CITY AND COUNTY OF DENVER LOGO GUIDELINES

Transcription

1 IT AND OUNT OF DENVE LOO UIDELINES These guidelines demonstrate how to correctly use the ity and ounty of Denver logo. UPDATED 213 PAE 1

2 ONTENTS 1 Who an Use the ity and ounty of Denver Logo 2 Primary and Secondary Logos 3 lear Zone, Minimum Sizes & Typefaces 4 Logo olors 5 everse & One-olor Usage 6 Incorrect Usage 7 The ity Flag & the ity Seal 8 Offices Within the ity Signature & Supporting Messaging 1 Letterset 11 Signatures & Mobile uidelines 12 Program, Venue & Event Logos 13 Epanded Palette 14 Epanded Palette: Suggested Usage 15 Allied Organizations & o-randing lossary of Terms Types of logo files EPS Vector-based image that will not lose quality if scaled larger than the provided size. Available in four color process, spot color and black and white. Primarily used for professional printing. JPE oth high and low-resolution piel-based images that will lose quality if scaled larger than the provided size. Available in format and black and white. Primarily used for in-house printing and for viewing on screen. This is also the preferred format for programs that are not designbased, such as Microsoft Word, Microsoft Ecel, and Microsoft PowerPoint. Types of logo colors Spot olor Spot color printing uses pre-mied ink colors determined by the Pantone Matching System (PMS). They accurately represent color chips provided to the print and design industry. 4 olor Process Process printing uses four inks (cyan, magenta, yellow and black also referred to as MK) printed together to create a wide spectrum of colors. Format olors are used in (red, green and blue) format when they appear on computer or television screens. He Numbers Headecimal numbers or he numbers are a base-16 numbering system used to define colors on web pages. A he number is written from -9 and then A-F. For copies of the logo in any format or questions about which file type you need, please contact the Denver Marketing Office at DenverMarketingOffice@Denverov.org or

3 Who can use the IT AND OUNT OF DENVE logo The Denver D logo is available for use by city employees of the ity and ounty of Denver for city department/agency purposes. The Denver logo may not be distributed to eternal entities (with the eception of the partnering agencies described below) without a licensing agreement. The Denver D logo may be distributed to entities with which the ity and ounty of Denver has eecuted a contract that includes, at a minimum, the following terms and conditions: required usage guidelines to include duration of use; purpose of use; and the corresponding collateral in which the Denver D logo will be placed. Licensing agreements may be obtained through the Denver Marketing Office and are subject to Eecutive Order No. 8. For an outside entity to be considered for a licensing agreement authorizing them to use the Denver D logo, the city must be playing an active role in event or partnership or have a paid, documented sponsorship agreement. When the city does enter into a relationship as a sponsor, the sponsorship package must include phrasing that defines the acknowledgement of city support through the use of its logo to be eligible. For a copy of the city s sponsorship agreement please contact the Denver Marketing Office. The city does not provide use of the logo for events or initiatives for which the city has supplied grant-funded support unless the event or initiative has a corresponding documented sponsorship component or agreement. If the city has provided a grant to an outside entity, that entity may recognize city support through written or spoken word unless the grant or contract providing grant funds provides otherwise. The ity and ounty of Denver does grant permission to use the Denver D logo to the city s eclusive partners, such as the VISIT DENVE, the onvention and Visitors ureau and the Downtown Denver Partnership. All partnering agencies must follow the usage guidelines as described in the graphic standards. Distribution of the logo to outside entities by partnering agencies is unacceptable. PAE 1

4 PIMA AND SEONDA LOOS Primary D Icon Logotype Tagline The ity and ounty of Denver logo consists of three main elements: The primary D icon, the DENVE logotype and tagline. Each of these elements has been customcreated and should never be recreated or re-typeset. To maintain consistency and create a strong visual identity, the Denver logo should only be used from eisting digital files. Please DO NOT use the Denver D icon without the DENVE logotype and tagline unless epressly permitted by this guide or the Denver Marketing Office. PIMA LOO The horizontal version of the Denver logo (D icon to the left of the logotype) is the preferred logo format. The logo utilizes the typeface Avenir lack for both DENVE and the tagline. The distance to the right of the D icon and to left of the type should remain consistent. This distance is determined by the distance between the bottom of the tagline to the bottom of the DENVE logotype, represented by the letter X. The distance from the right edge of the D icon to the left edge of the logotype should be equal to X. The block of tet in its entirety is centered vertically with the D icon. SEONDA LOO When the horizontal version of the Denver logo will not work with your space or design requirements, the secondary, stacked logo version can be used. Again, the distance between the bottom of the D icon and top of the DENVE logotype should be equal to X. The block of tet in its entirety is centered horizontally with the D icon. PAE 2

