SUNRISEGRAPHIC STANDARDS

Transcription

1 SU-1 SUNRISEGRAPHIC STANDARDS August 2010 Standards applicable globally Standards applicable in North America only Standards applicable in Europe only Branding Guide and Graphic Standards for: Sunrise Medical_Global Corporate...SU Sunrise Medical_Global Brands Quickie...QU Sopur...SO Zippie...ZI Breezy...BR JAY...JA Sterling...ST Coopers...CO

2 SU-2 STANDARDS:WHEN TO USE The following elements are those that must remain consistent on ALL company communications and marketing materials: Tags containing logos and contact information (only on literature; not appropriate for trade show graphics, dealer graphics or promo items.) Appearance, proportions and colors of logos Established messaging, either for the company or the specific product. The following items must always adhere to graphic standards: Logos Corporate Communications Customer Communications Product Labeling Standard literature Overall web appearance Approved templates, designed by the Creative Team, are available for download from the website, including: PowerPoint templates for both internal and external communications; Word document template; jpeg versions of logos.

3 SU-3 STANDARDS: WHEN TO FLEX Flex does not mean abandon the standards. Effort should be made by the designer and project lead to maintain a similar look and feel as the standard literature. For example, a launch concept may use different colors but standard fonts and layout. Flexible materials include: Product launch materials End-user communications Ads (print and web banners) Posters Large format graphics Dealer graphics and literature Web pages* *Web appearance shall be consistent with Sunrise look and feel and shall utilize corporate and brand colors. Website shall not adhere strictly to layout standards as the website cannot change as readily as print materials. Flexible Marketing materials are left up to the designer s discretion but are ultimately approved by the Creative Manager, Marketing Manager, and the VP of Marketing.

4 SU-4 STANDARDS:CROSS-BRANDING In cases where more than one brand is displayed within one piece of literature, adhere to the following rules: If the brochure contains a smaller section advertising a different brand, that section is to be separated visually from the rest of the layout, and the individual brand s graphic standards shall be applied. If multiple brands are displayed equally, the piece shall be branded as Sunrise, and the Sunrise graphic standards shall be applied.

5 SU-5 SUNRISEGlobal Corporate Standards to be applied to all Sunrise Medical corporate literature, advertising, packaging, labeling or presentations. Global corporate standards apply to all Sunrise Medical divisions and all global markets. Logos and Logo Use...SU-6 Motto...SU-8 Colors...SU-9 Literature and Ad Tag...SU-10 Letterhead...SU-11 Word Template...SU-13 Envelopes and Notecard...SU-14 Business Card...SU-15 Signature...SU-16 PowerPoint Templates...SU-17 Exterior Signage...SU-19

6 SU-6 SUNRISE: LOGO POSITIVE REVERSED GRAYSCALE MINIMUM SPACING E E E E E The miniumum space indicated by the cyan boundary shall be maintained at all times. The minimum space is determined by the size of the letter E in the logo. As the logo increases/decreases in size, the minimum spacing increases/decreases proportionately. No graphics, marks or text shall be placed any nearer to the Sunrise logo, on any side, than the space occupied by the letter E in the logo (as shown). COLORS Orange: PMS 137 C=0, M=39, Y=100, K=0 R=250, G=168, B=25 Lt Gray: PMS Cool Gray 6 C=0, M=0, Y=0, K=30 R=179, G=179, B=179 Dk Gray: PMS 424 C=0, M=0, Y=0, K=60 R=102, G=102, B=102

7 SU-7 SUNRISE:LOGO USE Logo shall appear as shown only. No other variations are authorized. POSITIVE CMYK (4-color process) Grayscale: Black 60%, 30% 2-color: PMS 424, PMS Cool Gray 6 2-color: PMS 137, PMS Cool Gray 6 CMYK (4-color process), with border Grayscale: 100% Black ON A DARK BACKGROUND INCORRECT LOGO USE Solid orange Distorted The Sunrise logo may be displayed in positive or negative. The Sunrise logo may appear in full color (as specified), Gray or White. The Sunrise logo shall not be displayed in solid orange. The Sunrise logo may appear over a photograph or texture, providing the area on which it is displayed provides sufficient contrast that none of the logo is obscured. See the examples above On a dark background.

8 SU-8 SUNRISE:MOTTO Motto shall appear as shown only. No other variations are authorized. POSITIVE ON A DARK BACKGROUND INCORRECT USE Improving People s Lives Incorrect color Incorrect typography and spacing MINIMUM SPACING p p p p The miniumum space indicated by the cyan boundary shall be maintained at all times. The minimum space is determined by the size of the letter p in the logo. As the logo increases/decreases in size, the minimum spacing increases/decreases proportionately. No graphics, marks or text shall be placed any nearer to the Sunrise motto, on any side, than the space occupied by the letter p in the motto (as shown). COLORS Orange: PMS 137 C=0, M=39, Y=100, K=0 R=250, G=168, B=25 Lt Gray: PMS Cool Gray 6 C=0, M=0, Y=0, K=30 R=179, G=179, B=179 The only allowed modifications to the appearance of the Sunrise motto are scale and color. The Sunrise Motto may appear in Gray, White, or Sunrise Orange (Pantone 137). The Sunrise motto shall not be typed out. Only the graphic file improving people s lives.eps or improving-people s-lives.jpg may be used. When scaled up or down, the proportions must be maintained. The Sunrise Motto shall not be distorted. No other fonts, colors, punctuation or spacing shall be used. The Sunrise motto shall not be attached to the Sunrise logo. Refer to specific document standards for correct placement.

