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1 KIRAN RAMSEY GRAPHIC DESIGNER kiranramsey.com

2 KIRAN RAMSEY kiranramsey.com My name is Kiran Ramsey and I am a junior information management and technology major with a concentration in web design at the ischool at Syracuse University. I have a passion for front-end and digital design, a desire to create beautiful, user-centered work and an incessant craving to learn. In the future I hope to use the world s newest digital platforms to bring attention to the causes that matter most to me: preservation of the environment, gender equality, and social justice. SKILLS Adobe Suite Photoshop, Illustrator and InDesign, Sketch, HTML, CSS, Google Analytics, Public Speaking AWARDS 1st Place, Features Design - The Society of News Design at MSU Electronic Document Scholarship Foundation Scholar EDUCATION Syracuse University May 2018 School of Information Studies B.S. Information Management and Technology Concentration: Web Design GPA: 3.87 Relevant Coursework: Advanced Web Design, Graphic Design for the Web, Web Design and Management, Introduction to Graphic Design, Digital Strategy and Analytics, Public Speech ACTIVITIES Students of Sustainability: Member & Graphic Designer I am That Girl SU - Mentor to Undergraduate SU Women Rosebud Lakota Indian Reservation Volunteer Alpha Phi Omega, Community Service Fraternity: Historian

3 KIRAN RAMSEY kiranramsey.com EXPERIENCE DESIGN & CONTENT INTERN ACS Web Design and SEO Jan Present Liverpool, NY -Design Google Ads for marketing campaigns -Revitilize branding of ACS s three business segments -Create Google Analytics reports for post-launch websites -Compose copy for marketing materials SENIOR DESIGN EDITOR The Daily Orange Newspaper January 2017-Present Syracuse, NY -Work one-two nights a week on the print or digital team GRAPHIC DESIGN INTERN Wilhelm Construction May 2016-Aug Indianapolis, IN -Prototyped website redesign, worked through revisions alongside developer and marketing team -Redesigned campaigns with customer-centered approach, improved newsletter open rate by 9% and click rate by 7.6% -Led online branding initiative for launch of new sister company -Redesigned social media branding for Twitter, Facebook & LinkedIn DIGITAL DESIGN EDITOR The Daily Orange Newspaper May 2016-Present Syracuse, NY -Created digital and motion graphics (GIFs) for online articles -Designed social media posts and banners for featured stories -Created digital style guide and templates for future designers -Communicated with writers to plan long-term designs for stories -Worked with presentation director, video editor and writers nightly PRINT DESIGN EDITOR The Daily Orange Newspaper Oct May 2016 Syracuse, NY -Designed 4-6 pages of newspaper 2 nights a week -Created graphic illustrations and infographics -Planned pages with editors to budget space -Focused on detail in a fast-paced environment on strict deadlines

4 NETFLIX REDESIGN My latest personal project was a redesign of the Netflix mobile app. In considering improvements to the UI, I really wanted to make visuals pop. Afterall, isn t that what TV is all about? I added key art to the Sign In screen and allowed users to add their own profile pictures. On the show Landing Page, the majority of the Viewport is filled by key art to draw users into the show s setting right away. APP DESIGN

5 LOADING SCREEN SIGN IN OR SIGN UP? SIGN IN WHO S WATCHING? HOME: Netflix Originals TV Shows Movies Genres CHOOSE EPISODE DETAILS, CAST OR EPISODES? TITLE PAGE NETFLIX ORIGINALS user flow sketching My initial sketches included a horizontal scroll menu, which was changed to a vertical pop-out menu after further user testing. I began my redesign wanting to switch the background color from white to black, which can be seen in my sketches. After talking to a few users, the response was that the white was harsh on their eyes when they were watching TV on their phone at night in bed. NETFLIX REDESIGN

6 original redesign before & after Unbolded headings and icons draw more attention to visuals. Bigger art, red accents with headings and more space between rows gives art space to breathe and separates objects. On the Netflix Originals page, more space is added between titles to make art pop. Titles are also alphabetized by a scroll feature. On the show Landing Page, key art takes up almost the entire screen instead of a third, drawing the user in. Options for navigation are found below, in close reach of user s thumbs. NETFLIX REDESIGN

