MEDIA KIT A technical resource for working engineers A unique marketing resource for the industry

Transcription

1 MEDIA KIT 2017 A technical resource for working engineers A unique marketing resource for the industry signalintegrityjournal.com

2 Editorial Excellence Eric Bogatin, Editor Eric Bogatin is editor at Signal Integrity Journal and the Dean of the Teledyne LeCroy Signal Integrity Academy. Additionally, he is an Adjunct Professor at the University of Colorado - Boulder in the ECEE Dept. Eric improves the signal to noise ratio by sorting through all of the information available and finding the best quality content to publish on signalintegrityjournal.com. Pat Hindle, Contributing Editor Pat parlayed his engineering background into a management role in marketing communications for several leading microwave semiconductor vendors. In his current role as MWJ editor, he is responsible for setting MWJ s editorial direction and developing marketing opportunities for our clients. He will now bring that expertise to Signal Integrity Journal. Janine Sullivan Love, Contributing Editor Janine was trained as an educator, and began working as a professional writer more than 20 years ago. She currently serves as Event Director at Horizon House Publications Inc., primarily working on the EDICON China and EDICON USA conferences. She is also a contributing editor to Microwave Journal and the Signal Integrity Journal. Signal Integrity Journal (SI Journal) follows the same editorial standards and procedures as Microwave Journal, publishing high quality, educational technical articles from industry experts and companies involved in related industries. A distinguished Editorial Advisory Board (EAB) assists the Signal Integrity Journal editorial staff in reviewing articles and generation of quality content. Global Reach of Signal Integrity Journal (% of registered readers from each country) Editorial Advisory Board: Bert Simonovich, LAMSIM Enterprises Yuriy Shlepnev, Simberian Istvan Novak, Oracle Alfred Neves, Wild River Technology Doug Smith, D. C. Smith Consultants Signal Integrity Journal, a sister publication to Microwave Journal, covers signal integrity, power integrity and EMC/EMI related topics with technical articles, white papers, industry news, products, Buyer s Guide, webinars, videos and more. SI Journal is the only peer reviewed, industry journal covering these markets.

3 Finally: a journal dedicated to Signal Integrity, specializing in signal integrity, power integrity, and EMC/EMI: Signal Integrity Journal, from the publishers of Microwave Journal, celebrating 58 years of publishing excellence. The vision for the SI Journal is to increase the signal to noise ratio for SI, PI and EMI engineers by providing high value content. The barriers between what is signal integrity, power integrity and electromagnetic interference engineering are blurring. This makes it sometimes difficult to neatly parse a problem into just one of these fields. Having one resource that covers all three disciplines means problems and solutions can be addressed holistically. Eric Bogatin, Editor The 3 Worlds of Signal Integrity, Power Integrity and Electromagnetic Emissions Signal Integrity: Reflection noise Terminations and routing topologies Cross talk Attenuation and loss Mode conversion Signal Path SI/PI: Power rail noise induced jitter Power supply noise coupling Signal to cavity coupling Cavity to signal coupling Reducing cavity impedance SI/PI/EMI: Return path discontinuities Ground bounce Cavity impedance and resonances Cable coupling to the edge of boards Signal routing near the edge of boards Return vias and decoupling capacitors Power Integrity: Core logic voltage noise On-die capacitance Bandini Mountains Package power path loop inductance On-package capacitors Controlled ESR capacitor Decoupling capacitor integration and selection Power Delivery Path SI/EMC: Mode conversion and common currents Common mode chokes in connectors Board to board near field coupling SSCG and phase lock loops Cable, connector design and EMI/EMC PI/EMC: Cavity resonances Radiation from the edge of boards Power supply design and large current transients Common currents in power lines (conducted emissions) Power line filters EMC/EMI: Conducted emissions Common currents Antenna design (on purpose and accidental) Near field effects vs far field effects SSCG Common mode chokes Radiated Path