9 SU-9 SUNRISE:COLORS Colors shall be used in similar proportions to what is shown. Complement Dominant Complement Accent Fill COLOR SPECS Dominant Orange: PMS 137 C=0, M=39, Y=100, K=0 R=250, G=168, B=25 Complement Orange: PMS 60% C=0, M-21, Y-54, K=0 R=254, G=205, B=133 Accent Gray: PMS 424 C=0, M=0, Y=0, K=60 R=102, G=102, B=102 Fill Gray 1: PMS Cool Gray 3 C=0, M=0, Y=0, K=20 R=204, G=204, B=204 Fill Gray 2: PMS Cool Gray 6 C=0, M=0, Y=0, K=30 R=179, G=179, B=179 Color usage may vary, depending on the layout and project. All color usage shall remain consistent across similar materials, and colors shall be used in proportions similar to what is shown. Sunrise layouts shall be characterized by the use of large amounts of white space. Sunrise Orange shall be the dominant color, and Grays shall be used as needed to complement or define space.

10 SU-10 SUNRISE:Literature and Ad tag ADS The Sunrise logo shall appear in the lower, right corner with a minimum inches of space on the top, left and bottom sides. The web address and phone number shall appear in Gill Sans Light at 60% Black or White. The size and spacing shall be as shown, proportionate to the logo. The web address and phone number shall appear in one line, aligned with the midline of the logo. LITERATURE (BACK PAGE) Customer ser vice: o r v i s i t w w w.s u n r i s e M e d i c a l.c o m Sunrise Medical (US) LLC XXXXXX Rev. A The web address and phone number shall be unique to each country or market. The layout, spacing and fonts shall appear as shown.

11 SU-11 SUNRISE:Letterhead_North America SPECS APPEARANCE All letter text shall align left with Improving. (0.625 from edge) m height of Improving... shall align with N height of Sunrise Left margin: Right margin: GRAY AREA REPRESENTS MAXIMUM ALLOWED SPACE FOR TEXT. TEXT SHALL BE NO NEARER THAN: 1.25 FROM TOP EDGE 1.25 FROM BOTTOM EDGE FROM LEFT EDGE FROM RIGHT EDGE NOTES: 1.25 Paper Stock: Neenah Classic Crest Smooth, Solar White, 28lb. Writing Size, proportions, placement or spacing of the following shall not be modified: - Sunrise logo - Improving people s lives - Top orange bar - Bottom orange bar - Web address in orange bar - Maximum boundaries for text or graphics Web address shall align right with the right margin and the right edge of the Sunrise logo. Baseline of address shall be Minimum space from bottom edge: from top of orange bar Refer to Specs document for minimum margins. Font for all text is Gill Sans. Font size is pre-determined in the template and shall not be changed. Contact and legal information shall vary depending on location. Size and placement shall remain as shown. Refer to the appropriate template for appearance of local information. The Sunrise Mission Statement must remain in English and shall not translate. Letterhead shall be printed on Cougar 80 lb Vellum Finish, White. Print professionally only. **Use wax-free inks.** Letterhead shall appear as shown, in full color, with bleed. No other variations are authorized.

12 SU-12 SUNRISE:Letterhead_Europe SPECS APPEARANCE 6 mm 6 mm 10 mm 13 mm 32 mm All letter text shall align left with Improving. (16 mm from edge) m height of Improving... shall align with N height of Sunrise Left margin: 16 mm Right margin: 16 mm GRAY AREA REPRESENTS MAXIMUM ALLOWED SPACE FOR TEXT. TEXT SHALL BE NO NEARER THAN: 32 mm FROM TOP EDGE 32 mm FROM BOTTOM EDGE 16 mm FROM LEFT EDGE 16 mm FROM RIGHT EDGE NOTES: Paper Stock: Neenah Classic Crest Smooth, Solar White, 28lb. Writing Size, proportions, placement or spacing of the following shall not be modified: - Sunrise logo - Improving people s lives - Top orange bar - Bottom orange bar - Web address in orange bar - Maximum boundaries for text or graphics Minimum space from left edge: 6 mm Minimum space from bottom edge: 6 mm 32 mm Sitz: Malsch/Heidelberg Handelsregister Heidelberg HRA-Nr.: Geschäftsführer: Thomas J. Roßnagel, Klaus Appel Bankverbindung: Deutsche Bank Heidelberg Kto.: BLZ: IBAN: DE BIC-Code: DEUTDESM 672 Gerichtsstand: Wiesloch Persönlich haftender Gesellschafter: Sunrise Medical Verwaltungs GmbH HRB-Nr.: Baseline of address shall be 3 mm from top of orange bar Sunrise Medical GmbH & Co. KG, Kahlbachring 2-4, D Malsch/Heidelberg Telefax / info@sunrisemedical.de 14 mm Telefon / Web address shall align right with the right margin and the right edge of the Sunrise logo. Sitz: Malsch/Heidelberg Handelsregister Heidelberg HRA-Nr.: Geschäftsführer: Thomas J. Roßnagel, Klaus Appel Bankverbindung: Deutsche Bank Heidelberg Kto.: BLZ: IBAN: DE BIC-Code: DEUTDESM 672 Gerichtsstand: Wiesloch Persönlich haftender Gesellschafter: Sunrise Medical Verwaltungs GmbH HRB-Nr.: Sunrise Medical GmbH & Co. KG, Kahlbachring 2-4, D Malsch/Heidelberg Telefax / info@sunrisemedical.de Telefon / Refer to Specs document for minimum margins. Font for all text is Gill Sans. Font size is pre-determined in the template and shall not be changed. Contact and legal information shall vary depending on location. Size and placement shall remain as shown. Refer to the appropriate template for appearance of local information. The Sunrise motto shall not be translated. Letterhead shall be printed on Cougar 80 lb Vellum Finish, White. Print professionally only. **Use wax-free inks.** Letterhead shall appear as shown, in full color, with bleed. No other variations are authorized.

