MEDIA KIT SPRING 2018

Transcription

1 CINEMA MEDIA KIT SPRING 2018 THE CINEPLEX MEDIA ADVANTAGE

2 The Cineplex Media Advantage Engagement. Entertainment. Effectiveness. Cineplex Media provides the venue and platforms to achieve all of the big E s Engagement, Entertainment and Effectiveness with one simple media buy. Cineplex.com delivers targeted, relevant consumers on a consistent basis. Given that movies change every week, our consumers keep coming back time and time again! Our Interactive Media Zones encourage guests to play, learn and occasionally win right in our lobbies! Also located in high-traffic areas of our lobbies you ll find our fully dynamic 84 Digital Posters. Combine with the integrated movie content and advertising of our Digital Lobby Show for superior engagement. Cineplex Magazine (the #1 magazine in Canada for P12-54) gives our guests the inside scoop on current and upcoming movies. Comfortable in their seats, our guests are now in a distraction-free zone and are ready to enjoy the Pre-Show, which entertains with movie content, games, ads and custom-developed content for our partners! 2 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018 Modified May 15, 2018

3 Contact Information Toronto Head office Atlantic Ave. Toronto, ON M6K 1X9 Atlantic Quebec MORE CINEMA AT HOME Cineplex Magazine EXITING THE CINEMA Lobby Show Digital Posters Interactive Media Zone Special Media Sampling The Moviegoer Cycle From home to cinema, and home again ARRIVE IN AUDITORIUM Pre-Show TimePlay Show-Time BEFORE CINEMA Cineplex.com Cineplex Mobile ARRIVE IN CINEMA Lobby Show Digital Posters Interactive Media Zone Cineplex Magazine It s The Cineplex Media Advantage! Ottawa Southwest Ontario x5025 Manitoba/ Saskatchewan Calgary Edmonton British Columbia BC Extended Markets Modified May 15, 2018 CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 3

4 CONTENTS CINEPLEX MEDIA is the one-stop shop for all of to build a broad, integrated campaign or pinpoint a MOVIE 6 PREVIEW It s another great year for movies, but which months are best for your campaigns? CINEMA 12 OVERVIEW Your quick look at why cinema is the best place for your advertising dollars in 2017 SHOW-TIME 14 Imagine your ad on the big screen with immersive sound, brilliant visuals and huge impact, just before the trailers and movie are about to start INTERACTIVE 28 MEDIA ZONE The centrepiece of our cinema lobbies, there s so much advertisers can do with the IMZ CINEPLEX 32 MAGAZINE Get your ad into Canada's favourite movie magazine and reach 4 million readers each month ONLINE 36 & MOBILE Connect with moviegoers as soon as they start researching their theatre visits 4 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

5 CINEMA MEDIA KIT 2018 your advertising needs. Whether you re looking specific audience, your quest starts here PRE-SHOW 16 Work your brand into Cineplex s fun mix of pre-movie content and advertising and reach moviegoers who are excited and in a good mood CINEPLEX 20 TIMEPLAY Our interactive gaming platform lets you have fun with consumers, and share deals DIGITAL OUT-OF-HOME CINEMA LOBBY 24 Surround our guests with your messages as they linger in our vibrant lobbies CINEPLEX 40 WORLDGAMING Take advantage of the esports phenomenon by getting in on the gaming action SPECIAL 41 EVENTS We re so much more than movies. Reach fans of the Met Opera, Bolshoi Ballet and more THEATRE 42 LISTINGS Your handy guide to every cinema, in every theatre, we offer from coast to coast CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 5

6 2018 MOVIE HIGHLIGHTS JANUARY THE POST JANUARY 5 Steven Spielberg directs Meryl Streep and Tom Hanks in The Post, a thrilling drama about the unlikely partnership of Katharine Graham (Streep), the first female publisher of The Washington Post, and its driven editor Ben Bradlee (Hanks), as they race to catch up with The New York Times to expose a massive cover-up of government secrets that spanned three decades and four U.S. Presidents. The two must overcome their differences as they risk their careers and their very freedom to bring long-buried truths to light. PADDINGTON 2 JANUARY 12 Following the worldwide hit Paddington, one of the most successful family films of all time, this muchanticipated sequel finds Paddington (Ben Whishaw) happily settled with the Brown family in London, where he has become a popular member of the local community, spreading joy and marmalade wherever he goes. While searching for the perfect present for his beloved Aunt Lucy s hundredth birthday, Paddington sees a unique pop-up book in Mr. Gruber s antique shop, Maze Runner: The Death Cure and embarks upon a series of odd jobs to buy it. But when the book is stolen, it s up to Paddington and the Browns to unmask the thief. MAZE RUNNER: THE DEATH CURE JANUARY 26 In the epic finale to the Maze Runner saga, Thomas (Dylan O Brien) leads his group of escaped Gladers on their final and most dangerous mission yet. To save their friends, they must break into the legendary Last City, a WCKD-controlled labyrinth that may turn out to be the deadliest maze of all. Anyone who makes it out alive will get answers to the questions the Gladers have been asking since they first arrived in the maze. FEBRUARY FIFTY SHADES FREED FEBRUARY 9 Actors Jamie Dornan and Dakota Johnson return as Christian Grey and Anastasia Steele in Fifty Shades Freed, the third chapter based on the worldwide bestselling "Fifty Shades" phenomenon. Expanding upon events set in motion in 2015 and 2017's blockbuster films, the new installment arrives for Valentine's Day BLACK PANTHER FEBRUARY 16 Paddington 2 Black Panther Marvel Studios Black Panther follows T Challa (Chadwick Boseman) who returns 6 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018 home to the isolated, technologically advanced African nation of Wakanda to become king, but when a powerful old enemy reappears, T Challa s mettle as king and Black Panther is tested when he is drawn into a formidable conflict that puts the fate of Wakanda and the entire world at risk. Game Night GAME NIGHT FEBRUARY 23 Jason Bateman and Rachel McAdams star as Max and Annie, whose weekly couples game night gets kicked up a notch when Max s charismatic brother, Brooks (Kyle Chandler), arranges a murder mystery party, complete with fake thugs and faux federal agents. So when Brooks gets kidnapped, it s all part of the game right? But as the six uber-competitive gamers set out to solve the case and win, they begin to discover that neither this game nor Brooks are what they seem to be.

7 MARCH RED SPARROW MARCH 2 Dominika Egorova (Jennifer Lawrence) is many things. A devoted daughter determined to protect her mother at all costs. A prima ballerina whose ferocity has pushed her body and mind to the absolute limit. A master of seductive and manipulative combat. When she suffers a career-ending injury, Dominika and her mother are facing a bleak and uncertain future. That is why she finds herself manipulated into becoming the newest recruit for Sparrow School, a secret intelligence service that trains exceptional young people like her to use their bodies and minds as weapons. TOMB RAIDER MARCH 16 Lara Croft (Alicia Vikander) is the fiercely independent daughter of an eccentric adventurer who vanished when she was scarcely a teen. Now a young woman of 21 without any real focus or purpose, Lara navigates the chaotic streets of trendy East London as a bike courier, barely making the rent. Advised to face the facts and move forward after seven years without her father, even Lara can t understand what drives her to finally solve the puzzle of his mysterious death. Leaving everything she knows behind, Lara goes in search of her dad s last-known destination: a fabled tomb on a mythical island that might be somewhere off the coast of Japan. Ready Player One READY PLAYER ONE MARCH 29 From filmmaker Steven Spielberg comes the science-fiction action adventure Ready Player One, based on Ernest Cline s bestseller of the same name, which has become a worldwide phenomenon. The film is set in 2045, with the world on the brink of chaos and collapse. But the people have found salvation in the OASIS, an expansive virtual reality universe created by the brilliant and eccentric James Halliday (Mark Rylance). When Halliday dies, he leaves his immense fortune to the first person to find a digital Easter egg he has hidden somewhere in the OASIS, sparking a contest that grips the entire world. APRIL A QUIET PLACE APRIL 6 In this moody horror film co-written and directed by John Krasinski and co-starring his wife Emily Blunt, a family lives an isolated existence in utter silence, communicating by sign language and trying not to step too loudly or break anything for fear of an unknown threat that follows and attacks at any sound. CHAPPAQUIDDICK APRIL 6 Jason Clarke transforms into a young Senator Ted Kennedy for this drama that explores the disturbing 1969 incident in which Kennedy drove off a bridge in Chappaquiddick, Massachusetts. He escaped the sinking car, but his passenger, Mary Jo Kopechne (Kate Mara) did not, and questions abound about Kennedy s actions in the moments, and hours, after the incident. AVENGERS: INFINITY WAR DISNEY, MAY 4 As the Avengers and their allies have continued to protect the world from threats too large for any one hero to handle, a new danger has emerged from the cosmic shadows: Thanos (Josh Brolin). A despot of intergalactic infamy, his goal is to collect all six Infinity Stones, artifacts of unimaginable power, and use them to inflict his twisted will on all of reality. Tomb Raider A Quiet Place CINEMA MEDIA 2018 MOVIE KIT - SPRING HIGHLIGHTS 2018 CINEPLEX MEDIA 7

