex Abbotsford & VIP Abbotsford Cineplex Metropolis Burnaby Cottonwood 4 Chilliwack Galaxy Cinemas Chilliwack Chilliwack Cineplex Coquitlam & VIP Coquitlam Hollywood 3 Delta 3 H9 Gem Theatre Grand Forks Cineplex Westshore Langford Cineplex Langley & IMAX Langley SilverCity Mission Mission Cineplex Park & Tilford N. Vancouver Galaxy Nanaimo Nanaimo Cineplex Esplanade N. Vancouver Hollywood 3 Pitt Meadows Cineplex Pitt Meadows Pitt Meadows SilverCity Riverport & IMAX Richmond Cineplex Strawberry Hill Surrey Cineplex Fifth Avenue Cinemas Vancouver Cineplex Marine Gateway & VIP Vancouver Cineplex International Village Vancouver Scotiabank Theatre Vancouver Vancouver SilverCity Victoria & IMAX Victoria Cineplex Odeon Victoria Victoria CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

49 Cineplex UltraAVX Theatres ID # LOCATION NAME MARKET SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY DIGITAL BACKLITS 501 Hollywood Caprice - White Rock White Rock Hollywood Rialto - White Rock White Rock 2 Total Vancouver EMA Balance of British Columbia/Territories H1 South Cariboo Theatre Mile House 100 Mile House 1 1 H2 Beacon Theatre - Burns Lake Burns Lake Caprice Twin, Duncan Duncan 2 H18 Vogue Theatre Fernie 2 2 L053 Aurora Fort St. John 5 5 H3 Golden Theatre Golden CPX Aberdeen Mall Kamloops L033 Paramount Kamloops CPX Orchard Plaza Kelowna FP Prince George 6 Prince George FP Prince Rupert 3 Prince Rupert 3 H5 Salmar Theatres Salmon Arm 5 5 H6 Tillicum Theatres Terrace 2 1 H7 Royal Theatre Trail GLX Cinemas Vernon Vernon H14 Towne Cinemas Vernon 1 1 TOTAL BALANCE BRITISH COLUMBIA/TERRITORIES TOTAL BRITISH COLUMBIA/TERRITORIES GRAND TOTAL NATIONAL Cineplex Media Represents: Cineplex Entertainment, Alliance Cinemas, Ontario Cinemas, Quebec Independents, FilmAds, Magic Lantern CINEMA MEDIA KIT - WINTER 2019 CINEPLEX MEDIA 49

50 Properties Overview Media Type STATIC DIGITAL MOTION AUDIO PRINT INTERACTIVE Materials Deadline Cinema Lobby: Cineplex 7 business days before start date Cinema Lobby: Chains 13 business days before start date Cineplex Magazine See Magazine section for deadlines Cineplex Timeplay Request a custom quote Cineplex.com Online & Mobile 5 business days before start date Digital Posters 5 business days before start date Event Cinema (Met Opera, Stage Events) Live: 7 business days Encore: 20 bus. days Interactive Media Zone weeks before start date, depending on content Pre-Show: Cineplex 5 business days before start date Pre-Show: Chains 5 business days before start date Pre-Show Content Sponsorship Due dates vary depending on content required The Rec Room: Digital Posters 5 business days before start date Show-Time ( DCinema/4K/4DX/3D) Average 3 weeks 50 CINEPLEX MEDIA CINEMA MEDIA KIT - WINTER 2019

51 Concourse 15 locations TimsTV 2563 locations ONroute 20 locations BEYOND HOLLYWOOD! We know that everyone leads a busy life, so our extensive Digital Out-of-Home network lets our clients get their messages out to consumers at the most relevant times in the most important locations while they are making purchase decisions. Shopping Centres 55 locations Be sure to visit our website at cineplexmedia.com for all the ways we can get your message to consumers. Cinema Lobby 140 locations

52 THE CINEPLEX MEDIA ADVANTAGE CINEPLEX PROPERTIES Pre-Show Show-Time Cineplex TimePlay Digital Out-of-Home Cinema Lobby Interactive Media Zone Cineplex Magazine Online & Mobile Cineplex WorldGaming SIGNAGE PROPERTIES Digital Out-of-Home Cinema Lobby Shopping Centres TimsTV ONroute Concourse Network CINEPLEX MEDIA CENTRAL SALES OFFICE 102 Atlantic Avenue, Toronto ON M6K 1X9 phone toll-free fax cineplexmedia.com