2016 MEDIA INFORMATION

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1 16-20 October MEDIA INFORMATION OFFICIAL PUBLICATIONS GITEX TECHNOLOGY CATALOGUE GITEX TECHNOLOGY WEEK - ONLINE

2 16-20 OCTOBER 2016 GITEX TECHNOLOGY WEEK 2016 GITEX TECHNOLOGY WEEK ROI GITEX Technology Week will be held at the Dubai International Convention and Exhibition Centre on October 16-20, The exhibition has firmly cemented its position as the leading information and communication technology event in the Middle East, Africa and South East Asia (MEASA) region. In 2015, GITEX Technology Week attracted 146,000+ ICT professionals from 144 countries and 4,200 exhibitors, representing 80% of the worlds top technology brands. The event provides an unrivalled platform for companies to promote their products and services to C-level executives. Exhibiting at one of the world s premier information and communication technology exhibitions is a serious investment so ensuring a high ROI is paramount. Specifically, it means attracting footfall to your stand and making sure decision makers are finding their way there. But with more than 4,200 exhibitors at GITEX Technology Week all trying to do the same thing, how do you ensure you and your team are connecting with the right people? The best way to achieve commercial cut through and ensure you raise the awareness needed to drive both visitors and potential new business to your stand is to let them know you are at the show, and what your company can do for their organisation. The most effective way to do this is to advertise in the dedicated show publications that delegates will be using at GITEX Technology Week. Those that have used this strategy in the past have enjoyed great success at the show. GITEX TECHN0LOGY WEEK ITP has been the official publisher of GITEX Technology Week for almost as long as the show has existed. Since 1993, ITP Technology has published the exhibition s daily newspaper, the GITEX Times, and ITP Customer has published the GITEX Catalogue since As the region s largest publisher of business and technology titles, ITP Technology s insights into the Middle East s ICT market are unparalleled, and its news reporting and analysis second to none. Each year during GITEX Technology Week, ITP delivers a full range of publishing solutions to the show s visitors and exhibitors. From the award winning catalogue, through to up-tothe-minute show news and on-the-spot analysis, ITP s GITEX Technology Week publications are synonymous with the region s largest and most successful information and communication technology exhibition.

3 OFFICIAL PUBLICATION OCTOBER 2016 The GITEX Preview is the only official pre-show publication for GITEX Technology Week. The newspaper highlights the key events scheduled to take place at the region s largest ICT trade show, from exhibitor activity to product launches, through to seminar programmes and key announcements. Written by ITP Technology s in-house team of ICT journalists, the publication is designed to give show visitors the information they require to plan a successful show, from planning their time effectively to identifying exhibitors they wish to meet. Published in both English and Arabic a month before the exhibition, the newspaper is sent to 30,000+ trade visitors, inclusive of the organiser s VIP database. The GITEX Preview will also be distributed digitally to the 110,000+ subscribers to ITP.net s daily update service as an ezine. 30,000+ print copies distributed leading up to the show Bonus digital distribution in ezine format Highlight your stand and activities in the build up to the exhibition Raise brand awareness ahead of the show opening Drive visitors to your stand through pre-booked appointments Become a focal point for GITEX Technology Week visitors FULL PAGE JUNIOR HALF PAGE STRIP GITEX PREVIEW 2016 ADVERTISING RATES Advertisement Size (Full Colour - English or Arabic) Specifications Price AED Price US$ Double Page Spread 450mm x 300mm AED 29,360 US$ 8,000 Full Page 225mm x 300mm AED 23,855 US$ 6,500 Half Page Horizontal 200mm x 131mm AED 12,845 US$ 3,500 Junior Advert 149mm x 173.5mm AED 14,680 US$ 4,000 Strip Advert 200mm x 46.5mm AED 9,175 US$ 2,500 Inside Front Cover 225mm x 300mm AED 36,700 US$ 10,000 Inside Back Cover 225mm x 300mm AED 33,030 US$ 9,000 Inside Front Cover Spread 450mm x 300mm AED 47,710 US$ 13,000 Outside Back Cover 225mm x 300mm AED 55,050 US$ 15,000 * All sizes width x height; Please add 5mm bleed to all edges of artwork