13 SU-13 SUNRISE:Word Template The Microsoft Word template is available for printing non-customer communications from desk top printers. The formal Letterhead should be used whenever possible and practical. APPEARANCE Minimum margins for text are as follows: Top: 1.5 Bottom: 1.5 Left: 0.75 Right: Contact information shall vary depending on location. Size and placement shall remain as shown. Document shall appear as shown, in full color (preferred) or grayscale. No other variations are authorized.

14 SU-14 SUNRISE:Envelopes & Notecard STANDARD BUSINESS ENVELOPE Business Park Avenue Fresno, CA GREETING ENVELOPE FULL PAGE ENVELOPE (HORIZONTAL) Business Park Avenue Fresno, CA ENVELOPES shall be printed on Cougar 80 lb Vellum Finish, White. NOTECARD NOTECARD ENVELOPE Business Park Avenue Fresno, CA * Notecard and Envelopes may also be printed in 2-color when 4-color printing is cost-prohibitive. Refer to specs for Sunrise 2-color logo. NOTECARD shall be printed on Cougar 100 lb Smooth Finish, White. NOTECARD ENVELOPE shall be printed on Cougar 70 lb Vellum Finish Text, White. Envelopes and Notecard shall appear as shown. No other variations are authorized. Logo shall be placed in the upper left corner above the contact info. Contact info shall appear in the following order: web address, physical address, phone number. Motto shall be placed in the lower left corner. Spacing and typography shall remain as shown inch minimum margin from all sides shall be maintained.

15 SU-15 SUNRISE:Business Card SPECIFICATIONS APPEARANCE Shell Graphics: Graphics indicated are fixed and shall be printed 4-color on the shells. Imprint information: Size and position of text boxes (shown here in red) shall not be modified. Guidelines (cyan) are included indicating margins. Associate Name Associate Title Office: Mobile: Fax: East Dry Creek Pkwy Text Boundaries Associate Name xxxx Title Line 1 xxxxxxxxxxxxxx Title Line 2 xxxxxxxxxxxxxx Phone 1: xxx.xxx.xxxx.xxxxxx Address Line Phone 2: xxx.xxx.xxxx.xxxxxx Phone 3: xxx.xxx.xxxx Example 1 (minimal info.) Variable text shall not extend beyond the Text Boundaries indicated in blue. The size and position of the text boxes shall not change regardless of the number of lines used for contact and title information. When fewer lines are used, an open space shall be left as shown in Example 1. The address lines shall be centered on the vertical gray line. The text box itself shall not move; the text is set up to automatically center. The address may extend the entire length of the card, up to the right-hand text boundary. If the Associate Name or Title is too large to fit in the space allowed, the point size and/or tracking may be reduced. Example 2 (maximum info.) Business Card shall be printed on: Cougar 100 lb Cover Smooth Finish, White Associate Name: Gill Sans Bold, 10.5 pt, Pantone 137 Associate Title: Gill Sans Bold, 8 pt, Black 60% Phone Numbers: Gill Sans Reg, 8 pt, Black 60% Address: Gill Sans Reg, 8 pt, Black 60% Mailing Address: Gill Sans Reg, 7 pt, Black 60% Business Card shall appear as shown, in full color, with bleed; no other variations are authorized with exception to Variable data listed below. Associate Name xxxx Title Line 1 xxxxxxxxxxxxxx Phone 1: xxx.xxx.xxxx.xxxxxx Phone 2: xxx.xxx.xxxx.xxxxxx Address Line Associate Name xxxx Title Line 1 xxxxxxxxxxxxxx Title Line 2 xxxxxxxxxxxxxx Address Line Phone 1: xxx.xxx.xxxx.xxxxxx City, State Zip Phone 2: xxx.xxx.xxxx.xxxxxx Country Phone 3: xxx.xxx.xxxx xxxxxxxxxxxxfirst.last@sunmed.com Variable data shall be: Associate Name, Title, phone and fax numbers, address and mailing address. Size, spacing and placement shall appear as shown. Right-hand margins are variable, based on length of information; Left-hand margins are fixed and must appear as shown. All other information (logo, motto, web address and graphics) shall appear as shown. All Variable data may be translated into the local language. The Sunrise Mission Statement must remain in English and shall not translate.

16 SU-16 SUNRISE: Signature EXAMPLE_US EXAMPLE_CANADA SPECIFICATIONS EDITABLE FIELD FONT COLOR Associate Name: Arial Bold Sunrise Orange (RGB = 250, 168, 25) Associate Title: Arial Bold Gray 60% (RGB = 112, 112, 112) Phone Numbers: Arial Regular Gray 60% (RGB = 112, 112, 112) Address: Arial Regular Gray 60% (RGB = 112, 112, 112) SIGNATURE STANDARDS 1. The Sunrise signature shall be used in all external communications. 2. No photos or background images shall be added to corporate s. 3. Only the fonts, sizes and colors indicated shall be used when modifying personal contact information. 4. The signature shall appear as shown. No variations to appearance (color, fonts, spacing, layout, or graphics) are authorized. 5. The only appropriate edits shall be Associate Name, Associate Title, phone numbers and address. 6. Input no more and no fewer lines of contact info than shown in the Sample. This will alter the approved layout. 7. The confidentiality disclaimer is for legal purposes and shall not be removed or altered. 8. No text, quotes or graphics shall be added to the end of the signature. 9. The web address and legal disclaimer may be modified per the requirements of individual countries or markets. (Refer to Example_Canada.) STANDARDS 1. text shall be black only, no other colors are authorized. 2. text shall be in a standard, San Serif font (examples: Arial, Gill Sans, Helvetica). 3. background must always be white. No backgrounds, graphics or quotes may be added to Sunrise communications.