5 LEA ZONE, MINIMUM SIZES & TPEFAES LEA ZONE The Denver logo should always have an area of open space or clear zone around it. No other graphic elements should fall within this area around the logo. Where X is equal to the distance between the bottom of the tagline to the bottom of the DENVE logotype, leave at least X amount of clearance on all sides of the logo. 7/8" 5/8" MINIMUM SIZES The Denver logo should always be used at an appropriate size to make sure it is legible. When the primary signature is used, it should be no smaller than 7/8 wide at the widest point. The secondary signature should be used no smaller than 5/8 at its widest point. Franklin othic Heavy ADEFHIJKLMNOPQSTUVWXZ abcdefghijklmnopqrstuvwyz @#$%^&*!?/:;. {}[]() Franklin othic ook ADEFHIJKLMNOPQSTUVWXZ abcdefghijklmnopqrstuvwyz @#$%^&*!?/:;. {}[]() TPEFAES The primary typeface used to accompany the Denver logo is Franklin othic. There are two typefaces in this family that may be used for Denver branded materials: Franklin othic Heavy and Franklin othic ook. Standard fonts such as Arial are permitted within documents created in programs where custom fonts are not available. PAE 3

6 LOO OLOS rick ed Sky lue Sunshine ellow Mountain Purple 8% lack The Denver logo color palette is comprised of five colors that represent this vibrant city. Spot-color printing is the preferred option and should be used whenever possible. However, fourcolor process printing may be used when spotcolor printing is not available or cost effective. When the logo is used on the on screen, the format should be used and he values should be used for the web. The Denver logo spot colors and their corresponding four-color process, and he formulas are listed below. The color samples in this guide are just a visual representation of the colors and should not be used as an accurate color match. Actual Pantone chips should be used to match colors when printing. SPOT OLO (PANTONE) 4 OLO POESS (MK) HEX OLO (WE) IK ED PMS 185 M K #4161 SK LUE PMS 2925 M K #96d6 SUNSHINE OLD PMS 13 M K #fdb913 MOUNTAIN PUPLE PMS 268 M K #491D74 8% LAK PANTONE POESS 8% LAK M K #58595 Pantone is a registered trademark of PANTONE Inc. s color matching system. Note: Palette colors pertain to both coated and uncoated stocks PAE 4

7 EVESE & ONE-OLO USAE FULL-OLO EVESE USAE A reverse version of the Denver logo has been developed for use when the logo appears on black or other dark colors. The D is not actually reversed, but uses a white border to separate it from the background. The logotype and tagline are white instead of black to increase legibility. 15% Use the regular signature on backgrounds with a color that has a tonal equivalency of less than 15% black and the reverse signature on backgrounds with a color that has a tonal equivalency of 15% black or more. 5% 7% ONE-OLO USAE An alternate version of the Denver logo has been developed to be used when only one color is available. One-color logos should only be used as an alternative to the preferred full-color version. It should not be used in four-color process printing or in formats, where you can use a full-color version instead. ONE-OLO EVESE USAE When only one color is available and the logo appears on black or another dark color, a onecolor reverse usage should be used. In this version, the primary D icon is used with a white border with the colored elements reversed to the background color. PAE 5

8 INOET USAE DO NOT reposition the elements of the logo. DO NOT use the onecolor reversed logo where the primary icon appears in solid white (see page 5 for the correct usage). DO NOT change the colors of the logo. DO NOT distort or stretch the logo. Make sure it is always scaled proportionally. og Days of Denver DO NOT use the primary D icon as a decorative capital letter. DO NOT place the logo on a background without sufficient contrast (see reverse applications on page 5). DO NOT place the logo on a photographic background without sufficient contrast (see reverse applications on page 5). DO NOT use the logo without all of the necessary elements. DO NOT use the logo or primary icon in a way that violates the minimum clear space, especially in a cobranding situation. DENVE The Mile High ity DO NOT use the D icon locked up with any other typeface. PAE 6

