YAMAHA CORPORATION OF AMERICA SUMMER NAMM 2014 PRESS KIT

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1 YAMAHA CORPORATION OF AMERICA SUMMER NAMM 2014 PRESS KIT VISIT THE YAMAHA SUMMER NAMM 2014 EXHIBIT AT BOOTH #644, HALL A, THE MUSIC CITY CENTER, NASHVILLE FOR FURTHER INFORMATION, PLEASE CONTACT THE FOLLOWING STAFF AT GILES COMMUNICATIONS: YAMAHA MUSIC PRODUCTION DOUG WRIGHT/GILES COMMUNICATIONS (914) YAMAHA DRUMS: MARC FERRIS (MOBILE)

2 YAMAHA MUSIC PRODUCTION Yamaha Releases Stunning White Motif XF to Celebrate 40 Years of Building the World s Top Synthesizers BUENA PARK, Calif. (July 17, 2014) Yamaha today announced the release of the stunning Motif XF Music Production Synthesizer in white to honor the company s 40th anniversary of manufacturing synthesizers. The Motif XF in an attractive white finish will be the only Music Production Synthesizer on the market available in this color. The model offers an exclusive 40th anniversary collection of features consisting of an FL512M flash memory expansion, a USB drive with content from vintage Yamaha synthesizers and more than $1,000 in rebate offers on Yamaha products along with third party soft synths, editors and sound libraries. This sleek white finish is ideal for performers seeking the spotlight or composers desiring a clean, modern design. The Motif XF white edition includes deep, built-in computer integration with multiple DAW and soft synth remote templates. Multi-channel connectivity is available with an optional Firewire card. Like the Motif XF in black and the MOXF, this model offers optional FlashROM and third-party support. Yamaha introduced its first synthesizer, the SY-1, in Yamaha followed the introduction of the CS-80 polyphonic synthesizer in 1976 with the historically significant DX7 in 1983, the first commercially successful electronic keyboard, which helped shape the sound of 1980s music. The Motif has been an industry leader since its introduction in Yamaha has pioneered several innovative synthesizer technologies in the last four decades, including Frequency Modulation and physical modeling to simulate the sounds of various instruments. 2

3 The feature-packed, award-winning Motif XF comes with 741 MB of internal Wave ROM, including detailed digital recreations of two Yamaha acoustic grand piano sounds, realistic acoustic instruments, vintage synths and hip-hop sounds in demand by today s producers. Sturdy front panel knobs and sliders allow for instant sound-shaping possibilities. The Category Search function makes it easy to navigate the controls and comes with 1,664 instrument voices and 97 drum kits. Pricing and availability: The Motif XF series in white (Motif XF8, MSRP: $4,039; Motif XF7, MSRP: $3,539; Motif XF6, MSRP: $2,999) will ship in August, For more information, please visit the Yamaha booth at Summer NAMM 2014, July in Nashville, or go to 3

4 Yamaha Motif and MOXF Music Production Synthesizer Sound Libraries Now Available at YamahaMusicSoft.com BUENA PARK, Calif. (July 17, 2014) Yamaha today announced that its popular synthesizer Voice Libraries are now available directly from YamahaMusicSoft.com, a comprehensive e- commerce platform that presents information in five languages. These downloadable Voice libraries, created by some of the top sound designers in the world, including DCP Productions, Sonic Reality and many more, expand the onboard sounds available for the popular Motif and MOXF Music Production Synthesizers. Previously, these products were only available from third party outlets, but customers will appreciate being able to directly download content from secure Yamaha-operated sites. Other benefits include the opportunity to access sales and technical support directly from Yamaha customer service representatives and the ability to receive discounted content with instrument purchases, including promotional tie-ins and other special offers. Buying directly from Yamaha simplifies the buying process for customers, said Nate Tschetter, marketing manager, Music Production, Yamaha Corporation of America. Since the service is global, these libraries are now available all in one place and we can offer top-notch support. For more information, please visit the Yamaha booth at Summer NAMM 2014, July in Nashville, or go to 4

5 YAMAHA DRUMS New YamahaDTX.com Website Helps Electronic Drummers Enhance Their Knowledge and Playing Experience BUENA PARK, Calif. Yamaha today announced the launch of a new website devoted to the company s DTX electronic drum lineup. Featuring bold graphics and refreshed, updated content, the new site addresses the growing market for electronic drums and highlights the latest DTX product information, including detailed information and deep resources for end users and anyone interested in learning more about DTX electronic drums. In addition to demonstration videos, extra content, product manuals and how-to-guides, the site will contain updated artist news and videos that showcase how DTX electronic drums are being used in studios, on tours and on television. Yamaha strongly supports music education and will include informative articles on using the training functions of DTX electronic drums in a teaching environment. Yamaha product specialists and artists will contribute news and events posts on a wide scope of topics, ensuring that the page becomes a regular stop for DTX drummers. Another feature, DTX Community, a brand new forum area, will serve as a new hub for drummers to interact, chat, post pictures and share tips and stories. Links to social media pages for Yamaha DTX Drums and Official Yamaha Drums on Facebook and to their Twitter feed will also be provided. For more information, please visit 5

6 Yamaha Offers Live Sound Solutions for Electronic Drummers BUENA PARK, Calif. (July 17, 2014) With the growing popularity of electronic drum kits and the trend toward hybrid drum sets, where drummers add electronic triggers or multi-pads to augment their acoustic sets, it is easy to overlook the importance of proper amplification for electronic drums in live sound or rehearsal applications. Yamaha s DTX-Live Sound Solutions take the guesswork out of what drummers require for these situations by providing simple setups with professional sound. DTX-Live Sound Solutions feature drummer-designed setups for Rehearsal Monitoring and Stage Drum Monitoring in both stereo and mono configurations, featuring Yamaha DXR speakers and DXS subwoofers, along with the award-winning STAGEPAS 400i and STAGEPAS 600i portable PA systems. Drummers face many challenges when it comes to amplifying electronic drums. In the case of hybrid kits, for example, it is important to have the electronic components match the audio quality and volume of the acoustic drums to create a cohesive, integrated instrument. It is also important that drummers choose audio components that can handle the wide frequency and dynamic range of electronic drum sounds. Yamaha is the only company that offers solutions for everything a drummer needs, including renowned acoustic drum sets and hardware, professional DTX electronic drums and complementary audio equipment. For more information, please visit the Yamaha booth at Summer NAMM 2014, July in Nashville, or go to 6