MEDIALOGIC MONTHLY REVIEW JANUARY The Only Overnight TAM data providing Company in Pakistan.
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1 MEDIALOGIC MONTHLY REVIEW JANUARY 2018 The Only Overnight TAM data providing Company in Pakistan.
2 CONTENTS.. Ratings Slide # o Market Share% By Genre 3 o Time Band Utilization 4 o Target Group Share Ratings 5 o Top 15 channel Overall C&S Total Ind 6 o Channel-wise Breakup by Genre 10 CAT (Commercial Airtime ) Slide # CAT Comparison by Genre 27 Top 10 Categories 28 Top 10 Advertisers 29 Top 10 Brands 30 Channel-wise Breakup By Genre 31 o Top programs C&S Total Ind 21 o Top 10 Talk Shows 23 o Top Infotainment Shows 24 o Top Morning Shows 25 Data Source: 2
3 Market Share% Market Share% MARKET SHARE% BY GENRE Local Ent News/Current Affairs Kids Foreign Ent Sports Movie Documentry Religious Music Regional Cooking/Food 8% 2% 2% 4% 3% 3% 4% 24% 1% 1% TOTAL IND 48% Local Ent News/Current Affairs Kids Foreign Ent Sports Movie Documentry Religious Music Regional Cooking/Food 9% 4% 4% 4% 2% 1% 2% 0% 3% 25% C&S IND 46% Day-wise Progression Top (5) Genre Day-wise Progression Top (5) Genre Local Ent News Kids Foreign Ent Movie 60 Local Ent News Kids Foreign Ent Movie Genre-Wise market share is based on the total viewing of Around channels being monitored in the new system. Viewing of the In-House cable channels is not included to calculate market share. 3
4 Average Ratings% Average Ratings% TIME BANDS UTILIZATION Total Males Females Time Slot wise Viewership Morning Total Males Females Gender wise Split of Viewership 21.1 Noon/AfterNoon Pre-PrimeTime Prime Time Post-Prime Time Late Night
5 TARGET GROUP SHARE RATINGS BY Age Group BY SEC 15% 4% 20% M/F M/F % 6% 15% SEC A SEC B 34% 27% M/F M/F % 28% SEC C SEC D SEC E M/F 60+ *TGSR/Profile is based on total usage ( 24 Hours avg ratings of based on TTV) 5
6 TOP 15 CHANNEL OVERALL PAKISTAN TOTAL PTV Home lead the overall top 15 channels charts on Total Ind followed by ATV whereas HUM TV lead on C&S followed by ARY DIGITAL Total Ind Jan-18 C&S Ind Jan-18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 PTV HOME HUM TV ATV ARY DIGITAL HUM TV GEO ENTERTAINMENT ARY DIGITAL GEO NEWS GEO ENTERTAINMENT CARTOON NWK GEO NEWS FILMAZIA CARTOON NWK DISNEY FILMAZIA A PLUS DISNEY URDU A PLUS ARY NEWS URDU GEO KAHANI ARY NEWS EXPRESS ENTERTAINMENT GEO KAHANI EXPRESS NEWS PTV NEWS TV ONE EXPRESS ENTERTAINMENT SAMAA 0.27 Note: Raking is based on 24 Hours Avg Ratings 6
