PERSONAL BRAND ESSENCE

Transcription

1 personal / pe:s(e)n(e)l/ adj. & n. adj. 1 one s own; individual; private. 2 done or made in person (made a personal appearance; my personal attention). 3 directed to or concerning an individual (a personal letter). 4 referring (esp. in a hostile way) to an individual s private life or concerns (making personal remarks; no need to be personal). 5 of the body and clothing (personal hygiene; personal appearance). 6 existing as a person, not as an abstraction or thing (a personal God). 7 Gram. of or denoting one of the three persons (personal pronoun) n. esp. N.Amer. an advertisement or notice in the personal column of a newspaper. [Middle English via Old French from Latin personalis (as brand /brand/ n.& v. n. 1 a particular make of goods. b (in full brand name) an identifying trade mark, label, etc. 2 (usu. foll. by of) a special or characteristic kind (brand of humour). 3 an identifying mark burned on livestock or (formerly) prisoners etc. with a hot iron. 4 an iron used for this. 5 a piece of burning, smouldering, or charred wood. 6 a stigma; a mark of disgrace. 7 poet. a a torch. b a sword. 8 a kind of blight, leaving leaves with a burnt appearance. v.tr. 1 mark with a hot iron. 2 stigmatize; mark with disgrace (they branded him a liar, was branded for life). 3 impress unforgettably on one s mind. 4 assig brander n. [Old English, from Germanic] essence / es(e)ns/ n. 1 the indispensable quality or element identifying a thing or determining it s character; fundamental nature or inherent characteristics. 2 a an abstract obtained by distillation etc., esp. a volatile oil. b a perfume or scent, esp. made from a plant or animal substance. 3 a constituent of a plant that determines it s chemical properties. 4 an abstract entity; the reality underlining a phenomenon or all phenomena. in essence fundamentally. of the essence indispensable, vital. [Middle English via Old French from Latin essentia, from esse be ] Page 1

2 What is brand? What is Personal Brand Essence? Page 2

3 Positives Negatives Positives Negatives Do s Don ts Do s Don ts Positives Negatives Positives Negatives Do s Don ts Do s Don ts Page 3

4 How would other people describe you? What do you try to do everyday? What is unique and differentiating about you? Page 4

5 Which words would you use to describe your personal attributes? What benefits do people get from interacting with you? What are your most important values? What life and business experience do you have? How would you describe your behaviours? How would you describe your personality? Page 5

6 Brand is emotion. It is created by attitudes, perceptions and beliefs. It manifests itself in consistent behaviours which reinforce that emotion. Stop ATTITUDE Keep Start Stop IMAGE Keep Start Stop STYLE Keep Start Stop COMMUNICATION Keep Start Page 6

7 GOALS YEAR AGE FINANCIAL IMPLICATIONS Page 7

8 SKILLS ROLES GAPS ACTION Your Personal Brand Essence is unique to you. It is your identifying trademark. It is what you are known for, what you are famous for. It is your indispensable quality. It is that which defines you. Page 8

9 So What? List 3 things that you are going to do to improve each of the following four areas. CAREER PERSONAL DEVELOPMENT ME HOME Page 9