Saturday, February 25, 2017 Embassy Suites Biltmore, Phoenix, Arizona

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Hector Cole
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1 8:00 8:30 AM REGISTRATION BALLROOM CORRIDOR Also enjoy our speaker book & literary merchandise displays throughout the entire day 8:00 9:30 AM COFFEE & CONVERSATION & Join us for complimentary coffee, tea and light breakfast before And during the first session of the day 8:30 8:45 AM WELCOME BY PRESIDENT LISA AQUILINA Join us for complimentary coffee, tea and light breakfast before And during the first session of the day 8:30 8:45 AM WELCOME BY CONFERENCE CHAIR NANCY BREHM Join us for complimentary coffee, tea and light breakfast before And during the first session of the day 8:45 9:35 AM CRAFTING QUERY LETTERS Mixed Genre Barbara Renner Identify audience / research audience submission guidelines / demonstrate paragraph content / examples of good and poor query letters / create submission track spreadsheet 8:45 9:35 AM MUSIC AND METAPHOR OF THE POETIC LINE Poetry Cynthia Schwartzberg Edlow Music of the line / simile and metaphor / images-powerful vs. understated / tone Creating emotional foundation / movement through tone creating substantive foundation

2 9:40 10:30 AM BE YOUR OWN EVERYTHING! Publishing A JOURNEY THROUGH SELF-PUBLISHING WITH CREATESPACE Laurie Marr Wasmund Learn ins and outs of self-publishing / understand difficulties and rewards of the journey / working with Adobe CreativeSuite 6 and Createspace / ideas for marketing and self-promotion / pertinent questions and answers about self-publishing 9:40 10:30 AM CRAFTING THE MYSTERY NOVEL / BUILDING Fiction SUSPENSE Donis Casey Create believable characters with believable motivation / order events to create suspense and interest / move story forward / give reader worry, uncertainty, expectation / increase tension / increase reader s interest 10:35 11:25 AM CRAFTING THE SPOKEN WORD Mixed Genre Rich Miller Understand audiobook marketplace / discover audiobook production options / manage audiobook production process / marketing your audiobook 10:35 11:25 AM RE-ENGAGING READERS WITH THE Mixed Genre SHORT STORY FORM Jason Makansi Distinguish pure reader from writers reading other writers work / identify dominant trends in short stories / engage libraries and bookstores / collaborate with reading groups and book clubs / explore non-traditional publishing/reader audience routes

3 11:30 NOON TALK ABOUT YOUR BOOK Publishing / EARLY, OFTEN AND WELL Marketing Thelma Rea Traditional vs. self-publishing / market before the manuscript is completed / be enthusiastic and excited about your work / network / practice, practice, practice 11:30 NOON GET YOUR FACTS STRAIGHT Fiction WHEN WRITING FICTION NOON 1:00 PM Jane Ruby Fictional writing overview / defining rules /pitfalls of rule breaking / researching facts / fact checking LUNCH ON YOUR OWN Check your registration packet for a list of delicious dining choices within walking distance of the writing conference Visit the Ballroom Corridor and chat with our speakers as they display and promote their books and literary merchandise 1:10 2:00 PM EDITING FOR EXCELLENCE & PUBLICATION Business of Writing Kelly Lydick Identify best editing practices / prepare manuscripts with industry standards and editorial best practices in mind / understand industry standards, methods and procedures for publication in books, magazines and journals 1:10 2:00 PM REMEMBER THE CRAFT! Mixed Genre Laurie Marr Wasmund Employ self-evaluation of writing / learn more coherent editing process / Recognize potential faults or flaws in writing / be a better critic for all writing / Engage in interactive editing of works in progress

4 2:05 2:55 PM THE MARKETING CHALLENGE FOR Publishing / SELF-PUBLISHED & INDEPENDENT AUTHORS Marketing Merle McCann Recognizing, finding and creating an audience / prepare to sell at a drop of a hat / be the gift that keeps on giving / change I can t do sell thinking to I absolutely can and will sell 2:05 2:55 PM THE WRITER S VOICE Fiction DEVELOPING COMPELLING VOICES IN ARCHETYPAL CHARACTERS Casey Thorne Explore dialogue s unique ability to shape development of characters / examine ways to fashion stereotypical characters into voices that tell a compelling story / observe peer s methods for accomplishing universal goal of flushing out and clearly communicating the intimate voice of the story s most important characters 3:00 3:40 PM THE MULTITUDE OF MARKETING OPPORTUNITIES FOR CHILDREN S BOOKS Marketing Albert Monreal Quihuis Have a message / create a niche / promote literacy / Arizona standards / marketing ideas and promotions / get involved / speaking opportunities / confidence and self-image 3:00 3:40 PM NONFICTION: THE FUN IS IN THE RESEARCH Nonfiction John Sandifer Learn by standing on the land / use time-line spreadsheet / interview do s and don ts

5 3:45 4:35 PM WHO WILL BUY YOUR BOOK? Marketing IDENTIFYING YOUR AUDIENCES Diane Phelps Budden Understand importance of knowing your book audience / identify one-two Audiences / develop descriptors for your audience / discussion of best marketing tools to reach target audiences 3:45 4:35 PM STRUCTURE: A NOVELIST S BEST FRIEND Fiction Peter Bernhardt Develop and use an outline promoting creativity / avoid story Inconsistencies and plot holes / consistent characters / select appropriate POVs and keep them clear in reader s mind / seamlessly weave in Significant backstory / use structure and an outline to enable the author to merge plot and subplots at climactic points in the story 4:40 5:30 PM THE ENERGETICS OF YOUR OFFICE FOR THE WRITING PRODUCTIVITY YOU NEED Writing Life Kebba Buckley Button Set intention for a great, productive workspace system / set goals for productivity and completion / use electronic note-taking several ways for better content / learn spatial principles [Feng Shui Plus] for a supportive workspace / learn better uses of tools currently working against you, including packaging and contents of snacks and beverages 4:40 5:30 PM TRANSITION FROM THOUGHT TO WORDS: Mixed Genre TRANSFERRING THE STORIES IN A WRITER S MIND ONTO THE PAGE K. Patrick Malone Develop voices / describe to define your characters / emotion versus intellect / To be formula or not to be formula

6 5:30 PM CONFERENCE EVALUATIONS & NETWORKING & Visit the Ballroom Corridor and chat with our speakers and fellow Conference attendees Enjoy book and literary merchandise displays

Called to Write Conference

2012 Annual Called to Write Conference April13 13 & 14, 14, 2012 Lamplighter Inn & Suites 4020 Parkview Drive Pittsburg, KS 620-231-8700 (Ask for CWF rate.) Sponsored by the Christian Writers Fellowship