7 TOP 15 CHANNEL OVERALL PAKISTAN UPRABN ARY DIGITAL lead the overall top 15 channels charts on both Total Ind and C&S Ind Total Ind C&S Ind Jan-18 Jan-18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 ARY DIGITAL ARY DIGITAL HUM TV HUM TV GEO ENTERTAINMENT GEO ENTERTAINMENT GEO NEWS GEO NEWS FILMAZIA FILMAZIA CARTOON NWK CARTOON NWK PTV HOME DISNEY DISNEY A PLUS A PLUS GEO KAHANI GEO KAHANI URDU ATV ARY NEWS URDU EXPRESS ENTERTAINMENT ARY NEWS EXPRESS NEWS EXPRESS ENTERTAINMENT SAMAA EXPRESS NEWS TV ONE 0.27 Note: Raking is based on 24 Hours Avg Ratings 7
8 TOP 15 CHANNELS BY REGION TOTAL IND Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% 1 PTV HOME 1.56 ARY DIGITAL 0.84 GEO ENT 0.98 GEO NEWS 1.09 ARY DIGITAL 0.79 GEO KAHANI ATV 1.27 HUM TV 0.82 HUM TV 0.90 HUM TV 1.00 HUM TV 0.75 FILMAZIA HUM TV 0.64 GEO ENT 0.70 ARY DIGITAL 0.80 ARY DIGITAL 0.99 FILMAZIA 0.65 PTV HOME ARY DIGITAL 0.63 GEO NEWS 0.56 CARTOON NWK 0.63 DISNEY 0.94 ATV 0.64 ARY DIGITAL GEO ENT 0.54 FILMAZIA 0.54 GEO NEWS 0.50 GEO ENT 0.50 GEO ENT 0.61 ATV GEO NEWS 0.43 CARTOON NWK 0.50 A PLUS 0.41 PTV HOME 0.50 GEO KAHANI 0.46 URDU CARTOON NWK 0.40 PTV HOME 0.45 EXPRESS ENT 0.39 FILMAZIA 0.48 PTV HOME 0.45 GEO ENT FILMAZIA 0.38 DISNEY 0.39 SAMAA 0.35 CARTOON NWK 0.44 CARTOON NWK 0.44 EXPRESS ENT DISNEY 0.28 A PLUS 0.39 ARY NEWS 0.34 A PLUS 0.38 URDU A PLUS A PLUS 0.27 GEO KAHANI 0.38 URDU DUNYA NEWS 0.36 DISNEY 0.37 GEO NEWS URDU ATV 0.38 FILMAZIA 0.31 EXPRESS NEWS 0.34 A PLUS 0.36 TV ONE ARY NEWS 0.26 URDU EXPRESS NEWS 0.30 TV ONE 0.34 GEO NEWS 0.35 CARTOON NWK GEO KAHANI 0.25 ARY NEWS 0.34 TV ONE XM 0.31 ARY NEWS 0.34 HUM TV PTV NEWS 0.24 EXPRESS ENT 0.30 PTV HOME 0.28 DAWN NEWS 0.31 EXPRESS NEWS 0.25 FILM WORLD EXPRESS ENT 0.23 EXPRESS NEWS 0.29 TEN SPORTS 0.23 ARY NEWS 0.30 FILM WORLD 0.22 DUNYA NEWS 0.38
9 TOP 15 CHANNELS BY REGION C&S IND Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% 1 HUM TV 0.91 ARY DIGITAL 0.90 GEO ENT 1.01 GEO NEWS 1.15 ARY DIGITAL 0.88 GEO KAHANI ARY DIGITAL 0.90 HUM TV 0.87 HUM TV 0.92 HUM TV 1.06 HUM TV 0.83 FILMAZIA GEO ENT 0.77 GEO ENT 0.75 ARY DIGITAL 0.82 ARY DIGITAL 1.04 FILMAZIA 0.72 ARY DIGITAL GEO NEWS 0.61 GEO NEWS 0.60 CARTOON NWK 0.65 DISNEY 0.99 GEO ENT 0.67 URDU CARTOON NWK 0.56 FILMAZIA 0.58 GEO NEWS 0.51 GEO ENT 0.53 GEO KAHANI 0.51 GEO ENT FILMAZIA 0.54 CARTOON