17 SU-17 SUNRISE: PowerPoint Templates TITLE SLIDE Sunrise Medical gpre in and br Re-on ti nta se 010 May2 INTERIOR SLIDE SlideTitle ly. useon internal For IAL: DENT CONFI. only ernal rint AL: TI DEN CONFI Fo use 3 PowerPoint templates shall appear as shown. No other variations are authorized. Font used must be plain style. Only one font style shall be used throughout. Acceptable fonts are: Gill Sans, Calibri, or Myriad. Slide Titles shall be white and shall fit within the orange title bar. Slide copy shall be 60% Gray. Font size may be modified. Size, placement and proportions of the template graphics and logo may NOT be modified. Power Point Guidelines: The overall image of Sunrise Medical is direct, clean and clear. Therefore, keep this style in mind for all documents. Do not overfill the page with heavy text, thick lines or graphics. Ensure good readability of the text by keeping points simple and concise. Do not make paragraphs too long. Separate paragraphs with a space. NEVER put any text, image or other element over the logo or the designed template graphics.

18 SU-18 SUNRISE:PowerPoint Templates BRAND INTERIOR SLIDES The brand logo shall be placed in the lower left hand corner of the Sunrise PowerPoint Template. The logo size and margins shall appear as shown; do not resize or reposition the logo. Only the positive version of the logo, with border, shall be used. All specs applying to the Sunrise PowerPoint Template shall be maintained.

19 SU-19 SUNRISE:Web Site SUNRISE HOME PAGE_INTERNAL SUNRISE HOME PAGE_EXTERNAL The Sunrise website shall be characterized by white space, Sunrise Orange, and Gray. Sunrise Orange shall be the dominant color on all pages and shall be used in the Homepage Header, Tabs and Section Headers. Dark Gray shall be used for text, to accent an area or graphic, or to divide space. The structure of the local website shall be the same across all countries to maintain consistent communication to our customers.

20 SU-20 SUNRISE:Web Site QUICKIE_PRODUCT PAGE ZIPPIE_PRODUCT PAGE JAY_PRODUCT PAGE BREEZY_PRODUCT PAGE Headers on brand-specific pages shall contain the brand logo and the brand claim. Brand Headers shall appear in the designated brand color. All other aspects of the page shall be consistent with the Sunrise web page standards. Products will be structured by brand and not by product segment.

21 SU-21 SUNRISE: Exterior Signage FRESNO AND PRIMARY EU LOCATIONS Front view Cross section view Letters cut from aluminum and stud-mounted to panel (permanent, weather-proof) Aluminum panel mounted flush to wall DIMENSIONS: COLORS: 192 W x 69 H Custom painted (to create gradient) Sunrise Orange = Pantone 137 Medical Gray = Pantone Cool Gray 6 MATERIAL: 1/8 aluminum cut letters stud-mounted to aluminum panel, with 2 return Sign mounted flush to wall. ADHESIVE: Stud-mount / silicone NOTES: Aluminum / painted construction Permanent, no maintenance Lit by external lamp, if desired (not included in pricing) The logo used for signage shall be full color, white background, with border. No other variations are authorized. No modifications shall be made to the logo coloring, shape or proportions. The example shown is for the Fresno, CA facility. All signage shall have the appearance shown; however, size and materials may vary depending on location.

22 QU-1 QUICKIEGlobal Standards to be applied to all Quickie literature, advertising, packaging, labeling or presentations. Global Quickie standards apply to all Sunrise Medical divisions and all global markets. Logos and Logo Use...QU-2 Motto...QU-4 Q Graphic...QU-5 Colors...QU-6

23 QU-2 QUICKIE:LOGO POSITIVE REVERSED GRAYSCALE E E E MINIMUM SPACING E E E E E The miniumum space indicated by the cyan boundary shall be maintained at all times. The minimum space is determined by the size of the letter E in the logo. As the logo increases/decreases in size, the minimum spacing increases/decreases proportionately. No graphics, marks or text shall be placed any nearer to the Quickie logo, on any side, than the space occupied by the letter E in the logo (as shown). COLORS Orange: PMS 1585 C=0, M=60, Y=100, K=0 R=246, G=137, B= 51 Red: PMS 202 C=0, M=100, Y=51, K=48 R=143, G=0, B= 49 Gray: PMS 424 C=0, M=0, Y=0, K=60 R=102, G=102, B=102

24 QU-3 QUICKIE:LOGO USE Logo shall appear as shown only. No other variations are authorized. POSITIVE Full color Full color alternate, or 2-color: PMS 1585, PMS 424 Grayscale: Black 60% or PMS Cool Gray 6 Full color alternate Grayscale: 100% Black ON A DARK BACKGROUND Full color, or 2-color: PMS 1585, White INCORRECT LOGO USE Incorrect color Distorted The Quickie logo may be displayed in positive or negative and with or without the swoosh graphic attached. In positive, the Quickie logo may appear as 2-color (specified), Black, Gray, PMS 202 or PMS In negative (white), the Quickie logo may appear on the following backgrounds: PMS 202, Black, Gray, PMS 137. The Quickie logo may appear over a photograph or texture, providing the area on which it is displayed provides sufficient contrast that none of the logo is obscured. See the examples above On a dark background.

25 QU-4 QUICKIE:MOTTO Motto shall appear as shown only. No other variations are authorized. POSITIVE ON A DARK BACKGROUND INCORRECT USE Incorrect placement Incorrect typography When displayed with the Quickie logo: The only allowed modifications to the appearance of the Quickie motto are scale and color. Refer to the Quickie logo pages for allowable colors and spacing. The layout, typography and spacing shall not be modified. The Quickie motto shall not be typed out. Only the approved graphic file provided by Marketing may be used. When scaled up or down, the proportions must be maintained. The Quickie Motto shall not be distorted.