8 2018 MOVIE HIGHLIGHTS Solo: A Star Wars Story Life of the Party MAY LIFE OF THE PARTY MAY 11 When her husband suddenly dumps her, longtime housewife Deanna (Melissa McCarthy) turns regret into re-set by going back to college landing in the same class and school as her daughter, who s not entirely sold on the idea. Plunging headlong into the campus experience, the increasingly outspoken Deanna now Dee Rock embraces freedom, fun and frat boys on her own terms, finding her true self in a senior year no one ever expected. DEADPOOL 2 MAY 18 The official synopsis is that after surviving a near fatal bovine attack, disfigured cafeteria chef Wade Wilson (Ryan Reynolds) struggles to fulfill his dream of becoming Mayberry s hottest bartender while also learning to cope with his lost sense of taste. Searching to regain his spice for life, as well as a flux capacitor, Wade must battle ninjas, the yakuza, and a pack of sexually aggressive canines, as he journeys around the world to discover the importance of family, friendship, and flavour finding a new taste for adventure and earning the coveted coffee mug title of World s Best Lover. But, this is Deadpool, so, yeah, take that with a gallon of salt. SOLO: A STAR WARS STORY MAY 25 Explore the adventures of Han Solo and his trusted Wookiee friend Chewbacca before the events of Star Wars: A New Hope, including their early encounters with that other card-playing rogue from a galaxy far, far away, Lando Calrissian. The cast includes Alden Ehrenreich as Han Solo, Woody Harrelson and Donald Glover as Lando Calrissian. Incredibles 2 JUNE OCEAN S 8 JUNE 8 The tide has turned and it s a whole new Ocean s when eight women plan and execute a heist in New York. Oscar winner Sandra Bullock stars in the title role, alongside Oscar winners Cate Blanchett and Anne Hathaway, Mindy Kaling, Sarah Paulson, Awkwafina, with Rihanna and Oscar nominee Helena Bonham Carter. Oscarnominated filmmaker Gary Ross is directing. INCREDIBLES 2 JUNE 15 In this sequel to the hit 2004 animated feature, Helen (Holly Hunter) is in the spotlight, while Bob (Craig T. Nelson) navigates the day-to-day heroics of normal life at home when a new villain hatches a brilliant and dangerous plot that only the Incredibles can overcome together. JURASSIC WORLD: FALLEN KINGDOM JUNE 22 It's been four years since theme park and luxury resort Jurassic World was destroyed by dinosaurs out of containment. Isla Nublar now sits abandoned by humans while the surviving dinosaurs fend for themselves in the jungles. When the island's dormant volcano begins roaring to life, Owen (Chris Pratt) and Claire (Bryce Dallas Howard) mount a campaign to rescue the remaining dinosaurs from this extinction-level event. 8 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

9 JULY ANT-MAN AND THE WASP JULY 6 From the Marvel Cinematic Universe comes a new chapter featuring heroes with the astonishing ability to shrink. In the aftermath of 2016's Captain America: Civil War, Scott Lang (Paul Rudd) grapples with the consequences of his choices as both a superhero and a father. As he struggles to rebalance his home life with his responsibilities as Ant-Man, he s confronted by Hope van Dyne (Evangeline Lilly) and Dr. Hank Pym (Michael Douglas) with an urgent new mission. Scott must once again put on the suit and learn to fight alongside The Wasp as the team works together to uncover secrets from their past. MAMMA MIA! HERE WE GO AGAIN JULY 20 Ten years after Mamma Mia! grossed more than $600-million around the world, you are invited to return to the magical Greek island of Kalokairi in an all-new original musical based on the songs of ABBA. With the film's original cast (including Meryl Streep, Amanda Seyfried and Colin Firth) returning and new additions including Lily James as the young Donna (Streep s character), the musical comedy goes back and forth in time to show how relationships forged in the past resonate in the present. MISSION: IMPOSSIBLE 6 JULY 27 The Mission: Impossible franchise is the gold standard when it comes to sticking to a formula that works. Since its debut with 1996 s Mission: Impossible, the fast-paced spy series has showcased Tom Cruise at his risky business best, allowing the megastar to perform many of his own breathtaking stunts. Expect Ant-Man and the Wasp Mamma Mia! Here We Go Again more of the same in this sixth pic that welcomes back director Christopher McQuarrie (Mission: Impossible Rogue Nation) and familiar cast members Ving Rhames, Simon Pegg and Michelle Monaghan, as well as series newbies Henry Cavill and Angela Bassett. AUGUST THE MEG AUGUST 10 A deep-sea submersible has been attacked by a massive creature, previously thought to be extinct, and now lies disabled at the bottom of the deepest trench in the Pacific with its crew trapped inside. With time running out, expert deep sea rescue diver Jonas Taylor (Jason Statham) is recruited by a visionary Chinese oceanographer (Winston Chao), against the wishes of his daughter Suyin (Li Bingbing), to save the crew and the ocean itself from this unstoppable threat: a prehistoric 75-foot-long shark known as the Megalodon. WHITE BOY RICK AUGUST 17 Set in 1980s Detroit at the height of the crack epidemic and the War on Drugs, White Boy Rick The Meg is based on the moving true story of a blue-collar father and his teenage son, Rick Wershe, who became an undercover police informant and later a drug dealer, before he was abandoned by his handlers and sentenced to life in prison. THE HAPPYTIME MURDERS AUGUST 17 Set in the underbelly of Los Angeles where puppets and humans co-exist, The Happytime Murders tells the comedic tale of two clashing detectives, one human and the other a puppet, who are forced to work together to solve the mystery of who is brutally murdering the former cast of The Happytime Gang, a beloved classic puppet show. Melissa McCarthy plays lead detective Connie Edwards opposite longtime Henson puppeteer Bill Barretta who performs Phil Phillips, the puppet detective. CINEMA MEDIA 2018 MOVIE KIT - SPRING HIGHLIGHTS 2018 CINEPLEX MEDIA 9

10 2018 MOVIE HIGHLIGHTS Alpha SEPTEMBER ALPHA SEPTEMBER 14 An epic adventure set in the last Ice Age. Europe, 20,000 years ago. While on his first hunt with his tribe s most elite group, a young man (Kodi Smit-McPhee) is injured and left for dead. Awakening to find himself broken and alone he must learn to survive and navigate the harsh and unforgiving wilderness. Reluctantly taming a lone wolf abandoned by its pack, the pair learns to rely on each other and become unlikely allies, enduring countless dangers and overwhelming odds in order to find their way home before the deadly winter arrives. NIGHT SCHOOL SEPTEMBER 21 Star Kevin Hart and producer Will Packer, who partnered for the hit Ride Along and Smallfoot A Star is Born Think Like a Man series, bring their signature style to Night School. Based on a story by Hart, the comedy from director Malcolm D. Lee (Girls Trip) follows a group of misfits who are forced to attend adult classes in the longshot chance they'll pass the GED exam. SMALLFOOT SEPTEMBER 28 An animated adventure for all ages, with original music and an all-star cast, Smallfoot turns the Bigfoot legend upside down when a bright young Yeti (voiced by Channing Tatum) finds something he thought didn t exist a human. News of this smallfoot throws the simple Yeti community into an uproar over what else might be out there in the big world beyond their snowy village, in an all new story about friendship, courage and the joy of discovery. Venom OCTOBER VENOM OCTOBER 5 Venom, another entry in Sony s Marvel Universe, stars Tom Hardy as Eddie Brock, also known as Venom, a human host for an alien symbiote, which gives him great superpowers. Michelle Williams co-stars as Eddie s wife, Anne Weying, who may have powers of her own, and Riz Ahmed steps in as Dr. Carton Drake in this spinoff from the Spider-Man film franchise. A STAR IS BORN OCTOBER 5 A Star is Born stars four-time Oscar nominee Bradley Cooper and multiple award-winning, Oscar-nominated music superstar Lady Gaga, in her first leading role in a major motion picture. Cooper also helms the drama, marking his directorial debut. In this new take on the tragic love story, Cooper plays seasoned musician Jackson Maine, who discovers and falls in love with struggling artist Ally (Gaga). She has just about given up on her dream to make it big as a singer until Jack coaxes her into the spotlight. FIRST MAN OCTOBER 12 On the heels of their six-time Academy Awardwinning smash La La Land, Oscar-winning director Damien Chazelle and star Ryan Gosling reteam for First Man, the riveting story of NASA's mission to land a man on the moon, focusing on Neil Armstrong and the years A visceral, first-person account, based on the book by James R. Hansen, the movie will explore the cost on Armstrong and the nation of one of the most dangerous missions in history. 10 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

