Sony Center am Potsdamer Platz

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2 Table of Contents >> The Sony Center am Potsdamer Platz Page > Exclusive Performance for the Ambitious 03 >> Sony Center Events Case Studies > Sensational Performance 04 > Glamour on the Red Carpet 05 > Exciting Challenges 06 > Art & Cultural Highlights 07 > Exciting Perspectives 09 >> Event- and Advertising Space Outdoor > LED-Video Wall New Standards in Digital Signage 10 > LED-Video Wall Technical Specifications 11 > Advertising Space Highlights of Outdoor Advertising 12 >> Event Space Indoor > Bel Étage Exclusive Venue in an Exposed Location 13 > Floor Plan Bel Étage 14 >> Figures & Facts > Event- and Advertising Space 15 > Event- and Advertising Space Site Map 16 > On-Site Service 17 > Forsa Survey / Visitor Statistics 18 > Technical Information for Organizers 19 > Further Contacts Indoor Space 20 > Getting There 21

Exclusive Performance for the Ambitious >> Hallmark of the German capital >> Spectacular roof construction >>

inner-city, connected to all means of transport >> Sensational Performance > Product launches and presentations >

Sport events and contests >> Art & Cultural Highlights > A prominent venue for Berlinale > Public Viewings > Art

3 Exclusive Performance for the Ambitious >> Hallmark of the German capital >> Spectacular roof construction >> Innovative architecture >> Unique Urbanity: entertainment, events, restaurants, cafés, stores, cinemas >> Located inner-city, connected to all means of transport >> Sensational Performance > Product launches and presentations > Product promotions > PR- and press activities >> Glamour on the Red Carpet > Film premieres >> Exciting Challenges > Sport events and contests >> Art & Cultural Highlights > A prominent venue for Berlinale > Public Viewings > Art exhibitions >> Exciting Perspectives > Film-, photo- and TV productions >> Exclusive Indoor Space > High-class conference room with exclusive terrace 3

presentations with audience appeal, e.g.

4 Sensational Performance >> Interactive program and product launches and presentations with audience appeal, e.g. smart FOR Berlin or the Netflix Promotion >> Presentations in the Forum >> Promotions at Potsdamer Straße >> Test drives starting at Potsdamer Straße >> Event announcements on the video wall >> Press conference in room Bel Étage 4

Glamour on the Red Carpet >> Scene for film premieres such as The First Avenger, SMS für

longest red carpet for stars like Emma Stone, Drew Barrymore, Adam Sandler, Shailene Woodley,

for scene building >> Live broadcast of the happenings of the red carpet onto the Sony Center

5 Glamour on the Red Carpet >> Scene for film premieres such as The First Avenger, SMS für Dich, Ice Age, Inferno, Pets, Fast & Furious, Resident Evil, Jumanji and Valerian >> Europe s longest red carpet for stars like Emma Stone, Drew Barrymore, Adam Sandler, Shailene Woodley, Dwayne Johnson, Til Schweiger, Dieter Hallervorden and many more >> Exceptional possibilities for scene building >> Live broadcast of the happenings of the red carpet onto the Sony Center video wall and onto the cinema screens >> Spectacular installations under the prominent roof 5

Exciting Challenges >> Venues for major sporting

Athletics, Beach Basketball German Finals, Vattenfall

and for exciting competitions and challenges such as

Fairy Ultra and C&A >> Event announcements directly

6 Exciting Challenges >> Venues for major sporting events, such as the European Championships in Athletics, Beach Basketball German Finals, Vattenfall Energie Arena during World Championships in Athletics and for exciting competitions and challenges such as the PlayStation Finals and public events for Sanofi, Fairy Ultra and C&A >> Event announcements directly under the Sony Center roof >> Live broadcasts on the video wall 6

Art & Cultural Highlights >> En vogue location for

Yurts in January 100 readings 35 authors 5 genres:

yurts >> Herzgrün Spring, Blossoms & Beats : In

Indie-pop to soul >> ART ESSENZ : In August 50

7 Art & Cultural Highlights >> En vogue location for first-class art and cultural events >> Readings in Yurts in January 100 readings 35 authors 5 genres: Four days of literature in original Mongolian yurts >> Herzgrün Spring, Blossoms & Beats : In spring three-day music festival featuring Indie-pop to soul >> ART ESSENZ : In August 50 international artists presented their piece of art during three days 7