9 The ity Flag and the city seal The ity Flag The city flag graphic is not to be used as a replacement for the Denver D logo. The city flag image is to be associated only with an actual flag representing the ity and ounty of Denver. All materials currently showcasing the city flag as a graphic image need to be phased out and replaced with the D logo (e.g., employee badges, city vehicles, brochures, etc.). The city flag image is protected by common law rights. The ity Seal The city seal is to be reserved for official city documents. Official documents include, but are not limited to, mayoral proclamations, legal documents and death certificates. To the etent reasonable, city agencies and departments must transition to the updated business systems package for regular city business. The business system package includes letterhead, envelopes, and business cards which are available on the brand center. As appropriate, all marketing, informational and informal material including websites, uniforms, brochures and other collateral material should include the Denver D logo and eclude the city seal. If you have any questions regarding logo usage policies please contact the Denver Marketing Office. If you have any questions regarding legal considerations around the use of the city seal, please contact the ity Attorney s Office. PAE 7

10 OFFIES WITHIN THE IT Offices within the city are able to use their own unique logo, as outlined below. It is also acceptable for the office to use the main ity and ounty of Denver logo if they choose..75 DEPATMENTS AND AENIES To maintain the integrity of the ity and ounty of Denver logo when branding departments, offices and agencies within the city, the logo will still be comprised of three elements. The D icon and DENVE logotype will remain, but the name of the department will take the place of the tagline, THE MILE HIH IT. Please keep the DENVE logotype alignment the same as the main ity and ounty of Denver logo. When the name of the department is too long to fit onto one line, the tet should flow to the second (or third, if applicable) line. The top of the department name will remain on the same level. Please try to split the name evenly onto two lines, and do not etend the name of the department further than approimately 5% beyond the length of DENVE. Please refer to page 5 for reverse and one-color usage. Please do not use the word DENVE in department name to avoid redundancy, and acronyms in the department name should be avoided whenever possible. DIVISIONS WITHIN DEPATMENTS AND AENIES When branding programs that are contained within the city s departments, offices and agencies, a new type configuration applies. The name of the program is set first in the position and ratio indicated below. The name of the parent department, office or agency moves to the second line, and always follows the word Denver. If the name of the program is too long to fit onto one line, it should flow to the second line. As with the primary Denver logo, the distance to the right of the D icon and to left of the type should remain consistent within program logos. Note that in these applications, all tet elements move to align to the top of the D icon. 3 X Maintain alignment.4x TALINES Please do not lock up taglines, mission statements, etc. to the logo when creating an office s identity. EXEPTIONS The three divisions of the Department of Safety and Denver International Airport are the only city offices that are permitted to continue using independent logos. The Denver D logo should still be co-branded with these agencies whenever appropriate. PAE 8

11 311 SINATUE AND SUPPOTIN MESSAIN A lockup has been developed to promote Denver s 311 call center and website. The customer service lockup incorporates both the 311 phone number and the city s main UL. This lockup can be used beside or below the ity and ounty of Denver logo. When using the 311 lockup, the Denver D logo should remain the primary mark, and the lockup should always appear smaller in size. X 2X Side by Side elationship The 311 lockup must be at least 2X in distance from the right side of the ity and ounty of Denver logo, where X is the distance between the bottom of the tagline and the bottom of the DENVE logotype. 2X X Over/Under elationship When positioning the lockup in an over/under relationship, please maintain a distance of at least 2X between the bottom of the D icon and top of the 311 lockup. The two icons can be any distance apart larger than 2X, and do not have to be aligned horizontally. 311 Phone Number Lockup An alternate version of the 311 lockup should appear on the 311 Help enter website, since the user will not need the UL of the site they are already visiting. PAE 9

