INTRODUCING BOX TELEVISION

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2 CONTENTS 1. Box TV & Our Shareholders 2. The UK Market 3. How Box TV Makes Music TV 4. The Box TV Channels 5. Beyond the Channels 6. Summary 2

3 1. & OUR SHAREHOLDERS 3

4 BASICS Box Television is the UK s No.1 music TV broadcaster, delivering a greater market share than Viacom with fewer channels. Box Television has over 20 years of experience in music TV broadcast. Its portfolio includes 7 music TV channels in the UK: Kiss, Kerrang!, The Box, Smash Hits, Magic, Heat & 4Music. Box Television is a 50:50 joint venture between Channel 4 & Bauer Media, two of the UK s biggest media companies. 4

5 SHAREHOLDERS Channel 4 is a leading British Public Service broadcaster. It is the second largest commercial broadcaster in the UK with revenues of 1bn. It is renowned for its dedicated focus on the hard to reach youth market and its quest to innovate & champion new voices. Like the BBC, Channel 4 is owned by the British Government. Bauer Media is a division of the Bauer Media Group, Europe s largest privately owned publishing Group, employing over 6,400 people. The Group is a worldwide media empire reaching over 200m consumers in 17 countries. Bauer has a heritage stretching back over 130 years and owns some of the largest media assets in each of its markets. 5

6 SHAREHOLDER INTERNATIONAL PRESENCE OVER 570 MAGAZINES OVER 300 DIGITAL PRODUCTS 4 CONTINENTS 17 COUNTRIES OVER 50 RADIO & TV STATIONS 200 MILLION REACH 6

7 2. PERFORMANCE UK MARKET 7

8 TOTAL MUSIC MARKET SHARE Music TV Market share, adults aged 16-34, 000 s Box TV is the leading player in the UK music market, despite operating fewer channels than its key competitor Viacom. Source: BARB/Techedge, Jan-Jun 13 8

9 THE CABLE MARKET On Virgin Media s (UK Cable network supplying 4.8 million homes), BOX Television has seen a steady increase in its share of the commercial impacts provided by music TV. 70% 60% 50% 40% 30% SHARE OF COMMERCIAL IMPACTS (MUSIC MARKET), DCAB 62% 51% 52% 51% 54% 56% H Source: BARB/Techedge,, DCAB Homes * SOCI = share of commercial impacts, where one impact is one advert viewed by one person once *DCAB = Digital Cable 9

10 THE CABLE MARKET Box Television channels lead the way in every genre on cable POP DANCE CLASSICS ROCK THE BOX A s MTV HITS SMASH HITS HEAT MTV LIVE KISS TV MTV DANCE MTV BASE VH1 MAGIC TV VINTAGE TV KERRANG MTV ROCKS 0 Source: BARB/Techedge, Jan -Jun 13, DCAB Homes 10

11 QUALITATIVE RESEARCH Why do viewers watch Box TV Channels? Box TV Brand Tracker* surveys consistently reveal its viewers believe that the Box Television channels... Top Ranking Qualities Attributed to Box Television Channels Play all the Hits Are good for new music Have a good mix of shows Play the best music Put viewers in a party mood Have good charts *The BOX TV Brand Tracker is a quarterly survey commissioned by BOX TV to understand the awareness and views of Music TV viewers in the UK, (aged 1634). The survey is managed by YouGov and covers the views of 1500 respondents. 11

12 3. HOW MAKES MUSIC TV 12 12

13 STRATEGY Unique Brands Heritage Credible editors Driving & reflecting trends Bauer / C4 investment Extensive research Industry Relationships Box Playlist power JV Partnership - platforms with scale Talent access Bauer / C4 investment First play exclusivity QUALITY NARRATIVE DISTINCTIVENESS PREMIUM OFFER Cross Promotion & Marketing Cross-channel navigation Airtime value Investment in promos Online developement Social media Programming Investment Music expertise In-house production Design & Graphic Cross Media Brands Shared developement costs Passionate Curators 13