26 QU-5 QUICKIE: Q GRAPHIC POSITIVE Q may also be used in its entirety. Colors may vary but must adhere to the Quickie color palette. Q shall appear as shown, no other font, style or shape is authorized. ON A DARK BACKGROUND INCORRECT USE Incorrect color Distorted Colors shall be consistent with the Quickie color palette. Graphic may be used in whole or in part as a graphic element. Q graphic shall never be used as a logo. The Q graphic may be used as a graphic element with the following limitations: No type or graphic elements shall be attached to the Q mark such that they would change the shape, quality or recognition of the mark. A partial or abstracted version of the Q graphic shall not be used in the stead of a properly displayed logo.

27 QU-6 QUICKIE:COLORS Colors shall be used in similar proportions to what is shown. Complement Dominant Complement Accent Fill COLOR SPECS Dominant Red: PMS 202 C=0, M=100, Y=51, K=48 R=143, G=0, B=49 Complement Red: No PMS C=0, M=100, Y-51, K=71 R=102, G=0, B=26 Accent Orange: PMS 1585 C=0, M=60, Y=100, K=0 R=246, G=137, B= 51 Fill Gray 1: PMS Cool Gray 3 C=0, M=0, Y=0, K=20 R=204, G=204, B=204 Fill Gray 2: PMS Cool Gray 6 C=0, M=0, Y=0, K=30 R=179, G=179, B=179 Color usage may vary, depending on the layout and project. All color usage shall remain consistent across similar materials, and colors shall be used in proportions similar to what is shown.

28 SO-1 SOPURGlobal Standards to be applied to all Sopur literature, advertising, packaging, labeling or presentations. Global Sopur standards apply to all Sunrise Medical divisions and all global markets. Logos and Logo Use...SO-2 Motto...SO-4 S Graphic...SO-5 Colors...SO-6

29 SO-2 SOPUR:LOGO POSITIVE REVERSED GRAYSCALE MINIMUM SPACING The miniumum space indicated by the cyan boundary shall be maintained at all times. The minimum space is determined by the size of the letter U in the logo. As the logo increases/decreases in size, the minimum spacing increases/decreases proportionately. No graphics, marks or text shall be placed any nearer to the Sopur logo, on any side, than the space occupied by the letter U in the logo (as shown). COLORS Orange: PMS 1585 C=0, M=60, Y=100, K=0 R=246, G=137, B= 51 Red: PMS 202 C=0, M=100, Y=51, K=48 R=143, G=0, B= 49 Gray: PMS 424 C=0, M=0, Y=0, K=60 R=102, G=102, B=102

30 SO-3 SOPUR:LOGO USE Logo shall appear as shown only. No other variations are authorized. POSITIVE Full color Full color alternate, or 2-color: PMS 1585, PMS 424 Grayscale: Black 60% or PMS Cool Gray 6 Full color alternate Grayscale: 100% Black ON A DARK BACKGROUND Full color, or 2-color: PMS 1585, White INCORRECT LOGO USE Incorrect color Distorted The Sopur logo may be displayed in positive or negative and with or without the swoosh graphic attached. In positive, the Sopur logo may appear as 2-color (specified), Black, Gray, PMS 202 or PMS In negative (white), the Sopur logo may appear on the following backgrounds: PMS 202, Black, Gray, PMS 137. The Sopur logo may appear over a photograph or texture, providing the area on which it is displayed provides sufficient contrast that none of the logo is obscured. See the examples above On a dark background.

31 SO-4 SOPUR:MOTTO Motto shall appear as shown only. No other variations are authorized. POSITIVE ON A DARK BACKGROUND INCORRECT USE Incorrect placement Incorrect typography When displayed with the Sopur logo: The only allowed modifications to the appearance of the Sopur motto are scale and color. Refer to the Sopur logo pages for allowable colors and spacing. The layout, typography and spacing shall not be modified. The Sopur motto shall not be typed out. Only the approved graphic file provided by Marketing may be used. When scaled up or down, the proportions must be maintained. The Sopur Motto shall not be distorted.

32 SO-5 SOPUR: S GRAPHIC POSITIVE S may also be used in its entirety. Colors may vary but must adhere to the Sopur color palette. S shall appear as shown, no other font, style or shape is authorized. ON A DARK BACKGROUND INCORRECT USE Incorrect color Distorted Colors shall be consistent with the Sopur color palette. Graphic may be used in whole or in part as a graphic element. S graphic shall never be used as a logo. The S graphic may be used as a graphic element with the following limitations: No type or graphic elements shall be attached to the S mark such that they would change the shape, quality or recognition of the mark. A partial or abstracted version of the S graphic shall not be used in the stead of a properly displayed logo.

33 SO-6 SOPUR:COLORS Colors shall be used in similar proportions to what is shown. Complement Dominant Complement Accent Fill COLOR SPECS Dominant Red: PMS 202 C=0, M=100, Y=51, K=48 R=143, G=0, B=49 Complement Red: No PMS C=0, M=100, Y-51, K=71 R=102, G=0, B=26 Accent Orange: PMS 1585 C=0, M=60, Y=100, K=0 R=246, G=137, B= 51 Fill Gray 1: PMS Cool Gray 3 C=0, M=0, Y=0, K=20 R=204, G=204, B=204 Fill Gray 2: PMS Cool Gray 6 C=0, M=0, Y=0, K=30 R=179, G=179, B=179 Color usage may vary, depending on the layout and project. All color usage shall remain consistent across similar materials, and colors shall be used in proportions similar to what is shown.