12 LETTESET Align letter with left side of DENVE and tagline type Department/Agency Name Division Name Street Address Denver, O ZIP code p:.. f:.. 2" Letterhead This letterhead has also been set up as a Microsoft Word template. Visit the rand enter at for downloadable templates. Date Name ompany Name Street Address Suite 123 ity Name, ST 8 Dear Name, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris ullamcorper, quam condimentum vehicula vulputate, velit enim elementum erat, sit amet fringilla augue velit ac arcu. Praesent justo nulla, consectetur eget mattis eget, accumsan eget lectus. Pellentesque vestibulum erat ut odio vehicula auctor. Maecenas pretium tortor sit amet lectus pharetra et cursus sem lacinia. ras congue sagittis porta. Etiam tortor nisl, auctor sed congue nec, lacinia nec enim. Fusce eu molestie purus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed cursus ultrices scelerisque. Quisque a erat odio, eu fermentum diam. In justo odio, egestas non consequat ac, vestibulum ut tortor. Proin egestas placerat euismod. Vestibulum vitae urna in enim malesuada aliquam. Praesent eget ligula eros, quis adipiscing odio. Fusce mi libero, porttitor at pulvinar vel. Donec volutpat felis a orci aliquet a dictum odio viverra. In hac habitasse platea dictumst. Morbi rhoncus mattis est non sagittis. urabitur fringilla pellentesque ante, at cursus mauris sodales at. In hac habitasse platea dictumst. Praesent sit amet scelerisque metus. Aliquam accumsan fringilla dolor, et venenatis tellus dignissim vitae. Nulla et erat ut libero suscipit tincidunt. urabitur rhoncus enim cursus sapien sodales pellentesque. Proin dignissim ligula quis elit fermentum vitae tincidunt nunc vestibulum. Aliquam tincidunt bibendum feugiat. Sed in elit mauris. Integer at arcu erat, ut hendrerit purus. Sed nec hendrerit augue. Ut bibendum erat eget eros sagittis faucibus. Sincerely, When typesetting a department/agency name in the upper right, leave a 1/2 margin on the top and right side of the page. The department name in the header should be Franklin othic Heavy and all other type should be Franklin othic ook. Type size is 7pt with 1pt leading. Add an etra 5pts of leading to the street address line to create the space between the department name and address block. If the document is released from multiple divisions, please typeset only the primary department/agency name in the upper right to avoid confusion and maintain the specified layout. When typing a letter, align the left side of the tet with the left side of the DENVE and tagline typography and begin typing 2 from the top of the page. Name Title Employee Name Position Title Agency/Department Name Division Name Street Address Denver, O ZIP code p:.. f:.. firstname.lastname@denvergov.org usiness ards Visit the rand enter at brandcenter for electronic files and pre-printed shells. Do not attempt to recreate the business card artwork. Please do not add logos or other artwork to the back of the card. Department Name Division Name Street Address Denver, O ZIP code Employee Name ompany Name Street Address Suite 123 ity Name, ST 8 #1 Envelope Visit the rand enter at brandcenter for electronic files and pre-printed shells. Do not attempt to recreate the envelope artwork. Additional templates not shown above (i.e. folders, press releases, presentations) are available at the rand enter. Please contact the Denver Marketing Office with any questions. PAE 1

13 SINATUES AND MOILE UIDELINES First Name Last Name Title Agency/Department Name ity and ounty of Denver XXX.XXX.XXXX Phone XXX.XXX.XXXX ell 311 Help enter SINATUES signatures should feature the horizontal version of the ity and ounty of Denver logo to the left of the sender s typeset information, but only on a preliminary outgoing . Please use a tet-only version of the signature when responding to changes so as not to unnecessarily increase the size of messages. Agency or department specific logos, per page 8, are permitted in signatures. It is the responsibility of the communications director in each department to create and distribute that template in order to ensure that the graphic standards are maintained. Personal quotes, background colors and patterns, etc., should not be used in the signature. However, department mission statements are acceptable when necessary. It is also permissible to add certain standardized language, such as legal disclosure policies or requests to minimize paper usage. Please note that Arial is used in place of Franklin othic in this application because it is a web-safe font. Please refer to the Denver rand enter to properly set up your signature. APP IONS Departments, agencies, divisions and programs within the ity and ounty of Denver may have the opportunity to create mobile apps. When doing so, any primary, secondary or accent color can be utilized. Please do not eceed one color. lyph icons are used for mobile application toolbars, splash screens, navigation, and menus. Mobile application glyph icons must be designed as monochromatic symbols with an emphasis on minimalism and simplicity. Mobile app icons must provide easy recognition in formats as small as piels and must adhere to all size standards provided by the specific mobile application framework (ios, Android, Windows Phone, etc.). They should be developed in vector format to be scalable up or down, depending on the required specifications. The app icon should feature a simple, representative image reversed out on a city color. The icon should feature a solid color border and an embossed effect to give it dimension. Eamples are at left; please note that customized icons should be approved by the Denver Marketing Office before they are used. PAE 11