14 TALENT ACCESS 14

15 TALENT ACCESS Recent artist bookings include: Pink Usher Nicole Scherzinger Jason Derulo Britney Spears JLo Cheryl Cole Labrinth Emeli Sande Cher Lloyd Rizzle Kicks Will.I.am Miley Cyrus Bruno Mars Jessie J One Direction Conor Maynard Rudimental Rita Ora Little Mix Ellie Goulding Avenged Sevenfold Kelly Clarkson Nelly Furtado Green Day Linkin Park Flo Rida 30 Seconds to Mars Tinchy Stryder Jay Sean Sean Paul Nicki Minaj Example Calvin Harris John Legend Biffy Clyro Kings Of Leon Selena Gomez Fall Out Boy Kendrick Lamar Ne-Yo Pro Green Katy Perry Slash My Chemical Romance You Me At Six Nicole Scherzinger Olly Murs Big Sean James Arthur The Wanted All Time Low A$AP Rocky Kelly Rowland Robbie Williams Carly Rae Jepson Paramore Justin Bieber Lady Gaga Kesha Robin Thicke Bullet for my Valentine Korn Clement Marfo Mark Hoppus (Blink 182) Scouting for Girls Tinie Tempah DJ Fresh and Alice Cooper 15

16 RESEARCH Box Television BARB Focus Groups Brand Tracking Channel 4 Tribes Digital Landscape Social Media ROI Propeller User Panel Bauer Music Phoenix Music Testing Inside Panel Bauer Lifestyle 4D Men Value of Talk Anatomy of Influence 16

17 4. THE CHANNELS 17 17

18 THE BOX PORTFOLIO BOX CHANNELS COVER ALL KEY MUSIC GENRES AND THEIR DISPARATE FANS WITH POWERFUL DISTINCT AND UNIQUE BRANDS. OUR COMPETITORS USE A ONE-SIZE FITS ALL APPROACH. CHANNELS MTV CHANNELS POP DANCE CLASSICS ROCK 18

19 CHANNEL POSITIONING Kiss TV never stands still. It s sexy, impatient, fast paced and always up for a thrill offering a unique blend of R n B, Hip Hop and Dance. Kiss is the UK s No.1 Urban/Dance music TV channel and is linked to a national radio station and thriving website. MUSIC POLICY Glossy, cutting-edge, contemporary R n B, Hip Hop and Dance hits with an urban swagger. Will I Am, Rihanna, Jay Z, Usher and breakthrough urban and club acts defining new styles of dance music are the kinds of artists Kiss viewers tune in for. KEY PROGRAMMES The unique KissMix show, UKHot40: Urban Chart and #Kiss20 Freshest Dance Tracks, plus artisthosted takeovers from the likes of Will I Am, Flo Rida & A$AP Rocky make it one of the coolest youth TV channels around. AUDIENCE Early 20 s, with even appeal across males & females, Kiss TV draws in music fanatics who live to the max. They re metropolitan kids, starting to make good money, with few commitments and a lifestyle they want to show off through on-trend fashion, technology and leisure time activity

20 Channel Positioning Kerrang! has a zest for life, always living loud and playing the noisiest, most kick ass music ever! Bold, unapologetic, dedicated, yet generous and playful, Kerrang! has for 30 years consistently helped defy PRECONCEPTIONS and redefine what makes the world s best rock music. Music Policy Life is Loud! Kerrang! has a globally renowned reputation for providing the definitive guide to the best in rock, punk and metal. From MY CHEMICAL ROMANCE to Metallica to Foo Fighters Kerrang! s biggest acts are world-famous multi-million selling superstars. KEY PROGRAMMES From the annual vote to create the ultimate list of rock tracks in the Rock 100, to the weekly Singles Chart, Kerrang! defines what s hot in rock. The brand s power and fame ensures access to the scene s biggest stars. AUDIENCE year olds with an even male:female split. To them rock music is the only music worth listening to, which makes them unshakably loyal and helps to define a huge range of their lifestyle choices from clothing to politics. As individualists their consumer behaviours can be hard to influence, but if they are behind something they are highly vocal advocates (or opponents)