34 ZI-1 ZIPPIEGlobal Standards to be applied to all Quickie literature, advertising, packaging, labeling or presentations. Global Quickie standards apply to all Sunrise Medical divisions and all global markets. Logos and Logo Use...ZI-2 Motto...ZI-4 Swoosh Graphic...ZI-5 Colors...ZI-6

35 ZI-2 ZIPPIE: LOGO POSITIVE REVERSED GRAYSCALE MINIMUM SPACING z z z z z z z z The miniumum space indicated by the cyan boundary shall be maintained at all times. The minimum space is determined by the size of the letter Z in the logo. As the logo increases/decreases in size, the minimum spacing increases/decreases proportionately. No graphics, marks or text shall be placed any nearer to the Zippie logo, on any side, than the space occupied by the letter Z in the logo (as shown). COLORS Orange: PMS 137 C=0, M=39, Y=100, K=0 R=250, G=168, B=25 Blue: PMS 301 C=100, M=45, Y=0, K=18 R=0, G=101, B=164 Yellow: PMS 109 C=0, M=10, Y=100, K=0 R=255, G=222, B=0 Gray: PMS 421 C=0, M=0, Y=0, K=30 R=179, G=179, B=179

36 ZI-3 ZIPPIE: LOGO USE Logo shall appear as shown only. No other variations are authorized. POSITIVE Full color Full color alternate, or 3-color: PMS 137, PMS 109, PMS 301 Grayscale: Black 30% or PMS 421 Full color alternate Grayscale: 100% Black ON A DARK BACKGROUND Full color, or 2-color: PMS 1585, White INCORRECT LOGO USE Incorrect color Distorted The Zippie logo may be displayed in positive or negative and with or without the swoosh graphic attached. In positive, the Zippie logo may appear as full color or gray. In negative, the Zippie logo may appear as white or white/orange/yellow. The Zippie logo may appear over a photograph or texture, providing the area on which it is displayed provides sufficient contrast that none of the logo is obscured. See the examples above On a dark background.

37 ZI-4 ZIPPIE: MOTTO Motto shall appear as shown only. No other variations are authorized. POSITIVE ON A DARK BACKGROUND INCORRECT USE Incorrect placement Incorrect typography When displayed with the Zippie logo: The only allowed modifications to the appearance of the Zippie motto are scale and color. Refer to the Zippie logo pages for allowable colors and spacing. The layout, typography and spacing shall not be modified. The Zippie motto shall not be typed out. Only the approved graphic file provided by Marketing may be used. When scaled up or down, the proportions must be maintained. The Zippie Motto shall not be distorted.

38 ZI-5 ZIPPIE:GRAPHIC POSITIVE ON A DARK BACKGROUND INCORRECT USE Incorrect color Distorted Colors shall be consistent with the Zippie color palette. Graphic may be used in whole or in part as a graphic element. Swoosh graphic shall never be used as a logo. The Swoosh graphic may be used as a graphic element with the following limitations: No type or graphic elements shall be attached to the mark such that they would change the shape, quality or recognition of the mark. A partial or abstracted version of the swoosh graphic shall not be used in the stead of a properly displayed logo.

39 ZI-6 ZIPPIE:COLORS Colors shall be used in similar proportions to what is shown. Dominant Complement Complement Accent Fill COLOR SPECS Dominant Blue: PMS 301 C=100, M=45, Y=0, K=18 R=0, G=101, B=164 Complement Yellow: PMS 109 C=0, M=10, Y=100, K=0 R=255, G=222, B=0 Complement Orange: PMS 137 C=0, M=39, Y=100, K=0 R=250, G=168, B=25 Fill Gray 1: PMS Cool Gray 3 C=0, M=0, Y=0, K=20 R=204, G=204, B=204 Fill Gray 2: PMS Cool Gray 6 C=0, M=0, Y=0, K=30 R=179, G=179, B=179 Color usage may vary, depending on the layout and project. All color usage shall remain consistent across similar materials, and colors shall be used in proportions similar to what is shown.

40 BR-1 BREEZYGlobal Standards to be applied to all Breezy literature, advertising, packaging, labeling or presentations. Global Breezy standards apply to all Sunrise Medical divisions and all global markets. Logos and Logo Use...BR-2 Motto...BR-4 Graphic...BR-5 Colors...BR-6

41 BR-2 BREEZY:LOGO POSITIVE REVERSED GRAYSCALE MINIMUM SPACING r r r r The miniumum space indicated by the cyan boundary shall be maintained at all times. The minimum space is determined by the size of the letter r in the logo. As the logo increases/decreases in size, the minimum spacing increases/decreases proportionately. No graphics, marks or text shall be placed any nearer to the Breezy logo, on any side, than the space occupied by the letter r in the logo (as shown). COLORS Dark Blue: PMS % C=70, M=59, Y=25, K=0 R=73, G=97, B=141 Light Blue: PMS % C=28, M=15, Y=10, K=0 R=153, G=158, B=185 Green: PMS % C=35, M=5, Y=66, K=0 R=186, G=208, B=158

42 BR-3 BREEZY: LOGO USE Logo shall appear as shown only. No other variations are authorized. POSITIVE Full color Grayscale: Black 80%, 60% & 20% Grayscale: Black 60% or PMS Cool Gray 6 Full color alternate Grayscale: 100% Black ON A DARK BACKGROUND Full color, or 3-color: PMS 40%, PMS 90%, White INCORRECT LOGO USE Incorrect color Distorted The Breezy logo may be displayed in positive or negative and with or without the wave graphic attached. In positive, the Breezy logo may appear as 3-color (specified), Black, Gray or PMS 80%. In negative (white), the Breezy logo may appear on the following backgrounds: PMS 534, Black, Gray, PMS 577. The Breezy logo may appear over a photograph or texture, providing the area on which it is displayed provides sufficient contrast that none of the logo is obscured. See the examples above On a dark background.