14 POAM, VENUE AND EVENT LOOS Any office operating solely under the ity and ounty of Denver, eclusively funded with tapayer dollars and/or at the direction of the mayor should be using the Denver D as its primary logo. However, there are instances when a city program, venue or event may merit its own visual identity, such as in the case of a partnership with an eternal entity, when the initiative needs to be marketed broadly, or when legal or political considerations make the Denver D less preferred. In those scenarios, some basic quality assurances should be considered. Please contact the Denver Marketing Office before a new logo is created. Some guidelines to consider when designing a new program identity: Logos & Symbols Style matters. The symbol reflects Denver s energy, the amazing weather, outdoor lifestyle and economic vitality through the incorporation of the shining sun, blue skies, majestic mountains and downtown landscape. When creating a new program identity, try to be compatible with the design feel established by the Denver D icon. rand ecognition It s important for our audiences to understand which programs are affiliated with the city. Please use the ity and ounty of Denver logo and identity prominently on all materials. In applications where the Denver D cannot be featured prominently, such as on an independent website, please include prominent tet eplaining the affiliation with the city (e.g. ed ocks Amphitheater is a proud venue of the ity and ounty of Denver. ) o-randing onsider what other logos will appear with the new one and try to complement, instead of compete with them. olor Palette Always use colors from the approved palette. See page 13 for epanded colors. Typefaces When it comes to font personality, a little goes a long way. Try to stay within the Franklin othic font family when possible. Simplification Logos should rarely have more than a couple colors and distinct elements (mark, typeface, tagline). Scalability Logos should have the ability to be used in very large or very small formats, meaning that high resolution versions should be developed and too many elements should be avoided. Section 58 Web olor ontrast Web ontent Accessibility uidelines (WA 1.) require that there be a sufficient level of tonal contrast between colors so that low-vision users can read content on colored backgrounds. uidelines for ensuring color combinations include: Select color combinations that can be differentiated by users with color deficiencies; Use tools to see what color combinations will look like when in black and white as seen by color-deficient users; Ensure that the lightness contrast between foreground and background colors is high; Increase the lightness contrast between colors on either end of the spectrum (e.g., blues and reds); and Avoid combining light colors from either end of the spectrum with dark colors from the middle of the spectrum. Please contact the Denver Marketing Office with any questions regarding program identity best practices. PAE 12

15 EXPANDED PALETTE Although the main logo is comprised of five colors, city programs may use colors in the epanded palette for identity development and other graphic design. The epanded palette includes four secondary colors and four accent colors. PIMA PALETTE SEONDA PALETTE SPOT OLO (PANTONE) SPOT OLO (PANTONE) 4 OLO POESS (MK) HEX OLO (WE) IK ED PMS 185 ELLOW EEN PMS 384 m k #9fa617 SK LUE PMS 2925 IHT LUE PMS 294 m k #5596 SUNSHINE OLD PMS 13 OANE PMS 152 m k #F391D MOUNTAIN PUPLE PMS 268 ED OANE PMS 18 m k #D9531E 8% LAK PANTONE POESS 8% LAK AENT OLOS NAV PMS 296 m k #2D56 right EEN PMS 7496 m k #6D8D24 LIHT A PMS 42 m k #DDDDE EAM PMS 751 m k #F1E35 Pantone is a registered trademark of PANTONE Inc. s color matching system. Note: Palette colors pertain to both coated and uncoated stocks PAE 13

16 EXPANDED PALETTE: SUESTED USAE When selecting colors for a new program identity, please choose from the primary and epanded palette. While it is not required to use a primary palette color, it is recommended to maintain brand recognition throughout subbbrands. Eample Palette 1 Eample Palette 2 ou may use up to all four colors in the secondary palette, but please do not eceed five colors overall in identity development. Eample Palette 3 Eample Palette 1 Eample Palette 2 If you are using one or more accent color (up to three), please use at least one color from the primary or secondary palette. Do not use a color from the accent palette as the dominant color in the application. Eample Palette 3 PAE 14