21 Channel Positioning Magic is all about simple pleasures giving the viewer a sparkling mix of the uplifting, carefree and familiar. It s a fun loving and warm pickme-up which lightens the mood whenever its switched on. Music Policy Classic female-focused easy listening from the 90 s to present day with a smattering of well known classics to suit any mood. Often thematically scheduled, it s uplifting sing-a-long classics, movie songs or tear jerkers and big videos from the likes of Whitney, Beyonce and 90s boyband classics. Key Programmes Nostalgic chart countdowns like 100 Biggest Selling Love Songs Of The Noughties or 100 Biggest Voices Of All Time, voted for countdowns like The World s Greatest Songs we Secretly Love and talent-hosted shows like the very festive Michael Buble s Christmas! Top 20. Audience Carefree late-twentysomething / early thirties females who want to escape the mundane of life and kickback from work or the kids with quality me-time spent indulging in Magic s fun loving nostalgic offering

22 Channel Positioning Smash Hits is living in the moment providing the destination for non-stop chart music which we all know and love. It s the place to keep up to date with what s hot and what s not right now and gives us today s hits, now and always. Key Programmes Leading with chart updates from the UKHot40, The UK Music Video Chart and a weekly Airplay Chart plus bespoke scheduling events such as The150 Greatest 21st Century Songs! Music Policy A punchy blast of the hit music which is impacting the charts right now. Audience Late twentysomething casual music fans who enjoy the chart music as the background to their daily lives. It cheers them up, keeps them company on long journeys, gets them going at the gym and discussing who s hot right now always forms part of their chatter with friends

23 xxxxxxx Channel Positioning Box Africa is welcoming and real, dedicated to delivering the biggest selling worldwide Hip Hop and R n B superstars and showcasing the very best local beats from Kwaito to Afrobeat. It s all about the sounds to make you move! Music Policy International superstars from the Hip Hop and R n B scenes alongside the hottest African beats. Key Programmes Non-stop music videos with shows like Big Hits And Fresh Beats, Hottest Hip Hop & R n B peppered alongside bespoke playlist shows such as Africa s Finest. Audience Twentysomething music fans who need to keep up to speed on what s happening on the music scene right now. They don t want to wait for the new Drake album and they ll be the first to share how much flesh Rihanna s just flashed on Instagram. They create ipod playlist to live by, whether that s for chilling at home with friends or getting ready to go out, they trust Box Africa to play their favourite tracks

24 5. BEYOND THE CHANNELS 24 24

25 EVENTS Box Television is affiliated with a large number of major live UK music events throughout the year which provide exclusive live content and also the opportunity for viewers to experience the brands live. This year this included: itunes Festival V Festival Wireless Kerrang! Awards Music Week Awards Q Awards 25 25

26 MULTI-SCREEN A number of Box Television s most prominent shows are available for VOD and TV Anywhere use (subject to local music clearances) Examples shows include: My Showbiz Life archive based biography of the biggest stars. EG: Justin Timberlake The World s Greatest series of v/o led shows where an audience vote for their favourites. EG: Worlds Greatest Pop Videos Kerrang Meets... band led profile of the biggest names in rock. EG: Green Day My Story. The world s biggest stars talk us through their videography. EG: Katy Perry Hijack - Artist presented series of 4 playlists they have chosen. EG: Will I Am Backstage Behind the scenes Access to the biggest stars concerts. EG: The Wanted A Day in the Life Our presenter spends a day with on the of the biggest stars on the planet to find out what a typical day is like for an A lister. EG: Nicki Minaj 26 26

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28 6. SUMMARY 28 28

29 SUMMARY Box TV is the No.1 music television business in one of the worlds most important music markets and can now offer it s premium products to the rest of the world With over twenty years heritage in the music industry, multi-billion pound backers and a solid track record of beating the opposition Box is a credible alternative to any competitor Box differentiates itself with distinct world class brands which embody their respective music genres and are complemented by incredible access to A-list artists, sophisticated music and production expertise, cross promotion and rigorous research We have a solution for everyone from quality international feeds to sophisticated localisation come and speak to us about your needs 29