4 Editorial Calendar Editorial Theme Event Tie In Ad Material Due January New Materials and component options for enhanced DesignCon preview 20-Dec SI/PI performance February Product design flows that include design for SI, PI DesignCon wrap up 20-Jan and EMI March Next challenges and solutions in SI: PAM4 or optics? EDI CON CHINA preview 20-Feb April Best practices for IoT applications: the synergy of EDI CON CHINA wrap up 20-Mar low cost, high density, low power and mixed signal designs May Simulation tools for SI/PI/EMI: Challenges and OFC wrap up 20-Apr solutions, and how to select the right one for your application June New active and passive devices for DC/DC converters 19-May and the migration to on-chip regulation July SI-PI-EMI education in colleges and industry IEEE EMC Symposium 20-Jun Preview (Aug 7-11, 2017) August Best practices from the experts for achieving better measurement-simulation correlation EDI CON USA preview 20-Jul September Best Practices for Test, Measurement and Instrument EDI CON USA wrap up 21-Aug selection for SI/PI/EMI applications October Best Design Practices for high speed PCB Design 20-Sep November EMI/EMC Certification Testing PCB West wrap up 20-Oct December PDN noise and Jitter 20-Nov January Chip and Package Design Challenges DesignCon preview 20-Dec Article Types: Commentary ( words) with a byline from a contributing editor or industry expert. Quick reads and interesting, stimulating, thought-provoking content. Feature Articles ( words, plus figures) with authors byline that are peer reviewed and offer high-value content. Topics: best design practices, tools, technologies, application engineering examples. Often downloaded, printed or stored locally. News ( words) quick read online, about something new, either from a press release, interview, or other source. It is company focused, but introduces something new and potentially valuable. Events ( words) conference, trade show, webinar, or lecture focused. Submit an Article: Have an article idea? Send an abstract in an to editorial@signalintegrityjournal.com.

5 Sponsorship Packages Platinum Package: $20,000 (duration: 12 months from signing) Value: $57,000 Leaderboard banner for 12 months (minimum 25% share) 3 e-newsletter sponsorships over 12 months (first come, first served dates) Buyers Guide Enhanced Listing 12 sponsored content slots on home page (1 week/month for 12 months); Each slot also featured in e-newsletter Sponsorship of 2 webinars (not exclusive), 1 promo slide, webinars created and managed by editorial staff (topics must be selected at signing), sponsor receives leads 1 Custom Webinar (vendor supplies content and production, must be completed within 10 months of signing), sponsor receives leads Gold Package: $12,500 (duration: 12 months from signing) Value $30,000 Boombox banner for 12 months (minimum 25% share) Buyers Guide Enhanced Listing 6 sponsored content slots on home page (1 week every other month); Each slot also featured in e-newsletter 2 e-newsletter sponsorships (first come, first served dates) Sponsorship of 1 webinar (not exclusive), 1 promo slide, webinars created and managed by editorial staff (topics must be selected at signing), sponsor receives leads Silver Package: $7,500 (duration: 12 months from signing) Value: $17,500 Baseboard banner for 12 months (minimum 10% share) Buyers Guide Enhanced Listing 3 sponsored content slots on home page; Each slot also featured in e-newsletter 2 e-newsletter sponsorships (first come, first served dates) Sponsorship of 1 webinar (not exclusive), 1 promo slide, webinars created and managed by editorial staff (topics must be selected at signing), sponsor receives leads Options & Add Ons (20% discount off of below rates if a package is also selected) Webinar Sponsorship (non-exclusive) $4,000 Custom Webinar $7,000 Welcome Ad $2500/week Wallpaper Ad $2000/week E-Newsletter Sponsorship $2,500 Pod in SI Zone at EDICON USA 2017 $2,500 Contact your sales representative or sales@signalintegrityjournal.com to get started with your program. signalintegrityjournal.com