17 ALLIED OANIZATIONS AND O-ANDIN EXISTIN ALLIED OANIZATIONS It is recognized that there are several organizations that are closely aligned with the ity and ounty of Denver, which each have their own brand personality. Eamples of these organizations include the Denver Zoo, the Denver otanic ardens, Denver Water, and Denver Public Schools. These organizations are not required to rebrand to align with the new branding standards..75 X X ALLIED OANIZATION O-ANDIN WITH THE IT OF DENVE Allied organizations with their own brand personality are not required to include the ity and ounty of Denver logo on their collateral. However, if they decide to do so and have met the requirements outline on page 1, the ity and ounty of Denver logo usage must comply with this guide and it must visually be at least 75% of the allied organization s logo. Additionally, please do not lockup the allied organization and ity and ounty of Denver s logo, or use parts of the Denver logo within the allied organization s logo. Maintain clear space defined on page 3. (Maintain clear area defined on p. 3) o-randing Partnering Agencies and Sponsors The ity and ounty of Denver often partners with outside entities to promote a program or service. When partnering with outside organizations it is acceptable, if granted permission by both entities, to place their logos side by side with the Denver D. PAE 15

18 LOSSA OF TEMS Accent olor A palette chosen to accent or support main colors utilized in identity development. lear Zone Logo guidelines often specify a clear zone surrounding the logo. No other art or type should encroach on the clear zone. o-randing If two logos appear together to imply a cooperative effort, it is called co-branding. Logos used in cobranding should always respect the necessary clear space surrounding each logo. Digital File Digital files that are prepared by graphic designers to be printed or to be uploaded to web sites. Foreground The visual plane in an image closest to the viewer. Four-olor Process Process printing uses four inks (cyan, magenta, yellow and black also referred to as MK) printed together to create a wide spectrum of colors. raphic Standards An organization s requirements for reproducing its graphics and branding elements on all surfaces. lyph Icons A graphic symbol that provides the appearance or form for a character. A glyph can be an alphabetic or numeric font or some other symbol that pictures an encoded character. He olors Headecimal numbers or he numbers are a base-16 numbering system used to define colors on web pages. A he number is written from -9 and then A-F. Lockup The final form of a logo and a icon with all of the elements locked in their relative positions. For the sake of maintaining consistency in all mediums and to create a sense of cohesion between the elements, the lockup should not be taken apart or altered in any way. Logotype Logotype refers specifically to a word integrated into the logo. Mobile Application Also known as an app, a mobile application is a term used to describe software that runs on smart phones and mobile phones. Monochromatic ontaining or using only one color. Navigation A user interface element within a webpage that contains links to other sections of the website. Piels A physical point in a raster image, or the smallest addressable element in a display device; so it is the smallest controllable element of a picture represented on the screen. Primary Icon An organization s predominant mark; the preferred logo to be used on collateral. Primary Palette The main colors that comprise an organization s identity. aster Image In computer graphics, a raster image, or bitmap, is a dot matri data structure representing a generally rectangular grid of piels, or points of color, viewable via a monitor, paper, or other display medium. aster images are stored in image files with varying formats. e-typeset To re-typeset essentially means to re-type. It is never acceptable to re-type the words in a logo or tag line; instead always use the artwork provided. everse Logo A reverse logo is used when a logo appears on a dark background color that doesn t provide enough contrast. In order to make the logo more legible, the logo colors are changed to white. Format olors are used in (red, green and blue) format when they appear on computer or television screens. Scalable An icon or logo s ability to be reduced or blown up in size. Secondary Palette olors chosen to support the primary palette in an organization s identity. PAE 16

19 LOSSA OF TEMS ONTINUED Splash Screen An image that appears while a computer program is loading. It may also be used to describe an introduction page on a website. Spot olor Spot color printing uses pre-mied ink colors determined by the Pantone Matching System (PMS). They accurately represent color chips provided to the print and design industry. Tagline Tagline refers to a few word description that often accompanies a logo to make it more descriptive. Tonal ontrast The difference between the light and dark areas in a composition. Typeface Typeface is the same as font. A font or typeface is a professionally designed alphabet. Most logo guidelines specify the typeface to use with the logo. Typesetting efore computers became a part of design and printing, words were prepared for print by manually setting individual letters in the right sequence: typesetting. The term is still used to describe preparation of letters and words for print. If you choose a font and letter size for placement in a document, you are typesetting. Vector An image made up of solids, lines and curves that can be scaled or edited without affecting image resolution. Web-Safe Font A set of fonts that appear on a large percentage of computers. ommon Web-safe fonts include: Arial, ourier New, Times New oman, eorgia, Trebuchet, and Verdana. PAE 17