7 ISQ WEBSITE DESIGN Along with their logo, I designed and developed a website for Indiana Sound Quality, a large group of mobile audio enthusiasts around the Midwest. I edited all photos in Photoshop and used HTML, CSS and JavaScript to code the site. The goal of the new site was to make it easier and more appealing for new visitors to join the group and for current members to find information about upcoming events. WEB DESIGN

8 wireframing Initially, my About page was split into two columns, with room for a biography for each team member. After discussing my wireframes with the president of ISQ, he requested that instead of biographies, we use the extra room for larger photos. He also wanted to make sure that his members could find past articles on the News page and requested an archive feature. ISQ WEBSITE DESIGN

9 prototyping After speaking to the president of ISQ, I began researching auto industry web design and color (shown far left), which featured a lot of red, a color associated with intensity and energy. pinterest inspiration board I then began prototyping in Photoshop, where many design decisions changed from my mockup. I decided to try a two-block layout on the Events page, added the archive feature to the News page and opted for a large-photo format for the About page. ISQ WEBSITE DESIGN

10 ISQ WEBSITE DESIGN

11 SNAPCHAT GEOFILTERS As a member of the marketing team for Students of Sustainability (SOS) at Syracuse University, I often get the chance to get creative about great causes. SOS hosts Earthfest, an annual Earth Day festival held right off campus. Snapchat lets you overlay a location-specific graphic on top of your picture. These geofilters are a fun way to show people where you are and what you re doing. My role on the marketing team was to design three Snapchat geofilters for Earthfest. DIGITAL DESIGN

12 inspiration image provided by director of marketing drafting The marketing director of my team came to me with a geofilter she liked that she wanted me to draw inspiration from. I chose to incorporate a tree as the A, to associate the geotag with Earth Day, and distorted the letters in Illustrator for a more festive feel. To the left are drafts created in Illustrator, from top to bottom. SNAPCHAT GEOFILTERS

13 a leaf on a box at Lowe s Home Improvement that i spotted and drew inspiration from! after discussion with the team, we re-designed the leaf to resemble the Earthfest logo to the right earthfest syracuse, ny drafting Because this project was on a tight deadline, I was looking for inspiration everywhere. That April, I was working at Lowe s in Syracuse when I stumbled upon a pretty cool looking leaf on a box. In the end, we decided to go with one that more closely resembled the Earthfest logo shown to the left. On the bottom left are two initial drafts created in Illustrator. SNAPCHAT GEOFILTERS

14 D.O. SOCIAL MEDIA As the first Digital Design Editor for The Daily Orange, I was tasked with overhauling our Twitter and Facebook pages with fresh designs that could be branded for each section: News, Sports, Visuals and Pulp, our features section. SOCIAL MEDIA DESIGN

15 drafting After discussions with my Editor in Chief and Managing Editor, I drafted up four versions of a Twitter and Facebook header. After a long discussion, we settled on the top left design, without the green multiply effect on the photos. D.O. SOCIAL MEDIA

16 ROLLER DERBY - THE D.O. Every night at the The Daily Orange, I read the first draft of the articles I m designing to get a feel for what fonts, colors and shapes fit the tone of the stories. I sketch my pages (shown left) to make sure I have enough room for every story, lay them out in InDesign and get creative on a strict deadline. This feature story I designed was a profile of a Syracuse Roller Derby team. I chose a playful font, Jubilat, to contrast with the photos, as the story wasn t a serious profile. This design won First Place in the features design category of the 2016 MSU Society of News Design contest. EDITORIAL DESIGN

17 PADDLEFEST I was asked to design a logo for a paddleboarding competition by the owner of North End Outdoors (NEO) in Skaneateles, New York. The competition is an annual event held on Skaneateles Lake. I worked with the owner of NEO to create a logo that would attract local paddleboarding gurus to sign up! LOGO DESIGN

18 research I sat down with the owner and learned that the competition would be open to all ages. She shared a website with me that displayed other paddleboarding competitions around the country, along with their logos (pictured left). She pointed out the ones that she liked, all of which had a circular design. I carefully chose a teal color eyedropped from pictures of Skaneateles Lake. I felt teal would be more playful than a dark ocean blue, which I hoped would appeal to a younger audience. I then sketched out my drafts, tweaking them in Illustrator and narrowed them down to four options to present to the owner. The final result was a combination of all four designs. PADDLEFEST

19 KIRAN RAMSEY GRAPHIC DESIGNER kiranramsey.com

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