4 16-20 OCTOBER 2016 GITEX TECHNOLOGY WEEK CATALOGUE The GITEX Technology Week Catalogue is the first port of call for the vast majority of the show s visitors. This award winning publication is packed with show information and detailed floor plans, as well as exhibitor lists presented in a multitude of formats to aid visitor navigation. This indispensable tool helps visitors work out how they are going to spend their time at the show, and which exhibitors they will visit in order to discuss business opportunities. What s more, long after the show has finished, the catalogue s comprehensive collection of contact details will arm buyers and other industry insiders with the contacts and product information they need to make informed decisions. As always, the GITEX Technology Week Catalogue will be distributed to every exhibitor, and be available to show visitors from exclusive, purpose-built distribution booths at the entrances to the halls. Extremely valuable resource, used as industry directory after the show Create additional impact and beat your competitors to the best deals Maximise your presence at the show with on-page and bespoke advertising solutions Distributed to every exhibitor on the first day Available to visitors from multiple stands around the show GITEX TECHNOLOGY WEEK 2016 CATALOGUE ADVERTISING RATES Advertisement Size Price: AED Price: US$ (Full Colour) (AED 3.67 = US$1) (US$1 = AED 3.67) Gatefold Front Cover AED 73,440 US$ 20,000 Double Page Spread AED 34,839 US$ 9,493 Full Page AED 33,011 US$ 8,995 Half Page AED 25,011 US$ 6,815 Outside Back Cover N/A N/A Inside Front Cover Spread (English OR Arabic) Inside Front Cover (English OR Arabic) AED 56,885 US$ 15,500 AED 41,500 US$ 11,308

5 OFFICIAL PUBLICATION OCTOBER 2016 The GITEX Times is the only official daily newspaper at GITEX Technology Week. Available each day in both English and Arabic editions, the tabloid is a must read for the 146,000-plus trade visitors that attend the show. It is written live at the exhibition by ITP Technology s 20-plus technology specialists and it covers the latest show news, announcements and launches while also providing readers with essential industry insights. More than 15,000 copies of the newspaper are distributed at GITEX Technology Week and this year the GITEX Times will also be made available outside the World Trade Centre Metro Station and at surrounding business hotels. What s more, as the publication goes to press each evening, a digital version of the GITEX Times will be created and ed to the 110,000+ subscribers to ITP. net s daily update service. 15,000+ copies distributed at the exhibition from key locations Showcase your products to 146,000+ purchasers Ensure your company news is heard by show visitors on a daily basis FULL PAGE JUNIOR HALF PAGE STRIP GITEX TIMES 2016 ADVERTISING RATES Advertisement Size (Full Colour - English or Arabic) Specifications Price AED (Per Issue) Price US$ (Per Issue) Double Page Spread 450mm x 300mm AED 29,360 US$ 8,000 Full Page 225mm x 300mm AED 22,020 US$ 6,000 Half Page Horizontal 200mm x 131mm AED 11,010 US$ 3,000 Junior Advert 149mm x 173.5mm AED 12,845 US$ 3,500 Strip Advert 200mm x 46.5mm AED 9,175 US$ 2,500 Inside Front Cover 225mm x 300mm AED 29,360 US$ 8,000 Inside Back Cover 225mm x 300mm AED 27,525 US$ 7,500 Inside Front Cover Spread 450mm x 300mm AED 40,370 US$ 11,000 Outside Back Cover 225mm x 300mm AED 44,040 US$ 12,000 * All sizes width x height; Please add 5mm bleed to all edges of artwork. DISCOUNTS AVAILABLE ON ORDERS FOR ALL 10 EDITIONS

6 The most cost effective way for advertisers to maximise the exposure they receive from ITP s GITEX Technology Week publishing solutions is to sign up for one of its exclusive packages. These advertising packages OCTOBER 2016 are geared for those exhibitors looking to make a real impact at the event, and for those serious about doing business at the region s largest ICT trade show. Due to demand, they are sold on a first come, first served basis. DIAMOND PARTNERSHIP PACKAGE The most exclusive and efficient GITEX Partnership Package available is the Diamond Partnership. The select partners choosing this option will receive the following... PRINT & ONLINE BENEFITS 1 x Double Page ad in GITEX Catalogue 1 x Double Page ad in GITEX Preview 10 x Full Page ads in GITEX Times 2 x Full Page ads in relevant ITP titles Discounted additional pages E-Newsletter Banners on relevant ITP technology titles in September & October Corporate logo on pages of one editorial section in GITEX Preview and each daily edition of GITEX Times EDITORIAL & MARKETING BENEFITS 1 x Full Page interview with senior executive in GITEX Preview 1 x Full Page interview with senior executive in one issue of GITEX Times Brand Promotion as ITP Diamond Sponsor pre, during and post event Branding on GITEX product distribution points at the show as Diamond Sponsor INVESTMENT: AED 400,000 US$ 108,900

7 16-20 OCTOBER 2016 PLATINUM PARTNERSHIP PACKAGE Exhibitors signing up for a Platinum Partnership Package receive the following benefits at GITEX Technology Week... PRINT & ONLINE BENEFITS 1 x Full Page ad in GITEX Catalogue 1 x Full Page ad in GITEX Preview 10 x Junior Page ads in GITEX Times 2 x Full Page ads in relevant ITP titles Discounted additional pages E-Newsletter Banners on relevant ITP technology titles in September & October EDITORIAL & MARKETING BENEFITS 1 x Full Page interview with senior executive in GITEX Preview or one edition of GITEX Times Brand Promotion as ITP Platinum Sponsor pre, during and post event Branding on GITEX product distribution points at the show as Platinum Sponsor INVESTMENT: AED 184,000 US$ 50,100

