Crown Culture Corporation started as

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2 Crown Culture Corporation Founded on February 22, 1954, Crown Culture Corporation started as a magazine publisher (Crown Magazine) and is now, after 5 decades of expansion, a peerless multi-faceted business in the global Chinese language publishing industry. Not only do we have the most famous Chinese writers in the world, but we also have published many worldknown bestsellers and classics.

3 Started From Crown Magazine Publishing Houses: Crown Magazine Crown Publishing Company Ltd. Ping s Publications Ltd. Paperback Publishing, Ltd. Ping s Recordings, Ltd. Crown Art Center Gallery Crown Theatre Crown Theatre Forum Crown Dance Class Dance Forum Taipei Crown Bookshop Joy Production Corporation

4 Crown s Local Authors The list of the writers is a dazzling collection of literary stars and non-fiction professionals in the Chinese publishing world: Chiung Yao, Eileen Chang, San Mao, Kao Yang, Hou Wen-yong, Chang Man-chuan, Ni Kuang, Wu Tan-ju, Tsai Kang-yung, Stanley Yen, ASOS, and so on.

5 Crown s Foreign Authors Crown boasts one of the longest history of translated literary publishing in Taiwan. We introduced authors from America, Europe and Asia, including Paul Auster, Alessandro Baricco, Bill Bryson, J. M. G. Le Clézio, Jeffery Deaver, Umberto Eco, Tana French, Thomas Harris, Higashino Keigo, Stephen King, Makime Manabu, Milan Kundera, Yann Martel, Peter Mayle, Guillaume Musso, Kathy Reichs, J.K. Rowling, Bernhard Schlink, Darren Shan, Patrick Süskind, Dai Sijie, Soji Shimada, Toyoko Yamasaki Ayatsuji Yukito and so on. Crown also focuses on non-fiction and creates bestseller in Taiwan, include Why Men Don t Listen and Women Can t Read Maps by Allan and Barbara Pease, Present and Peaks and Valleys by Spencer Johnson, The 4-Hour Workweek by Timothy Ferriss and so on.

6 Crown s Book Covers

7 Crown Popular Fiction Prize Launched in 1994, every two years, five novels among numerous contestants are short-listed and published, from which h one will be chosen for the "Crown Popular Fiction Prize". The literary contest features un unprecedented high prize money in the Chinese language world, offering the winner NTD 1,000, and royalties on the book.

8 SOJI SHIMADA MYSTERY AWARD Launched in 2009, every two year, three novels among numerous contestants are short-listed and published in Chinese world.crown invites Bunge Shunji Ltd. (Japan), Feel (China) Co., Ltd., Nanmeebooks Publications Company Ltd. (Thailand) and Metropoli d Asia dasia (Italy) to publish the work of prize winner together.

9 THE MASTER BEHIND LOCKED DOOR: SOJI SHIMADA S MYSTERY WORLD The Exhibition was in Taipei and Tainan in Crown worked with Fukuyama Museum of Literature in Japan, National Museum of Taiwan Literature and 10 Japanese publishers. There were about 20 editors and readers from Japan, China and Thailand to attend the opening ceremony.

10 Invite Authors to Visit Taiwan, Reinforce Reader Loyalty Yuki Mitsuru(Japanese author) 2010 Jeong Yi-Hyun (Korean author) 2010 Spencer Johnson (American author) 2009 Soji Shimada (Japanese author) 2007/ 2009 Dai Sijie (Chinese author ) 2007 Ayatsuji Yukito (Japanese author) 2006 Jeffery Deaver (American author ) 2006 Guiyeoni (Korean author) 2006 Darren O'shaughnessy (Irish author) 2004/2005/2007 Tim Flannery (Australian author) 2002 Bradley Trevor Greive (Australian author) 2002 Marie Darrieussecq (French author) 2000

11 Events Photos

12 Harry Potter Event Marketing Date:July 2000 for Book1 Sales record:the total sale for book 1-7 is over 6.5 million copies. For Book 2 to Book 7, we chose Event Marketing strategy, holding various unprecedented d launching events for each book.