6 Marketing Opportunities SIGNALINTEGRITYJOURNAL.com Reach the audience you ve been looking for: engineers working on high-speed designs. Banner Ads Impactful ad units that appear on the home page and all internal pages 1. Leaderboard (728x90, 468x60, 300x50; send all sizes) 2. Upper Boombox (300x250) 3. Lower Boombox (300x250) 4. Baseboard (728x90, 468x60, 300x50; send all sizes) High Impact Ads Take online advertising messages beyond banners, allowing a deeper user experience and more involved messaging 1. Welcome ads, also known as Cover, Roadblock or Interstitial (640x480 or 800x600) 2. Wallpaper ads (1260x590, 1260x625, 1260x845, 1380x720, 1580x870) 3. Third Party Codes Buyer s Guide Featured listing that includes products, news, articles, and white papers. Webinar Sponsorship Produced and promoted by SI Journal, these 60 minute editorial webinars occur live and are archived. Your company is listed as sponsor on this lead-generating opportunity. These webinars will feature industry experts in signal integrity, power integrity, and EMC/EMI topics. Sign up to sponsor one of these today! New Laminate Materials for High-Speed Designs Laminate Materials Characterization for High- Speed Applications High-Speed Digital Field Visualizations of Currents and Cross Talk New Connectors for High-Speed Applications Using VNAs for Eye Diagrams High-Speed Calibration Techniques New Semiconductor Processes for High-Speed Designs Potential Pitfalls of PDN measurements Current-Carrying Capability of Traces and Vias New Bias-Dependent Passive Component Models Test and Measurement of PAM4 Signals Measuring Very Low Power Signals EMC Standards and Pre-Compliance Near Field Antenna Measurements Custom Webinars Presented by Sponsor s expert, promoted by SI Journal and the sponsor, these 60 minute seminars provide enriched marketing opportunities. Sponsored Content Branded content that appears on the home page, specific to your company. These lead-generating pieces are supplied by you and should provide valuable technical content. Examples: white papers, application notes, case studies, articles, video, etc. E-Newsletters Sponsor these content-rich newsletters and get your brand in front of the decision makers in the industry. Signal Integrity Zone Demo Pod at EDI CON USA: Located on the exhibit floor, the SI Zone provides a low-cost opportunity to demonstrate SI products in an area dedicated to high-speed design. Turnkey set up includes the demonstration pod, electrical connections, and 4/C graphics production. Just bring your demo equipment and start talking to your current and potential customers. (Booths are also available for an additional charge.)

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8 Expand your reach by exhibiting at: 2017 CHINA April 25-27, 2017 Shanghai, China 2017 Electronic Design Innovation Conference & Exhibition Where high frequency meets high speed. September 11-13, 2017 Boston, MA To discuss your marketing opportunities, contact one of our sales representatives. North America Carl Sheffres Publisher Norwood, MA, USA Tel: (781) Fax: (781) Eastern and Central Time Zones Michael Hallman Eastern Reg. Sales Mgr. 4 Valley View Court Middletown, MD Tel: (301) Fax: (301) mhallman@mwjournal.com NJ, Mid-Atlantic, Southeast, Midwest, TX Chuck Boyd Northeast Reg. Sales Mgr. 685 Canton Street Norwood, MA Tel: (781) Fax: (781) cboyd@mwjournal.com New England, New York, Eastern Canada Pacific and Mountain Time Zones Brian Landy Western Reg. Sales Mgr. 144 Segre Place Santa Cruz, CA Tel: (831) Fax: (831) blandy@mwjournal.com CA, AZ, OR, WA, ID, NV, UT, NM, CO, WY, MT, ND, SD, NE & Western Canada Europe/Israel Europe Richard Vaughan London, England Tel: Tel: Fax: rvaughan@horizonhouse.com Germany, Austria, and Switzerland (German-speaking) Brigitte Beranek WMS Werbe- und Media Service Bad Urach, Germany Tel: Fax: bberanek@horizonhouse.com Israel Carl Sheffres Norwood, MA, USA Tel: (781) Fax: (781) csheffres@mwjournal.com Asia China ACT International Hong Kong Mark Mak Tel: markm@actintl.com.hk Shanghai Judy Huang judyh@actintl.com.hk Linda Li lindal@actintl.com.hk Hatter Yao Tel: hattery@actintl.com.hk Shenzhen Michael Tsui michaelt@actintl.com.hk Beijing Cecily Bian Tel: cecilyb@actintl.com.hk Korea Young-Seoh Chinn JES Media International Seoul, Korea Tel: Fax: yschinn@horizonhouse.com Japan Katsuhiro Ishii ACE Media Service Tokyo, Japan Tel: Tel: Fax: amskatsu@dream.com signalintegrityjournal.com