NWK 0.53 A PLUS 0.42 FILMAZIA 0.50 CARTOON NWK 0.48 EXPRESS ENT DISNEY 0.39 DISNEY 0.42 EXPRESS ENT 0.41 CARTOON NWK 0.47 URDU A PLUS A PLUS 0.39 A PLUS 0.42 SAMAA 0.36 A PLUS 0.40 DISNEY 0.41 GEO NEWS URDU GEO KAHANI 0.41 ARY NEWS 0.35 DUNYA NEWS 0.38 A PLUS 0.39 CARTOON NWK ARY NEWS 0.37 URDU URDU EXPRESS NEWS 0.35 GEO NEWS 0.39 TV ONE GEO KAHANI 0.36 ARY NEWS 0.36 FILMAZIA 0.32 TV ONE 0.35 ARY NEWS 0.38 HUM TV EXPRESS ENT 0.33 EXPRESS ENT 0.32 EXPRESS NEWS XM 0.33 EXPRESS NEWS 0.27 FILM WORLD EXPRESS NEWS 0.32 EXPRESS NEWS 0.31 TV ONE 0.30 DAWN NEWS 0.32 FILM WORLD 0.25 DUNYA NEWS TV ONE 0.28 SAMAA 0.27 TEN SPORTS 0.23 ARY NEWS 0.32 DUNYA NEWS 0.22 ARY NEWS SAMAA 0.27 TV ONE 0.27 DAWN NEWS 0.23 GEO KAHANI 0.30 EXPRESS ENT 0.21 SAMAA 0.38
10 ENTERTAINMENT CHANNELS 24 HOURS ARY DIGITAL is Leading on both Total and C&S Ind. Total Ind Jan-18 C&S Ind Jan-18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 ARY DIGITAL ARY DIGITAL HUM TV HUM TV GEO ENTERTAINMENT GEO ENTERTAINMENT FILMAZIA FILMAZIA PTV HOME A PLUS A PLUS GEO KAHANI GEO KAHANI URDU ATV EXPRESS ENTERTAINMENT URDU TV ONE EXPRESS ENTERTAINMENT PLAY ENTERTAINMENT
11 ENTERTAINMENT CHANNELS PRIME TIME ( ) HUM TV is leading on Prime Time followed by Geo Ent on Total and C&S Ind Total Ind Jan-18 C&S Ind Jan-18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 HUM TV HUM TV GEO ENTERTAINMENT GEO ENTERTAINMENT ARY DIGITAL ARY DIGITAL FILMAZIA FILMAZIA PTV HOME A PLUS A PLUS GEO KAHANI GEO KAHANI URDU ATV EXPRESS ENTERTAINMENT URDU TV ONE EXPRESS ENTERTAINMENT AAJ ENTERTAINMENT
12 TOP NEWS CHANNELS - 24 HOURS GEO News is on top followed by ARY News on both Total and C&S Individuals. Total Ind C&S Ind Jan 18 Jan 18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 GEO NEWS GEO NEWS ARY NEWS ARY NEWS EXPRESS NEWS EXPRESS NEWS SAMAA SAMAA DUNYA NEWS DUNYA NEWS DAWN NEWS DAWN NEWS NEWS ONE NEWS ONE NINETY 2 NEWS NINETY 2 NEWS AAJ NEWS AAJ NEWS ABB TAKK ABB TAKK
13 TOP NEWS CHANNELS PRIME TIME ( ) GEO News is on top during prime time followed by ARY News Total Ind C&S Ind Jan 18 Jan 18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 GEO NEWS GEO NEWS ARY NEWS ARY NEWS EXPRESS NEWS EXPRESS NEWS DUNYA NEWS DUNYA NEWS SAMAA SAMAA NEWS ONE NEWS ONE NINETY 2 NEWS NINETY 2 NEWS AAJ NEWS AAJ NEWS DAWN NEWS DAWN NEWS NEWS NEWS