11 NOVEMBER MULAN NOVEMBER 2 In this live-action feature film based on Disney's Mulan, Chinese actress Yifei Liu plays the young Chinese maiden who disguises herself as a warrior in order to save her father. Niki Caro, the Australian writer and director behind the 2002 indie hit Whale Rider, steps behind the camera to tell this tale of bravery. THE GRINCH NOVEMBER 9 For their eighth fully animated feature, Illumination and Universal Pictures present The Grinch, based on Dr. Seuss's beloved holiday classic. The Grinch tells the story of a cynical grump (voiced by Benedict Cumberbatch) who goes on a mission to steal Christmas, only to have his heart changed by a young girl's generous holiday spirit. Funny, heartwarming and visually stunning, it's a universal story about the spirit of Christmas and the indomitable power of optimism. FANTASTIC BEASTS: THE CRIMES OF GRINDELWALD NOVEMBER 16 At the end of the first film, the powerful Dark The Grinch wizard Gellert Grindelwald (Johnny Depp) was captured by MACUSA (Magical Congress of the United States of America), with the help of Newt Scamander (Eddie Redmayne). But, making good on his threat, Grindelwald escaped custody and has set about gathering followers, most unsuspecting of his true agenda: to raise pure-blood wizards up to rule over all non-magical beings. In an effort to thwart Grindelwald s plans, Albus Dumbledore (Jude Law) enlists his former student Newt Scamander, who agrees to help, unaware of the dangers that lie ahead. DECEMBER SPIDER-MAN: INTO THE SPIDER-VERSE DECEMBER 14 Phil Lord and Christopher Miller, the creative minds behind The Lego Movie and 21 Jump Street, bring their unique talents to a fresh vision of a different Spider-Man Universe, with a groundbreaking visual style that s the first of its kind. Spider-Man: Into the Spider-Verse introduces Brooklyn teen Miles Morales, and the limitless possibilities of the Spider-Verse, where more than one can wear the mask. AQUAMAN DECEMBER 21 DC's Aquaman is the reluctant ruler of the underwater kingdom of Atlantis, caught between land dwellers that are always polluting the globe and his own people who are ready to invade the surface. Jason Momoa plays Aquaman alongside Academy Award winner Nicole Kidman as Atlanna, Amber Heard as Mera, Willem Dafoe as Nuidis Vulko, Patrick Wilson as Orm/Ocean Master and Yahya Abdul-Mateen II as Black Manta. MARY POPPINS RETURNS DECEMBER 25 Drawing from the wealth of material in P.L. Travers eight Mary Poppins novels, the story will take place in Depression-era London (when the books were originally written) and follows a now-grown Jane and Michael Banks, who, along with Michael s three children, are visited by the enigmatic Mary Poppins (Emily Blunt) following a personal loss. Through her unique magical skills, and with the aid of her friend Jack (Lin-Manuel Miranda), she helps the family rediscover the joy and wonder missing in their lives. Fantastic Beasts: The Crimes of Grindelwald Mary Poppins Returns CINEMA MEDIA 2018 MOVIE KIT - SPRING HIGHLIGHTS 2018 CINEPLEX MEDIA 11

12 CINEMA OVERVIEW Why Cinema Works A driving force behind culture, movies will always shape, inform and entertain. Movies hold a special place in everyone s hearts. Each person has a favourite, everyone has their own set of classic, must-see, funniest, and scariest titles. Each list varies but the constant is the passion everyone has for those titles. Movies are fresh, engaging and leave lasting effects on our guests. What better environment in which to talk, one on one, with your consumers? No distractions, happy and engaged people. Cinema works. Let it work for you. Cinema Benefits Engaged and attentive audience Sought-after demographics Uncluttered media environment Light TV viewers, enabling brands to extend to a unique audience Cinema has the lowest ad avoidance of all media as cinemagoers perceive the ads as part of the overall experience Relaxed, excited and expectant audience is focused on the big screen Average advertising impact in cinema is greater than TV 3D cinema campaigns have proven higher recall/entertainment Going to the movies is a top leisure activity among Canadians 60% MOVIES 40% 39% NON-TEAM SPORTS Vividata 2018 Spring, Total Canada HHI $100K+ MOPES BACHELOR'S OR HIGHER LEISURE ACTIVITIES PARTICIPATED/ ATTENDED IN PAST 12 MONTHS (% OF POPULATION) The movies reach affluent, highly educated and well-employed Canadians efficiently and effectively POPULATION (COMP%) 32% 37% 26% ENTERTAINING AT HOME 32% 29% 28% 23% PUBS/ NIGHTCLUBS MUSIC CONCERTS MOVIEGOERS 18+ (COMP%) 30% 34% 39% MUSEUMS/ ART GALLERIES PRO- SPORTS EVENTS 18% TEAM SPORTS 29% Average Monthly Reach Vividata 2018 Spring, HHI, Occupation, and Education are based on A18+, Total Canada, Moviegoers in the Past Month 12 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

13 Target audience by movie genre with unique compositional strength AVERAGE DEMO COMPOSITION BY MOVIE GENRE (INDEXED TO POPULATION) ACTION/ ADVENTURE ANIMATED COMEDY DRAMA FAMILY/ CHILDREN FOREIGN HORROR SCIENCE FICTION MALE FEMALE AGES AGES AGES AGES AGES PHOTO BY ALEXANDROS MARAGOS/GETTY Vividata Spring 2018, Total Canada, Moviegoers Composition (Seen Any Genre in Past Year) Indexed to Population Moviegoer composition by age group The movies deliver audiences of all age groups with a balanced male/female split. 10% AGE (INDEX 130) 15% AGE 65+ (INDEX 77) 51% MEN 49% WOMEN 14% AGE (INDEX 136) 17% AGE (INDEX 109) Movies reach Canadians of all age groups Canadian moviegoers have an average movie-going frequency of 1.5 per month and 5 per year. MOVIES % REACH OF CANADIAN POPULATION 1 MONTH 3 MONTHS ALL 12+ ALL ALL ALL ALL MONTHS 29% 48% 60% 38% 59% 73% 39% 57% 67% 32% 53% 64% 31% 53% 66% 20% AGE (INDEX 82) 24% AGE (INDEX 105) Vividata Spring 2018, Total Canada, Moviegoers in the Past Month, Index Based on Population ALL ALL 65+ Vividata Spring 2018, Total Canada 24% 42% 55% 22% 36% 47% CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 13

14 SHOW-TIME It Doesn t Get Bigger Than This Blockbuster movies, huge screens and sound that rocks your seats. There is no better, bigger or more effective place to talk to your consumers than in our cinemas. Your Show-Time ad is placed just prior to the big, bold movie trailers our guests look forward to and enjoy. There are zero distractions (no other screens competing for consumers attention here), just our guests watching your commercial the way it was meant to be seen, driving recall and awareness. Don t miss out on the impressive lineup of great 2018 movies. Our guests will be there, will you? Cinema Show-Time Ad Awareness 73% AVERAGE CINEMA SHOW-TIME AD AWARENESS 26% AD RECALL IN CINEMA AND OTHER MEDIA 74% AD RECALL IN CINEMA ONLY (DO NOT RECALL FROM ANY OTHER MEDIA) Cinema Advertising Show-Time Impact Study 2017 (Amongst 6 Campaigns Across 5 Categories) Cineplex Insights via Vision Critical. Canadian Cinema Show-Time Equals Ad Effectiveness 73% Advertising Correct Brand Awareness Association 38% Likeability 85% Cinema Advertising Show-Time Impact Study 2017 Cineplex Insights via Vision Critical. 14 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