43 BR-4 BREEZY:MOTTO Motto shall appear as shown only. No other variations are authorized. POSITIVE ON A DARK BACKGROUND INCORRECT USE Incorrect placement Incorrect typography and punctuation When displayed with the Breezy logo: The only allowed modifications to the appearance of the Breezy motto are scale and color. Refer to the Breezy logo pages for allowable colors and spacing. The layout, typography and spacing shall not be modified. The Breezy motto shall not be typed out. Only the approved graphic file provided by Marketing may be used. When scaled up or down, the proportions must be maintained. The Breezy Motto shall not be distorted.

44 BR-5 BREEZY: GRAPHIC POSITIVE Full color Grayscale Monochrome: PMS 534 ON A DARK BACKGROUND INCORRECT USE Incorrect color Distorted Only the colors displayed shall be used. No other colors are authorized. Breezy graphic shall never be used as a logo. The Breezy graphic may be used as a graphic element with the following limitations: No type or graphic elements shall be attached to the mark such that they would change the shape, quality or recognition of the mark. A partial or abstracted version of the graphic shall not be used in the stead of a properly displayed logo.

45 BR-6 BREEZY: COLORS Colors shall be used in similar proportions to what is shown. Complement Dominant Complement Accent COLOR SPECS Dominant Blue: PMS % C=70, M=59, Y=25, K=0 R=73, G=97, B=141 Complement Blue: PMS % C=28, M=15, Y=10, K=0 R=153, G=158, B=185 Complement Green: PMS % C=35, M=5, Y=66, K=0 R=186, G=208, B=158 Accent Blue: PMS 534 C=100, M=80, Y=30, K=5 R=23, G=74, B=124 Color usage may vary, depending on the layout and project. All color usage shall remain consistent across similar materials, and colors shall be used in proportions similar to what is shown.

46 JA-1 JAYGlobal Standards to be applied to all JAY literature, advertising, packaging, labeling or presentations. Global JAY standards apply to all Sunrise Medical divisions and all global markets. Logos and Logo Use...JA-2 Motto...JA-4 Graphic...JA-5 Colors...JA-6

47 JA-2 JAY: LOGO POSITIVE REVERSED ALTERNATES MINIMUM SPACING The miniumum space indicated by the cyan boundary shall be maintained at all times. The minimum space is determined by the size of the letter J in the logo. As the logo increases/decreases in size, the minimum spacing increases/decreases proportionately. No graphics, marks or text shall be placed any nearer to the JAY logo, on any side, than the space occupied by the letter J in the logo (as shown). COLORS Orange: PMS 1585 C=0, M=60, Y=100, K=0 R=246, G=137, B= 51 Gray: PMS 425 C=0, M=0, Y=0, K=80 R=51, G=51, B=51

48 JA-3 JAY: LOGO USE Logo shall appear as shown only. No other variations are authorized. POSITIVE Full color Full color alternate, or 2-color: PMS 1585, PMS 426 Grayscale: Black 80% or PMS 426 Grayscale: Black 100% ON A DARK BACKGROUND INCORRECT LOGO USE Incorrect color Distorted The JAY logo may be displayed in positive or negative and with or without the layers graphic attached. The JAY logo shall generally appear as white on a dark background (Gray or Black). The JAY logo may also appear as gray on a gray background but only as a graphic element and not as the primary display of the logo. The JAY logo may appear over a photograph or texture, providing the area on which it is displayed provides sufficient contrast that none of the logo is obscured. See the examples above On a dark background.

49 JA-4 JAY: MOTTO Motto shall appear as shown only. No other variations are authorized. POSITIVE ON A DARK BACKGROUND INCORRECT USE Incorrect placement Incorrect typography When displayed with the JAY logo: The only allowed modifications to the appearance of the JAY Motto are scale and color. Refer to the JAY logo pages for allowable colors and spacing. The layout, typography and spacing shall not be modified. The JAY Motto shall not be typed out. Only the approved graphic file provided by Marketing may be used. When scaled up or down, the proportions must be maintained. The JAY Motto shall not be distorted.

50 JA-5 JAY: LAYERS GRAPHIC POSITIVE PMS 1585 Grayscale Extended ON A DARK BACKGROUND INCORRECT USE Incorrect color Incorrect proportions Colors shall be consistent with the JAY color palette. Graphic may be used in whole or in part as a graphic element. The mark may be extended as shown, but never shortened. Proportions shall never be altered. Layers graphic shall never be used as a logo. The Layers graphic may be used as a graphic element with the following limitations: No type or graphic elements shall be attached to the mark such that they would change the shape, quality or recognition of the mark. A partial or abstracted version of the graphic shall not be used in the stead of a properly displayed logo.

51 JA-6 JAY: COLORS Colors shall be used in similar proportions to what is shown. Complement Dominant Accent COLOR SPECS Dominant Gray 1: PMS 425 C=0, M=0, Y=0, K=80 R=51, G=51, B=51 Dominant Gray 2: PMS Cool Gray 6 C=0, M=0, Y=0, K=30 R=179, G=179, B=179 Dominant Gray 3: PMS Cool Gray 3 C=0, M=0, Y=0, K=20 R=204, G=204, B=204 Complement Orange: PMS 1585 C=0, M=60, Y=100, K=0 R=246, G=137, B= 51 Accent Blue: PMS 281 C=100, M=72, Y=0, K=32 R=0, G=62, B=126 Color usage may vary, depending on the layout and project. All color usage shall remain consistent across similar materials, and colors shall be used in proportions similar to what is shown.