14 MUSIC CHANNELS Rank Channel Name TRPs Relative Share% 1 8XM % 2 JALWA % 3 ARY MUSIK % 4 OXYGENE % 8XM* Captures the 1 st position as the most watched music channel with 71% share in music Genre 5 VIBE TV % Total % 14
15 SPORTS PAKISTAN TOTAL Total Ind Jan-18 Rank Channel Name TRPs Relative Shr% 1 PTV SPORTS % 2 TEN SPORTS % 3 GEO SUPER 83 16% Grand Total % C&S Ind Jan-18 Rank Channel Name TRPs Relative Shr% 1 TEN SPORTS % 2 PTV SPORTS % 3 GEO SUPER % Grand Total % PTV SPORTS is leading on Total Ind and TEN SPORTS is leading on C&S Ind 15
16 SPORTS PAKISTAN URBAN Total Ind Jan-18 Rank Channel Name TRPs Relative Shr% 1 TEN SPORTS % 2 PTV SPORTS % 3 GEO SUPER % Grand Total % C&S Ind Jan-18 Rank Channel Name TRPs Relative Shr% 1 TEN SPORTS % 2 PTV SPORTS % 3 GEO SUPER % Grand Total % TEN SPORTS is leading on Total Ind and C&S Ind on Pak Urban 16
17 Movie Channels Film World captures 1 st Position on 24 hours and on Prime time 24 Hours C&S Ind Prime Time C&S Ind Jan 18 Jan 18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 FILM WORLD FILM WORLD FILMAX SILVER SCREEN SILVER SCREEN FILMAX HBO HBO WB WB AXN RAAVI TV RAAVI TV AXN STAR LITE TV STAR LITE TV STAR MOVIES STAR MOVIES
18 FOOD CHANNELS C&S Ind Jan 18 Rank Channel Name TRPs Relative Share% 1 MASALA TV % 2 ZAIQA 4 4%.. Grand Total % 18
19 KIDS Cartoon NWK Holds 49% Of Kids Channels Viewership Rank Channel TRPs Relative Share% 1 CARTOON NWK % 2 DISNEY % 3 POGO 107 7% 4 NICKELODEON 88 5% 5 CINEMACHI KIDS 14 1%. Grand Total % 19
20 TOP REGIONAL C&S IND TIME BAND 18:00 23:00 PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% 1 APNA CHANNEL APNA CHANNEL KTN AVT KHYBER PTV BOLAN KTN PUNJAB TV APNA CHANNEL AVT KHYBER NEWS AVT KHYBER AVT KHYBER KAY SINDH TV PASHTO PASHTO AVT KHYBER NEWS PASHTO KTN NEWS ARUJ TV ARUJ TV PASHTO ARUJ TV KASHISH APNA CHANNEL AVT KHYBER NEWS SINDH TV AVT KHYBER DHARTI TV MASHRAQ TV VSH NEWS ARUJ TV PTV NATIONAL MEHRAN TV PTV NATIONAL KTN KTN NEWS WASEB SINDH TV NEWS KAY KAY PUNJAB TV AVT KHYBER NEWS AWAZ KASHISH APNA CHANNEL KASHISH KTN ARUJ TV PUNJAB TV WASEB KAY KASHISH AVT KHYBER KTN KASHISH DHARTI TV SINDH TV KAY PTV BOLAN SINDH TV NEWS MEHRAN TV VSH NEWS PUNJAB TV SINDH TV SINDH TV MASHRAQ TV DHARTI TV VSH NEWS DHARTI TV PUNJAB TV SINDH TV NEWS SINDH TV NEWS PASHTO KTN NEWS AWAZ AWAZ MASHRAQ TV PTV NATIONAL AWAZ DHARTI TV PTV NATIONAL PTV BOLAN WASEB WASEB MASHRAQ TV PTV BOLAN AWAZ PTV BOLAN SINDH TV NEWS PTV NATIONAL VSH NEWS MEHRAN TV MASHRAQ TV MEHRAN TV MEHRAN TV WASEB KTN NEWS AVT KHYBER NEWS VSH NEWS KTN NEWS