15 More information is available at cineplexmedia.com, or simply reach out to your account manager CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 15

16 PRE-SHOW Your Ad On The Big Screen Imagine your brand up on the big screen as guests settle in to enjoy their movie night. A combination of well-placed ads and exclusive content that ranges from behind-the-scenes interviews with movie stars to one-on-one chats with Canadian musicians to trivia and home entertainment news, the Pre-Show provides an efficient and effective way to be on the big screen. Pod 1 delivers your ad mingled amongst entertaining content within 75 seconds of the start of Cineplex TimePlay. In theatres without Cineplex TimePlay, Pod 1 immediately precedes Show-Time. Pod 2, the most efficient method of getting on the big screen, delivers your message between 21 and 15 minutes to the start of Cineplex TimePlay. Canadian Cinema Pre-Show Equals Ad Effectiveness 58% Advertising Correct Brand Awareness Association 86% 39% Likeability Cinema Advertising Impact Study Strategic Marketing Counsel (SMC) 16 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

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18 PRE-SHOW The Pre-Show Is Perfect For Your Local Market! The Pre-Show provides a custom entertainment environment that puts your message amongst the biggest titles from Hollywood. Low Cost! This big-screen opportunity is designed to drive local market sales for clients. Select your theatre(s), movie(s) or genre(s) to reach your target. Short lead-times for booking and creative. In-house creative team (if required) to help you look good. Strongest ad receptivity* and the lowest ad avoidance** vs. radio, OOH and newspaper = better ROI. Actual audience numbers based on ticket sales. Your customers arrive early to get the best seats for Hollywood s blockbusters. It s the perfect time to get on the big screen! POD 1 61 million guests per year POD 2 30 million guests per year *** ***Based on non-cineplex TimePlay Theatres Ticket Sales Target Lovers Of Luxury With VIP Our Cineplex VIP Cinemas offer guests an intimate and sophisticated night out with luxurious reserved seats, great food and exceptional service. With only the Pre-Show and limited Show-Time ads available in these exclusive theatres your message truly stands out and reaches a highly targeted, affluent adult audience. From experiential campaigns like wine tastings and special nights to more traditional advertising, the VIP experience not only caters to our guests, but our valued advertising partners as well. 18 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

19 CHARCOAL! More information is available at cineplexmedia.com, or simply reach out to your account manager Create Custom Content Move beyond a simple ad with custom content! Cineplex Media is happy to work with you to create content that integrates your product into the entertainment experience. Whether it s a specially scripted segment in the Pre-Show, a skinned Cineplex.com microsite, Cineplex Magazine advertorial or a trivia quiz in Cineplex TimePlay all of which can be supported via our social channels Cineplex s in-house production studio will see your project through from concept to final edit. Sorry blackheads, you didn t Get the part canada S # 1 pore strip brand* 2X As effective as A LeadiNg pore cleanser at GettiNg rid of BlackHeads DEEP CLEANSING PORE STRIPS 8CHARCOAL Let s chat! *Nielsen, National All Channels, $ Vol 2018 BioreAd_Cineplex_Production_File.indd :01 PM CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 19

20 CINEPLEX TIMEPLAY Do You Want To Play A Game? As Cineplex TimePlay grows, new games and ways to utilize our guests smartphones keep the experience fresh and new. Advertisers offers are delivered directly to the MyStuff folders on players phones based on participation and performance a real-time measurement! With two Cineplex TimePlay options, advertisers can be placed within the Pre-Show's Cineplex TimePlay Content (:75 seconds) or during the Cineplex TimePlay segment (4 minutes) between Pods 1 & 2, allowing for both a premium position and a very affordable way to get your game on! Guests can boast about their results, wins or advertising offers via their social media networks, where they can also take advantage of additional offers, such as bonus contest entries, via likes and shares. We work with clients to adapt existing games or develop new games from scratch that deliver on a brand s goals. Yes, that s right, we re bragging about the success of Cineplex TimePlay. Cineplex TimePlay Player Demographic Profile TIMEPLAY APP DOWNLOAD PROFILE MOVIEGOERS TIMEPLAY PLAYERS TimePlay App Download Update Stats Jan 2, 2016 October 20, 2017 Moviegoers in the Past Month Vividata Spring % 32% INDEX % A18-24 A % INDEX CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

21 More information is available at cineplexmedia.com, or simply reach out to your account manager Cineplex TimePlay Effectiveness PLAYED THE CLIENT-SPONSORED TIMEPLAY GAME Higher play rate among younger audience. 45% ALL AGES 55% A18-24 INDEX 124 WOULD LIKE TO PLAY IN THE FUTURE 48% NOT PLAYED 93% PLAYED GAME AWARENESS 74% NOT PLAYED 100% PLAYED BRAND ASSOCIATION 50% MALE 50% FEMALE 5 million Downloads 79% NOT PLAYED 91% PLAYED TimePlay App Download Update Stats Oct 2016 Cineplex TimePlay Delivers 86% AVERAGE Advertising Awareness 84% AVERAGE Correct Brand Association 46% AVERAGE Ad Entertainment AD VERY ENTERTAINING/ ENTERTAINING RECALLED THE OFFER OR REWARD 40% NOT PLAYED 69% PLAYED TimePlay Ad Impact Study 2012 & 2014 & 2016, SMC and Online Survey via Vision Critical CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 21

22 CINEPLEX TIMEPLAY Cineplex TimePlay Interactive Options Exclusive Title Sponsorship The Whole Segment 3 MINUTES OR Title Sponsorship Unique Game 2 MINUTES Guests use their devices to interact with and influence outcomes on secondary screens and engage with a brand! Custom intro, gameplay, leaderboards, outro, mobile interface Includes MyStuff call to action and link to social media Activation and redemption reporting +8 weeks of production Customized Experience 1 MINUTE Create a truly unique and custom brand experience. One game with all elements is tailored to meet your brand strategy Includes MyStuff call to action and link to social media Activation and redemption reporting 6-8 weeks of production Integrated Experience Sponsored Template 1 MINUTE Sponsor existing Power Play modules with your brand presence. Includes sponsor intro, brand colours throughout and branded outro/ call to action Includes MyStuff call to action and link to social media Activation and redemption reporting 4-6 weeks of production 22 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

23 More information is available at cineplexmedia.com, or simply reach out to your account manager MyStuff Offers MyStuff delivers immediate offers, information and rewards through a one-click action. It provides a unique channel that will increase brand awareness and loyalty beyond the cinema experience. Interactive Storytelling Cineplex TimePlay empowers consumers through two-way communication. Interactivity through polling questions or gamification creates a stronger connection that engages guests and invites them to be part of the branded story Uses the brand ad as a jumping-off point Based on the majority of players results, the end experience can be a branched video to linear media New Feature: Cineplex TimePlay will send notifications to players when they receive a MyStuff offer and when the offer is about to expire Activation and redemption reporting Reward offers can include couponing, contests, sampling, opt-in for additional brand offers, calendar invites, informational offers, SCENE points or concessions Two weeks of production Drives the path to purchase and ROI Additional Call to Action At the height of the experience and engagement, provide a simple on-device mechanism to drive purchase or activation. Call to action button drives the guest to the App Store or URL. Some examples: app or game download calendar invite brand website video CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 23

24 DIGITAL OUT-OF-HOME CINEMA LOBBY Light Up Our Lobbies! Larger than life and located in the highest-traffic areas, big, bold digital signage dominates our theatre lobbies. When our screens change colour, the entire lobby changes colour. They re hard to miss! Guests Love Our Lobbies ACTIVITIES IN CINEMA LOBBY On average, moviegoers spend enough time to see two full Lobby Show loops and up to six repetitions of the Digital Poster loop! AVERAGE TIME SPENT IN LOBBY (MINUTES) 14 Before Movie 4 After Movie Cinema Ad Impact Online Study, English Canada, 2017, Based on patrons who spent time in lobby. 59% 77% CONCESSIONS 73% BUYING OR PICKING UP TICKETS ABLE TO RECALL DIGITAL SIGNAGE OR SCREEN 24 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

