WRITING FOR THE MEDIA
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- Elwin Fowler
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1 UNIVERSITY OF CALICUT SCHOOL OF DISTANCE EDUCATION BA ENGLISH (2011 Admission Onwards) VI Semester Core Course WRITING FOR THE MEDIA QUESTION BANK 1. Sending message to a large number of people is called. (a)mass communication (b) media communication (c)group discussion (d) interview 2. When the sender uses media for commercial success it is called. (a)mass communication (b) media communication (c) advertising (d) interview 3. The origins of print media can be traced back to. Civilization (a) Chinese (b) Roman (c) Greek (d) Egyptian 4... was used to spread information (a) Mass communication (b) advertisement (c) group discussion (d) Pamphleteering 5. The original method of printing was.. (a) laser (b) movable (c) block type (d) hard type 6. Isaac Gutenberg refined the technique of printing by using (a) laser (b) movable (c) block type (d) hard type 7. Gottlob Koeing and Andreas Friedrich Bauer introduced (a) laser (b) movable (c) block type (d) steam powered press Writing for the Media Page 1
2 8. is the most common form of commercial printing (a) steam powered press (b) offset printing (c)inkjet printing (d) hard type printing 9.. is a piece of news item written with a particular intention i.e. either to make audience aware of a particular matter, to instruct or to entertain (a)editorial (b) article (c) feature (d) interview 10. Anecdotes are. (a) life incidents (b) quotations (c) stories (d) folk tales 11. provides back ground information, present an update condition and goes on to predict the future (a)editorial (b) article (c) feature (d) interview 12.. is the prime quality of an Article (a) proximity (b)timeliness (c) professionalism (d) credibility 13. of a story is the Lead paragraph presenting the topic (a) Introduction (b) body (c) headline (d) conclusion is called the Voice of the News paper (a)editorial (b) article (c) feature (d) interview 15. is a serious article intended to influence public opinion (a) article (b) Editorial (c) feature (d) interview 16. is the abbreviations of opposite the editorial page (a) near-ed (b) neighbor-ed (c) close ed (d) op-ed 17. is an article usually written by a writer unaffiliated with the News paper is editorial Board (a) article (b) Editorial (c) feature (d) op-ed 18. The readers can communicate to the News paper through. (a) article (b) Editorial (c) op-ed (d) letters to the editor 19. should tell the reader whether a book is worth reading (a) letters to the editor (b) book review (c) Editorial (d) op-ed 20. Conducting a good interview requires (a) good venue (b) competent participants (c) subject experts (d) proper planning 21. The news story has a. Structure (a)pyramid (b)linear (c) inverted pyramid (d) circular 22.The opening paragraph is also called. Writing for the Media Page 2
3 (a) Lead (b)opener (c)beginner (d)starter 23...is the most traditional news writing style where the lead gives a summary of the news (a) Summary Lead (b) Anecdotal Lead (c) Question Lead (d) contrast lead 24.. Teases the imagination or withholds the information till the end of the news (a) Summary Lead (b) Anecdotal Lead (c) Question Lead (d)teaser lead highlights conflicts or differences by drawing attention to the circumstances or time (a) Summary Lead (b) Anecdotal Lead (c) Question Lead (d) contrast lead contains the name of the reporter (a) Date line (b) by line (c) credit line (d) time line is a self- employed journalist not committed to any news paper or magazines (a) reporter (b) editor (c) free lancer (d) launcher 28.. is usually the active head of the copy desk (a)news Editor (b) Chief Editor (c) Managing Editor (d) Sub Editor 29. corrects and checks the News stories (a)news Editor (b) Chief Editor (c) Managing Editor (d) Sub Editor 30. The writers should follow the most recent edition of the associated press Style book to (a) make news (b) fake news (c) proof read (d) edit 31. Messages were sent across the telegraph using. (a) Daniel Code (b) Morse Code (c) William Code (d) Dane Code 32. Electromagnetic waves was discovered by. (a) James Clerk Maxwell (b) Heinrich Hertz (c) Gaglielmo Marconi (d)einstein 33..was the first person to send radio signals over long distances (a) James Clerk Maxwell (b) Heinrich Hertz (c) Gaglielmo Marconi (d)einstein 34..was the first person to send waves to a short distance (a) James Clerk Maxwell (b) Heinrich Hertz (c) Gaglielmo Marconi (d)einstein Writing for the Media Page 3