21 TOP PROGRAMS OVERALL Geo Ent Khani hits 8.77 ratings 22 nd Jan 2018 Top Programs Total Individuals Jan 18 Rank Date Channel Program Title Ratings% Ratings"000" Market Share 1 22-Jan-18 GEO ENTERTAINMENT Khani , Jan-18 HUM TV Alif Allah Aur Insan , Jan-18 GEO ENTERTAINMENT Ghar Titli Ka Paar , Jan-18 HUM TV Khamoshi , Jan-18 ARY DIGITAL BulBulay , Jan-18 HUM TV Daldal , Jan-18 ARY DIGITAL Aisi Hai Tanhai , Jan-18 GEO ENTERTAINMENT silsilay , Jan-18 FILMAZIA Nagin , Jan-18 HUM TV Gumrah , *Top programs ranking is based on highest rated episode of each program during the reporting period 21
22 TOP PROGRAMS C & S Geo Ent Khani Hits 9.41 Ratings on 22 nd Jan 2018 Top Programs C&S Individuals Jan 18 Rank Date Channel Program Title Ratings% Ratings"000" Market Share 1 22-Jan-18 GEO ENTERTAINMENT Khani , Jan-18 HUM TV Alif Allah Aur Insan , Jan-18 GEO ENTERTAINMENT Ghar Titli Ka Paar , Jan-18 HUM TV Khamoshi , Jan-18 ARY DIGITAL BulBulay , Jan-18 HUM TV Daldal , Jan-18 ARY DIGITAL Aisi Hai Tanhai , Jan-18 GEO ENTERTAINMENT silsilay , Jan-18 FILMAZIA Nagin , Jan-18 HUM TV Gumrah , *Top programs ranking is based on highest rated episode of each program during the reporting period 22
23 TALK SHOWS Current Affairs Talk Shows C&S Ind Jan-18 Rank Date Channel Program Title Host Rtg% [Net] Rtg(000) [Net] Share [TTV] 1 11-Jan-18 GEO NEWS Capital Talk Hamid Mir Jan-18 GEO NEWS Aaj Shahzaib Khanzada Kay Saath Shahzaib Khanzada Jan-18 GEO NEWS Lekin Rabia Anum Jan-18 NEWS ONE Live With Dr.Shahid Masood Dr.Shahid Masood Jan-18 ARY NEWS The Reporters Sami Ibrahim Jan-18 DUNYA NEWS On The Front Kamran Shahid Jan-18 ARY NEWS Off The Record Kashif Abbasi Jan-18 GEO NEWS Aapas Ki Baat Muneeb Farooq Jan-18 GEO NEWS Report Card Aeysha Bakhsh Jan-18 GEO NEWS Jirga Saleem Safi GEO NEWS Capital Talk is on Top amongst talk shows during Jan 2018 Disclaimer : Ranking is based on talk shows telecast between hours and
![RATINGS% INFOTAINMENT SHOWS Express News Khabardar is on top followed Mazaq Raat Date CHANNEL Title Rtg% [Net] Rtg(000) [Net] Share [TTV] 28-Jan-18 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.837 788.](/docs-images/90/103035476/images/24-0.jpg "99 7.911 16-Jan-18 DUNYA NEWS Mazaaq Raat 1.256 539.438 4.921 07-Jan-18 DUNYA NEWS Hasb-e-Haal 1.189 510.446 4.046 18-Jan-18 GEO NEWS Khabar Naak 1.185 508.793 4.")