8 16-20 OCTOBER 2016 ADDITIONAL MARKETING OPPORTUNITIES SECTION SPONSORSHIP ADVERTORIALS As an exhibitor, you want to ensure that your message reaches your target audience. Section sponsorships allow you to place your company s logo in the headers of the GITEX Times editorial pages, in the sections directly relevant to your company. Examples of available sections include: GULFCOMMS, GITEX and GITEX Business Solutions. Section sponsorships are available in the GITEX Preview and GITEX Times. An advertorial page allows you to communicate information about your products and services in greater depth. ITP s designers will turn your submitted copy and images into attractive and readable editorial pages. Advertorials are available in the GITEX Technology Week Catalogue, GITEX Preview and GITEX Times. INVESTMENT 1 DAY: AED 20,000 US$ 5,450 INVESTMENT 5 DAYS: AED 80,000 US$ 21,800 INVESTMENT 1 DAY: AED 30,000 US$ 8,170

9 16-20 OCTOBER 2016 STANDS TO WATCH HOW IT WORKS As a GITEX Technology Week exhibitor, you will want to stand out from your competitors as much as possible. Stands to Watch provides you with a full editorial page where you can combine images and text to highlight your stand to visitors. Members of ITP s dedicated photography team will take pictures of your company s stand and ITP s editors and designers will create the editorial pages. Stand to Watch is available on days two to five of GITEX Technology Week in both the English and Arabic editions. INVESTMENT: AED 20,000 US$ 5,447 For more information on Stands to Watch, contact George Hojeige at or call SIGN ME UP! Company Name Stand No. Requested Date and time for photographer Phone

10 EDITORIAL BREAKDOWN OCTOBER 2016 The GITEX Times is the only official daily newspaper of the Middle East, Africa and South East Asia (MEASA) region s leading ICT event, GITEX Technology Week. The GITEX Times delivers 360 degree coverage of everything that takes place at the show, with a new issue produced each day by ITP s team of technology journalists. AUDIENCE REACH GITEX Times is distributed throughout DWTC and beyond at the Dubai World Trade Centre Metro Station and at nearby hotels, so that it reaches all GITEX attendees. DISTRIBUTED DAILY New editions of the GITEX Times are available for all five days of the show, in both Arabic and English language versions. LATEST NEWS The editorial team of the GITEX Times are on site for the duration of the event, reporting on the latest news from the show floor. CONFERENCE LINE UP Stay up to date on schedules and speaker line-ups for the full GITEX Technology Week conference program. IN-DEPTH COVERAGE Each section of GITEX Technology Week has its own dedicated section within the magazine, to ensure full coverage of each track of the show. INDUSTRY ANALYSIS The GITEX Times includes expert commentary on some of the hottest issues in ICT today, and interviews with leading figures in the industry in the region.

11 STATISTICS FROM 2015 VISITOR ATTENDANCE BY REGION OCTOBER 2016 VISITOR BUDGET AUTHORITY EAST AND SOUTH ASIA AMERICAS % 60 EUROPE FROM US$500,000-1M % UP TO US$500, AFRICA MIDDLE EAST FROM US$1-5M OVER US$5M TOP 6 REASONS TRADE VISITORS ATTEND GITEX 1 Purchase and place new orders 2 Learn about new technologies and trends 3 Source new suppliers 4 Meet with current suppliers 5 Research buying decisions 6 Business development TOP 5 INDUSTRY SECTORS RETAIL BANKING OIL & GAS GOVERNMENT EDUCATION TOP 8 EXHIBITOR OBJECTIVES OF PARTICIPATION 1 Generate new leads 2 Promote brands 3 Meet clients 4 Gather market knowledge 5 Launch new products/services 6 Recruit agents/distributors 7 Established distribution and retail channels 8 Secure orders at the show IN NUMBERS 4,200 companies exhibited from over 130 countries Over 84,000m² exhibition space More than146,000 visitors 22,000 C-level executives

12 16-20 OCTOBER 2016 ADVERTISING GEORGE HOJEIGE JOSEPHINE D'SA NADER HUBAIB CHARLINE FAHED ANKIT SHUKLA EDITORIAL SWITCHBOARD MARK SUTTON ALEXANDER SOPHOCLIS PIERI SOUMYA PRAJNA DAVID NDICHU GITEX TECHNOLOGY WEEK CATALOGUE SWITCHBOARD MANDA BANDA SAMER BATTER AASHA BODHANI PO Box , Dubai, United Arab Emirates. Tel Fax

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