25 Interactive Media Zone Digital Lobby Show Digital Posters CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 25

26 DIGITAL OUT-OF-HOME CINEMA LOBBY 140 Theatres Digital Posters Our 84 Digital Posters are dynamic screens that display full-motion ads in bright, impactful HD quality. The five-minute loop keeps the content fresh and timely, ensuring as many eyes as possible see your ad, whether it runs from coast to coast or in a local execution. Booked on a daily basis Creative due date: 7 days prior to campaign start date 26 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

27 More information is available at cineplexmedia.com, or simply reach out to your account manager Digital Lobby Screens Our network of in-lobby digital signage surrounds guests with movie content and ads running in a 10-minute loop on screens placed at all angles throughout the lobby to ensure maximum visibility. CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 27

28 INTERACTIVE MEDIA ZONE Wall-To-Wall Consumer Interactions Available in 44 of our theatres from coast to coast, Cineplex s Interactive Media Zones offer a wide range of ways for clients to engage with our guests in theatre lobbies. Choose to run existing creative on the massive 84 side screens or 112 centre screen, provide sponsored games and trivia, or work with us to create a one-of-a-kind experience that invites guests to interact with your brand. Screens utilize touch and motion, full audio play and record, video, and can connect with guests mobile devices and link to their social networks. And we capture it all! Metrics from the IMZ include impressions, awareness, attention time, dwell time, male/female and age demographics, as well as the number of started and completed interactions. We ll work with you to develop a custom reporting structure and timeline. 28 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

29 Top Popper Challenge As kernels of popcorn, along with obstacles like cell phones and 3D glasses, fall from the top of the screen, guests have to tap the popcorn to earn points and become champion! OVE R 30,000 Plays on Launch Weekend OVER 1.4 MILLIONPlays to Date 12% Guest Conversion Rate SECONDS of Dwell Time SECONDS Average Attention Time CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 29

30 INTERACTIVE MEDIA ZONE CASE STUDY Kubo and the Two Strings Experience JULY 29 SEPTEMBER 1, 2016 Summary and Objectives Cineplex s Interactive Media Zones were used to execute an awareness campaign for eone s film Kubo and the Two Strings. The objective was to get Cineplex guests engaged with the storyline in order to broaden their movie experience and prompt ticket sales. Execution An existing web app game called Street Showdown was adapted into an interactive touch experience for the IMZ. The main IMZ screen was split in half and featured two individual runs of the game to accommodate multiple players at once and allow for maximum playtime. Guests were prompted to touch the main screen repeatedly, and with well-timed strikes, to engage Little Hanzo in a street showdown against oncoming paper foes. The 84 portrait screens ran a loop of motion creative and the film s theatrical movie trailer. The 55 header screen featured a static loop that showed Kubo and the Two Strings launch timing and key messaging. In addition, the IMZs were wrapped with the movie s graphics. The stunning imagery of the wall wrap attracted guests to play the game. Results The campaign ran on six IMZs across major markets for four weeks delivering the following results: 530K Opportunities to See (OTS) 32K impressions Total watchers were 55% male, 45% female 30 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

31 More information is available at cineplexmedia.com, or simply reach out to your account manager CASE STUDY Global Goals Campaign SEPTEMBER 25 OCTOBER 29, 2015 Summary and Objectives The Global Cinema Advertising Association, also known as SAWA, announced its first global cinema initiative to support Project Everyone, a campaign to communicate the United Nations revised Global Goals, on September 25, The objective of the We Have A Plan campaign was to build instant awareness of the ambitious Global Goals targets to end extreme poverty and tackle climate change for everyone by Cineplex Media participated by not only airing the spot on-screen during our Show-Time segment, but going a step further to create an interactive experience for our IMZ which brought the campaign to life by engaging guests with the Global Goals and providing an opportunity to share their goals of choice on social media. Execution The 84 side screens included icons for 17 Global Goals. Guests were invited to touch the goal that meant the most to them to share the goal on social media. They were then asked to pose for a photo in front of one of the cameras. Their photo was included in a frame with the icon of the goal selected. The guest could forward the photo to a device via sms or . The link they received included their name and a statement regarding their chosen goal, thanked them for contributing, and included a link to visit globalgoals.org. Facebook, Instagram, Twitter, text or links on the photo enabled guests to immediately share their Global Goal via social media or with their direct contacts. When shared, the post included the message #GlobalGoals #WeHaveAPlan #TellEveryone. The guest s image along with their goal was also placed on the IMZ s main screen in a collage, which showed all the goals and images of people who stepped up to voice their support. Results The campaign ran on 27 IMZs for 5 weeks delivering the following results: 2.5 million Opportunities to See (OTS), 1.5 x total attendance of 1.9 million 191K watchers spent an average 1.4 minutes in front of the Global Goals execution, 196K interactions 49% male, 51% female 7.4K Global Goals sent to guests for sharing The Global Goal "Life Below Water" was most shared followed by No Poverty IMZ Awareness Cineplex Media also conducted an online research study during the campaign period to measure additional attitudes and awareness of the Global Goals IMZ execution: 31% of respondents who spent time in the cinema lobby were aware of the IMZ Global Goals campaign Of those respondents, 19% claimed to have interacted with the execution and an additional 15% watched others play with the wall CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 31

32 CINEPLEX MAGAZINE Everybody s Reading It Cineplex Magazine is the most popular entertainment magazine in Canada. With 3.8 million readers per issue, it s also Canada s #1 magazine with readers age 12 to 54! Why the big numbers? Cineplex Magazine The most-read magazine in Canada for readers under 55! features exclusive interviews with many of Hollywood s biggest stars, beautiful photos, behind-the-scenes movies scoops and movie release schedules. Readers can pick it up in theatre lobbies or get it in their Globe and Mail newspaper. #1 Entertainment Magazine in Canada 656,500Print Circulation 3.8 millionaverage Issue Readership 5.8 Readers per Print Copy Vividata 2018 Spring, Total Canada 32 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

33 Third Most Read Magazine in Canada TOP-10 MAGAZINES - PRINT AVERAGE ISSUE READERSHIP (000) READER'S DIGEST LIVE BETTER CINEPLEX MAGAZINE CANADIAN LIVING CANADIAN GEOGRAPHIC MACLEAN'S CHATELAINE CAA MAGAZINE PEOPLE FOOD & DRINK 2,154 2,050 3,241 3,126 3,031 2,993 2,988 3,853 3,778 4,325 Vividata 2018 Spring, Total Canada, Average Issue Readership, Rank Among All English Magazines in Vividata Exclusive Reach Over 70% of our readers are Cineplex exclusive and not duplicated vs. other top magazines in Canada. CINEPLEX MAGAZINE DUPLICATED AND EXCLUSIVE READERS AVERAGE ISSUE READERSHIP (000) DUPLICATED CINEPLEX EXCLUSIVE VS. READER'S DIGEST 990 VS. LIVE BETTER VS. CANADIAN LIVING VS. CANADIAN GEOGRAPHIC VS. MACLEAN'S VS. CHATELAINE VS. CAA MAGAZINE VS. PEOPLE VS. FOOD & DRINK Vividata 2018 Spring, Total Canada, Print Average Issue Readership, Rank Among All Magazines in Vividata 3,029 2,788 3,165 3,078 3,159 3,189 3,227 3,143 3,283 Cineplex Magazine Reader Profile Cineplex Magazine delivers the most sought-after age groups and demographics, including parents, educated, affluent and well-employed adults, with a balanced male/female split. POPULATION AND CINEPLEX MAGAZINE AVERAGE PRINT ISSUE READERSHIP COMPOSITION (%) POPULATION CINEPLEX MAGAZINE Rank #1 FOR AGES % 30% 49% 57% 47% 51% 34% 35% 46% 50% Male 50% Female 52% 26% 28% 32% 35% 7% 10% P12-17 A18-34 A18-49 A25-54 BACHELOR'S DEGREE+ Vividata 2018 Spring, Total Canada, Print, Index Based on Average Issue Readership Composition vs. Population WHITE COLLAR MOPES HHI $100K+ Vividata 2018 Spring, Total Canada, Based on A18+, Print, Index Based on Average Issue Readership Composition vs. Population CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 33

34 CINEPLEX MAGAZINE Editorial Calendar Several times each year, a portion of Cineplex Magazine is given over to a special, timely section. Designed to pique consumer interest and help our advertisers reach their consumers in relevant and engaging ways, these editorial sections deliver the goods. FEBRUARY: Academy Awards MARCH/APRIL: Summer Movie Preview & Spring Fashions AUGUST: Back to School SEPTEMBER: Toronto International Film Festival Guide OCTOBER: Fall Fashions & Holiday Movie Preview NOVEMBER & DECEMBER: Holiday Gift Guides 34 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