Art & Cultural Highlights >> Theatertreffen @ Sony Center Screen in May

video screen >> On three days more visitors enjoy first-class stage plays

offer theater enjoyment in a relaxed atmosphere >> Young theater enthousiasts

8 Art & Cultural Highlights >> Sony Center Screen in May selected productions of the Berliner Theatertreffen are presented on the LED video screen >> On three days more visitors enjoy first-class stage plays free of charge >> On this occasion deck chairs as well as bean bag chairs offer theater enjoyment in a relaxed atmosphere >> Young theater enthousiasts follow very focused the exclusive open-air public viewing while enjoying culinary treats 8

9 Exciting Perspectives >> Film- and photo shootings of national and international productions >> Exceptional mise-en-scènes >> Modern architecture serving as scenery >> Individual shooting locations on demand 9

LED-Video Wall Sony Center am Potsdamer Platz >> Fascinating Opportunities An impressive variety of utilisation in placing digital content: > Commercials > Live Event > Live

e.g. with integration of dynamic QR codes > Public Viewing > Augmented Reality > Content playout on request > Live ticker >> State of the Art Screen > High-End Format > Optimal image

10 LED-Video Wall Sony Center am Potsdamer Platz >> Fascinating Opportunities An impressive variety of utilisation in placing digital content: > Commercials > Live Event > Live Streaming, e.g. with integration of dynamic QR codes > Public Viewing > Augmented Reality > Content playout on request > Live ticker >> State of the Art Screen > High-End Format > Optimal image display through intelligent image reproduction > LED technology is based on RGB-LEDs (SMD-Diodes) >> Resolution and Display > Intelligent processing currently the very best world wide > 10 mm pixel distance > Optimum color homogeneity and outstanding black levels > Realistic, even color display regardless of the viewing angle New Standards in Digital Signage 10

LED-VideoWall - Specifications >> Resolution > Format: 16:9 > Full HD / 1080p : 1920 x 1080 pixels > small Full HD / 720p : 1280 x 720 pixels >> Plug & Play > Signals: HD-SDI; SD-SDI, DVI-D & HDMI >

11 LED-VideoWall - Specifications >> Resolution > Format: 16:9 > Full HD / 1080p : 1920 x 1080 pixels > small Full HD / 720p : 1280 x 720 pixels >> Plug & Play > Signals: HD-SDI; SD-SDI, DVI-D & HDMI > 32 Mbit/s max. download, 2 Mbit/s upload >> Stills > Full HD advised: 1920 x 1080 > Minimum resolution: 608 x 352 > File formats: JPEG, PNG (incl. Alpha Channel) > no GIF, TIFF, PSD, EPS, PICT, PDF, PPT > Color mode: RGB at 72 dpi >> Video > Format: MPEG 4 (file extensions:.m4v,.mp4) > Codec: H.264, 25 fps > Data rate: 20 Mbit/s max. >> Live Streaming > Takeover of live video signal > Display of websites > Integration of content via direct server access (e.g. FTP) New Standards in Digital Signage 11

12 Advertising Space Sony Center am Potsdamer Platz >> Big Poster Space directly under the roof 3 m x 10 m >> Banner Space at Terrace Bel Étage, approx m x 1.11 m >> Advertising Space inside fountain, approx. 15 m in diameter >> Installations inside the roof >> Special advertising space Highlights of Outdoor Advertising 12

Exclusive Venues within an Exposed Location >> A high

Forum >> Conference Room Bel Étage : 104 sqm >> Furnishing:

controllable light >> Technics: Beamer with VGA or HDMI

13 Exclusive Venues within an Exposed Location >> A high quality conference room and a bird s-eye view onto the Forum >> Conference Room Bel Étage : 104 sqm >> Furnishing: Tables in block shape with 20 chairs, room can be darkened, controllable light >> Technics: Beamer with VGA or HDMI input signals, Audio, Click Share, WLAN >> Terrace Bel Étage : 166 sqm 13

14 Event Space Indoor 14

15 Event Areas & Advertising Space Event Areas Outdoor / Indoor Advertising- / Banner Space >> Area 1 at the Forum: 500 sqm >> Space 10 LED-Videowall: 28 sqm >> Area 2 at the Forum: 400 sqm >> Space 11 Banner directly under the roof: 30 sqm >> Area 3 inside fountain: 130 sqm >> Space 12 Film Poster: 14 sqm >> Area 4 at Potsdamer Straße: 100 sqm >> Space 13 Banner Terrace: 24 sqm >> Area 5 at Potsdamer Straße: 100 sqm >> Area 6 at Esplanade: 50 sqm >> Area 7 at Potsdamer Straße: 10 sqm >> Area 8 Conference Room Bel Étage: 104 sqm >> Area 9 Terrace Bel Étage: 166 sqm 15