24 RATINGS% INFOTAINMENT SHOWS Express News Khabardar is on top followed Mazaq Raat Date CHANNEL Title Rtg% [Net] Rtg(000) [Net] Share [TTV] 28-Jan-18 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar Jan-18 DUNYA NEWS Mazaaq Raat Jan-18 DUNYA NEWS Hasb-e-Haal Jan-18 GEO NEWS Khabar Naak Jan-18 EXPRESS NEWS Siyasi Theatre Jan NEWS Kyun Key Jamhuryat Hai Jan-18 NEO TV Sawa Teen Khabardar Naqalo Se Hoshiyar EXPRESS NEWS Mazaaq Raat Hasb-e-Haal Khabar Naak Siyasi Theatre Kyun Key Jamhuryat Hai DUNYA NEWS DUNYA NEWS GEO NEWS EXPRESS NEWS Sawa Teen 24 NEWS NEO TV 28-Jan Jan Jan Jan Jan Jan Jan-18 Ranking of shows is based on highest rated show during the reporting period. 24
25 MORNING SHOWS FEMALE ALL Hum TV s Jago Pakistan Jago leading on Females All followed by Ary Digital s Good Morning Pakistan Rank Days Channel Program Name Host R % (Net) RT (Net) MS(Net) 1 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi Mon-Fri GEO ENT Geo Subha Pakistan Shaista Lodhi Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah Mon-Fri ATV Mehekti Morning Sundas Khan Mon-Fri PTV HOME Morning With Juggan Juggan Kazim Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan Mon-Fri EXPRESS ENT Satrungi Javeria Saud Mon-Fri ARY NEWS The Morning Show Sanam Baloch Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi Mon-Fri SUCH TV Such Savera Madiha Dawood Mon-Fri NEO TV Neo Pakistan Mariam Ismail Mon-Fri SEE TV Sunrise From Istanbul Maria Wasti Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir Mon-Fri METRO 1 NEWS Morning Delight Dr. Rafia Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month. 25
26 MORNING SHOWS FEMALE C&S Hum TV s Jago Pakistan Jago leading on Females C&S followed by Ary Digital s Good Morning Pakistan Rank Days Channel Program Name Host R % R T MS 1 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi Mon-Fri GEO ENT Geo Subha Pakistan Shaista Lodhi Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan Mon-Fri EXPRESS ENT Satrungi Javeria Saud Mon-Fri ARY NEWS The Morning Show Sanam Baloch Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi Mon-Fri PTV HOME Morning With Juggan Juggan Kazim Mon-Fri ATV Mehekti Morning Sundas Khan Mon-Fri SUCH TV Such Savera Madiha Dawood Mon-Fri NEO TV Neo Pakistan Mariam Ismail Mon-Fri SEE TV Sunrise From Istanbul Maria Wasti Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir Mon-Fri METRO 1 NEWS Morning Delight Dr. Rafia Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month. 26
27 CAT Minutes Thousands COMMERCIAL AIRTIME SUMMARY BY GENRE Genre-wise Airtime Share% News Entertainment Regional 2% 1%1% 0% 5% 3% Music Movie Kids Sports Food Islamic 14% 43% % News Entertainment Regional Music Movie Kids Sports Food Islamic Highest CAT Share Going To News Channels Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27
28 Thousands Thousands TOP 10 CATEGORIES 3% Relative Share 7% 5% 3% 5% 22% Personal Products Detergents & Soaps Beverages Confectionery 10% 10% 18% Construction Food Cullinary Cellular Communication 17% Automobiles & Transport Homecare Products Airtime (Mins) Spot's Freq Personal Care Products Leading CAT Share Followed By Beverages 28