35 More information is available at cineplexmedia.com, or simply reach out to your account manager In Every Issue Our regular sections are the backbone of each issue of Cineplex Magazine. Readers look forward to opening a new copy and finding their favourites. SPOTLIGHT CANADA: Monthly interview with a Canadian actor or director SNAPS: Candid celebrity shots from around the globe IN BRIEF: Short movie-world updates and entertainment news IN THEATRES: The month s full slate of new releases, with detailed synopses CASTING CALL: Our insider s look at the stars' upcoming roles ALL DRESSED UP: Celebrities show off their red-carpet looks INTERVIEWS & FEATURES: Up close and personal with the world s biggest stars CINEPLEX STORE: The month s best new movies to download at home National Circulation TOTAL 656,500 NEWFOUNDLAND & LABRADOR 2,760 PRINCE EDWARD ISLAND 1,800 NOVA SCOTIA 15,240 NEW BRUNSWICK 8,250 QUEBEC 8,700 ONTARIO 409,560 MANITOBA 22,215 SASKATCHEWAN 12,470 ALBERTA & NWT 70,815 Cineplex Magazine 2018 Production Schedule MONTH IN THEATRES SPACE DEADLINE MATERIAL DUE JANUARY December 29 November 29 December 1 FEBRUARY January 31 January 4 January 8 MARCH/APRIL March 8 February 6 February 8 MAY April 23 March 27 March 29 JUNE May 23 April 30 May 2 JULY June 20 May 28 May 30 AUGUST July 18 June 25 June 27 SEPTEMBER August 20 July 25 July 27 OCTOBER September 19 August 23 August 27 NOVEMBER October 24 September 27 October 1 BRITISH COLUMBIA & YUKON Reported to CCAB May ,420 DECEMBER November 21 October 29 October 31 JANUARY 2019 January 7 December 4 December 6 CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 35

36 ONLINE & MOBILE Maximize Your Reach With Cineplex Online and Mobile deliver an average of 5 million unique unduplicated visitors per month, which ranks in the Top-15 entertainment properties in Canada! A Top-15 Entertainment Digital Property In Canada % MILLION MILLION Average Average Monthly Views Monthly Digital 41 (Online Average Monthly And Mobile) Average Monthly Reach Time Spent MILLION (In Minutes) 5.0Unique Visitors MILLION Average Monthly Visits 36 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

37 Cineplex Digital Cineplex Digital vs. Competing Entertainment Properties Cineplex Digital (single brand) reaches more unique visitors than leading entertainment properties, which may contain more than one entertainment brand AVERAGE MONTHLY UNIQUE VISITORS (000) CINEPLEX DIGITAL 4,993 TSN/ROS 4, MSN ENTERTAINMENT DAILYMOTION 3,853 4,521 Only 12% duplicated visitors between the online and mobile platforms, much lower compared to other top entertainment sites MILLION Average Monthly Online Unique Visitors comscore Media Metrix, Multi-Platform, March 2016-February 2017 MILLION Average Monthly Mobile Unique Visitors SPORTSNET ITUNES TMZ VIACOM DIGITAL 3,280 3,122 3,037 2,999 comscore Media Metrix, Multi-Platform, March 2016-February 2017 CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 37

38 ONLINE & MOBILE Cineplex.com: The First Stop For Moviegoers Often the first step in our guests movie-going experiences, Cineplex.com can also be the first opportunity for you to interact with them. Cineplex.com has up-to-date times and dates for screenings across the country, movie trailers, custom content and, more often than not, a great contest or two! Given the movie industry s weekly rotation, our guests come back time and time again to research a big night out. Why don t you join them? We offer page dominations, skins, pre- and post-roll and targeting capabilities that allow you to reach exactly who you want. Cineplex Online Is The Top Canadian Movie Website! Cineplex.com Demographic Profile Cineplex.com delivers the most sought-after demographics efficiently, with a balanced male/female split 1.7Average 6% Average Monthly Reach MILLION Monthly Unique Visitors CINEPLEX.COM UNIQUE VISITOR COMPOSITION OF POPULATION (INDEXED TO POPULATION) POPULATION CINEPLEX.COM 49% 51% Male Female 49% 64% INDEX % 59% INDEX MILLION Average Monthly Visits 20 MILLION Average Page Views Monthly 27% 34% INDEX comscore Media Metrix March February 2017 MILLION Average Monthly Time Spent Online (In Minutes) AGES AGES AGES comscore Media Metrix, March February 2017, Index Based on Cineplex.com UVs Composition vs. Population 38 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

39 More information is available at cineplexmedia.com, or simply reach out to your account manager CINEPLEX MOBILE VISITORS ARE YOUR TARGETS 77% Use Social Networks INDEX 131 Cineplex Mobile: On The Go? We're With You Cineplex patrons are people on the go, and Cineplex Mobile lets you to keep up with them. Our Top-20 app keeps pace with our busy guests, and allows our advertising partners to engage moviegoers by the millions. Cineplex Mobile Is A Top Mobile App In Canada! 3.9 MILLION Average Monthly Unique Visitors 19% Reach Average Monthly TOP-10 TOP-20 Among Top-100 Most-Mobile Properties Among Most Popular Mobile Apps in Canada 2.7Unique Visitors MILLION Average Monthly Mobile Browser comscore Media Metrix, Total Canada March February 2017 Cineplex Mobile Demographic Profile Cineplex Mobile delivers the most sought-after demographics efficiently and effectively. CINEPLEX MOBILE UNIQUE VISITOR COMPOSITION (VS. POPULATION) POPULATION CINEPLEX MOBILE 35% 46% INDEX % Male 66% 80% INDEX % Female 52% 59% AGES AGES AGES INDEX 114 comscore Media Metrix, March 2016-February 2017, Index Based on: People Who Visited Cineplex Mobile Phone or Tablet vs. Total Mobile Population 48% Experienced Display Ads On Their Mobile Device INDEX % Experienced Video Ads On Their Mobile Device INDEX % Download Apps In A Month INDEX % More Likely To Scan A QR/Bar Code At Least Once A Month INDEX 135 Comscore Mobilens Plus Dec 2016, Total Canada, Index Based On People Who Visited Cineplex Mobile Via Mobile Phone Or Tablet Vs. Total Mobile Population CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 39

40 CINEPLEX WORLDGAMING Game On! esports is the big game in town and Cineplex is its new home in Canada! From epic, 10- to 13-week national tournaments that culminate in the crowning of the next Cineplex WorldGaming National Champion, to one-night-only events, leagues and even collegiate tournaments, Cineplex WorldGaming brings the best of the esports world to Canada. The events are strongly promoted across all of our platforms. Plus, all partnership packages include brand ads to ensure your campaigns are associated with every aspect of the biggest Canadian gaming events, including titles like the Call of Duty franchise, the Street Fighter franchise, CS:GO and more! Cineplex is not only the home of great movies, now it s also the home of esports in Canada! 40 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

41 SPECIAL EVENTS The Met Opera Since its launch in 2006, Cineplex s annual Metropolitan Opera LIVE in HD series has been a grand success. The program is beloved by opera fans across Canada who are given access to groundbreaking productions direct from the MET stage at New York s Lincoln Center to our theatre screens live in HD. Clients have the opportunity to become a part of the experience both on-screen and as part of Cineplex Magazine's coverage of the MET's long and lavish season. Cinema Events Bolshoi Ballet in Cinema Stars and Strollers Flashback Film Festival Family Favourites Classic Films Sensory Friendly Screenings National Theatre Live CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 41