4 35... is called the Golden age of Radio (a)1930s (b) World War I Period (c) 1930S to World War I Period (d) 1970s 36...is a type of documentary in which there is no narrator and the story unfolds when the characters speak (a) Verite approach (b) Direct Address (c) Self-reflexive approach (d) Interactive Approach 37...is a type of documentary where the creator s interpretation of the reality is represented. (a) Verite approach (b) Direct Address (c) (d) Interactive Approach 38. is sometimes a scanner (a)camera (c) mobile (b)microphone (d) Outside Broadcast Van 39. is a visual blue print of a film (a)dialogues (b) photos (c) (d) sounds 40. Location is fixed and the team is fixed and marketing is done during..phase of film making (a) Post Production (b) Pre-production (c) Production 41. The first news reel was made by.. (a)robert Dane (b) James Reeves (c) Charles Pathe (d) Charles Boyle 42. The beginning of internet is credited to the experiment conducted by (a) Advanced Research Projects agency (b) American Research Projects Association (c) Associated Research Programming Agency 43...invented World Wide Web (a) Tim & Larry (b) Larry Bearers & Tim (c) Tin Bearers & Lee (d) Lee Bearers & Tin 44. The first electronic book was (a) Kindle (b)apple Read (c) Sony Bookman (d) Amazon 45. is the text of an advertisement (a) TECHNICAL WRITING (b) COPY WRITING (c) Profile Writing (d) Caption writing is a type of website that is like a journal (a)www (b) blogs (c) facebook (d) orkut Writing for the Media Page 4
5 47... focuses on Blogger s web experiences (a) Personal Blogs (b) Personal Blogs (c) Filter Blogs 48. is run by a company or organization to debate and discuss on common topics or specific topics and information related to the organization (a) Personal Blogs (b) Interest or topic based Blogs (c) Filter Blogs 49. The history of Advertising dates back to civilization (a) Chinese (b) Roman (c) Greek (d) Egyptian 50. These are various types of planned messages used to build a brand advertising, public personal selling, packaging, events, sponsorships and customer care. This together is called.. (a)executive Marketing (b) Direct Marketing (c) Marketing Communication 51.. is an interactive database where the sellers directly address the customers (a)executive Marketing (b) Direct Marketing (c) Marketing Communication 52. Offers and benefits offered to customers are methods of (a) Publicity (b) Sales Promotion (c) Personal Selling (d) Packaging 53. Door to door selling is. (a) Publicity (c) Personal Selling (b) Sales Promotion (d) Packaging 54. Stories and brand mentions delivered by the mass media without charge is. (a) Publicity (b) Sales Promotion (c) Personal Selling (d) Packaging 55. Products are sometimes advertised in discreet manner. It is called. (a) covert advertising (b) surrogate advertising (c)indirect publicity (d)sponsored programme 56. Advertisements for products like cigarettes, alcohol etc. which are banned by law are advertised through.. (a) covert advertising b) surrogate advertising (c)indirect publicity (d)sponsored programme 57.. is the section of advertisement in newspapers (a)op-ed (b)obituary (c)classifieds (d) edu plus Writing for the Media Page 5
6 ANSWERS 1. Mass communication 2. Advertising 3. Roman 4. Pamphleteering 5. Block type 6. Movable 7. Steam powered press 8. Offset printing 9. Feature 10. life incidents 11. article 12. Credibility 13. Introduction 14. Editorial 15. Editorial 16. Op-ed 17. Op-ed 18. Letters to the editor 19. Book review 20. Proper planning 21. Inverted pyramid 22. Lead 23. Summary Lead 24. teaser lead 25. contrast lead 26.byline 27.free lancer 28. News Editor 29.Sub Editor 30.proof read 31.Morse Code 32. James Clerk Maxwell 33. Gaglielmo Marconi 34. Heinrich Hertz S to World War I Period 36. Interactive Approach 37. Self-reflexive approach 38. Outside Broadcast Van 39. Script 40. Pre-production 41. Charles Pathe 42. Advanced Research Projects agency 43. Tin Bearers & Lee 44. Sony Bookman 45. COPY WRITING 46. blogs 47. Filter Blogs 48. Interest or topic based Blogs 49. Egyptian 50. Marketing Communication 51. Direct Marketing 52. Sales Promotion 53. Personal Selling 54. Publicity 55. covert advertising 56. surrogate advertising 57. classifieds Reserved Writing for the Media Page 6
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