29 Thousands Thousands TOP 10 ADVERTISERS IN TERMS OF CAT Relative Share 4% 5% 7% 4% 4% 3% 42% UNILEVER PAKISTAN LTD PROCTER & GAMBLE PAKISTAN LTD NESTLE PAKISTAN LIMITED RECKITT BENCKISER PAKISTAN LTD. The Coca-Cola Export Corporation 7% COLGATE PALMOLIVE LTD. 9% PEPSI COLA INTERNATIONAL (PVT.) LTD. CONTINENTAL BISCUIT LTD. 15% KRAFT FOODS PAKISTAN LTD. GOLDEN PEARL COSMETICS Airtime (Mins) Spot's Freq For The Month Of Jan 18 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan 29
30 Thousands Thousands TOP 10 BRANDS Relative Share 7% 8% 7% 8% 6% 9% 6% 20% 11% 18% Surf Excel Ariel Washing Powder Sunsilk Shampoo Coca Cola Sprite Osaka Battery Sabroso K&Ns Harpic Power Plus Lifebuoy Herbal Shampoo Surf Excel Ariel Washing Powder Sunsilk Shampoo Coca Cola Sprite Osaka Battery Airtime (Mins) Spot's Freq 15 Sabroso K&Ns Harpic Power Plus 11 Lifebuoy Herbal Shampoo Amongst Brands, Surf Excel is Leading the Industry 30
31 Thousands NEWS CHANNELS CAT COMPARISON AAJ NEWS DAWN NEWS EXPRESS NEWS ABB TAKK NEWS 8% 6% 6% Relative Share% CAPITAL TV NEWS ONE 42% 6% NEO ARY NEWS 6% CITY 42 others 24 NEWS 5% 5% 5% 5% 6% CAT Minutes In Thousands AAJ NEWS EXPRESS NEWS DAWN NEWS ABB TAKK NEWS CAPITAL TV NEWS ONE NEO ARY NEWS CITY NEWS Amongst News Channels AAJ NEWS is Airing The Highest CAT 31
32 ENT CHANNELS CAT COMPARISON Relative Share 5% 6% 28% 6% 7% 9% 7% 9% 7% 8% 8% PLAY ENTERTAINMENT GEO KAHANI EXPRESS ENT AAJ ENTERTAINMENT TV ONE ARY DIGITAL HUM TV GEO ENTERTAINMENT URDU 1 A PLUS Others CAT Minutes In Thousands PLAY ENTERTAINMENT GEO KAHANI EXPRESS ENT AAJ ENTERTAINMENT TV ONE ARY DIGITAL HUM TV GEO ENTERTAINMENT URDU 1 A PLUS Amongst ENT Channels Play Entertainment is Airing The Highest CAT 32
33 MOVIE CHANNELS CAT COMPARISON 3% 12% 16% 12% 57% FILM WORLD FILMAX SILVER SCREEN HBO WB 6,000 5,000 4,000 3,000 2,000 1, ,173 1,488 1,143 1,067 FILM WORLD FILMAX SILVER SCREEN HBO WB 248 Amongst Movie Channels Film World is Airing The Highest CAT 33
34 REGIONAL CHANNELS CAT COMPARISON Relative Share RAAVI 13% others 23% APNA CHANNEL 13% MASHRIQ TV 4% AWAZ 6% DHARTI TV 6% WASEB 6% SINDH TV 6% MEHRAN TV 6% KTN 7% VSH 10% 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1, ,951 6,924 RAAVI APNA CHANNEL 5,379 3,701 CAT (Minutes) 3,295 3,130 2,933 2,892 2,886 2,119 VSH KTN MEHRAN TV SINDH TV WASEB DHARTI TV AWAZ MASHRIQ TV Amongst Regional Channels Raavi Channel is Airing The Highest CAT 34
35 MUSIC, SPORTS, FOOD & KIDS CAT COMPARISON Music CAT (Minutes) Sports CAT (Minutes) 0 5,000 10,000 15, ,000 1,500 2,000 8XM 9,847 TEN SPORTS 1,792 JALWA 8,468 PTV SPORTS 1,264 THE MUSIK 202 GEO SUPER 1,080 MASALA ZAIQA Food CAT (Minutes) ,000 1,500 2,000 1, NICKELODEO N CARTOON NETWORK CINEMACHI KIDS 0 1,000 2,000 3,000 4,000 5, Kids CAT (Minutes) 2,652 4,652 35
36 Thank You
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