42 THEATRE LISTINGS Cinema Theatre Listings ID # LOCATION NAME MARKET NEWFOUNDLAND SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY DIGITAL BACKLITS 8124 Cineplex Cinemas Millbrook Cornerbrook Cineplex Cinemas Mount Pearl St. John's Scotiabank Theatre St. John's St. John's TOTAL NEWFOUNDLAND NOVA SCOTIA Halifax 5145 Cineplex Cinemas Dartmouth Crossing Dartmouth Scotiabank Theatre Halifax Halifax Cineplex Cinemas Park Lane Halifax Cineplex Cinemas Lower Sackville Lower Sackville Total Halifax Balance of Nova Scotia 5141 Cineplex Cinemas Amherst Amherst Cineplex Cinemas Antigonish Antigonish Cineplex Cinemas Bridgewater Bridgewater Cineplex Cinemas New Glasgow New Glasgow Cineplex Cinemas New Minas New Minas Cineplex Cinemas Sydney Sydney Cineplex Cinemas Truro Truro Cineplex Cinemas Yarmouth Yarmouth Total Balance of Nova Scotia TOTAL NOVA SCOTIA PRINCE EDWARD ISLAND 6160 Cineplex Cinemas Summerside Summerside Cineplex Cinemas Charlottetown West Royalty TOTAL PRINCE EDWARD ISLAND NEW BRUNSWICK Saint John/Moncton 6110 Cineplex Cinemas Dieppe Dieppe Cineplex Cinemas Trinity Drive Moncton Vogue Sackville (Moncton) Cineplex Cinemas Saint John Saint John Total Saint John/Moncton CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

43 Cineplex UltraAVX Theatres Drive-In locations not included open seasonally from approximately May to October. Contact your account manager for more information. ID # LOCATION NAME MARKET Balance of New Brunswick SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY DIGITAL BACKLITS 600 Apollo Bathurst Cineplex Cinemas Fredericton Fredericton Cineplex Cinemas Miramichi Miramichi Atlantic Woodstock 3 Total Balance of New Brunswick TOTAL NEW BRUNSWICK QUEBEC Montreal EMA Q5 Cinéma Beloeil Beloeil Cinema Carnaval Chateauguay Cinéma Cineplex Odeon Carrefour Dorion Dorion CE03 Elysee Granby 8 Q8 Cinema Pine Sainte-Adèle Cinéma Capitol St-Jean St-Jean 6 6 Q1 St-Eustache St-Eustache 11 Q2 Galeries St-Hyacinthe St-Hyacinthe 8 Q3 Carrefour du Nord Saint-Jérôme 9 Total Montreal EMA Montreal GMA 9203 Cineplex Boucherville Boucherville Cineplex Brossard & VIP Brossard Cineplex Cavendish Mall Côte Saint-Luc Cineplex Cinemas Kirkland Kirkland Cineplex Place LaSalle LaSalle Famous Players Carrefour Angrignon LaSalle Cineplex Cinema Laval Laval Cineplex Cinemas Forum & IMAX Montreal Cineplex Cinemas Quartier Latin Montreal StarCité Montreal Montreal Cinéma Banque Scotia Montreal Montreal Cineplex Saint-Bruno Saint-Bruno CE06 Triomphe Terrebonne 10 Total Montreal GMA Quebec City 9181 Cineplex Beauport Beauport Cineplex Cinemas IMAX Theatre aux Galeries de la Capitale Quebec City Cineplex Ste-Foy Sainte-Foy Total Quebec City CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 43

44 THEATRE LISTINGS ID # LOCATION NAME MARKET Balance of Quebec SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY DIGITAL BACKLITS 154 Complex J Gagnon Alma Ciné-Centre Baie-Comeau 4 CE04 Odyssée Chicoutimi 8 Q7 Cinema Gatineau 9 Gatineau StarCité Gatineau Hull CE05 Jonquière (18+ only) Jonquière Princesse Rivière-du-Loup Galaxy Sherbrooke Rock Forest Paramount Rouyn-Noranda Cine-Centre Sept-Îles 3 Q4 Place Biermans Shawinigan 8 CE01 Fleur de Lys Trois Rivières 9 1 CE02 Cinéma au Cap Trois-Rivières Capitol Val-d'Or Val-d'Or Galaxy Victoriaville Victoriaville Total Balance of Quebec TOTAL QUEBEC ONTARIO Ottawa 7286 Cineplex Barrhaven Barrhaven Scotiabank Theatre Ottawa Gloucester L509 Landmark Cinemas 24 & IMAX Kanata L502 Landmark Cinemas 10 Orleans Cineplex Cinemas Lansdowne & VIP Ottawa Cineplex South Keys Ottawa Cineplex Cinemas Ottawa Ottawa IC06 Imagine Cinemas Ottawa Ottawa 5 OI2 Algonquin Cinemas Pembroke 4 2 Total Ottawa Toronto EMA 7248 Cineplex Ajax Ajax Cineplex Cinemas Ancaster (formerly SilverCity Ancaster) Ancaster Cineplex Cinemas North Barrie Barrie Galaxy Barrie Barrie Galaxy Cinemas Belleville Belleville SilverCity Brampton Brampton Cineplex Odeon Orion Gate Cinemas Brampton SilverCity Burlington Burlington L506 Landmark Cinemas 7, Bolton Caledon CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

45 Cineplex UltraAVX Theatres Drive-In locations not included open seasonally from approximately May to October. Contact your account manager for more information. ID # LOCATION NAME MARKET SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY 7269 Galaxy Cambridge Cambridge Cineplex Clarington Place Clarington ML18 Rainbow Cinemas Cobourg Cobourg Galaxy Guelph Guelph L507 Landmark Cinemas 6, Jackson Square Hamilton Cineplex Cinemas Kitchener & VIP Kitchener IC1 Imagine Cinemas Frederick Kitchener 2 L501 Landmark Cinemas 12 & IMAX Kitchener Century Lindsay Cineplex Cinemas Milton Milton Cineplex Niagara Square Niagara Falls Film.ca Cinemas Oakville Cineplex Cinemas Winston Churchill & IMAX Oakville Cineplex Cinemas Oakville & VIP Oakville Galaxy Orangeville Orangeville Galaxy Orillia Orillia Cineplex Oshawa Oshawa Galaxy Peterborough Peterborough Galaxy Pergola Commons South Guelph L503 Landmark Cinemas 10, Pen Centre St. Catharines SilverCity Hamilton Mountain Cinemas Stoney Creek Galaxy Waterloo Waterloo L500 Landmark Cinemas 10, Waterloo Waterloo Cineplex Odeon Seaway Mall Cinemas Welland 7 7 L510 Landmark Cinemas 24 & IMAX Whitby Total Toronto EMA DIGITAL BACKLITS Toronto GTA 7284 Cineplex Aurora Aurora SilverCity Newmarket East Gwillimbury Albion Etobicoke Cineplex Cinemas Markham & VIP Markham Cineplex Cinemas Courtney Park Mississauga & IMAX Mississauga Cineplex Cinemas Mississauga & IMAX Mississauga Famous Players Pickering 8 Pickering York Cinemas Richmond Hill SilverCity Richmond Hill Richmond Hill IC12 Imagine Cinemas Elgin Mills Richmond Hill Cineplex Morningside Scarborough Cineplex Cinemas Scarborough Scarborough IC08 Imagine Cinemas Promenade Mall Thornhill Woodside Toronto 3 CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 45

46 THEATRE LISTINGS ID # LOCATION NAME MARKET SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY DIGITAL BACKLITS 204 Humber Toronto The Beach Cinemas Toronto Cineplex Fairview Mall Toronto Cineplex Cinemas Yonge-Dundas VIP & IMAX Toronto Cineplex Cinemas Empress Walk & IMAX Toronto Cineplex Don Mills VIP Toronto FP Canada Square Toronto Cineplex Yonge-Eglinton VIP Toronto Cineplex Yorkdale Toronto Cineplex Queensway & VIP Toronto Cineplex Varsity & VIP Toronto Cineplex Eglinton T.C. Toronto Scotiabank Theatre Toronto Toronto IC07 Imagine Cinemas Woodbine Centre Toronto 7 IC09 Imagine Cinemas Market Square Toronto 6 IC10 Imagine Carlton Cinemas Toronto Cineplex Cinemas Vaughan & IMAX Vaughan Total Toronto GTA Balance of Ontario IC14 Imagine Cinemas Alliston Alliston Galaxy Brantford Brantford Galaxy Brockville Brockville Galaxy Chatham Chatham Galaxy Collingwood Collingwood Galaxy Cornwall Cornwall Cineplex Gardiner's Road Kingston L504 Landmark Cinemas 10 & Imax, Kingston Kingston IC3 Imagine Cinemas Southpoint Leamington Hyland - London London Western Film Cinema - London London Cineplex Westmount London & VIP London SilverCity London & IMAX London IC11 Imagine Cinemas 7 London London 7 L508 Landmark Cinemas 8, London London Galaxy Midland Midland Boulevard - Napanee Napanee Galaxy North Bay Mall North Bay Galaxy Owen Sound Owen Sound Galaxy Cinemas Sarnia Sarnia Galaxy Sault Ste Marie Sault Ste. Marie Strand Cinemas Simcoe 2 46 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