13 Book k2: Midnight Book Release Party We chose the biggest and the only 24 hour bookstore in Taipei Eslite Dun Nan store to hold a midnight book launch, which was the first time someone ever done such a thing in the history of Taiwan.

14 Book 3: Harry Potter Magic For the launch of Book 3, we held an unprecedented masquerading parade. Thousands of readers joined the activity.there it was a full coverage on television i news.

15 Thousands of readers joined the activity

16 Book k4: The Triwizard Tournament We set three magic games for readers and invited young magicians for We set three magic games for readers, and invited young magicians for a live show. Thousands of readers rushed to join us, and a lot of media came for news.

17 Book 5: Harry Potter Fantasy World Installation We installed 9 and 3/4 platform Hogwarts cafeteria magic forests and We installed 9 and 3/4 platform, Hogwarts cafeteria, magic forests and other scenes from the book at Crown Art Center.

18 Crown s Publishing Philosophy The main marketing strategy point is to establish the connection between the readers and the books/authors. Crown has always operated under the philosophy of RESPECT THE READERS AND HONOR THE AUTHORS. It is in the spirit of active cooperation and consideration that Crown will continue to expand its role as an important gatekeeper of art and literature.

19 皇冠文化集團 KOREAN TITLES IN CROWN

20 Started from Guiyeoni Internet Fictions Crown published Guiyeoni s books from Wolf Temptation ti Outsider DoReMiFaSo To My Boyfriend Syndrome Five Stars Love Angels

21 Invited Guiyeoni to Taiwan in 2006 Guiyeoni s books became the bestseller and all her books sold over 300, copies in Taiwan. We invited the famous host and idol to join the event. Many readers in Chinese world started to imitate i Guiyeoni s i writing style.

22 Comic Essays We found Korea s Illustration is very outstanding and started t to publish Korean comic essays. A Pea 1-4 by Jung, Heon-Jae Haru s Diary 1-2 by Haru Gitulgaje by Yiso

23 Education Titles Korea s education titles open a new market. The Art of Study (sold over copies) /The Art of Thought/The Art of Study for Elementary School Stuents/The Art of Master English by Cho Seung-Yeon Don t Ever Study Mathematics Too Much by Han Chang Soo 47 Things That You Must Do During Elementary School by So Jun-Gae My Unyiedling Spirit it Outdoes My Intelligence by Bak Won-Hui

24 Personal Financial Books How to earn or save money is always a market. The Habits of Happy Millionaires by Hong Kyung-Min Woman drinking Starbucks coffee vs. Woman buying Starbucks shares by Kim Hee-Jung A Penny Economy by Chang Soon Wook

25 Literary Fiction We are trying to open the Korean literary works market in Taiwan. It is just a beginning i My Sweet City by Jeong Yi-Hyun We promoted it with the TV drama when it was broadcasted in Taiwan.

26 Jeong Yi-Hyun in Taiwan Crown coped with Taipei Book Fair Foundation and Korea Literature Translation Institute to have a forum in TIBF. The famous hostess Chu Wei Yin is also Crown s h

27 TV Tie-ins Korean TV drama is a strong media in many countries. We called it Han Liu (Korean Wave). Mianesineyo: fictions, comics, notebooks and stickers.

28 Emily Chuang

29 Taiwan s Population: 23 millions Publishing Houses: 1,700 Publishing Titles per year: 41,000 Local: 74%; Translation: 26%

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33 Publishers to Distributors: 20% to 35 % off Book Discount for Readers: 5% up to 25% off Publisher s Profitability: 15% Returned copies: Up to 40%

34 Bestselling Authors: 45% Local; 55% Foreign Selling Titles: 45% new; 55% old Not many huge bestsellers (sales figures over 100,000 copies) but more books sold over 10,000 copies.

35 Work with Chinese publishers to expand Chinese publishing world and create more possibilities. Prepare for joining E-market

36 Publication Annual 2009 Annual Report of Books.com.tw 2009 Kingstone s Reading Trend Report 2009