16 Overview Event Areas & Advertising Space 16

Event Areas & Advertising Space On-Site Service >> Multiple variations in usage of event areas >> Private property, no approval from official authorities necessary >> Professional event management

17 Event Areas & Advertising Space On-Site Service >> Multiple variations in usage of event areas >> Private property, no approval from official authorities necessary >> Professional event management for planning, coordination and realization >> Accompanying press and PR work >> Announcement of the event on the Sony Center website and on the video wall >> Gastronomy, security, cleaning and building services, telecommunications in-house service upon request 17

18 Facts & Figures >> Nearly 19,500 visitors daily, approx. 7 million per year >> Saturdays with more than 25,000 visitors >> Visitors are highly satisfied with the attractions they use >> 82% of the visitors certify a high attractiveness due to the very special atmosphere >> Top tourist attraction and city square: almost 7every second guest is from Berlin or vicinity (44%), 52% are tourists from Germany and abroad >> Visitors are highly educated and have a leading position >> Sony Center is appreciated as a unique place and famous for its high-quality events >> Through events already emotionalized audience with a high degree of attention >> High level recommendation of 87% >> Best Ager: on average the visitor is 38 years old >> Long duration of stay: guests reside 83 minutes on average 18

19 Technical Information for Organizers >> Load-bearing Heavy-duty truck class SLW 30 (total truck weight: 30 t, max. wheel load: 5 t, 16.7kN per sqm) Capacity Driving into the Forum only with permission in advance and with max. truck load of 3.5 t in total Over 3.5 t total truck load, load distribution plates are mandatory! >> Power Supply 1 x CEE A (max. 400 A), 5 x CEE 16 A, CEE 32 A, 2 x 16 A shock proof plugs (PG), 1 x CEE 125 A >> Water Supply 3 x 1/2 inch hydrant water outlets (utility water) >> Restrooms Public restrooms with baby s changing table >> Light Emission Type, location and orientation need to be approved by Sony Center management in advance >> Noise Emission Emissions during events, as specified in the Federal State Control of Pollution Act: > Daytime (06.00 a.m. to p.m.): 60* db (A) > Nighttime (10.00 p.m to a.m.): 45* db (A) * Higher emission value possible through approval of environmental agency of Berlin; deadline for applications 8 weeks prior to event >> Delivery Access Via Potsdamer Straße, Bellevuestraße and Sony Center Loading Dock (Reichpietschufer), max. 40 t; freight elevators available; vehicle access to the Forum via the fire-lane and with prior consent only >> Setup and Weekdays from 7.00 a.m. to p.m. in compliance with the Code Practice for Dismantling Noise Abatement 19

20 Further Contacts Indoor Space >> CineStar Original Persons Ms. Stümer Ph >> CineStar IMAX 350 Persons Ms. Stümer Ph >> Filmhaus 100 Persons Ms. Mann Ph >> Sony Store 500 Persons Ms. Bochow Ph >> Lindenbräu 830 Persons Mr. Kühn Ph >> Alex Café 280 Persons Ms. Sedlacek Ph >> Kaisersaal Persons Mr. Goll Ph >> Josty 330 Persons Ms. Strolz Ph >> Corroboree 450 Persons Mr. Sas Ph

2 km Subway Potsdamer Platz U2 200 m Train Potsdamer Platz S1/S2/S25 100 m Bus

21 Directions by Car, Bus and Train Airport Tegel Airport Schönefeld Train Station Ostbahnhof Train Station Hauptbahnhof Zoologischer Garten 7 km 24 km 3 km 1 km 2 km Subway Potsdamer Platz U2 200 m Train Potsdamer Platz S1/S2/S m Bus M41 / M48 / 200 / M85 / N5 / N52 Taxi Hotel Grand Hyatt and Ritz Carlton Hotel 21

We are looking forward to your call and will be pleased to prepare a tailor-made offer for you.

22 Forum Event Management Team Our Forum Event Management Team on-site will be glad to help you anytime. We are looking forward to your call and will be pleased to prepare a tailor-made offer for you. Forum Event Management GmbH Bellevuestraße 3, Berlin Ph.: / -03 Fax: event.berlin@forum-event.de Sony Center am Potsdamer Platz: 22

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SWISS Lounges. 13% in 0-30 min. 36% in min. 32% in min. 19% in min. Media Guide Media Guide SWISS Lounges 13% in 0-30 min. 36% in 30-60 min. 32% in 60-120 min. 19% in 120-240 min. Media Guide 2018 38 Media Guide 2018 39 SWISS Lounges Overview and advertising options SWISS First Lounges Zurich