47 Cineplex UltraAVX Theatres Drive-In locations not included open seasonally from approximately May to October. Contact your account manager for more information. ID # LOCATION NAME MARKET SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY 7267 Galaxy St. Thomas St. Thomas SilverCity Sudbury Sudbury IC13 Downtown Movie Lounge Sudbury SilverCity Thunder Bay Thunder Bay Broadway - Tilsonburg Tilsonburg 3 IC2 Imagine Cinemas 6 Timmons Centre - Trenton Trenton SilverCity Windsor & IMAX Windsor Cineplex Devonshire Mall Windsor IC4 Imagine Cinemas Lakeshore Windsor Gallery - Woodstock Woodstock 7 Total Balance of Ontario TOTAL ONTARIO DIGITAL BACKLITS MANITOBA L400 Landmark Cinemas 9, Brandon Brandon CountryFest - Dauphin Dauphin 4 L042 Garry - Selkirk Selkirk 1 1 L402 Landmark Cinemas 5, Winkler Winkler SilverCity St. Vital Winnipeg Northgate Winnipeg Famous Players Kildonan Place 6 Winnipeg Cineplex McGillivray Cinema & VIP Winnipeg Scotiabank Theatre Winnipeg Winnipeg L045 Towne - Winnipeg Winnipeg 8 8 L401 Landmark Cinemas 8, Grant Park Winnipeg 8 8 TOTAL MANITOBA SASKATCHEWAN 4113 Galaxy Moose Jaw Moose Jaw ML19 The Capitol Theatre, North Battleford North Battleford Galaxy Prince Albert Prince Albert Cineplex Normanview Regina Cineplex Southland Mall Regina Regina ML07 Golden Mile Cinema - Regina Regina Cineplex Centre Cinemas Saskatoon Saskatoon Scotiabank Theatre Saskatoon & VIP Saskatoon ML06 Roxy Theatre - Saskatoon Saskatoon 2 ML08 Rainbow Cinema - Saskatoon Saskatoon Twin - Swift Current Swift Current 2 L040 Tower Theatre, Yorkton Yorkton 1 1 TOTAL SASKATCHEWAN CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 47

48 THEATRE LISTINGS ID # LOCATION NAME MARKET ALBERTA SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY DIGITAL BACKLITS Calgary BC1 Lux Cinema Centre - Banff Banff SilverCity CrossIron Mills & Escape Calgary Cineplex Sunridge Spectrum Calgary Scotiabank Theatre Chinook Calgary Cineplex Westhills 10 Calgary Cineplex Crowfoot Crossing Calgary Cineplex Eau Claire Market Calgary L200 Landmark Cinemas 10, Shawnessy Calgary L204 Landmark Cinemas 16 & IMAX, Country Hills Calgary L022 Roxy - Calgary Calgary (Airdrie) Cineplex Cinemas East Hills Calgary Total Calgary Edmonton L054 Cardium - Drayton Valley Drayton Valley Cineplex Windermere & VIP Edmonton Cineplex Manning Towne Centre Edmonton Movies 12 Edmonton Edmonton Scotiabank Theatre Edmonton & IMAX Edmonton Cineplex North Edmonton Edmonton Cineplex South Edmonton Edmonton L201 Landmark Cinemas 9, City Centre Edmonton ML16 Fort Cinema - Fort Saskatchewan Fort Saskatchewan Cineplex Sherwood Park Sherwood Park L202 Landmark Cinemas 7, Spruce Grove Spruce Grove 7 7 L207 Landmark Cinemas 8 - St. Albert St. Albert 8 8 Total Edmonton Balance of Alberta L020 Oasis Brooks 1 1 ML02 Duggan Cinemas Camrose 5 L014 Nova Edson 1 1 L055 Landmark 6 Fort McMurray Cineplex Grande Prairie Grande Prairie H11 Park Theatre High Prairie 2 2 H20 Wales Theatre High River 1 H12 Lacombe City Cinemas Lacombe Galaxy Lethbridge Lethbridge Galaxy Medicine Hat Medicine Hat ML01 River City Cinema Peace River 4 H21 Fox Theatre Pincher Creek 2 48 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

49 Cineplex UltraAVX Theatres ID # LOCATION NAME MARKET SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY DIGITAL BACKLITS 455 Carnival Red Deer Galaxy Red Deer Red Deer H22 Rocky Mountain Cinemas, Rocky Mountain House Rocky Mountain House ML03 Elite Theatre St. Paul 3 L064 Sylvan Lake Sylvan Lake (Red Deer) ML04 Vista Theatre Whitecourt Total Balance of Alberta TOTAL ALBERTA BRITISH COLUMBIA/TERRITORIES Vancouver EMA 1148 Cineplex Abbotsford & VIP Abbotsford Cineplex Metropolis Burnaby Cottonwood 4 Chilliwack Galaxy Cinemas Chilliwack Chilliwack Cineplex Coquitlam & VIP Coquitlam Hollywood 3 Delta 3 H9 Gem Theatre Grand Forks Cineplex Westshore Langford Cineplex Langley & IMAX Langley SilverCity Mission Mission Cineplex Park & Tilford N. Vancouver Galaxy Nanaimo Nanaimo L030 Avalon Nanaimo 8 8 L062 New Westminster New Westminster Cineplex Esplanade N. Vancouver Hollywood 3 Pitt Meadows Cineplex Pitt Meadows Pitt Meadows SilverCity Riverport & IMAX Richmond Cineplex Strawberry Hill Surrey L100 Landmark Cinemas 12, Guildford Surrey Cineplex Fifth Avenue Cinemas Vancouver Cineplex Marine Gateway & VIP Vancouver Cineplex International Village Vancouver Scotiabank Theatre Vancouver Vancouver SilverCity Victoria & IMAX Victoria Cineplex Odeon Victoria Victoria L101 Landmark Cinemas 4, University Victoria 4 4 IC5 Imagine Village 8 Cinemas Whistler Hollywood Caprice - White Rock White Rock Hollywood Rialto - White Rock White Rock 2 Total Vancouver EMA CINEMA MEDIA KIT - SPRING 2018 CINEPLEX MEDIA 49

50 THEATRE LISTINGS ID # LOCATION NAME MARKET Balance of British Columbia/Territories SHOW-TIME DIGITAL VIP PRE-SHOW TIMEPLAY INTERACTIVE MEDIA ZONE DIGITAL SIGNAGE CINEMA LOBBY DIGITAL BACKLITS H1 South Cariboo Theatre Mile House 100 Mile House 1 1 H2 Beacon Theatre - Burns Lake Burns Lake 1 1 L039 Showcase - Campbell River Campbell River 5 5 L028 Rialto - Courtenay Courtenay 4 4 L052 Columbia - Cranbrook Cranbrook 5 5 L021 Center Cinema Dawson Creek Caprice Twin, Duncan Duncan 2 H18 Vogue Theatre Fernie 2 2 L053 Aurora Fort St. John 5 5 H3 Golden Theatre Golden CPX Aberdeen Mall Kamloops L033 Paramount Kamloops CPX Orchard Plaza Kelowna L036 Grand 10 Kelowna L063 West Kelowna Xtreme Kelowna L037 Encore Theatre - Westbank Kelowna (Westbank) 5 5 L060 Penticton Penticton 7 7 L006 Paramount Port Alberni FP Prince George 6 Prince George FP Prince Rupert 3 Prince Rupert 3 H5 Salmar Theatres Salmon Arm 5 5 H6 Tillicum Theatres Terrace 2 1 H7 Royal Theatre Trail GLX Cinemas Vernon Vernon H14 Towne Cinemas Vernon 1 1 L026 Yukon Whitehorse 2 2 L027 Quanlin Whitehorse Capitol Yellowknife 3 TOTAL BALANCE BRITISH COLUMBIA/TERRITORIES TOTAL BRITISH COLUMBIA/TERRITORIES GRAND TOTAL NATIONAL Cineplex Media Represents: Cineplex Entertainment, Alliance Cinemas, Ontario Cinemas, AdFilms, Landmark Cinemas, Quebec Independents, FilmAds, Magic Lantern 50 CINEPLEX MEDIA CINEMA MEDIA KIT - SPRING 2018

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