52 ST-1 STERLINGGlobal Standards to be applied to all Sterling literature, advertising, packaging, labeling or presentations. Global Sterling standards apply to all Sunrise Medical divisions and all global markets. Logos and Logo Use...ST-2 Motto...ST-4 Graphic...ST-5 Colors...ST-6

53 ST-2 STERLING:LOGO POSITIVE REVERSED ALTERNATES MINIMUM SPACING The miniumum space indicated by the cyan boundary shall be maintained at all times. The minimum space is determined by the size of the letter L in the logo. As the logo increases/decreases in size, the minimum spacing increases/decreases proportionately. No graphics, marks or text shall be placed any nearer to the Sterling logo, on any side, than the space occupied by the letter L in the logo (as shown). COLORS Dark Blue: PMS 533 C=100, M=83, Y=46, K=15 R=246, G=137, B= 51 Light Blue: PMS 15% C=0, M=0, Y=0, K=80 R=30, G=65, B=100

54 ST-3 STERLING: LOGO USE Logo shall appear as shown only. No other variations are authorized. POSITIVE Full color or Two-color: PMS 533 and Black One color: PMS 533 and PMS 15% One color: PMS 533 or Two color: PMS 533 and White Grayscale: Black 100% and 20% Grayscale: Black 100% or Black and White ON A DARK BACKGROUND INCORRECT LOGO USE Incorrect color Distorted The Sterling logo may be displayed in positive or negative and with or without the S graphic attached. The Sterling logo may appear as 2-color (specified), PMS 533, Black, Gray or White. The Sterling logo may appear over a photograph or texture, providing the area on which it is displayed provides sufficient contrast that none of the logo is obscured. See the examples above On a dark background.

55 ST-4 STERLING: MOTTO Motto shall appear as shown only. No other variations are authorized. POSITIVE ON A DARK BACKGROUND INCORRECT USE Incorrect placement Incorrect typography When displayed with the Sterling logo: The only allowed modifications to the appearance of the Sterling Motto are scale and color. Refer to the Sterling logo pages for allowable colors and spacing. The layout, typography and spacing shall not be modified. The Sterling Motto shall not be typed out. Only the approved graphic file provided by Marketing may be used. When scaled up or down, the proportions must be maintained. The Sterling Motto shall not be distorted.

56 ST-5 STERLING: S GRAPHIC POSITIVE Full Color: PMS 533 and Gray One Color: PMS 533 One Color: Black ON A DARK BACKGROUND Full Color: PMS 533 and Gray INCORRECT USE PMS 533 and White Black and White Incorrect color Distorted Colors shall be consistent with the Sterling color palette. Graphic may be used in whole or in part as a graphic element. Proportions shall never be altered. S graphic shall never be used as a logo. The S graphic may be used as a graphic element with the following limitations: No type or graphic elements shall be attached to the mark such that they would change the shape, quality or recognition of the mark. A partial or abstracted version of the graphic shall not be used in the stead of a properly displayed logo.

57 ST-6 STERLING:COLORS Colors shall be used in similar proportions to what is shown. Dominant Fill Complement Fill COLOR SPECS Dominant Blue: PMS 533 C=100, M=83, Y=46, K=15 R=246, G=137, B= 51 Complement Blue: PMS 15% C=0, M=0, Y=0, K=80 R=30, G=65, B=100 Fill Gray 1: PMS Cool Gray 9 C=0, M=0, Y=0, K=50 R=145, G=145, B=149 Fill Gray 2: PMS Cool Gray 3 C=0, M=0, Y=0, K=20 R=204, G=204, B=204 Color usage may vary, depending on the layout and project. All color usage shall remain consistent across similar materials, and colors shall be used in proportions similar to what is shown.

58 CO-1 COOPERSGlobal Standards to be applied to all Coopers literature, advertising, packaging, labeling or presentations. Global Coopers standards apply to all Sunrise Medical divisions and all global markets. Logos and Logo Use...CO-2 Motto...CO-4 Graphic...CO-5 Colors...CO-6

59 CO-2 COOPERS: LOGO POSITIVE REVERSED MINIMUM SPACING The miniumum space indicated by the cyan boundary shall be maintained at all times. The minimum space is determined by the size of the letter C in the logo. As the logo increases/decreases in size, the minimum spacing increases/decreases proportionately. No graphics, marks or text shall be placed any nearer to the Coopers logo, on any side, than the space occupied by the letter C in the logo (as shown). COLORS Orange: PMS 137 C=0, M=39, Y=100, K=0 R=250, G=168, B=25

60 CO-3 COOPERS: LOGO USE Logo shall appear as shown only. No other variations are authorized. POSITIVE Full Color (One Color): PMS 137 One Color: Black One Color: Gray ON A DARK BACKGROUND INCORRECT LOGO USE Incorrect color Distorted The Coopers logo may be displayed in positive or negative. The Coopers logo may appear as Full Color (specified), PMS 137, Black, Gray or White. The Coopers logo may appear over a photograph or texture, providing the area on which it is displayed provides sufficient contrast that none of the logo is obscured. See the example above On a dark background.

61 CO-4 COOPERS:MOTTO Motto shall appear as shown only. No other variations are authorized. POSITIVE ON A DARK BACKGROUND INCORRECT USE Incorrect placement Incorrect typography When displayed with the Coopers logo: The only allowed modifications to the appearance of the Coopers Motto are scale and color. Refer to the Coopers logo pages for allowable colors and spacing. The layout, typography and spacing shall not be modified. The Coopers Motto shall not be typed out. Only the approved graphic file provided by Marketing may be used. When scaled up or down, the proportions must be maintained. The Coopers Motto shall not be distorted.

62 CO-5 COOPERS:COLORS Colors shall be used in similar proportions to what is shown. Dominant Fill COLOR SPECS Dominant Orange: PMS 137 C=0, M=39, Y=100, K=0 R=250, G=168, B=25 Fill Gray: PMS 424 C=0, M=0, Y=0, K=60 R=102, G=102, B=102 Color usage may vary, depending on the layout and project. All color usage shall remain consistent across similar materials, and colors shall be used in proportions similar to what is shown.